Browse By: Country ι Category ι Publisher ι Tag
Home  »  Mintel

Mintel Market Research Reports

Gastrointestinal Remedies - US - July 2014
GI remedy sales are expected to remain flat in the coming years. To boost sales and address consumer tendency to not treat or use alternative remedies, companies must look to brand extension within the natural realm, improve consumer education, and leverage OTC remedies as a way to combat and prevent GI issues among an increasingly stressed out society.
Published Date: Jul 2014
Published By: Mintel

Price: $3995
Air Conditioning (Industrial Report) - UK - July 2014
With large elements of the market dependent on construction activity in commercial and industrial sectors, the market has inevitably suffered a difficult period post 2008. However, the prospects are now for strong growth over the next five years as construction in important sectors, such as factories/warehouses, offices and retail, drive demand. Add to this retrospective installations and replacements, and the increased frequency of retail and hotel refurbishment among chains, and the market is set for strong growth.
Published Date: Jul 2014
Published By: Mintel

Price: $1612
Carbonated Soft Drinks - Canada - July 2014
Natural sweeteners such as stevia may help to reduce these perceptions of artificiality and help to boost consumption among Millennial females.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Civil Engineering (Industrial Report) - UK - July 2014
The prospects for the civil engineering sector remain strong over the next five years, with development significantly exceeding GDP growth. Development is set to be driven by the buoyant transport and electricity sectors, which are set to attract significant investment over the next decade.
Published Date: Jul 2014
Published By: Mintel

Price: $1612
Ice Cream and Frozen Novelties - US - July 2014
While more than half of frozen treat buyers express the importance of product price in their purchase decision, flavor rules. In practice, gelato (with its corresponding higher price point) has driven growth in the category in recent years.
Published Date: Jul 2014
Published By: Mintel

Price: $3995
Butter, Margarines and Oils - US - July 2014
As consumers increasingly turn to butter over margarine/spreads for its natural appeal, spread brands are challenged to provide products that more closely align with consumer needs. Spreads that contain only natural ingredients, without artificial preservatives or additives, are likely to hold the most appeal for consumers who dislike the processed nature of spreads.
Published Date: Jul 2014
Published By: Mintel

Price: $3995
Garden Products Retailing - UK - July 2014
Garden centres have developed robust strategies for compensating for the risks associated with peaks and troughs in demand caused by variable weather. We are seeing far more major garden centres investing in refits and extensions. More space in garden centres is sheltered from the weather, including areas where plants are sold. And far more space is actually enclosed and heated, making for a pleasant shopping environment throughout the seasons. Businesses have realised the importance of creating more reasons to visit and are investing in expansion of their concession operations as well as in-store restaurants and coffee shops. Added leisure attractions such as play areas and ice rinks, both permanent and seasonal, will encourage more people to visit, stay longer and spend more.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Marketing Financial Services to Small Businesses - US - July 2014
The strengthening economy is paving the way for small business growth, both because loans are becoming more plentiful and consumers have become more willing to spend. Offering superior customer service and state-of-the-art technology will be crucial in financial services institutions’ efforts to take advantage of the growing strength of the sector and attract small business customers.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Consumer Attitudes Towards Debt - US - July 2014
Despite a recent increase in residential mortgage and auto vehicle lending, consumers remain cautious about taking on new loans, while lenders remain cautious about extending new credit. Consumers are particularly reluctant to borrow on their credit cards or against the equity in their homes to finance spending. At the same time, the explosive growth in student loans may prevent consumers from saving as much as they need for retirement.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Eating Out: The Decision Making Process - UK - July 2014
Recommendations from family/friends are key influencers in venue choice, whilst online review sites populated with customer-generated content are also now popular among diners. Operators are encouraged to embrace the new era and promote peer-to-peer reviews and, where possible, create their own legion of brand ambassadors.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Collective Investments - UK - July 2014
To many people, the very word 'risk' implies that they are likely to lose their money. This needs to change. One of the most powerful things that providers can do to reduce people's anxiety about risk, is to encourage them to think long term.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Dining Out: The Restaurant Decision-Making Process - US - July 2014
The US restaurant industry is so large and mature that it’s increasingly difficult to carve out opportunities for growth. Operators must focus on differentiation, not only with menus but overall positioning. The answer may lie in even greater customization, with tailored restaurant concepts for niche audiences and for different day parts. They need to know who their core customer is and create an entire environment just for them.
Published Date: Jul 2014
Published By: Mintel

