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Engaging Key Opinion Leaders (KOLs) - Identifying and Leveraging New KOL Groups to Drive Medical Marketing Strategy

Pages » 49
Published By » GBI Research
Price » $3500
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Engaging Key Opinion Leaders (KOLs) Identifying and Leveraging New KOL Groups to Drive Medical Marketing Strategy GBI Research, the leading business intelligence provider, has released its latest research, Engaging Key Opinion Leaders (KOLs) Identifying and Leveraging New KOL Groups to Drive Medical Marketing Strategy. This report examines the roles of Key Opinion Leaders (KOLs) within the pharmaceutical industry now and in the future. It looks at the roles traditionally held by KOLs. It describes the consequences of the changing healthcare environment on how the industry identifies and works with new groups of key opinion leaders, examining three areas of particular importance for KO... Click here for more details


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