Google in Mobile and Online Video Advertising:YouTube, Android, and More
Mobile commerce is changing the way consumers purchase goods and services online. Video is one of the most successful methods in advertising. It has been used since the introduction of the television. The beauty of video advertising and marketing is that it visualizes what a customer can get from a product. If a customer is searching for eyewear, he/she can see someone wearing glasses on TV or in a video advertising, a purchase decision is much more likely.