Price: $2467
Tea and RTD Tea - US - July 2014
The healthfulness of tea has been heavily pushed through media and marketing. However, consumers’ focus may be switching away from health, which they have most likely come to expect from the category, and are now looking for flavor and product innovation to keep them interested.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Washers and Dryers - US - July 2014
Bolstered by continued modest improvement in the economy and a strengthening housing market, sales of washers and dryers have turned in solid sales performance since the end of the recession, rising to an estimated $13.1 billion in 2014.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Baby Food and Drink - China - July 2014
Vegetables, organic ingredients, and minimising packaging size to control nutritional intake could be the springboard for baby food producers to expand penetration among younger parents.
Published Date: Jul 2014
Published By: Mintel

Price: $3990
PC Gaming - UK - July 2014
Of the 18 billion hours played on Steam games, more than half was taken by just six games. Some 37% of games have never been played at all, whilst 17% of all purchased games have been played for less than one hour.  This hyper-fragmentation of attention, where consumers are interested in games for only as long as it takes to buy them, before moving on, is a problem for games trying to use in-app purchases and downloadable content to mitigate the loss in revenue caused by high volume discounted sales. An environment where consumers are flitting between games at speed, or in which games are purchased primarily because they’re inexpensive and not because the consumer has a striking interest in them, is unlikely to allow for the sale of further add-on content.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Recruitment Consultants (Industrial Report) - UK - August 2014
Recruitment agencies with developed talent sourcing and research capability are expected to perform well as the market becomes more candidate-led and available skilled professionals are scarcer.
Published Date: Jul 2014
Published By: Mintel

Price: $1612
Footwear Retailing - UK - July 2014
Footwear specialists are competing with non-specialists such as grocers, clothing chains and department stores. Those specialists that are succeeding against this competition are making themselves real destinations for fashionable footwear. Those specialists with a broader positioning have fewer points of difference, so shoppers have fewer reasons to choose them over non-specialists.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Rail Travel - UK - July 2014
Fast growing tablet ownership, in connection with emerging superfast Wi-Fi, offers opportunities to provide bespoke online entertainment packages to travellers, for example by partnering with content providers such as Netflix, Spotify Premium, tablet magazine/newspaper publishers and e-booksellers.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Healthy Lifestyles - Canada - July 2014
Providing incentives like free gym trials, online tools/apps, more affordable options for wearable tech and athletic gear, and increased well-being education could be avenues for both companies and health organizations which are looking to appeal to less affluent Canadians who would like to lead a healthier lifestyle.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Term Assurance - UK - July 2014
Increased mortgage lending in 2013 did not result in a corresponding increase in new term assurance sales. Regulatory demands have made cross-selling term assurance products less of a focus for intermediaries. Developing profitable and efficient direct-to-consumer channels will therefore become an increasingly important priority for providers in order to reduce their reliance on intermediaries.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Beer - Brazil - July 2014
Beer is the favorite alcoholic beverage in Brazil. The country is by far the largest beer market in Latin America and the third largest market in volume in the world. Brazilians drank the equivalent of 66 liters per capita last year.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Sports and Energy Drinks - UK - July 2014
Brands in this market need to find new ways of convincing users of the safety and efficacy of their drinks. At the same time, it is necessary for them to identify new angles to engage prospective consumers. Drinks made from natural ingredients show strong potential with more than seven in 10 people showing interest.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
OTC Contraceptives - US - July 2014
Despite an uptick in sales from 2013-14, the contraceptives market is still up against several challenges. An aging population puts downward pressure on the market, as usage declines among older, monogamous couples. Furthermore, competition from distribution of free or low-cost contraceptives cuts into sales.
Published Date: Jul 2014
Published By: Mintel

Price: $3995
Marketing to Sports Fans - US - July 2014
Watching sports on TV is not going to be enough for today’s young adult and teen fans. To keep them involved with sports, leagues will have to operate across all media channels, including those yet to be developed. This will likely require the cultivation of diverse revenue streams to reduce leagues’ reliance on income from television rights.
Published Date: Jul 2014
Published By: Mintel

Price: $3995
Occupational Health (Industrial Report) - UK - July 2014
The aftermath of the financial crisis had a contrasting impact on the occupational market. On the one hand, employees feared for their employment status as companies sought to cut costs by making redundancies, reducing absentee rates. However, this also increased the levels of presenteeism (attending work while sick), while the threat of being made redundant also increased mental ill-health and stress in the workplace.Organisations of all sizes are finally starting to realise the benefits of having an OH service, but how they make the best use of these services (by greater employer-employee interaction and targeting prevention of, rather than curing, illnesses) will determine the development of the market.
Published Date: Jul 2014
Published By: Mintel

