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Marketing to Boomers - Canada - August 2016
At age 51-70, Boomers are currently the largest generation in the Canadian population and growing. There is a certain level of comfort with getting older as older Boomers find ways to deal with the symptoms of aging head on. As a segment, they feel disconnected and are misjudged for being inactive online. Moving into retirement, the majority of Boomers seek stability in their lifestyles.
Retirement Income Solutions - UK - August 2016
The retirement income market has changed dramatically since 2014, with mixed fortunes for annuities and income drawdown products. Despite a huge contraction in new annuity sales, it’s clear that retirees still want a predictable and guaranteed income in retirement, and this could see hybrid and blended products come to prominence in the market.
Bread and Baked Goods - Brazil - August 2016
The belief that freshly baked bread is better and tastier than packaged bread is widespread, creating opportunity for in-store bakeries and putting pressure on brands to find new ways to deliver even better fresh products. Consumers are interested in bread and baked goods that are freshly baked in-store by their favorite brand, creating opportunities for partnerships.
Consumer Attitudes towards Mobile Payments - UK - August 2016
Despite the huge interest in mobile payments across the financial services industry, Mintel’s research suggests that actual usage is low. Companies have two main challenges to overcome to achieve growth: they have to convince consumers that paying with a smartphone is a secure transaction method; and they need to give people a compelling reason to switch from using cards.
Trends in Health and Wellness - China - August 2016
Chinese people take a holistic and balanced approach to managing wellness with mental health and good eating habits being the top priorities. Western eating concepts still play a limited role, while exercising regularly is being recognised as an essential part of healthy lifestyle. Food safety and air pollution remain two key issues, and more diversified, effective ways to enhance health are strongly desired.
Hispanics Content Consumption and Sharing - US - August 2016
In addition to broadcast television, the internet provides Hispanics with countless options for consuming and sharing content. Hispanic households own a variety of devices, which allows them to have more control over what, when, and where they watch content; larger devices may be used with family; mobile devices grant Hispanics the opportunity of having some “me” time. For brands to insert their own messages and stand out in this context requires creativity and – most importantly – relevance.
Pet Supplies - US - August 2016
The pet supplies category continues its steady growth trajectory as Americans continue to spoil their pets, which are viewed as loyal family members rather than owned animals. Looking ahead, the category is expected to grow as the pet population ages, creating opportunities for products designed to address common issues that arise among older pets.
Bathrooms and Bathroom Accessories - UK - August 2016
When households think about choosing a bathroom retailer for a refit, full-service retailers that offer fitting and planning services top their priorities, so services have become an essential factor in the marketing mix.
Pet Insurance - UK - August 2016
The pet insurance market is currently experiencing strong growth, as more owners choose to take out cover. While Mintel expects this to prevail over the next few years, providers must continue to seek efficiencies, in order to contain costs and remain competitive.
Sustainable Lifestyles - Brazil - August 2016
“Brazilians are more conscious about the negative impacts their actions could have on the environment. While they are demanding more sustainable actions from companies, they are also cash-strapped and in many cases not willing to pay more for green/ethical products or looking for extra benefits that justifies the higher price of many of these products.
Thermal Insulation - UK - August 2016
Thermal insulation installers are increasingly adopting a multimeasure approach, ranging from insulation through to heating, plumbing and renewables. Companies are also branching out from the retrofit market to different new build and commercial sectors.
Yogurt - Ireland - August 2016
With the yogurt market set for growth in 2016, the category benefits from its ability to be regarded as both a healthy alternative for snacking or meals and also as a treat or dessert. Although sugar content is still a key concern for Irish consumers, emphasising naturally lower sugar varieties such as Greek yogurt will see consumers make the right choice based on the occasion.
Americas Pet Owners - US - August 2016
In 2016 the market for pet products and services is an estimated $67.5 billion, an increase of 4.3% over the previous year. A majority of households own at least one pet (59%) and as the economy improves, households are more likely to take on the expense and commitment of pet ownership (there has been positive growth in ownership since 2008).
Televisions - US - August 2016
New televisions are pushing the boundaries on screen sizes and resolutions, and these attributes do capture consumer interest. However, many brands have struggled to maintain revenue in light of tight competition and market saturation. The maturation of smart televisions will bring new challenges to the market. Namely, televisions will be expected to offer an ever-growing array of digital services.
