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Tires - US - November 2014
The US tires market struggles to remain relevant to most consumers, and younger consumers in particular. This pattern of disregard for tires contributes to a vicious cycle in which tires of younger drivers need to be replaced more frequently and their confidence in tire performance continues to dwindle. Tire manufacturers have the chance to turn these attitudes and practices upside-down with new ways to excite young consumers about finding the ideal tire for them and taking better performance of those tires to extend their lives. Getting consumers to shift their behaviors is the tire manufacturer’s best bet for garnering meaningful brand loyalty.
Diet Trends - US - November 2014
Due to rising levels of obesity, the diet market is poised for growth. However, a great deal of skepticism toward products is hindering growth.
Cinemas - UK - November 2014
Further integrating mobile into the cinema experience presents many opportunities for operators, including improving the efficiency of booking systems, boosting additional purchases and creating targeted marketing campaigns.
Tablets - US - November 2014
The tablet has already succeeded in becoming one of the most commonly owned pieces of consumer electronics. As the category continues to mature, manufacturers will need to focus on encouraging upgrades, holding on to price points, or making a clear case for multiple tablet ownership.
Hispanic Consumers and Non-Alcoholic Beverages - US - November 2014
While Hispanics tend to stick to the beverages that they know and like, smaller brands trying to reach them may be able to create a potentially profitable and long-term relationship by investing time and effort to get to know them, establish a presence where they are, and invite them to try the products. Consistence and perseverance will pay off.
Holiday Planning and Booking Process - UK - November 2014
The high level of price sensitivity exhibited by mobile bookers, coupled with an unwillingness to invest time in finding the best deals, suggests the growing popularity of mobile will be matched by an increased use of comparison sites such as Skyscanner and Trivago as well as accommodation booking sites such as hotels.com. This shift towards intermediaries would see consumer decisions increasingly driven by metrics such as price and ratings rather than brand preference, and brands may struggle to maintain engagement or loyalty.
Consumer Payment Preferences - UK - November 2014
Developers should reframe their task from making it easier to make a payment, and focus on making it easier to find and make purchases. Payments are a means to an end for consumers, payment platforms should remember this.
Football - UK - November 2014
Football’s offerings across the digital platforms that are the game’s new frontier are so far preaching primarily to the converted rather than building a new audience beyond its core match-going support.
Jeans - US - November 2014
The current jeans marketplace is tepid and challenged, as a broader athleisure trend is competing for consumers’ attention and wallets. This trend is expected to have some lasting power, so jeans retailers should be front-loading the innovation pipeline while considering unique, stand out marketing approaches to attract attention and stay in consumers’ consideration set while shopping for clothes.
Beauty and Personal Care Packaging Trends - UK - November 2014
First-and-foremost, packaging needs to be practical, however, the in-home longevity offered from the BPC (Beauty and Personal Care) category adds greater potential for companies to focus on the aesthetics of their products in order to add value; raising their profile with impressionable young Millennials in particular. Further opportunities exist in addressing the needs of ageing users, such as easy-grip containers, whilst encouraging consumers to recycle packs could result in an improved profile and long-term loyalty.
CCTV (Industrial Report) - UK - November 2014
The prospects for the UK CCTV industry appear strong, with construction in the commercial sector anticipated to climb steadily and the private sector widely upgrading systems. As a result, the market is expected to deliver real terms growth again in 2015.
Pizza Restaurants - US - November 2014
With the popularity of pizza, the sky is the limit on how operators can keep their offerings interesting and relevant for customers. However, restaurants will need to keep in mind that traditional views of convenience and customization have changed, and instead, there has been a shift toward personalizing pies for each individual person, in order to appeal to their lifestyle needs (eg health, non-pizza items, smaller portions, and dining experience).
Lifestage Marketing - US - November 2014
FS marketers continue to be challenged by the changing world of communication and the specific financial needs and demands of each generation. Collaborating closely with technology for quick and efficient communication as well as seamless and innovative product and service delivery could help the industry keep up with consumers.
Water Filtration - US - November 2014
Water filtration market sales are struggling, with further declines expected in the coming years. Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.
Innovations in Banking - US - November 2014
Innovation comes in many forms, including products and services customers can see and internal changes that can improve operational efficiencies and profitability. While they may not be able to address everything at the same time, banks need to continue to push the innovation envelope, not only because that’s what their competitors are doing, but because it is what consumers want.