Price: $1612
E-Commerce - France - July 2014
Mintel commissioned extensive consumer research in the UK, Germany, France, Italy and Spain. In each of these markets, we asked a representative sample of internet users: Which devices (laptop/desktop, tablet or smartphone) respondents had used to buy products online in the last 12 months, and whether they used them at home or out of the home; Which product categories respondents had bought online in the last 12 months, and whether they did so using a laptop/desktop computer, a smartphone or a tablet; Which factors or innovations would most improve the online shopping experience for them.
Published Date: Jul 2014
Published By: Mintel

Price: $3230
E-Commerce - Italy - July 2014
Mintel commissioned extensive consumer research in the UK, Germany, France, Italy and Spain. In each of these markets, we asked a representative sample of internet users: Which devices (laptop/desktop, tablet or smartphone) respondents had used to buy products online in the last 12 months, and whether they used them at home or out of the home; Which product categories respondents had bought online in the last 12 months, and whether they did so using a laptop/desktop computer, a smartphone or a tablet; Which factors or innovations would most improve the online shopping experience for them.
Published Date: Jul 2014
Published By: Mintel

Price: $3230
E-Commerce - Germany - July 2014
Mintel commissioned extensive consumer research in the UK, Germany, France, Italy and Spain. In each of these markets, we asked a representative sample of internet users: Which devices (laptop/desktop, tablet or smartphone) respondents had used to buy products online in the last 12 months, and whether they used them at home or out of the home; Which product categories respondents had bought online in the last 12 months, and whether they did so using a laptop/desktop computer, a smartphone or a tablet; Which factors or innovations would most improve the online shopping experience for them.
Published Date: Jul 2014
Published By: Mintel

Price: $3230
E-Commerce - Spain - July 2014
Mintel commissioned extensive consumer research in the UK, Germany, France, Italy and Spain. In each of these markets, we asked a representative sample of internet users: Which devices (laptop/desktop, tablet or smartphone) respondents had used to buy products online in the last 12 months, and whether they used them at home or out of the home; Which product categories respondents had bought online in the last 12 months, and whether they did so using a laptop/desktop computer, a smartphone or a tablet; Which factors or innovations would most improve the online shopping experience for them.
Published Date: Jul 2014
Published By: Mintel

Price: $3230
Consumer Attitudes Towards Debt - China - July 2014
In the near future, the biggest opportunity still lies in loans for financing large household purchases.  Consumers want to have more say in the loan design, which is currently the biggest gap in the market.
Published Date: Jul 2014
Published By: Mintel

Price: $3990
Tea and Other Hot Drinks - UK - July 2014
Higher-caffeine teas could help brands increase usage by positioning the drink as an energy-boosting alternative to coffee while in hot chocolate, new formats would provide a platform for trading drinkers up.
Published Date: Jul 2014
Published By: Mintel

Price: $2834
Whole of Life Insurance - UK - July 2014
Funeral price inflation, coupled with the continued squeeze on household finances, is posing a challenge in the over-50s market. Guaranteed acceptance plans offering increasing premiums can help mitigate the uncertainty over the real value of policyholders’ future payouts. However, the key demographic faces the risk of not being able to afford to pay rising premiums, leading to a loss in cover and potentially negative publicity for the industry.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Family Car Buying - US - July 2014
New family car sales are outpacing the general market due to an ongoing influx of first-time Millennial buyers who are beginning to form married couple families. Millennials have a slightly different take on the family car than non-Millennials do, by wanting a vehicle that is not only versatile but also one that is sporty to drive and that features the latest styling and cutting-edge tech features.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Cookware - US - July 2014
The cookware market has continued to grow modestly due to consumers’ continued need for cookware and bakeware to facilitate meal preparation tasks. Accelerated category growth can be achieved by focusing on the emotional benefits of cooking as well as positioning cookware ownership as a means to enhance one’s skill and confidence in the kitchen.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Packaged and Current Accounts - UK - July 2014
Tesco Bank has finally launched its current account offering. The account performs strongly in a number of areas, and will offer clients the chance to earn interest on balances. One of the main attractions of the newly launched account is the link to Clubcard points.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Public Expenditure (Industrial Report) - UK - July 2014
The public sector has long represented a major opportunity for private companies to sell products and services. With effectively no prospect of government spending falling to below 40% of UK GDP in the short term, the market is vast, and the drive for efficient service provision can only intensify with upward financial pressures on critical areas for environmental, social and demographic reasons. 
Published Date: Jul 2014
Published By: Mintel