Pet Food - China - August 2016
Compared with other markets, online is an especially critical channel for the Chinese pet food market. Not only because it’s one of the most popular purchase channels, but the e-commerce’s distribution system enables companies to reach the lower tier cities and rural areas, where there are still lots of growth opportunities from consumers switching to pet food.
Casino and Casino-style Gambling - US - August 2016
The US casino gaming market has been growing steadily, and is forecast to continue on a stable trajectory, as a consistent stream of visitors come through casino doors each year.
Beauty and Personal Care Gift Sets - UK - August 2016
Beauty sets remain a popular gift choice, particularly at Christmas, with high levels of festive spending keeping the market afloat. Beauty-conscious young women are most likely to ask for sets as gifts, or buy for themselves to save money on individual products.
The Online Foodservice Consumer - US - August 2016
Delivery is an exciting new opportunity within foodservice as the rise of third-party restaurant delivery companies makes it possible for nearly every restaurant to deliver directly to consumers, an occasion long dominated almost exclusively by pizza restaurants.
Content Consumption: TV and Movies - US - August 2016
Understanding how consumers watch movies and TV, how much they spend, what providers they use, and what drives their behavior is critical for companies hoping to reach them - including both producers and distributors of video content as well as advertisers who leverage that content.
Cleaning in and Around the Home - UK - August 2016
The average amount of time spent cleaning indoors each week has fallen since 2014, reflecting declining household sizes and an increased reliance on easy-to-use multipurpose products.
Fragrances - UK - August 2016
The fragrance and body spray category has shown a decline in value in 2015 which is expected to continue into 2016 as savvy shopping behaviours persist.
Tea: Spotlight on Bagged/Looseleaf Tea - US - August 2016
Strong year-over-year growth continues for tea, despite struggles in dollar sales from brewed tea (bagged, loose leaf, and single cup teas) as the segment faces greater innovation within the RTD tea space, longer purchase cycles, and sales loss from leading bagged tea companies.
Teens and Tweens Technology Usage - UK - July 2016
The rapid success of Snapchat with teens/tweens highlights that for young people it is the ability to create and communicate in innovative, fun new ways that is at the heart of their interest in social media. New social media features, from livestreaming to creating short music videos, are being introduced in the hope of similarly capturing the attention and imagination of the influential age-group
Breakfast Eating Habits - Motivations and Attitudes - Canada - July 2016
The competition to be the go-to option at breakfast has never been fiercer as retail manufacturers and foodservice operators battle for share of stomach in the morning. While most Canadians look to breakfast to help them start their day off right, “right” has different meanings for different consumer segments, as this Report addresses.
Technology and Irish Tourism - Ireland - July 2016
The popularity of customer review websites highlights the emphasis consumers are placing on peer feedback and recommendations. Usage of customer review websites is highest among affluent consumers and highlights how platforms such as TripAdvisor can be an important tool for reaching higher-spending consumers that are looking at the luxury end of the Irish tourism market.
Alcoholic Drinks Review - UK - July 2016
The online channel is likely to benefit from the craft boom in particular, providing an alternative sales outlet for brands other than venues such as pubs/bars and supermarkets.
Digital Trends Summer - UK - July 2016
Despite many people viewing email as a somewhat outdated means of communication, it is not only the most common means of online communication but also the most likely to be used multiple times per day.
Colour Cosmetics - China - July 2016
China’s colour cosmetics market is still an emerging market where most users’ routines are not fixed. Daily make-up wearers’ numbers have declined compared to 2015. Therefore, converting non-make-up wearers or irregular make-up wearers into regular make-up wearers is more important than up-trading regular users.
Household Paper Products - China - July 2016
The two main reasons hindering consumers from using niche paper products such as moist toilet paper and kitchen wipes are low relevance and substitutable alternatives, indicating that companies need to prioritise market education if they plan to grow in these subdivided markets.
Eating Out: The Decision Making Process - UK - July 2016
More than half of diners would buy high quality food and the demand for standout dishes that diners can’t/don’t make at home shows there is scope to use fresh ingredients in innovative cooking methods as a strong selling point.