Underground Pipes (Industrial Report) - UK - November 2014
The separate aspects of the underground pipes market are subject to very different influences, including the long-term spending plans of utilities, where years of under investment continues to be addressed; the highly variable construction market, which tends to exaggerate overall economic vagaries; and political policy and public spending activity. These influences have led to market growth even in the flat economic conditions post economic downturn.
Car Aftermarket - UK - November 2014
Although the car parts aftermarket is seeing growth it remains one that is subject to a number of pressures. These are coming from various directions with the current buoyancy of new car sales and move towards budget brands joined by wider trends such as the impact of the ageing population and a steady fall in distances travelled annually.
Movie Theaters - US - November 2014
The movie theater industry is facing threats from all sides, with studios trying to shrink the exhibition window, consumers increasingly staying at home for their entertainment, and a new generation of moviegoers who expect entertainment content to be customizable and on-demand. Movie theaters can embrace the customization trend by tailoring more screenings to specific audiences while still celebrating moviegoing as one of the few shared experiences left in an increasingly fragmented media landscape.
Wine - China - November 2014
The abrupt shift in the wine market - with volume and average prices going down - seemed unimaginable when premium wines were seeing their retail values sky rocket. However, the sharp decline in importing and domestic production shows that the bubble is finally bursting. However, this is far from a disaster for the wine market with mass market returning as the key driver of the market.
Charitable Giving - UK - November 2014
A focus on engagement with core supporters and innovation in fundraising techniques are a must for today’s charitable organisations, particularly as donors are becoming increasingly weary of established methods, which, in turn, affects charities’ bottom line.
Marketing to Teens - China - November 2014
Brands will need to have a full understanding of teenagers’ attitudes and behaviour before they can effectively market to them. Knowing the multiple facets of today’s teenagers and seeing their key pursuits and needs are both important.
Suncare - UK - November 2014
The suncare category is largely dependent on the weather, and with a wet summer in 2014, the category is predicted to decline in value by 8%. This offers opportunities for brands to advertise in the winter or position products outside the summer season. Innovations in multi-functional products, as well as products with appearance benefits such as anti-ageing, also present opportunities for the category.
Snacking Preferences of Black Consumers - US - November 2014
Despite the fact that Blacks are heavy snackers, there is very little advertising aimed at reaching this consumer. While the motivation for snacking may be consistent with other consumers, the types of snacks vary considerably when compared to other consumer groups. Given the health disparities among Blacks, very few companies are reaching out to Blacks in a way that resonates with Blacks. Relatability and authenticity are important.
Loyalty to Retailers - UK - November 2014
Whilst the consumer has long sought to be treated as an individual and not simply as a collective, there remains an opportunity for retailers to further tailor their offerings to their customers’ individual needs. Further development of digital technology, such as smartphone apps, is likely to make this more possible, as it will allow retailers to engage more directly with their shopper and create a truly personalised service.
Poultry - US - November 2014
Consumers remain concerned about the safety of the poultry they purchase, though it is not impacting category sales. They value knowing where their poultry comes from and how it’s raised, creating opportunities for brands to educate them on their purchase, and eliminate confusion surrounding popular poultry claims.
Sun Protection and Sunless Tanners - US - November 2014
Suncare brands are challenged to overcome the seasonal usage habits and price-driven mentality of category shoppers. Nonetheless, consumers are demanding convenience, performance, and natural ingredients from their sun protection products, creating opportunities for brands to increase usage and boost sales.
Televisions - UK - November 2014
Brands must hold their nerve and resist the urge to discount 4K TVs heavily in 2015, following the commoditisation of smart and 3DTVs – technologies that no longer command a significant premium. If manufacturers and retailers remain patient, it could be worth them putting up with tough market conditions for another 12-18 months, by which time 4K content is expected to become more readily available.
Attitudes to Advertising - Ireland - October 2014
The Irish advertising sector is showing signs of recovery, however while online advertising provides a welcome fillip to advertising expenditure, it serves to mask declining expenditure in other media. Going forward, brands and advertisers will continue to face the challenge of engaging Irish consumers whose attention is increasingly being competed for across multiple media and devices.
Poultry - Ireland - October 2014
Cooking from scratch continues to be an important trend in the wider food industry, and suppliers of unprepared poultry products stand to benefit, with Irish consumers seeing poultry as a versatile ingredient that can be included in any number of different types and styles of cuisine.
