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Lifestyle Market Research Reports
Marketing to Singles - China - March 2017
The singles market is made up with diverse minds – some happy (and voluntary) to be single and some struggling to get married (ie married-people-in-waiting), but their passions, hobbies and interest in diverse campaigns and promotions are similar to married people. That singles are less active in social activities, less happy or lacking the ability to build intimate and close relationships with parents and potential partners are proved to be misunderstandings.
Outdoor Enthusiasts - US - March 2017
More than three quarters of adults have participated in an outdoor activity in the last year and nearly nine in 10 claim to be at least somewhat enthusiastic about the outdoors. Although leisure outdoor participation is more prevalent, adults involved in physically active outdoor pursuits tend to be more engaged in all things related to outdoor recreation. While most outdoor enthusiasts cannot completely disconnect from technology, environmental consciousness and the dedication of active outdoor participants should maintain strong interest in outdoor activities
Beach Holidays - UK - February 2017
It is still unclear how Brexit negations will affect the overseas holiday market. However, because beach breaks tend to be longer summer holidays, it is likely that sizeable proportion of consumers will cut back on short city breaks in the low seasons before they forgo their main beach break in the summer.
Marketing to Millennials - Canada - February 2017
In Canada, 18-34s represent close to one-quarter (23%) of the population. An open-minded segment, they have a strong sense of individuality with an optimistic outlook, of the belief that they have the power to impact change in the world. They feel understood by marketers, though not well represented in ads. Being highly connected, online reviews are now weighted on par with personal recommendations. Though connectivity is important, real connections remain rooted in physically spending time with others.
Marketing to Men - UK - February 2017
Marketing aimed at men continues to be heavily focused on high-achieving sportsmen and well-groomed male models, offering the brands behind them little differentiation in the minds of those they are targeting. This paves the way for brands to take a different approach in their campaigns, such as featuring role models that tap into men’s strong belief in equality and family.
Christmas Shopping Habits - UK - February 2017
It was a great Christmas, better than anyone expected. But the more one looks at the performance, the more one feels that there are warning signs. We think that people are worried about rising prices in 2017 and that they pulled spending forward for that reason. We think they are right to be worried and that real incomes are going to come under pressure as inflation rises. The prospects for Christmas 2017 are rather worse than for the Christmas just gone.
Global Music Market Size, Status and Forecast 2022
Geographically, this report split global into several key Regions, with, revenue (million USD), market share and growth rate of Music for these regions, from 2012 to 2022 (forecast) The major players in global market include BMG Rights Management, Kobalt Music Group, Sony/ATV Music Publishing, Universal Music Group, Warner Music Group, Deezer, Gaana.com, Guvera, Pandora Radio, Saavn, SoundCould, Spotify, Apply Music, Aspiro Group, Curb Records, Disney Music, Fox Music, Imagem Music, Wrensong Entertainment, Eventbrite. On the basis of product, the Music market is primarily split into Recorded Music, Music Publishing etc. with revenue (million USD), market share and growth rate of each type On the basis on the end users/applications, this report covers Application 1, Application 2, and Appl
Global Polarized Sunglasses Sales Market Report 2017
Sales, means the sales volume of Polarized Sunglasses Revenue, means the sales value of Polarized Sunglasses This report studies sales (consumption) of Polarized Sunglasses in Global market, especially in United States, China, Europe and Japan, focuses on top players in these regions/countries, with sales, price, revenue and market share for each player in these regions, covering RayBan Prosun Bolon PARIM OAKLEY Polaroid Eyewear Prsr Blue Point OYEA Market Segment by Regions, this report splits Global into several key Regions, with sales (consumption), revenue, market share and growth rate of Polarized Sunglasses in these regions, from 2011 to 2021 (forecast), like United States China Europe Japan Southeast Asia India Split by product Types, with sales, revenue, price and gross margin, mar
Outdoor Entertaining - US - February 2017
A desire to socialize, coupled with enjoyment for hosting others motivates 71% of adults with outdoor space to entertain guests outdoors. Growth in adjacent markets such as outdoor furniture and grills bodes well for the future of outdoor entertaining since the vast majority of outdoor entertainers prefer hosting informal events such as casual barbeques. Younger adults, homeowners, parents, and more-affluent adults are the most likely to entertain guests outdoors and, therefore, are key to growing the market.
