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The Importance of Brands in Technology - China - October 2014
Chinese consumers see technology brands they use as a reflection of desired lifestyles. What brands need to do is to understand consumer behaviour, build unique brand value, communicate through storytelling and establish a binding relationship that shares a sense of identity.
Pay TV and Home Communication Services - US - October 2014
The pay TV market is frequently rebuked for not giving consumers want they want. Meanwhile, the industry is effectively moving to give consumers what they want, while also growing profits.
Hotels - US - October 2014
The relatively stable and growing economy of the past couple of years has given consumers the confidence to resume taking vacations and overnight trips. However, competitors to traditional lodgings, like airbnb.com, have emerged that can both threaten the existing players and grow the overall market.
Exercise Trends - US - October 2014
Exercise participation rates continue to be relatively stagnant in the US, despite an increase in obesity. Creating more customized programs, especially for the aging population, can help to increase likelihood of exercising. In addition, wearable fitness devices are a huge opportunity within the fitness landscape.
Roofing Materials (Industrial Report) - UK - October 2014
Market conditions for roofing materials and contractors notably improved as the year progressed in 2013, and 2014 is witnessing a substantial increase in demand. The magnitude of the growth in 2014 is not sustainable, but increases in demand will continue to be a market feature over the next five years, with conditions significantly stronger than the flat market conditions that followed the economic downturn.
Holiday Booking Process - China - October 2014
Operators have started to expand their portfolios considerably either from online services or physical entity into mobile apps platform. Today mobile sites and apps are being designed to feature simple and fast search and booking tools, backed up by attractive options such as one-off deals and mobile-exclusive promotions. This has made holiday booking an even more competitive market in which there are thousands of websites, apps and tools competing for a slice of the pie. So as the mobile marketplace for travel services and the popularity of devices grow, it is time for operators to focus and differentiate.
Beauty Devices - UK - October 2014
Expense is the biggest barrier to purchase in this category, and despite the availability of money-back guarantees, women show interest in trial periods and special offers to avoid a hefty initial outlay. Additionally, beauty devices are seen as time-consuming and taking up space which could cause issues particularly for younger women who live in larger households. Opportunities for the category exist in greater personalisation of devices, as well as greater collaboration with the skincare category.
Cooking Enthusiasts - US - October 2014
The recession fueled a surge in cooking at home as a way to save money. As the economy improves, brands must work to retain newly minted cooking enthusiasts and encourage consumers overall to cook at home. Mintel data suggest that though saving money is an important driver for cooking, there are other factors that motivate consumers to cook at home.
Health Cash Plans - UK - October 2014
This represents an excellent level of product awareness, but the opinions about premiums suggest that insurers are failing to either get their price message across, or to make full use of their low cost in marketing the plans.
LSR: Sandwiches, Subs and Wraps Concepts - US - October 2014
The issues that sandwich, sub, and wrap concepts face stem from the versatility of the product itself. While consumers are clearly more than willing to go to a sandwich shop to eat, they can easily make a sandwich at home, go to a burger place, or skip out on the meal altogether. Sandwich operators should focus on what makes their sandwiches different from the rest of their competitors, and how their menu can adapt to consumers’ lifestyles as well.
Cheese - China - October 2014
Brands should prioritise the young consumer market (both consumers in their 20s and children) to cultivate cheese consumption habits. In the adult market, cheese for snacking is an opportunity.
Hotels - UK - October 2014
Decreasing levels of interaction between hotels and guests could result in low levels of engagement, limited opportunities to build loyalty and also limited opportunities to drive incremental revenue. In the long-term, this coupled with a shift towards bookings through intermediaries could contribute towards a commodification of the hotels market, where decisions are based on metrics such as price and rating, with brand taking a back seat.
Hispanic Consumers and Property and Casualty Insurance - US - October 2014
Hispanic consumers value personal relationships making the role that insurance agents play in building a relationship and offering support very important; as they reach Hispanics with a consulting attitude rather than a sales approach, they may be able to gain their trust and anticipate the questions that Hispanics may have but are hesitant to ask.
Payments - US - October 2014
The payments world is rapidly changing as technology designed to make paying for merchandise easier is introduced every day. However, the challenge to the industry remains the same as it has always been: are consumers really looking to buy what the payments industry is trying to sell?