Red Meat - UK - October 2014
Cost remains a barrier for the red meat market, creating growth opportunities for cheaper cuts. However, over half of youngsters say that uncertainty about how to cook cheaper cuts puts them off buying them. Positioning cheaper cuts as an economical and ethical choice, along with educating the consumer as to how best to prepare them is important to encourage uptake.
Music Concerts and Festivals - UK - October 2014
With companies like Live Nation promoting thousands of concerts and festivals each year, or AEG having such a strong position in London in terms of the sheer number of major venues that it operates, there is the potential for promoters to offer a season ticket, which could be used mainly to develop attendances at smaller and mid-level performances.
Dark Spirits and Liqueurs - UK - October 2014
While whisky brands seek to make themselves more accessible to a wider pool of users through encouraging mixability and flavoured expressions, operators in the rum category are seeking to carve out a place at the premium and super premium tiers with aged expressions
Still, Sparkling and Fortified Wine - UK - October 2014
The scope to increase value sales is limited by the heavy promotional activity that is both accepted and expected by shoppers. Therefore, other avenues such as clearer information about the differences between more and less expensive wines and the opportunity to sample wines before buying may be better placed to help limit the perception of risk and drive uptake.
Consumers and the Economic Outlook - Quarterly Update - UK - October 2014
The revival in confidence has stalled. Although the economy is picking up speed, the population as a whole isn’t feeling the benefit of the recovery. People are as likely to say that they feel worse off than they did a year ago as they are to say that their finances have improved. The headline data, though, mask major differences between different income groups. Higher earners are powering ahead: their finances are improving, and they are becoming increasingly optimistic about their prospects over the coming year. Those at the lower end of the income scale, though, are much less positive. The polarisation seen in the high street is likely to continue: premium brands should benefit from the growing confidence among the more affluent, while lower earners will still be turning to t
Manned Security (Industrial Report) - UK - October 2014
Building in services additional to guarding, which exploit intelligence gathered from integrated electronic systems could help to improve sales for specialist firms facing a competitive threat from facilities management operators
Mens Toiletries - China - October 2014
Men tend to shop for the toiletry products when they have skin problems to solve. In addition, they expect instant product efficacy in personal care. Brands should take efforts to further educate Chinese male consumers, in terms of the motivation of usage, expectation of the product and the product usage as well. It is also important for brands to always bear in mind the difference between men and women when communicating with male consumers.
Clothing Retailing - France - October 2014
The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for France, which indicate how this spending is distributed by retail sector. Our exclusive consumer research spanned France, where we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline plus what factors are important to consumers when clothes shopping either online or offline.
Clothing Retailing - Germany - October 2014
The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Germany, which indicate how this spending is distributed by retail sector. Our exclusive consumer research spanned Germany, where we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline plus what factors are important to consumers when clothes shopping either online or offline.
Clothing Retailing - UK - October 2014
As consumers increasingly want more regularly updated clothes, it is becoming more important for retailers to find improved ways of dealing with the challenges of getting clothes to market at an ever quicker pace.
Wine - US - October 2014
While indications point to an advantage for off-premise merchandisers, shifts in the market, including the expansion of sales locations, are making the wine retail landscape increasingly competitive. While this is good news for the category, growing the reach of wine, it’s requiring sellers to adopt more creative sales models.
Clothing Retailing - Spain - October 2014
The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Spain, which indicate how this spending is distributed by retail sector. Our exclusive consumer research spanned Spain, where we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline plus what factors are important to consumers when clothes shopping either online or offline.
Clothing Retailing - Italy - October 2014
The focus of this report is clothing specialists, because these are the dominant players in the sector. In this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel's Channels of Distribution estimates for Italy, which indicate how this spending is distributed by retail sector. Our exclusive consumer research spanned Italy, where we asked consumers which retailers they had bought clothing from in the past year, and whether this was online or offline plus what factors are important to consumers when clothes shopping either online or offline.
Cheese - Canada - October 2014
Making conveniently-packaged cheese more widely available in venues such as gyms, yoga studios and health clubs could help to boost usage in this potentially lucrative post-exercise occasion.
Digital Trends - Canada - October 2014
Tablets have proven to be more popular devices when it comes to watching videos or reading news online – suggesting that manufacturers could benefit from partnering with content providers in these industries to offer consumers discounted hardware when they sign up for a new media subscription (eg to Netflix, The Globe and Mail).