Marketing to Women - UK - February 2017
There is a temptation for many marketers to view women as ‘mothers’ or ‘mums-to-be’, but more diverse lifestyles mean that starting a family is not as strong an aspiration for today’s young women as it once was. Brands could therefore benefit from meeting demands for strong, independent female role models that inspire confidence and empower women, but move away from less relatable celebrity and model brand ambassadors that can feed insecurities.
Hobbies and Interests - UK - February 2017
The activities that Brits are choosing to do in their spare time seem to, in some instances, mirror a trend for cutting back with low-cost gyms more popular than ever and a huge increase in participation in hobbies which involve minimal outlay such as baking and knitting.
The Night In - Ireland - January 2017
Increased inflation has impacted on disposable income levels among Irish consumers, and in turn now sees consumers preferring to spend more time in the home during the evenings, which has boosted usage of low-cost activities such as watching TV.
The Arts and Crafts Consumer - US - January 2017
Consumers today are crafting at similar rates to years past, with 59% of adults being categorized as a crafter. However, interest in traditional craft projects, such as photography and scrapbooking, continue to see slight declines in participation year after year, likely giving rise to less traditional types of crafting projects.
Center of Store - US - January 2017
The shelf-stable and frozen and shelf-stable packaged food categories of the center store have generated only minimal growth in recent years as shoppers have gravitated to perimeter departments offering foods they perceive to be fresher, healthier, and tastier.
Black Consumers' Lifestyles and Entertainment - US - January 2017
Black consumers are optimistic about life in general, their purpose in life, and how they spend their time. They rely on family and faith to keep them grounded and emotionally fulfilled while living out their passions. Their passions and the trends they follow tend to collide in their leisure time, particularly in regards to media connectivity, whether user-generated or disseminated among the masses.Income and age are the great differentiators in how Blacks live their lives and make choices in the entertainment that feeds their interests.
Lifestyles of Young Families - US - January 2017
Work-life balance is something that all families strive for, but it is a particular challenge for families with kids under the age of 12. With young kids in the household, parents spend a lot of hands-on time making meals, helping with homework, and coordinating activities. As kids gain independence and parents gain experience, they may find their workload lessens, but young families have yet to reach this tipping point.
Hispanic Lifestyles and Entertainment - US - January 2017
Hispanics feel life is to be enjoyed, although most agree they are generally simple people who don’t need much to be satisfied. In many cases, larger household sizes and a lower median household income forces Hispanics to prioritize their expenses, particularly those that are discretionary, such as leisure and entertainment. However, while Hispanics feel that their budgets limit their options, they don’t feel they overspend on entertainment, even as they over index for participating in a wider set of activities, which creates opportunities for brands willing to invest time and resources getting to know this market.
Trust and Brands - UK - January 2017
Trust acts as a building block for many other positive brand attributes, including the creation of perceived standout and brand preference. While the most trusted brands tend to be market-leading ones that have had high exposure to consumers, there are a significant minority of brands, predominantly non-FMCG, that are able to rely on reputation rather than active experience to generate trust.
Supermercados e Hipermercados - Brasil - Dezembro 2016
O mercado varejista de alimentos e bebidas no Brasil é muito competitivo, e os varejistas que irão se destacar entre os consumidores, e ultrapassar a concorrência, serão aqueles que oferecerem novos produtos e serviços. Devido à situação econômica, varejistas de alimentos e bebidas precisam aprender a lidar com consumidores que estão mais seletivos, planejam suas compras com antecedências, e procuram preços baixos, ofertas especiais e marcas alternativas, a fim de economizar dinheiro.
Marketing to Millennials - Brazil - January 2017
Sustainability and healthy eating habits are areas in which Millennials still lag behind other previous generations, as people tend to adopt more sustainable and healthier habits as they age. There is room for brands to tap in to help Millennials adopt healthier and sustainable habits, especially older Millennials.