Fish and Shellfish - US - October 2014
The US fish and shellfish category grew moderately between 2009 and 2014, reaching $16.7 billion, and is expected to continue growing at this pace into 2019, reaching $20.1 billion. Sales are largely driven by consumer perceptions that fish and shellfish are healthier than other meats, although consumers surveyed by Mintel are most apt to cite taste as the number one reason for eating fish/shellfish. Brands should continue to focus on taste and nutrition to drive sales, emphasizing specific attributes such as high omega-3 content and improved flavor ranges.
Social Media and Financial Services - US - October 2014
Social media is an integral part of consumers’ life. However, with all the brands and companies maximizing on social media to engage consumers, there is a battle for the consumer’s attention. Being late in the game, financial services companies can make a difference by understanding the needs and habits of their customers and crafting targeted digital marketing strategies.
Bedrooms and Bedroom Furniture - UK - October 2014
As prices of homes rise many people find themselves living in smaller homes with a shortage of space. They want their rooms to be multi-functional, used for a home office, surfing the net or watching TV and as they are spending more time using the rooms this drives demand for style. At the same time, the bedroom is a place for sleep, relaxing and having some ‘me time’ away from the rest of the household. So today’s bedrooms need to be a clever combination of functional design with great storage where people can organise all their possessions as well as spend some leisure time. And in a tight space this calls for innovative solutions.
Cheese - US - October 2014
Cheese remains a popular food for its versatility, nutritional benefits, and variety of flavors and formats. While the general category trend is toward natural cheeses, and consumers still have concerns about the nutritional value of processed cheese, they still are eating it and sales have not suffered terribly.
Fitness Clothing - US - October 2014
The lines between fitness wear and casual wear are blurring as more consumers want clothing options to reflect their busy lifestyles. The number one reason people say they buy fitness clothing is actually not so they can work out in it, but rather so they can “hang out” in it. This is a telling trend indicative of consumers’ desires for casual, comfortable, and accessible pieces to wear from gym life to the rest of life, and vice versa.
Domiciliary Care (Industrial Report) - UK - October 2014
Domiciliary care services have always been preferred to other forms of care, especially for elderly people, as remaining in their own home and being able to have as much control over their own lives as possible maintains their independence. Recent high-profile care home scandals, highlighted by Panorama investigations and reinforced by other media outlets, have strengthened the public’s preference of receiving home care and this has seen significant increases in demand for domiciliary care services.
Consulting Engineers (Industrial Report) - UK - October 2014
The prospects for UK consulting engineers improved during 2013 and the market is set for sustained growth over the next five years. The more buoyant construction sector is expected to boost demand in the UK. Transport infrastructure and the energy sector will provide the strongest growth potential, making up the majority of projects in the government’s infrastructure plan.
Cleaning Habits of Young Adults - UK - October 2014
With independence, in terms of moving away from the parental home, comes greater responsibility for household cleaning matters, so this is an important time for household care brands to engage with young adults through communications about the latest time-saving cleaning products or equipment, as well as advice and ideas on maintaining a clean and tidy home. Attracting the attention and spending of 16-34-year-olds at this stage of their lives will help to build life-time purchasing for brands in the cleaning market.
Security Equipment (Industrial Report) - UK - October 2014
Manufacturers will need to protect their position from new entrants in the technology sector as the penetration of wireless security systems increases, while product development is expected to continue at a rapid pace.
Mens Toiletries - UK - October 2014
Post-recession, the male toiletries consumer remains intent on saving money on day-to-day purchases, and fashion trends continue to stunt certain markets such as shaving and hair removal. As a result the market has plateaued, however a number of opportunity areas exist for brands such as catering to a tween audience, the emerging body care segment and premium brand extensions.
TV Service Providers - UK - October 2014
Die-hard sports fans are unlikely to ditch TV subscriptions anytime soon, however, others may well be tempted to as subscription-free services improve, smart TVs enter more homes and more people use paid video streaming services.
Personal Care Consumer - US - October 2014
Personal care consumers are becoming more informed and skeptical, and are demanding transparency, simplicity, and efficacy when shopping for and using personal care products.
Lifestyles of Millennials - UK - October 2014
Traditional advertising has largely failed to capture imaginations of younger audiences, and advertisers need to step up creativity to sustain their appeal to Millennials. Funny and creative campaigns have the most potential for capturing the attention of younger consumers and winning their longer-term loyalty.