Soap, Bath and Shower Products - Brazil - October 2014
Bar soaps already have high penetration rates, suggesting growth in the category can come from other segments with lower penetration rates, such as liquid soaps and shower gels. Younger consumers already use these types of products more, as they are more open to changes and innovations. It is just a matter of time to see more significant changes in the segments.
Poultry - UK - October 2014
Social media offers a potential channel for operators to convey the high standards of living of their poultry, eg through video footage. Elements of gamification, which enable consumers to interact with poultry, can help to generate interest in their welfare.
Tubes and Pipes (Industrial Report) - UK - October 2014
As a mature sector, albeit one where material substitution has been a major feature in the last few years, market conditions for tubes and pipes notably improved as the year progressed in 2013. Moreover, 2014 is witnessing further growth, as expectations of continued market development have now replaced the stop-start nature of the recovery previously seen post economic downturn.
Dark Spirits - US - October 2014
Dark spirits, whiskey in particular, have managed to grow sales fairly strongly in recent years, yet they remain far from routine in consumers’ alcohol-consumption routines. Flavor innovation is drawing the interest of some consumers, but such efforts may be overshadowed by the rush of RTD alcoholic beverages.”
Online Gaming and Betting - UK - October 2014
Political and public pressure for new restrictions on television gambling ads comes at an opportune moment for an industry looking to wean itself off free money promotions and move to more sophisticated marketing strategies around brand, product and experience.
Share Dealing - UK - October 2014
Consumers can find share dealing daunting at first. This presents a barrier, preventing some would-be investors from entering the market. Providers need to make the application process as clear, simple and jargon free as possible, and should use technology to make this happen.
Roadside Catering - UK - October 2014
The prevalence of major fast food providers, such as McDonald’s and Burger King, and traditional preconceptions about the quality of the food served in them, has meant that roadside outlets have become synonymous with unhealthy, lower-quality foods. Going forward, roadside service stations and restaurants could alter this perception and bolster usage by increasing their healthy food offering, as well as continuing to improve the quality of the food they offer.
Vacation Trends - Canada - October 2014
Given their preference for booking last-minute vacations, it is important for deal or booking sites to provide Quebecers with the ability to research, review and book trips in their native tongue, which is typically French Canadian.
Fruit and Vegetables - US - October 2014
Respondents report that only 16% of their daily food intake consists of vegetables and 16% consists of fruit, which is far less than the share of plate for these foods recommended by the USDA’s MyPlate nutritional guide. Brands and grocers have an opportunity to increase the appeal of their fresh produce items by adding convenience – such as precut, prepackaged versions and resealable bags – that could help overcome objections to rising prices.
Luxury Cars - US - October 2014
Luxury car sales have been strong, but seasoned marketers know that any brand is only as good as its next sale. Marketers have an opportunity to sustain the next generation of luxury buyers with impressive ongoing service, next-gen technology, and the possibility of a more comfortable car buying process.
Clothing Retailing - Europe - October 2014
This report series covers the 19 leading economies of Western Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. This data in its entirety is contained in the single copy 19-country report, which gives a full overview of clothing retailing in Europe. Single country reports are also available for the UK, France, Germany, Spain and Italy. As in previous years, the focus of the European clothing report is the clothing specialists, because these are the dominant players in the sector. Nevertheless, for each country in this report we provide total consumer spending data for clothing, which includes expenditure through all channels. And we include Mintel’s Channels of Distribution estimates for each European country, which indicate
Mobile Device Apps - UK - October 2014
In the short term, in the UK at least, developers on iOS will likely earn more money than those on competing app stores. In the longer term though, porting any content to Android should be a priority; not least because Google is strongly pushing into emerging markets under the Android One scheme, which will place inexpensive smartphones – the company hopes – into the hands of ‘the next five billion’ people.
Ethnic Trends in Restaurants - US - October 2014
The ethnic foods operator is caught between trying to offer authentically ethnic foods while catering to an audience that wants to exert control over every aspect of their dining experience. Consumers indicate they are looking for new food experiences, but are anxious about not knowing enough about a menu item’s more exotic or unusual ingredients. Using the menu and service team to educate consumers about ethnic ingredients and components can help with familiarity and make diners comfortable enough to want to try something new.
Cruises - UK - October 2014
Cruise ships will continue on their evolutionary path from ships to hotels-at-sea to floating destinations, becoming as much a focal point as the places visited, with operators hoping that customers will be willing to trade some of the itinerary for a better on-board experience. This is a difficult balancing act though. The key selling point for cruise holidays remains the itinerary and it is doubtful how far this can be diluted without compromising the appeal of the product.