Price: $1612
Yogurt and Yogurt Drinks - UK - July 2014
That half of users of yogurt/yogurt drinks express concern about the sugar content in these highlights the need for the industry to tackle this issue. Trends towards clearer on-pack labelling in the UK will shine more light on the sugar content of yogurts.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Colour Cosmetics - UK - July 2014
As trends and behaviours continue to evolve in the colour cosmetics market, opportunities arise for brands to appeal to new consumers including older women, as well as inspiring a higher spend per product with technological advancements such as 3D printing and individually tailored products.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Consumers and The Economic Outlook - Quarterly Update - UK - July 2014
Although people are still more confident than they were in 2013, Mintel’s data suggests that they’re not entirely convinced by the economic revival. Across all three key measures (current situation, impact of the slowdown and how they expect their finances to fare over the next year), sentiment was slightly more negative in June 2014 than we’d seen earlier in the year.  Although the gap has narrowed dramatically, wages are still failing to keep pace with the cost of living. In particular, our research shows that those in the middle age groups are still finding it hard to make ends meet. Until the income squeeze eases significantly, people will remain wary.
Published Date: Jul 2014
Published By: Mintel

Price: $1612
Hispanics and American Culture and Identity - US - July 2014
While the majority of Hispanics are speaking English and the influence of the American culture in their lives is strong, there are cultural differences beyond language that need to be considered when determining the most efficient way of communicating with them. In order to successfully communicate with Hispanics, it is important for marketers to learn as much as they can about them and be able to put the cultural differences in the right perspective.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Sports Goods Retailing - UK - July 2014
While specialist sports goods retailers are not yet projecting their traditional in-store expertise online and through social media, closer links with participation facilities could extend their dominance of the shop-bought segment.
Published Date: Jul 2014
Published By: Mintel

Price: $2836
Mobile Advertising and Shopping - US - July 2014
With smartphone penetration rising quickly through the late majority, brand spend on mobile ads and consumer spend on mobile shopping will both see radical growth.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Researching and Buying Technology Products - UK - July 2014
Looking ahead, young consumers will find deals in new ways, opting in to receive alerts from the brands they are happy to engage with via their smartphones.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Marketing to Men - US - July 2014
Men are a broad consumer base that are increasingly being recognized by marketers. The emerging male consumption patterns can be attributed to both shifting societal norms as well as shifting demographics. Traditional gender roles continue to blur, and today’s Millennial males buck tradition by taking on household chores that had been the sole responsibility of women in the past. Coupled with the trend of putting off marriage, a large share of male 18-34s are single and are new to making purchase decisions for their own households.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Fragrances - China - July 2014
Most consumers only wear fragrances on special occasions. Smart brands know to tie up their fragrance story based on special occasions. Fragrance concepts developed around emotions and mood could also be more appealing to women.
Published Date: Jul 2014
Published By: Mintel

Price: $3990
Health Insurance - Canada - July 2014
Leveraging themes of peace of mind and risk avoidance are factors which could boost engagement with the market. The increased use of positive associations such as these could make Canadians think more positively rather than negatively about health insurance.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
E-Commerce - Europe - July 2014
E-Commerce – Europe, July 2014 covers the 19 leading economies of Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. The remaining countries are either too small (eg Luxembourg) or are not sufficiently well developed to warrant detailed coverage (eg Romania and Bulgaria). The report provides market size data and forecasts for 19 European countries, 2009-19, and includes profiles of 23 major online/multichannel retailers, ranging from Amazon to Zalando.
Published Date: Jul 2014
Published By: Mintel

Price: $4689
Retailer Loyalty Programs - US - July 2014
While loyalty programs likely do not lead to complete loyalty to a specific retailer, many consumers are likely to change their shopping habits in order to earn incentives. However, there is also a significant demand for more meaningful rewards and easier ways of earning them, suggesting that consumers see a lot of room for improvement in existing loyalty initiatives.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Furniture Retailing - US - July 2014
Unmotivated by sales messages, afraid of buying online, and reluctant to spend another $1,000 on furniture before they absolutely have to, furniture retailers face numerous challenges in getting consumers back into stores before their current furniture is worn out. Retailers must find new ways to motivate consumers to visit furniture stores or web presences more often, and once there, inspire them to make a purchase.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
E-Commerce - UK - July 2014
We think consumers are likely to become more demanding and that those retailers that innovate relentlessly - such as Amazon – are best-placed to win shoppers’ loyalty.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Air Care - UK - July 2014
Nearly nine out of 10 people use at least one type of air freshener at home but significant scope exists to encourage people to use a wider range of products and use them more regularly, such as for scenting more rooms or using air care products for a wider variety of reasons. Brands need to focus on both everyday odour elimination and freshening of the home, as well as the usage of air fresheners to give an extra fragrance boost to rooms and appeal more strongly to the senses, which will help increase average spending and trading up to premium products.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Consumer Attitudes Towards Debt - UK - July 2014
A good, fairly priced payment protection product should be a positive proposition for most consumers, especially those vulnerable to difficulty, such as people with poor health, insecure employment or limited finances.
Published Date: Jul 2014
Published By: Mintel