Mobile Apps - US - October 2014
The majority of mobile app users do not download paid apps, while the abundance of free apps now available has filled mobile marketplaces with a plethora of options. Getting consumers engaged with an app is only half the battle – drawing revenue from that engagement may be an even greater challenge. While mobile apps can focus on users who are most likely to pay for features, the value of free users should not be ignored, as these consumers will help to build awareness among their friends and other connections.
Luxury Retailing - China - October 2014
The luxury retail market in China has undergone significant changes in a short period of time, and continues to change rapidly. Growth has slowed down due to the government’s anti-extravagance campaign, forcing luxury brands to adapt their brand and product portfolios to better suit the diversifying needs of consumers.
Mens Personal Care - US - October 2014
The men’s personal care category is expected to grow steadily due to men’s continued reliance on personal care staples, such as APDO and shaving products, which have traditionally been segmented by gender. Companies can accelerate market growth by encouraging men to trade up to male-specific products that offer them new functional benefits and attributes.
Personal Loans - Ireland - September 2014
As a result of the financial crisis and ensuing economic downturn, there has been a dramatic decline both in financial institutions’ willingness and ability to lend and consumers’ willingness and capacity to borrow. With economic recovery now under way, it remains to be seen whether banks and consumers alike will revert to their pre-recessionary lending and borrowing behaviour.
MICE Worldwide - September 2014
The future development of incentives, conventions, conferences and exhibitions will be influenced by overall societal trends which include social networking and the explosion of user-generated content, as well as the widespread diffusion of specialist knowledge via the Internet. These trends are permeating the broader society, including journalism, education, management and religion, and, if MICE events are to retain their relevance and attractiveness, they will have to evolve in accordance with these developments.
Car Purchasing Process - China - September 2014
Car financing is finding greater acceptance among consumers now than before, while car makers and dealers are focusing more on brand building through improving their consumer service and advice, both through sales outlets and online, as well as focusing on their brand experience beyond just the cars themselves.
Coffee - US - September 2014
Coffee manufacturers face increased competition both from within their own category and from other beverages. Consumers are embracing the choice and variety of coffee options and from other beverages, but with a slowly improving economy, manufacturers will be challenged to maintain consumer interest in in-home coffee consumption.
Sugar and Sweeteners - US - September 2014
The success of the honey segment is likely tied to the high perception of health it holds among US consumers. Some 60% of respondents to Mintel’s custom consumer survey say honey is good for health, compared to 10% who say granulated sugar is good for health.
Menu Insights - China - September 2014
The influence of diverse ethnic flavours and the solid loyalty towards local specialists make China a complex foodservice market. While food safety has a significant continuous social impact, the focus point should go beyond East versus West and spark menu diversification. To find a new equilibrium between diners’ desire for a healthy diet and unique flavours, whether it is fusing different cuisines or as an authentic version, operators need to be precise with their market positioning and target demographics.
Household Cleaning Equipment - US - September 2014
While familiar, tried-and-true the cleaning tools form a foundation for the mature household cleaning equipment market, innovation is essential to driving growth or gaining market share. Consumers who do housecleaning are open to new ideas that deliver better results and that make the task itself more satisfying.
Hot Dogs and Sausages - US - September 2014
The hot dog and sausage category is projected to grow, but manufacturers must do more to address issues related to health, product quality, and freshness in order to enjoy more robust category sales. Consumers are also seeking a wider variety of flavors and ethnic offerings.
Bread and Baked Goods - UK - September 2014
Education around bread’s value-for-money credentials must go hand-in-hand with innovation in areas such as healthy baked goods and snacking formats if brands are to address falling category sales.
Life Insurance - Canada - September 2014
Greater clarity in their policies, an easy application process, hassle-free payouts to beneficiaries and more disclosure around the compensation model of insurance agents are all steps that the industry could work on to increase trust levels.
Free From Foods and Allergies - Ireland - September 2014
While only a small number of Irish consumers officially suffer from allergies or intolerances in 2014, the level of sales of free-from food is undoubtedly improving, with a greater level of media attention on the likes of free-from diets and a greater availability of products helping to drive usage among consumers who do not suffer from such afflictions.
Cordials and Squashes - UK - September 2014
There is potential for energy drinks brands such as Red Bull or Monster to enter the super-concentrate market. These brands are likely to hold more resonance among young consumers than more family-oriented brands such as Robinsons.
Consumers and Gadget Insurance - UK - September 2014
In order to drive their businesses forward and generate revenue growth, specialist providers of gadget insurance need to explain the benefits of cover to a wide audience, including home insurance policyholders, and promote a reputation for claims fairness and transparency.