Ranges, Ovens, Cooktops and Microwaves - US - October 2014
While external economic factors are lifting the category as a whole, manufacturers and retailers can gain competitive advantage by catering to a wide variety of lifestyle needs. For many, especially aging Boomers, healthy, fresh eating is an increasingly compelling concern. Younger adults, on the other hand, may see a new cooking appliance as an opportunity to explore new cuisines.
Energy Industry (Industrial Report) - UK - October 2014
Although the UK electricity and gas supply market continues to be dominated by the ‘big six’ energy firms, smaller suppliers have gained market share - reaching an estimated 8% in mid-2014. Smaller competitors have been successful in attracting customers from the larger players by offering better value prices tariffs or by stressing their green credentials or community involvement. They have also been able to take advantage of consumers’ continued mistrust of the ‘big six’. With recently introduced changes by Ofgem, which aim to reduce barriers to effective competition and make it simpler for consumers to switch supplier, competition in the energy supply sector is set to further intensify. Poor customer service remains an issue across the industry and this
Cheese - UK - October 2014
The ending of milk quotas post-2015 should bring challenges and opportunities for the market, particularly for British brands. Meanwhile, openness to new formats and trading consumers into territorials should help build category value.
Consumer Attitudes Towards Lunch Out-of-Home - UK - October 2014
When thinking about cheese (excluding cottage cheese), which, if any, of the following types have you bought for yourself or anyone else in your household in the last 3 months?
The Importance of Brands in Technology - China - October 2014
Chinese consumers see technology brands they use as a reflection of desired lifestyles. What brands need to do is to understand consumer behaviour, build unique brand value, communicate through storytelling and establish a binding relationship that shares a sense of identity.
Pay TV and Home Communication Services - US - October 2014
The pay TV market is frequently rebuked for not giving consumers want they want. Meanwhile, the industry is effectively moving to give consumers what they want, while also growing profits.
Hotels - US - October 2014
The relatively stable and growing economy of the past couple of years has given consumers the confidence to resume taking vacations and overnight trips. However, competitors to traditional lodgings, like airbnb.com, have emerged that can both threaten the existing players and grow the overall market.
Exercise Trends - US - October 2014
Exercise participation rates continue to be relatively stagnant in the US, despite an increase in obesity. Creating more customized programs, especially for the aging population, can help to increase likelihood of exercising. In addition, wearable fitness devices are a huge opportunity within the fitness landscape.
Roofing Materials (Industrial Report) - UK - October 2014
Market conditions for roofing materials and contractors notably improved as the year progressed in 2013, and 2014 is witnessing a substantial increase in demand. The magnitude of the growth in 2014 is not sustainable, but increases in demand will continue to be a market feature over the next five years, with conditions significantly stronger than the flat market conditions that followed the economic downturn.
Holiday Booking Process - China - October 2014
Operators have started to expand their portfolios considerably either from online services or physical entity into mobile apps platform. Today mobile sites and apps are being designed to feature simple and fast search and booking tools, backed up by attractive options such as one-off deals and mobile-exclusive promotions. This has made holiday booking an even more competitive market in which there are thousands of websites, apps and tools competing for a slice of the pie. So as the mobile marketplace for travel services and the popularity of devices grow, it is time for operators to focus and differentiate.
Beauty Devices - UK - October 2014
Expense is the biggest barrier to purchase in this category, and despite the availability of money-back guarantees, women show interest in trial periods and special offers to avoid a hefty initial outlay. Additionally, beauty devices are seen as time-consuming and taking up space which could cause issues particularly for younger women who live in larger households. Opportunities for the category exist in greater personalisation of devices, as well as greater collaboration with the skincare category.
Cooking Enthusiasts - US - October 2014
The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are other factors that motivate consumers to cook at home.
Health Cash Plans - UK - October 2014
This represents an excellent level of product awareness, but the opinions about premiums suggest that insurers are failing to either get their price message across, or to make full use of their low cost in marketing the plans.
LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014
The issues that sandwich, sub, and wrap concepts face stem from the versatility of the product itself. While consumers are clearly more than willing to go to a sandwich shop to eat, they can easily make a sandwich at home, go to a burger place, or skip out on the meal altogether. Sandwich operators should focus on what makes their sandwiches different from the rest of their competitors, and how their menu can adapt to consumers’ lifestyles as well.