Price: $3555
The Private Label Healthcare Consumer - UK - July 2014
Improving financial situations could see people go back to branded products, after using lower-priced private label products during tough economic times. Growth of private label is therefore reliant on competitive pricing and innovations, in both product and packaging.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Color Cosmetics - US - July 2014
The color cosmetics category can be complex – the number of products, claims, and the introduction of multitasking formulas can overwhelm even the savviest of make-up users. As a result, women are looking for guidance from a variety of sources including both online and in-store.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Chocolate Confectionery - China - July 2014
Product innovation is key to business growth, since consumers are open towards new and luxurious chocolate flavours and are willing to pay extra for chocolates with health-enhancing benefits. Meanwhile from an execution perspective, manufacturers could resort to launching seasonal flavours and packaging to both maintain consumer excitement and attract new users.
Published Date: Jul 2014
Published By: Mintel

Price: $3990
House Building (Industrial Report) - UK - July 2014
The threat to the industry is the growing likelihood of an increase in interest rates, in turn leading to a rise in mortgage repayments. Mortgage lending rules are also being tightened as a consequence of the increasing risk of another housing bubble, making it harder for buyers to secure finances to purchase a home.
Published Date: Jul 2014
Published By: Mintel

Price: $1612
Food Packaging Trends - US - July 2014
Shoppers remain concerned about the safety of food packaged in plastic or cans, which creates an opportunity for manufacturers to be proactive about offering information to alleviate these concerns. This may include information about packaging materials, or ingredient sourcing, as well as sustainability initiatives.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Healthy Lifestyles - UK - July 2014
Health, fitness and nutrition brands could promote the idea of longer-term health as an investment, with incremental steps taken every day, creating a virtuous circle of healthy habits for life.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Technology and Irish Tourism - Ireland - July 2014
With internet-enabled mobile devices playing an increasingly prominent role in how consumers experience holidays, Irish tourism companies should look to make greater use of these devices’ GPS capability. This could help to generate awareness of Ireland’s less well-known sites and encourage consumers to venture off the beaten track for a more authentic experience.
Published Date: Jul 2014
Published By: Mintel

Price: $1774
Utility Capital Expenditure (Industrial Report) - UK - July 2014
The approach to infrastructure investment is in transition across the utility industry. Whereas spending in the past was mainly output-driven, future investment decisions will be more centred on innovation, asset optimisation and long-term outcomes. The rising pressure from industry regulators to reduce costs for consumers is a further challenge facing operators across the industry.
Published Date: Jul 2014
Published By: Mintel

Price: $1612
Health and Fitness Clubs - UK - June 2014
Operators are going to have to start looking at ‘infilling’ with smaller clubs in the same way that the major supermarket chains have switched to building smaller convenience stores serving local neighbourhoods.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Shopping Locations - UK - June 2014
The role of the high street is changing as consumers use town or city centres more for comparison shopping and as local collection points for online orders. City centres and local neighbourhoods are benefiting from growing usage of convenience stores instead of superstores as people do more of their top-up food shopping locally.
Published Date: Jul 2014
Published By: Mintel

Price: $2834
Eating Out Review - UK - June 2014
Experience-driven facets are needed to help operators differentiate dining out from the rather lacklustre experience that many diners experienced during the recession when all eyes were on the price, and help reinvigorate consumer enthusiasm for spending on the category.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Critical Illness Cover - UK - June 2014
Insurers rely on advisers and the business they bring in, but should be more open minded to the possibility of growth in non-advised sales. By making policies simpler and online services easier to use, providers could tap into a group of consumers with day-to-day need for protection but no need to visit an adviser.
Published Date: Jul 2014
Published By: Mintel

Price: $2834
Cleaning the House - US - June 2014
Housecleaners may be looking to simplify their approach to housecleaning, but a clean and healthy home is still an important goal. Brands can uncover new opportunities for growth by helping housecleaners clean effectively in every room of the house and encouraging more family members to get involved.
Published Date: Jul 2014
Published By: Mintel

Price: $3995
Holiday Car Hire - UK - June 2014
The evolution of the ‘peer-to-peer’ economy is having a seismic impact on travel, from the influence of online customer review to the exponential growth of Airbnb and the challenge it now poses to the hotel industry. In future we may see this trend spread to holiday car hire, with local people in destinations letting out their cars to visitors, or holiday car pools in popular resorts. Such schemes could provide a much-needed competitive challenge to the existing hire model.
Published Date: Jul 2014
Published By: Mintel