Dentistry (Industrial Report) - UK - September 2014
The initial signs are that the costs of providing NHS care are likely to rise for practices under a new contract. The expense associated with new IT systems and an expanded dental care professional team will serve to push more towards the private sector.
Black Consumers Beauty and Grooming Products - US - September 2014
How Blacks define beauty may be similar to Whites in some ways, but what they see as attractive may be entirely different. Beauty is truly in the eye of the beholder, and it is very individual. Blacks have unique beauty and grooming needs. Although there are many products on the market to meet their needs, the messages may be lost in translation and missing the mark.
Weight Loss and Health Supplements - China - September 2014
Weight loss and health supplements need to move away from the traditional dull, ‘drug’ feel image to improve their appeal to today’s consumers.
Lighting Equipment (Industrial Report) - UK - September 2014
The lighting market continues to be influenced by changes in building regulations and the irreversible quest to improve energy efficiency. Changes will now focus on the entire lighting system in buildings, an area where there remains considerable consumer misconception and lack of understanding. At the same time, new applications for LED lighting are constantly being researched and developed, extending well beyond the residential setting. The strong performance of the UK OEM automotive sector will also provide a boost to the market, while stronger furniture sales will provide a positive market environment, adding to the legislative changes and energy efficiency incentives that have helped buoy the market after the initial impact of the recession in 2009.
Domestic Tourism - UK - September 2014
The ‘little and often’ short break trend can be developed into the idea of ‘portfolio holidays’ in which consumers can be encouraged to create a rich diversity of leisure experiences (eg R&R/active/learning etc) appropriate to their multi-faceted identities and interests, including a mix of overseas/domestic trips. Travel agents and online intermediaries also need to think more in terms of cross-selling top-up breaks in the UK to their customers who are buying holidays abroad.
Fruit and Vegetables - UK - September 2014
Many leading UK grocers stock non-standard produce under their own-brand economy ranges. However, actively drawing attention to the surrounding issues, such as food waste and support to farmers, should help to build goodwill as well as staying ahead of the risk of state intervention.
Tea and Coffee - Canada - September 2014
Appealing to older coffee drinkers, for example via pods/capsules which use intense roasts, could help to tap into this flavour interest in a more targeted manner.
Contract Catering - UK - September 2014
Market conditions remain tough with consumers’ ongoing price sensitivity in this sector continuing to exert pressure on operators’ margins. Operators therefore should remain focused on menu innovation trends in order to trigger consumers’ ‘want to buy’ mentality.
Bread and Bread Products - US - September 2014
The US bread and bread products market is experiencing slow growth in 2014 and is expected to continue this pattern into 2019. Many consumers perceive bread as too high in carbohydrates and calories. Low-carb, low-calorie, and generally healthier breads (such as high fiber brands) are likely to help sales, as nearly half of consumers surveyed by Mintel say healthful eating motivates them to select the bread they buy most over the last six months.
Bakery Products - China - September 2014
Consumers are paying more attention to the food they are ingesting under the growing concern of food safety and health issues. They are shifting their preferences to grain bread, which is less oily and using more organic coarse wholemeal flour. Homemade is another action consumers take to fight against the uncertainty in packaged products. Manufacturers should do more to reassure consumers about food safety and healthiness, as well as seeking new opportunities in response to the changing behaviour and preferences of consumers.
Yogurt and Yogurt Drinks - Brazil - September 2014
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes. Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.
Short/City Breaks - UK - September 2014
Access to a wealth of digital resources while traveling could see holidaymakers do less research before leaving the UK and instead turn to discovery and impulse-based decisions while travelling. This provides brands with a largely new channel for targeting and engaging with holidaymakers.
Books and e-books - UK - September 2014
In order to solve the problem of men’s lower reading rates a cultural shift is necessary, with books specifically highlighted as a worthy pastime for young boys starting from primary school and continuing onwards into secondary education. This would need to be accomplished through idolised cultural icons or sporting heroes endorsing reading as a pastime, more fathers and male role models in the child’s life (including teachers) promoting reading, and more books that cater to traditional male-interest subjects in schools.