Cheese - China - October 2014
Brands should prioritise the young consumer market (both consumers in their 20s and children) to cultivate cheese consumption habits. In the adult market, cheese for snacking is an opportunity.
Hotels - UK - October 2014
Decreasing levels of interaction between hotels and guests could result in low levels of engagement, limited opportunities to build loyalty and also limited opportunities to drive incremental revenue. In the long-term, this coupled with a shift towards bookings through intermediaries could contribute towards a commodification of the hotels market, where decisions are based on metrics such as price and rating, with brand taking a back seat.
Hispanic Consumers and Property and Casualty Insurance - US - October 2014
Hispanic consumers value personal relationships making the role that insurance agents play in building a relationship and offering support very important; as they reach Hispanics with a consulting attitude rather than a sales approach, they may be able to gain their trust and anticipate the questions that Hispanics may have but are hesitant to ask.
Payments - US - October 2014
The payments world is rapidly changing as technology designed to make paying for merchandise easier is introduced every day. However, the challenge to the industry remains the same as it has always been: are consumers really looking to buy what the payments industry is trying to sell?
Fish and Shellfish - US - October 2014
The US fish and shellfish category grew moderately between 2009 and 2014, reaching $16.7 billion, and is expected to continue growing at this pace into 2019, reaching $20.1 billion. Sales are largely driven by consumer perceptions that fish and shellfish are healthier than other meats, although consumers surveyed by Mintel are most apt to cite taste as the number one reason for eating fish/shellfish. Brands should continue to focus on taste and nutrition to drive sales, emphasizing specific attributes such as high omega-3 content and improved flavor ranges.
Social Media and Financial Services - US - October 2014
Social media is an integral part of consumers’ life. However, with all the brands and companies maximizing on social media to engage consumers, there is a battle for the consumer’s attention. Being late in the game, financial services companies can make a difference by understanding the needs and habits of their customers and crafting targeted digital marketing strategies.
Bedrooms and Bedroom Furniture - UK - October 2014
As prices of homes rise many people find themselves living in smaller homes with a shortage of space. They want their rooms to be multi-functional, used for a home office, surfing the net or watching TV and as they are spending more time using the rooms this drives demand for style. At the same time, the bedroom is a place for sleep, relaxing and having some ‘me time’ away from the rest of the household. So today’s bedrooms need to be a clever combination of functional design with great storage where people can organise all their possessions as well as spend some leisure time. And in a tight space this calls for innovative solutions.
Cheese - US - October 2014
Cheese remains a popular food for its versatility, nutritional benefits, and variety of flavors and formats. While the general category trend is toward natural cheeses, and consumers still have concerns about the nutritional value of processed cheese, they still are eating it and sales have not suffered terribly.
Fitness Clothing - US - October 2014
The lines between fitness wear and casual wear are blurring as more consumers want clothing options to reflect their busy lifestyles. The number one reason people say they buy fitness clothing is actually not so they can work out in it, but rather so they can “hang out” in it. This is a telling trend indicative of consumers’ desires for casual, comfortable, and accessible pieces to wear from gym life to the rest of life, and vice versa.
Domiciliary Care (Industrial Report) - UK - October 2014
Domiciliary care services have always been preferred to other forms of care, especially for elderly people, as remaining in their own home and being able to have as much control over their own lives as possible maintains their independence. Recent high-profile care home scandals, highlighted by Panorama investigations and reinforced by other media outlets, have strengthened the public’s preference of receiving home care and this has seen significant increases in demand for domiciliary care services.
Consulting Engineers (Industrial Report) - UK - October 2014
The prospects for UK consulting engineers improved during 2013 and the market is set for sustained growth over the next five years. The more buoyant construction sector is expected to boost demand in the UK. Transport infrastructure and the energy sector will provide the strongest growth potential, making up the majority of projects in the government’s infrastructure plan.
Cleaning Habits of Young Adults - UK - October 2014
With independence, in terms of moving away from the parental home, comes greater responsibility for household cleaning matters, so this is an important time for household care brands to engage with young adults through communications about the latest time-saving cleaning products or equipment, as well as advice and ideas on maintaining a clean and tidy home. Attracting the attention and spending of 16-34-year-olds at this stage of their lives will help to build life-time purchasing for brands in the cleaning market.