Retailer Loyalty Programs - US - July 2016
Consumers have more loyalty accounts than ever before, which means they’re also starting to feel pressure from an overabundance of choice. Retailers are therefore challenged to streamline the shopping and loyalty experience without completely disrupting the core experiences that they’ve built their brands on.
Payment Methods: Online vs. Offline - Ireland - July 2016
Compared to less than a decade ago when cash was the preferred method of payment among Irish consumers, the Irish payments industry has changed dramatically. Non-cash methods of payment have become increasingly popular - most notably debit cards, which have now far surpassed credit cards as consumers' favourite form of plastic payment card.
Advertising: Mobile, TV and Internet - US - July 2016
The advertising landscape is more complex than ever as consumers now relate to ads across television, online, and mobile platforms. Consumers can be influenced by marketing messages, but only if the message is received over the most strategic platform.
Current Accounts - UK - July 2016
CASS switching levels reached a peak high in March 2016, indicating that competition in the current account market has improved. The growth in the proportion of new reward account openings in recent years shows that people now want more from a current account.
Eating Out Review - UK - July 2016
Freshly prepared and handmade emerge as the two main attributes seen to indicate dish quality making these key messages for operators to convey to their customers to encourage repeat custom.
Yogurt and Yogurt Drinks - UK - July 2016
In a price-driven market, yogurt companies will need to find a compelling alternative reason for shoppers to choose their products, as competitively lowering prices eventually becomes unsustainable. With many people amenable towards paying more for a guarantee on farmers’ pay or animal welfare, making their credentials in these areas tangible to consumers could provide companies with that alternative hook.
Short and City Breaks - UK - July 2016
There was strong growth in the short breaks market in 2015 and the first half of 2016, especially in the overseas segment. However, following the Brexit result, further rapid growth is in doubt. Despite uncertainty, there is still an opportunity to promote domestic trips, as well as promoting cheaper European destinations for consumers wishing to escape the news of economic doom and gloom.
Packaged Bread - US - July 2016
While packaged bread remains a huge category with virtually universal penetration, dollar sales have increased only minimally in recent years, and actual consumption has declined due to concern over calories and carbohydrates. Still, opportunities exist to improve bread’s health profile, to expand its use across more occasions, and to highlight all the great tastes and textures that the category has to offer.
Online Retailing - Europe - July 2016
Online is growing everywhere, although Northern Europe leads Southern Europe. All the Mintel consumer research points to its continued popularity and even in the most developed countries we expect considerable further progress over the next few years.
Credit and Loan Products - China - July 2016
How credit and loan products could be designed and operated is more influenced by regulators than providers. In China, benefiting from the Inclusive Finance policy, internet finance players like peer-to-peer lending firms, internet-based banks and equity crowdfunding platforms are thriving. Consumers are enjoying the convenience resulting from the competition between these operators and traditional banks.
Online Retailing - France - July 2016
E-commerce is dynamic but maturing, and it now accounts for almost 5% of all retail sales. Amazon is the largest player and is extending its lead, although it has a formidable rival in the shape of local operator, Cdiscount.
Online Retailing - Italy - July 2016
Online remains a minor channel for retailing in Italy, accounting for just 0.7% of total retail sales in the country we estimate. Domestic retailers were slow to enter the online retail channel and even Amazon did not arrive in the market until 2010.
On-trade Alcoholic Drinks - China - July 2016
Now is a transformative phrase for the alcoholic drinks market. Growth rate will be low but stable over the next five years to 2021. With the rise of an experiential consumption culture and stronger influence from Western lifestyle and purchasing value, Chinese consumers are eager to seek out innovations in products and on-trade experiences.
Sports Goods Retailing - UK - July 2016
The sports goods market continues to grow at an exceptional level. Driven by a rising interest in health and wellness amongst young consumers, the athleisure trend is dominating the sector.
Online Retailing - Germany - July 2016
E-commerce is highly developed in Germany with almost 11% of all retail sales coming online. But it has developed unevenly with online sales accounting for just 0.3% of grocery retailer’s sales. The entry into the online food space of Amazon in June 2016 could prove to be the catalyst to change. But ingrained consumer shopping habits will need to change and that may take time, not to mention a significant level of investment.
Online Retailing - Spain - July 2016
Spain lags behind Northern Europe in online development, but it is catching up. Younger people are leading the way, both in usage and in innovation, but older people are following. Compared with Germany, online is still in its infancy, but there is growing willingness to buy online and a growing number of retailers who trade online.