European Retail Handbook - September 2014
This is the 18th edition of the European Retail Handbook. In it we provide the essential background information to understanding the retail scene in each European country. The European Retail Handbook provides top line demographic and economic data and a more detailed analysis of retail trade in each country. Where possible, retail information is given both on a national and sector basis, and we also provide data on the structure of the trade in terms of businesses, outlets and employees. Major retailers and retail groupings are identified with an indication of their size and relative importance. Other useful information includes synopses of the retail scene in each country and contact points for sources of further information.
Marketing to Moms - Canada - September 2014
Providing greater incentives for ‘liking’ a brand like contest entries, free sample products, the ability to be among the first to try new products or the ability to provide feedback, may help to develop brand engagement.
New Cars - US - September 2014
With five consecutive years of strong sales in the books, the search for new buyers is heating up among automakers. Marketers have an opportunity to find audiences of buyers who have previously not been a primary focus. Women car buyers, owners of vehicles in need of replacement, and traditional used-car buyers each present distinct opportunities.
Life Insurance - US - September 2014
Life insurance is not a product people like to buy and ownership rates continue to fall. Continued low interest rates aren’t helping, and neither is the fact that many people feel it is better to save money than it is to pay insurance premiums. Changing demographics offer both challenge and opportunity as companies struggle to find a way to bolster sales.
Gluten-free Foods - US - September 2014
Overall, the gluten-free food market continues to thrive off those who must maintain a gluten-free diet for medical reasons, as well as those who perceive gluten-free foods to be healthier or more natural. The category will continue to grow in the near term, especially as FDA regulations make it easier for consumers to purchase gluten-free products and trust the manufacturers who make them. Despite strong growth over the last few years, there is still innovation opportunity, especially in food segments that typically contain gluten.
Vitamins, Minerals and Supplements - US - September 2014
Vitamins, minerals, and supplements have historically had strong sales, as this was an easy to make up for ‘less than perfect’ diets. However, the market is up against several challenges, including increasing consumer skepticism about the efficacy of VMS products. Introducing products with more customized appearance boosting claims or lower-dose formulas can create new usage opportunities.
Watches and Jewellery Retailing - UK - September 2014
Bespoke jewellery is a growing trend, particularly among young people who want to buy precious metal jewellery that can be personalised. Innovations such as 3D printing offer growth opportunities for the precious metal jewellery market allowing customers to create their own unique designs.
Meat and Poultry - Brazil - September 2014
Brazil produces large amounts of animal protein, most of which is consumed within the country. Although fresh meat and poultry are widely consumed in the country, their processed equivalents still have much space to grow, especially when compared to other developed countries. Brazilians like their meat fresh and to cook from scratch, but an ever increasing busy life can demand ready meals to save time. Younger consumers buy more nonorganic meat, organic meat, and ready meals.
Yogurt - China - September 2014
Chinese consumers are in the process of switching to healthier diets, pushing up consumption of healthy food such as yogurt which is known for its high nutritional value. Meanwhile the tasty nature of yogurt has also allowed it to fit into consumers’ growing snacking needs, to further drive retail volume sales. Value sales are expected to increase even faster as a result of consumers trading up for advanced health benefits and more indulgent tastes.
Spirits - China - September 2014
The forty percentage point increase in the spirits market in 2010 seems to be a distant memory now. The golden ten years of the spirits market ended in such an abrupt way that few could ever have rightly predicted it happening. The shrinking high-end segment and the subsequently over-crowded mid-range have made life difficult for spirits brands in 2012/13, with the growth rate of spirits market in value terms shrinking to only 13%. Mintel’s 2014 forecast puts the growth rate at merely 6.4%, just a couple of percentage points above the inflation rate, making it the worst performance since the start of the golden ten years at the beginning of 2000. Baijiu is under pressure from both the regulatory perspective and the competition from its main rivalry, Western spirits. Although baiji
Colour Cosmetics - China - September 2014
Given consumers’ repertoire behaviour in colour cosmetics, there is a high possibility they use several products at the same time or switch brands very often. Therefore, brand awareness is still important, even if shoppers do not think about one brand frequently. It is also crucial to ensure that there is enough in-store marketing to remind shoppers each time when they are selecting a brand. Make-up brands need to innovate, renovate and promote throughout the year, while portfolio management is essential. Brands need to maximise the value of their “hero” products while eliminating ineffective advertising of poorly-performing SKUs. Considering most consumers wear make-up occasionally brands need to continuously create visual content that associate with a specific occ
Kitchens and Kitchen Furniture - UK - September 2014
To succeed in tomorrow’s tough trading environment, kitchen retailers will need to continue to invest in showroom displays in order to keep ahead of the competition. Retailers will increasingly recognise the importance of a great showroom environment to give people ideas about how to create an attractive and practical kitchen.