Security Equipment (Industrial Report) - UK - October 2014
Manufacturers will need to protect their position from new entrants in the technology sector as the penetration of wireless security systems increases, while product development is expected to continue at a rapid pace.
Mens Toiletries - UK - October 2014
Post-recession, the male toiletries consumer remains intent on saving money on day-to-day purchases, and fashion trends continue to stunt certain markets such as shaving and hair removal. As a result the market has plateaued, however a number of opportunity areas exist for brands such as catering to a tween audience, the emerging body care segment and premium brand extensions.
TV Service Providers - UK - October 2014
Die-hard sports fans are unlikely to ditch TV subscriptions anytime soon, however, others may well be tempted to as subscription-free services improve, smart TVs enter more homes and more people use paid video streaming services.
Personal Care Consumer - US - October 2014
Personal care consumers are becoming more informed and skeptical, and are demanding transparency, simplicity, and efficacy when shopping for and using personal care products.
Lifestyles of Millennials - UK - October 2014
Traditional advertising has largely failed to capture imaginations of younger audiences, and advertisers need to step up creativity to sustain their appeal to Millennials. Funny and creative campaigns have the most potential for capturing the attention of younger consumers and winning their longer-term loyalty.
Mobile Apps - US - October 2014
The majority of mobile app users do not download paid apps, while the abundance of free apps now available has filled mobile marketplaces with a plethora of options. Getting consumers engaged with an app is only half the battle – drawing revenue from that engagement may be an even greater challenge. While mobile apps can focus on users who are most likely to pay for features, the value of free users should not be ignored, as these consumers will help to build awareness among their friends and other connections.
Luxury Retailing - China - October 2014
The luxury retail market in China has undergone significant changes in a short period of time, and continues to change rapidly. Growth has slowed down due to the government’s anti-extravagance campaign, forcing luxury brands to adapt their brand and product portfolios to better suit the diversifying needs of consumers.
Mens Personal Care - US - October 2014
The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up to male-specific products that offer them new functional benefits and attributes.
Personal Loans - Ireland - September 2014
As a result of the financial crisis and ensuing economic downturn, there has been a dramatic decline both in financial institutions’ willingness and ability to lend and consumers’ willingness and capacity to borrow. With economic recovery now under way, it remains to be seen whether banks and consumers alike will revert to their pre-recessionary lending and borrowing behaviour.
MICE Worldwide - September 2014
The future development of incentives, conventions, conferences and exhibitions will be influenced by overall societal trends which include social networking and the explosion of user-generated content, as well as the widespread diffusion of specialist knowledge via the Internet. These trends are permeating the broader society, including journalism, education, management and religion, and, if MICE events are to retain their relevance and attractiveness, they will have to evolve in accordance with these developments.
Car Purchasing Process - China - September 2014
Car financing is finding greater acceptance among consumers now than before, while car makers and dealers are focusing more on brand building through improving their consumer service and advice, both through sales outlets and online, as well as focusing on their brand experience beyond just the cars themselves.
Coffee - US - September 2014
Coffee manufacturers face increased competition both from within their own category and from other beverages. Consumers are embracing the choice and variety of coffee options and from other beverages, but with a slowly improving economy, manufacturers will be challenged to maintain consumer interest in in-home coffee consumption.
Sugar and Sweeteners - US - September 2014
The success of the honey segment is likely tied to the high perception of health it holds among US consumers. Some 60% of respondents to Mintel’s custom consumer survey say honey is good for health, compared to 10% who say granulated sugar is good for health.
Menu Insights - China - September 2014
The influence of diverse ethnic flavours and the solid loyalty towards local specialists make China a complex foodservice market. While food safety has a significant continuous social impact, the focus point should go beyond East versus West and spark menu diversification. To find a new equilibrium between diners’ desire for a healthy diet and unique flavours, whether it is fusing different cuisines or as an authentic version, operators need to be precise with their market positioning and target demographics.
Household Cleaning Equipment - US - September 2014
While familiar, tried-and-true the cleaning tools form a foundation for the mature household cleaning equipment market, innovation is essential to driving growth or gaining market share. Consumers who do housecleaning are open to new ideas that deliver better results and that make the task itself more satisfying.
Hot Dogs and Sausages - US - September 2014
The hot dog and sausage category is projected to grow, but manufacturers must do more to address issues related to health, product quality, and freshness in order to enjoy more robust category sales. Consumers are also seeking a wider variety of flavors and ethnic offerings.