Price Comparison Sites in General Insurance - UK - July 2016
The price comparison website industry is in a very healthy position in terms of current use and future opportunities. Future development should continue to focus on increasing the level of convenience provided by sites. Having access to wide-ranging market information has strengthened the consumers’ hand when looking for insurance products, but use is based on the service being efficient and convenient.
Furniture Retailing - UK - July 2016
There are many retail multiples, including Oak Furniture Land, DFS and ScS, which are growing sales of furniture, helped by a combination of new store openings and online developments. And many that began as online pureplays are discovering the value of opening shops as well.
Online to Offline Retailing - China - July 2016
The online retail market is slowing, becoming more competitive and has to become more integrated with offline retailing. Retailing has to include a combination of both, requiring redefining what the role of physical stores should be and using more mobile technology.
Footwear Retailing - UK - July 2016
Personalisation has become a big trend in the footwear sector, with consumers increasingly interested in being able to customise their shoes. Giving customers the option to create their own bespoke product provides an opportunity for retailers to drive sales of full-priced items.
Online Retailing - UK - July 2016
We tend to lose sight of the fact that online retailing is still very young. Ten years ago it took less than 3% of all retail sales. Everyone involved has been on a very sharp learning curve and the rise in online sales seems inexorable. But it isn’t.
Consumer Attitudes Towards Debt - UK - July 2016
Lending has grown rapidly in recent years, driven by rising consumer confidence and the cheap availability of credit. However, consumer confidence has taken a knock following the UK’s decision to leave the EU, which will result in a more cautious approach towards personal finances.
Consulting Engineers - UK - July 2016
Consultants’ income derived from the roads/rail sector is expected to continue to account for the largest share of the market. The sector is set to be driven by major rail projects and the government’s renewed commitment to road spending. However, the recent referendum vote to leave the EU may put some transport infrastructure projects at risk.
Consumers and Credit Cards - US - July 2016
Consumers can be influenced by strategic marketing messages during the credit card application process as they compare how various rewards and incentive programs meet their individual needs.
Breakfast Foods - China - July 2016
Chinese consumers have developed hierarchical needs for breakfast. Besides the basic needs for satiety and nutrition, people are willing to trade up to products and services that can help them save time and add convenience to the eating process. Meanwhile they have started looking for super ingredients with energy-boosting functions.
Business Traveller - UK - July 2016
Brands – whether travel management companies or direct suppliers – need to increasingly respond to the personalised needs and preferences of business travellers, particularly the travel-literate and tech-savvy Millennial generation who are the core business travel demographic.
Black Consumers and Beauty Products - US - July 2016
The growing Black population, which includes a large share of iGeneration and Millennials, and interest in natural products are key positive drivers. Nurturing highly engaged consumer segments will also be important for market growth.
Marketing to Sports Fans - US - July 2016
Professional football leads the pack as the most popular American sport, followed by baseball and basketball. Avid Fans often follow all three (or more) traditional sports and keep up with their favorite teams by watching sports news, reading articles online, and even scanning the local paper.
Healthy Lifestyles - Canada - July 2016
The emotional benefits of feeling good and being happier are keeping consumers motivated and engaged. Canadians remain steadfast in cooking and less willing to compromise health for convenience.
Sports and Energy Drinks - China - July 2016
Thanks to increasingly health-conscious consumers and their fast-paced lifestyles, China’s sports and energy drink market has experienced explosive growth and will continue to expand quickly.
Hispanics and Beauty Products - US - July 2016
Hispanic women over index for use of most beauty product categories. However, brands face challenges growing their share; Hispanic women tend to be young, value oriented, and their willingness to experiment and try new products makes achieving brand loyalty difficult.
Whats for Breakfast - US - July 2016
Consumers are eating a variety of breakfast foods, at home and away, with their preference for healthy or indulgent foods differing by the day of the week. One constant however, is their need for quick, portable, and healthy breakfast foods that keep them full and energized.
Commercial Mortgages - UK - July 2016
In the wake of the EU referendum decision, some lenders have stated that it remains too early to announce any changes to their respective mortgage offerings, while others have already changed their rates.