Price: $2834
Cruises - International - June 2014
Companies are using Big Data to source demographic and buying pattern information on passengers and then using it to dictate how they market their products to them.
Published Date: Jul 2014
Published By: Mintel

Price: $2421
Sports and Energy Drinks - Brazil - June 2014
The relatively low penetration of energy and sports drinks in Brazil may be caused by the restricted communication of their benefits, and by only targeting specific demographics and consumption occasions. It is important to emphasize to Brazilians that energy drinks are not just for young people and not just to be consumed at parties, bars, and nightclubs, the same way that sports drinks are not just for professional athletes and not just for consumption after heavy physical activities. In order to continue expanding in Brazil, it is important that these categories start communicating additional functional benefits, thus attracting different demographics, as well as promoting new consumption occasions.
Published Date: Jul 2014
Published By: Mintel

Price: $3995
Craft Beer - US - June 2014
The leading purchase driver among craft beer drinkers is style, pointing to a more discerning consumer base. This focus on style and flavor is a major element that differentiates a craft beer drinker from the rest, and points to the future of beer in the US. Whereas consumers used to have to turn to imports for flavor variety, the expansion of craft breweries with interesting flavor offerings has opened the domestic market to experimentation. This presents vast opportunity for product trial, which will keep the market interesting in the near future.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Carbonated Soft Drinks - UK - June 2014
Carbonated soft drinks are consumed with meals by three in eight users but tailoring flavours more closely to meals may boost consumption further. Half of users believe that CSDs with less sweet flavours would complement a meal better.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
Marketing to the Middle Class - China - June 2014
As a result of the government’s plans to reduce income disparity and also the living quality gap between rural and urban areas, the minimum wage has been rising in order to encourage China’s domestic consumption. Also, as the government is investing to upgrade the transport infrastructure throughout the country, this not only provides more employment opportunities in the Central/Western part of the country, but also stimulates income growth as there is increasing demand for technical jobs especially in the automotive and communications industries. The increase in wages, as a consequence, has allowed various lower income earners, typically those in the lower tier cities, to achieve middle class status.
Published Date: Jul 2014
Published By: Mintel

Price: $3990
Carbonated Soft Drinks - US - June 2014
The carbonated soft drink market is continuing to decline as consumers are driven away by artificial sweeteners, high sugar content, and other ingredient concerns. The CSD category is an easy target as other beverages innovate and entice consumers away from sodas.
Published Date: Jul 2014
Published By: Mintel

Price: $3995
Beer - Ireland - June 2014
The Irish beer market continues to struggle in 2014, with volume and value sales in the on-trade continuing to decline, as consumers drink at home more. The market has however experienced a strong level of innovation in terms of flavour, packaging and new product launches by craft brewers, helping to widen the potential target market for beer.
Published Date: Jul 2014
Published By: Mintel

Price: $1773
Food to Go - Opportunities for the Lunchtime Trade - Ireland - June 2014
Despite disposable incomes increasing in NI and RoI, consumers largely remain driven by low price when purchasing lunch outside of the home, meaning that meal deals and price promotions will continue to remain important to attract footfall. Opportunities exist for food-to-go brands and operators to engage in menu and flavour innovations to reinvigorate the lunchtime market.
Published Date: Jul 2014
Published By: Mintel

Price: $1774
Limited Service Restaurant (LSR) Specialty Shops - Snacks, Beverages & Desserts - US - June 2014
Limited service specialty restaurants are often singular-item focused. They must figure out how to create buzz and position their item in a variety of ways to appeal to a wide range of consumers. Certain brands have found success in creating line extensions with seasonal and limited-time offers, new formats like bowls and bites, and healthful options including add-ins. Other brands are offering full-on customization, providing consumers with a tailored experience. Price continues to be a driving factor for usage, as consumers continue to search for deals. Technology can provide discounts, speed, and convenience as well as drive repeat business with mobile loyalty apps.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Nappies and Baby Wipes - China - June 2014
Over the past five years, the nappies and baby wipes market has experienced staggering growth, driven by rising awareness of babies’ personal hygiene and the convenience seeking lifestyle, which increasingly makes disposable baby products daily essentials. Despite strong growth, the market for nappies and baby wipes has not reached full penetration in urban areas covering tier one to tier three cities, marking potential for further expansion in urban and rural areas. The government’s relaxation of the one child policy along with the expansion of online retail and modern trade channels will continue to support the growth momentum.
Published Date: Jul 2014
Published By: Mintel

