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Digital Advertising: Market Opportunities and Forecast 2013-2018

Pages » 61
Published By » Mind Commerce Publishing
Price » $1995
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Digital advertising methods have made a substantial impact on traditional media and advertising in recent years.  Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms.  This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.     Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising.  Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new c... Click here for more details


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