Airlines - US - July 2016
The US airline industry is enjoying a nearly unprecedented stretch of success, with 2015 profits nearly triple those of 2014. Low fuel prices and relatively strong demand indicate that 2016 will show similar results.
Breakfast Eating Habits - UK - July 2016
Breakfast is an almost universal occasion. While 55% of people eat it at home every day, almost half (49%) sometimes eat breakfast out of home. That 28% do so once a week or more demonstrates that this is an established habit for a sizeable minority.
Digestive Health - US - July 2016
After experiencing solid sales in 2014-15, growth in the digestive health market is expected to soften somewhat in 2016. The majority of consumers are turning to some form of OTC (over-the-counter) digestive remedy for treatment, with antacids accounting for the largest share of all digestive health remedy sales.
Grilling and Barbecuing - US - July 2016
Grill ownership is strong and positive sales are expected through 2021. Gas format grills are most popular in full-size units, whereas portable units are most popular in charcoal format. Consumer sentiment toward grills differs by generation, in which younger adults enjoy grilling to socialize while older adults grill to cook.
Bridging Loans - UK - July 2016
Bridging has provided a vital resource to those looking to secure immediate finance. The industry’s substantial growth over the last seven years suggests that the scope for innovation and collaboration between lenders and brokers will expand alongside
Banking Channel Usage and Preferences - Canada - July 2016
The merging of digital and human channels in the form of chatbots and robo-advisors is the next key development in the world of banking channels.
Ice Cream and Frozen Novelties - US - July 2016
As volume sales in the saturated category decline, dollar gains have cooled. While health leads reasons for cutting back, sales of traditionally health-focused products (including low- fat/calories) struggle, and indulgence appears as a strong purchase driver.
Air Care - UK - July 2016
Value sales in the air care category have stalled somewhat, but market conditions look set to ensure it returns to growth.
Tea and Other Hot Drinks - UK - July 2016
UK retail value sales of tea have been in decline, with growth in sales of green, fruit/herbal and speciality teas not enough to make up for a fall in sales of standard black tea that dominates the market.
Fruit - US - July 2016
Fruit sales in the US have surpassed the $48 billion mark, growing consistently for the past decade, aside from a slight slowdown in 2014-15 due to an increase in fresh fruit prices. Fruit’s overall healthy reputation and the consumer desire for fresher foods should propel fruit sales even higher through 2021.
Beer - Brazil - July 2016
Apart from the economic crisis, which affects their pockets, consumers are worried about health issues.
Health and Fitness Clubs - UK - July 2016
Flexibility and technology are two important emerging forces in the private health and fitness club market, the former filtering up from a rapidly-expanding low-cost sector that is bringing new users into the market and the latter filtering down from a premium segment focused on improving experiences and the sophistication of training programmes.
Marketing to Baby Boomers - US - July 2016
Baby Boomers are aged 52-70 and are making the transition from parents to grandparents and from full-time employment to full-time retirement. Although Baby Boomers have entered the second half of their lives, they don’t necessarily feel “old” and want to continue to have exciting, active, and fulfilling lives.
Restaurant Breakfast and Brunch Trends - US - July 2016
Breakfast and brunch has gained attention from both chefs and consumers, as a number of chains have revamped or expanded their morning menus. While consumers tend to eat breakfast at home, many diners report buying breakfast at restaurants more often compared to just a year ago.
Body Care and Deodorant - US - July 2016
The $6 billion body care and deodorant market has shown fairly stable growth in recent years. Near universal routine usage of deodorant and body care presents both opportunities and challenges for future growth. Spray formats, natural formulations, and the integration of added benefits have propelled consumer interest in the market.
Furniture Retailing - US - July 2016
Nearly three quarters of purchases are conducted in the store where shoppers can personally experience products.
The Brazilian Economy - Changes in Saving and Spending Habits - Brazil - July 2016
The recession, with higher inflation and interest rates, more difficult access to credit, and rising unemployment has made consumers change their spending and saving habits.
Patio and Outdoor Living - US - July 2016
The patio and outdoor living market continues to steadily gain momentum parallel to the improving economy and housing market. While the majority of Americans have some form of outdoor space, living situation and household income determine what purchases and enhancements can be made.