Price: $3990
Pizza - US - June 2014
Frozen pizza brands face growing competition from pizza restaurants, as more consumers are able to spend on restaurant pizza again and a majority of consumers perceive store-bought pizza as inferior. Frozen brands can compete by continuing to focus on convenience, while also pointing to brand quality improvements.
Published Date: Jul 2014
Published By: Mintel

Price: $3995
Casino and Casino-style Gambling - US - June 2014
The casino market is unique in that most consumers have visited a casino in the past, even though four in 10 expect to lose when they gamble. The excitement of the environment, the possibility of winning, and the ancillary offerings create an alluring alternative to most leisure and entertainment offerings. Maintaining the allure as gambling expands to an increasing number of locations is the challenge.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Online Shopping - US - June 2014
E-commerce sales are growing rapidly, but are still only at the outset of a journey to become the default means of shopping for the vast majority of purchases, including categories currently seen as unsuitable for online sales.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Ice Cream and Desserts - UK - June 2014
Flavour trends have been widely explored by operators in the ice cream and desserts market, looking to cater to adventurous palates and continuously refresh their offering. Coffee, dessert and alcohol-inspired flavours have been seen across the ice cream and desserts market, appealing to adult tastes.
Published Date: Jul 2014
Published By: Mintel

Price: $2835
On-premise Beverage Consumption Trends - Brazil - June 2014
Although there has been a fall in consumption of spirits in the on-trade sector in recent years, a number of brands, especially spirit brands, are opening their own bars in Brazil. This provides an interesting way to promote consumption and showcase the latest launches. Beer, which is the most consumed alcoholic beverage by far, saw a fall in volume in 2013, but the market is confident it will return to growth in 2014. Wine has been experiencing a steady growth in recent years and this is unlikely to wear off any time soon. Brazilians still drink much less than their neighbors and the industry is making efforts to increase consumption.
Published Date: Jul 2014
Published By: Mintel

Price: $3996
Drinking in the Home - UK - June 2014
“Encouraging consumers to trade up to better quality is possible given that 62% of drinkers think that it is worth paying more for better quality. The key to this is conveying tangible reasons for the higher price, for example the use of high-quality ingredients or limited batches.
Published Date: Jun 2014
Published By: Mintel

Price: $2835
Occupational and Group Pensions - UK - June 2014
So far, auto-enrolment has proved a success, but the true test is still ahead. The insurer-administered occupational and group pension sectors are primed for significant expansion, as small and medium-sized employers become subject to new pension duties and millions of new savers are added to the (largely DC) pension pool. However, the transition to full auto-enrolment represents a huge administrative challenge, raising concerns about whether there will be enough capacity in the market to meet the volume of demand.
Published Date: Jun 2014
Published By: Mintel

Price: $2835
Digital Trends - China - June 2014
PCs and mobile phones are leading consumer technology product segments with high product ownership. Both segments are mature in terms of penetration, and volume growth for these categories is mainly driven by replacement and upgrades. PCs and mobile phones are also much more important to young people in their 20s. This uncovers an important implication of shifting lifestyles – young people are moving away from TV screens.
Published Date: Jun 2014
Published By: Mintel

Price: $3990
Cakes and Cake Bars - UK - June 2014
Cake companies can look to completely new formats in their NPD (New Product Development), given the interest in these from one in four users. For example, companies could create their own versions of the hybrid sweet treats (eg cronut, duffin) which have garnered a lot of media attention in the foodservice arena.
Published Date: Jun 2014
Published By: Mintel

Price: $2835
Online Retailing - China - June 2014
China’s online retail market has achieved phenomenal growth from nothing in only a few years, and many sectors continue to pursue very rapid growth. There continues to be a strong shift away from the dominance of C2C towards B2C vendors, but many consumers also remain stakeholders in the online retail industry. Mobile online retail has also emerged suddenly, from nothing, to become almost a natural part of people’s everyday lives.
Published Date: Jun 2014
Published By: Mintel

Price: $3990
Perimeter of the Store - US - June 2014
As consumers shop the perimeter more, they are expanding their use of various grocery channels. Nontraditional retailers such as mass merchandisers must be sure that the quality of their perimeter products and the services provided at specialty counters are as important as value to successfully compete with traditional supermarkets.
Published Date: Jun 2014
Published By: Mintel

Price: $3996
On-trade Alcoholic Drinks - China - June 2014
When it comes to alcoholic drinks, women’s spending is significantly less compared with men and female consumers are widely considered ‘hard to reach’. Highlighting food pairing and partnering with Asia restaurants in online-based campaigns should be able to help brands stand out when targeting women.
Published Date: Jun 2014
Published By: Mintel

