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Digital Advertising: Market Opportunities and Forecast 2013-2018

Pages » 61
Published By » Mind Commerce Publishing
Price » $1995
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Description

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years.  Advancement of technologies and consumer preferences, such as handheld device usage, social media, and online news, is driving marketers to choose digital media platforms.  This is causing a huge dislocation for traditional media, which is particularly hard hitting to print and TV based advertising.     Digital is cost effective and facilitates quick responsive, a combination that equates to diminishing market share for traditional advertising.  Emerging methods such as wearable technologies (augmented reality in particular) represent a completely new c...


Google Update Autumn 2011
Overview:   The Google Update Report provides timely analysis and projections about Google market prospects, products and applications, product and company integration, current and potential mergers and acquisitions, and more.   In this Google Update (Autumn 2011 Edition),
Published Date: Nov 2011
Price: $995
The LTE Infrastructure Market: Vendors, Market Share, Key Trends & Forecasts
As of Q4 2011, thirty eight mobile network operators worldwide had launched fourth-generation (4G) Long Term Evolution (LTE) networks commercially. Despite a slow ramp and spending stall on overall cellular network infrastructure in 2011, the industry is witnessing sustainable spending accelerat
Published Date: Jan 2012
Price: $1995
Global Cellular Handset Update: Market, Technology, Vendor, and Application Analysis
Overview:   The global recession has impacted the volume of mobile handsets in recent years.  This trend has not been seen in equal measure across all segments. While demand on the mid-tier fell away, sales of new smart phones has grown, due largely to consumer demand and m
Published Date: Dec 2011
Price: $995
Telecom and Smart Grid: Technologies, Solutions, and Applications
The so-called \"Smartgrid\" represents an electrical grid that uses information and communications technology to gather and act on information. It is expected to bring dramatic improvements to everything from general network management to demand response and other demand-side improvements. Ul
Published Date: Mar 2012
Price: $4995
Global LTE Industry Landscape: Adoption, Applications, Deployments and Subscriptions by Region, Country, Spectrum and Operator 2011 - 2015
While LTE adoption is moving at a much quicker pace than initial analyst expectations, a number of hurdles still exist that undermine the early adoption of LTE by many countries. Firstly the limitation of the frequency spectrum presents a major setback for many network operators, as majority of
Published Date: Nov 2011
Price: $2995
Machine-to-Machine (M2M) and Radio Frequency ID (RFID), Second Edition
Machine-to-Machine (M2M) communications and Radio Frequency ID (RFID) together represent a means of direct communication between connection hardware and the object that needs monitoring: the information about its status of performance is directly sent to a computer system without the need for hu
Published Date: Apr 2011
Price: $1995
Comprehensive MVNO/MVNE Package
This package is simply the most comprehensive package available in the market. It includes a real MVNO Business Plan from an actual launch plan. It includes a complete pre-paid MVNO business plan with information to support planning needs while easy to modify to reflect different strategies. I
Published Date: Jun 2011
Price: $4495
Mobile Gaming Asia: Market and Forecast Analysis
Mobile gaming is enjoying solid growth in terms of revenue and market share. It is estimated to hit $54 Billion global market value by 2015. The Asian region leads the mobile gaming market with approximately 40% market stake. The greater Asia Pacific region as well as emerging markets such as th
Published Date: Nov 2011
Price: $995
End-to-End M2M, Fifth Edition
Machine-to-machine (M2M) communications is an emerging technology and industry sub-segment poised to change the way that business is conducted, impacting everything from traditional telephony and IT operations to ERP, SCM, public safety, homeland security, and more.  Written by industry
Published Date: Nov 2011
Price: $1995
4G Handsets: Evaluating the Impact of LTE, Applications, and Anticipated Usage
The Long Term Evolution (LTE) standard was introduced in 3GPP (3rd Generation Partnership Project) Release 8 as an evolutionary step representing the fourth generation (4G) of cellular communications. It provides an enhanced user experience for broadband wireless networks and will usher in a p
Published Date: Nov 2011
Price: $1995

 


 

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