Medicated Skincare - US - July 2016
The rate of growth for medicated skincare market continues to decelerate. Anti-itch treatments remain the strongest performing segment, while foot medications, cold sore treatments, and skin growth removers continue to stagnate.
Lifestyles of Children and Teens - UK - July 2016
As watching TV and using technology remains the top activity both after school and on weekends, today’s kids and teens are far more exposed to advertising than previous generations ever were.
Families - UK - July 2016
Over half of all parents believe that families today are not as close as they used to be, reflecting how the pressures of modern life are preventing them from enjoying important quality time with their children.
Family Car Buying - US - July 2016
This Report will dive into the profiles of family car buyers, their motivations, features that appeal to them, and how they are marketed to.
Consumers and Taxes - US - July 2016
Most people need to pay taxes. However, while many taxpayers don’t mind paying taxes if they believe the money is used constructively, most would also like to pay the least amount possible.
Colour Cosmetics - UK - July 2016
New products, beauty bloggers and innovative campaigns will all ensure sales in the colour cosmetics market remain buoyant in 2016. Women are interested and engaged in the market, enjoying browsing stores and reading marketing communications.
Waste Management - UK - June 2016
Investment in new waste treatment infrastructure is expected to slow over the next few years as the requirements for municipal residual processing infrastructure are close to being met.
Holiday Rental Property - UK - June 2016
The holiday rental property corporate landscape saw further change during 2015 and into 2016 as major industry players jockeyed for position. The scramble for scale among these companies is not unconnected with the continued surge in usage of industry disrupter Airbnb.
Travel Retail - UK - June 2016
There is no doubt that shopping in travel hubs is a secondary function to travelling. That is a primary reason why retail purchasing is concentrated towards those that can provide food-to-go items. However, there are few locations that can boast such high and consistent footfall and therefore travel hubs provide a great opportunity for retailers.
Carbonated Soft Drinks - UK - June 2016
The sugar tax is likely to have a severe impact on CSD sales in 2018, and as such is the single biggest challenge facing the industry.
Coffee and Tea - Canada - June 2016
Coffee and tea are integral to how Canadians eat and drink. Coffee has been an area of growth in Canada, spurred on by its emergence as a strategic focus based on its ability to support traffic growth at foodservice and the rise of convenient and customizable single-serve format at retail.
Soup - US - June 2016
While the soup category is facing challenges due to the decline of RTS (ready to serve) wet and condensed soup, areas of opportunity exist. Sales of broth are up due to a cooking culture, and refrigerated soups are performing well in the market due to positive consumer sentiment surrounding the category.
Ice Cream and Desserts - UK - June 2016
Opportunities are ripe for operators to explore healthier formulations in ice cream and desserts, with significant interest in low-sugar and low-fat products. Resizing offers another potential route to explore in ice cream, while tapping into the ‘health halo’ of yogurts and fruit snacks offer desserts a potential way forward in this space.
Chocolate Confectionery - China - June 2016
Geographical expansion will be the big issue for foreign companies to achieve sales growth. The lessons from Hershey’s acquisition of Shanghai Golden Monkey will lead foreign players to be cautious when acquiring Chinese companies for their local distribution power.
Commercial Property - UK - June 2016
UK commercial property yields have generally edged down between April 2013 and April 2016, reflecting stronger investor demand across most sectors. Investor buying power has been boosted by the improving availability of finance, with high competition keeping lending margins under pressure, particularly at the prime end of the market.
The Holiday Planning and Booking Process - UK - June 2016
Mobile bookings are on the increase. More holidaymakers feel comfortable using their smartphone due to larger screen sizes and travel brands improving their app and mobile web functionality.
Oral Care - US - June 2016
The US oral care category has suffered from slow growth in recent years and grew only 2.2% in 2016. Near universal penetration of everyday products such as toothbrushes, toothpaste, mouthwash, and floss leave little room for increased usage.
Baby Personal Care - China - June 2016
The baby personal care market is looking promising along with the government’s end of one-child policy. That said, competition is escalating while maintaining consumers’ loyalty could be challenging. More new international brands are being introduced, especially via online retailers.
Workplace Pensions - UK - June 2016
Pension providers and advisers are about to face their busiest period yet, as nearly 600,000 small and micro-sized employers reach their staging date for auto-enrolment during 2016/17 and a further 1.1 million new employers stage in 2017/18.