Price: $3990
Car Retailing - Brazil - June 2014
Cars are an integral part of the Brazilian lifestyle. They represent a major asset for people who already own one and the epitome of the consumerist dream for most who do not. Yet price remains a very strong barrier to vehicle ownership, and the majority of Brazilians can only afford them secondhand
Published Date: Jun 2014
Published By: Mintel

Price: $3996
Washers and Dryers - UK - June 2014
There are pressures for manufacturers to create ever-more innovative products that serve the lifestyle needs of their customers. We expect to see more gadgets, more smart applications as well as carefully crafted product designs. Yet, at the same time, shoppers have the ability to seek out the keenest prices.  So how do manufacturers build their profitability for the future? Branding will be absolutely central and we expect to see brands employ innovative strategies to create trust and differentiation in order to add value in this competitive marketplace.
Published Date: Jun 2014
Published By: Mintel

Price: $2835
Black Consumers and the Car Purchasing Process - US - June 2014
Encouraging Black consumers to visit a car dealership is the step that can advance the car-buying process toward purchase. Marketers need to form their message to give Black consumers a clear call to action to experience new vehicles in-person. General incentives may work, but specific messaging will also be effective on certain demographics.
Published Date: Jun 2014
Published By: Mintel

Price: $3996
Hispanic Consumers and Social Media - US - June 2014
The latest advances in technology and the fact that Hispanics are quickly closing the gap in online access are creating an environment that is quite fertile for promoting biculturalism. Social media or networking sites give Hispanics the ability to remain in touch with their country of origin and connected to their culture, which is something that previous generations of immigrants didn’t have.
Published Date: Jun 2014
Published By: Mintel

Price: $3996
Media Consumption Habits - UK - June 2014
Video content spreads globally now. But when demand exceeds licensed supply options, illegal pirating means content spreads anyway, to communities who can become highly engaged with merchandising opportunities even if the content in question remains unavailable in their territory.
Published Date: Jun 2014
Published By: Mintel

Price: $2835
Shopfitting (Industrial Report) - UK - June 2014
Shopfitters will be heartened by economic indicators at the start of 2014, which suggest improved market conditions, though growth in demand is expected to be unevenly split across retail sectors.
Published Date: Jun 2014
Published By: Mintel

Price: $1612
Body, Hand and Footcare - US - June 2014
In spite of being a mature market, the body, hand, and footcare market holds opportunities for brands that emphasize therapeutic skincare and packaging innovation that reinforces ease of use and convenience. Targeting relatively untapped demographic groups such as men, older shoppers, and multicultural consumers also presents brands and retailers with added opportunities.
Published Date: Jun 2014
Published By: Mintel

Price: $3996
Magazines - UK - June 2014
Publishers need to address a level of unwillingness among consumers to pay for digital content and still be marketed to, a model that is largely ubiquitous in the print magazine market. Publishers need to make a choice between free, wholly ad-supported digital content, possibly in combination with an alternative revenue stream such as a paywall, and ad-free content for paid subscribers.
Published Date: Jun 2014
Published By: Mintel

Price: $2835
Web Aggregators in Financial Services - UK - June 2014
One of the potential long-term challenges to the price comparison market is the fact that financial services firms are starting to be more active in rewarding customer loyalty. In order to combat this trend aggregators can look at how they reward customers purchasing several products, or allow customers to build a bundle of products to match what they can receive from direct providers.
Published Date: Jun 2014
Published By: Mintel

Price: $3555
Innovation on the Menu: Flavor Trends - US - June 2014
Restaurant operators don’t necessarily need to reinvent the wheel if they want to stay on trend for new flavors and cuisines. Instead, focusing on how restaurants can differentiate themselves from in-home cooking through authentic ethnic flavors, fresh herb combinations, and unique sauce pairings can garner more interest in a restaurant, especially when all of these factors have a positive impact on a consumer’s dining out experience. In addition, keeping a close eye on changing demographics and preferences both in home and away from home allows operators to develop new menu dishes that are relevant now, rather than relevant before.
Published Date: Jun 2014
Published By: Mintel

Price: $3996
Seasonal Vacation Trends - US - June 2014
The explosive growth of peer-to-peer sites for renting or sharing homes, cars, and even meals has shaken up the hospitality industry, as hoteliers look over their shoulder at services such as Airbnb, HomeAway, HomeExchange, and Couchsurfing. While peer-to-peer services will continue to play a role in dampening prices at the lower end of the hotel market, they are unlikely to gain substantial share of the total accommodation market. The sharing economy will help to meet growing demand for authentic and local seasonal vacation experiences, potentially benefiting the vacation market as a whole.
Published Date: Jun 2014
Published By: Mintel

Price: $3996