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Compact Cars and Crossovers - US - February 2014

Pages » 176
Published By » Mintel
Price » $3996
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Compact cars and crossovers are getting unprecedented attention from desperate consumer groups who are looking for fuel efficient vehicles that are easy to navigate in a dense urban environment. New compact car and crossover intenders include wealthier Baby Boomers and growing Hispanic families. How to cater to this more diverse group of consumers will require creative messaging and new product introductions, such as three-row compact vehicles....


Laptops and Desktop Computers - US - August 2013
The computer market does not lack for innovation. In fact, so much effort has been placed in product development that the industry may have temporarily stepped ahead of consumer taste and awareness, and run into problems that can be tackled via marketing rather than an endless stream of new techno
Published Date: Sep 2013
Price: $3995
Music and Video Purchasing - UK - August 2013
Bricks and mortar retailers used to distinguish themselves by the range of CD or DVD content they carried. Given the digitisation of the market however, storage space is now essentially infinite, and the biggest library is no longer the most impressive. Over 2014 Mintel predicts digital content su
Published Date: Sep 2013
Price: $2834
Music Concerts and Festivals - UK - August 2013
In the longer term, it is easy to see how, if a promoter is able to set up a transactional website to take crowdfunded pledges of payment, they could bypass the ticketing agents and having to pay a cut to them, potentially increasing their revenues and profitability as a result.
Published Date: Sep 2013
Price: $2834
First Aid - US - September 2012
First aid products and treatments naturally correspond to consumer injury and illness. As it is difficult to increase the need for these products, marketers need to be especially savvy about increasing awareness and usage of first aid accessories and treatments. Therefore, consumer education is ke
Published Date: Sep 2012
Price: $3995
Air Fresheners - US, September 2012
Air freshener sales have been declining over the last few years as a result of macroeconomic conditions that have caused consumers to cut back on their spending, particularly on products such as air fresheners, which are a more discretionary purchase. However, some air freshener brands and produ
Published Date: Sep 2012
Price: $3995
Attitudes Toward Corporate Social Responsibility - US - September 2012
Corporate social responsibility (CSR) has evolved from its origin of a suggestion that corporations earmark a portion of their profits to put toward philanthropic initiatives, to becoming a basic component of the way that many companies operate their business. Along with increasing financial sta
Published Date: Sep 2012
Price: $3995
Bread - US - September 2012
China cake, bread manufacturing industry, 2012 is valuable for anyone who wants to invest in the cake, bread manufacturing industry, to get Chinese investments; to import into China or export from China, to build factories and take advantage of lower costs in China, to partner with one of the ke
Published Date: Sep 2012
Price: $3995
Breakfast Foods - US - September 2012
The estimated $12.5 billion breakfast foods category has experienced positive performance in recent years, posting gains of 19.5% in dollar sales from 2007-11. The category has likely benefited from an increased convenience factor, coupled with a strong private label presence and aggressive produc
Published Date: Sep 2012
Price: $3995
Set-jetting Tourism - International - April 2012
  In the 21st century, film (films and TV series) has taken over from literature as the most influential form of popular media motivating many leisure activities. Film possesses the power to create strong emotional connections to places seen on screen. It also presents activities that visi
Published Date: Sep 2012
Price: $2182
Airline Mergers, Acquisitions and Consolidations - International - April 2012
Better quality of chocolate, added ingredients (such as fruit and nuts) and ethical sourcing are all potential means for brands to justify higher prices while greater transparency around the reasons for increases in price would also be likely to be warmly received by users. Some questions ans
Published Date: Sep 2012
Price: $2182

 


 

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