Consumers and Retail Banking - UK - September 2014
UK retail banking is not a sector that is traditionally used to large-scale disruption. However, it is entering a period of upheaval as a result of a number of factors ranging from polarised demographics and digital disruption, to increased regulatory pressure and a constant wave of reputation-damaging scandals. Perhaps the only constant has been the level of inertia among consumers. Even this can’t be relied on, though. Other markets have shown the way in which technology has enabled rapid transformation. The incumbents can’t afford to be complacent.
Hispanic Consumers Haircare, Beauty and Grooming Products - US - September 2014
Hispanics tend to overindex on spending and use of most beauty product categories. However, competing in this market is not easy as brand usage tends to be very fragmented. In this environment, brands that learn to use recommendations from friends and family in their favor may have an opportunity to start making a difference.
Marketing to Moms - US - September 2014
The modern mom utilizes an assortment of tools and resources to research products and make purchases; most prominent among them is her smartphone, but her arsenal also includes social media, family and friends, and experts. As the Millennial generation settles into its prime childbearing years, brands must keep tabs on the shifting preferences and attitudes of this generation to effectively target the modern mom.
Americas Pet Owners - US - September 2014
Americans love their pets to the tune of more than $54 billion a year. For many, the household pet is member of the family like any other. Yet, the cost of ownership is rising at the same time that families have increasing financial responsibilities and burdens. Marketers that figure out how to enable pets to be pampered without breaking the bank should see success.
The Role of Trust in Financial Services - UK - September 2014
Greater consumer interaction with financial services firms can slowly build trust, while negative media coverage and word of mouth on the industry’s failings have the power to destroy this trust almost immediately. While companies need to find ways to engage more effectively with their customers, they also face the challenge of dealing with the impact that bad customer experiences can have on their reputation and consumer trust.
Airlines - UK - September 2014
The convergence of budget and full-service airlines has continued, with full-service airlines further unbundling fares to compete on top-line prices and low-cost airlines entering the long-haul market. Going forward, the development and efficient targeting of ancillary services will be a key driver in maintaining profitability for all airlines.
Structural Steel (Industrial Report) - UK - September 2014
The UK market for structural steel was severely affected by the economic downturn, with the market contracting substantially between 2008 and 2012. Activity started to slowly improve in 2013 and demand strengthened in 2014 as construction activity returned to stronger growth. Over the next five years, demand is anticipated to be driven by the industrial and commercial build sectors and by infrastructure projects in the transport and energy sectors. Although the market is expected to continue to return to more sustained growth, tight profit margins and intense competition remain of concern in the industry
Asian American Lifestyles and Entertainment - US - September 2014
Asians are an important and growing market for entertainment and leisure categories. These high-income, highly educated consumers represent a potentially lucrative market, especially for entertainment that provides multiple values, but marketers need to reach them where they live, which for most young Asians is online and on their mobile device.
Digital Trends Fall - US - September 2014
Ownership of smartphones, tablets, digital media STBs (set-top boxes), e-readers, and Blu-ray players are all in the midst of penetration growth. At the same time, ownership of television sets, desktop computers, gaming consoles, and digital cameras show limited declines. Consumers may be in love with multifunction devices, but they retain interest in limited-function hardware that provides an enhanced UX (user experience).
ISAs - UK - September 2014
ISA providers should embrace the new ISA reforms and ensure that they can offer consumers the maximum amount of flexibility that the new ISA rules can afford. The traditional line between cash and stocks and shares ISA providers is now blurred. Cash ISAs should begin looking at offering consumers a simple range of investment options, and stocks and shares providers need to consider the rates of interest that they pay on cash.
Click-and-Collect - UK - September 2014
Increased uptake of click-and-collect appears to be one contributor to the sustained high growth rates in e-commerce. And there is far to go: click-and-collect will make up less than 2% of all retail sales this year. Further innovations such as more click-and-collect hubs and drive-through services can offer the convenience that shoppers are demanding.
Thermal Insulation (Industrial Report) - UK - September 2014
Retro-fit activity in the building thermal insulation sector collapsed in 2013 as new government schemes failed to boost demand in the residential sector. The Green Deal, the government’s flagship energy efficiency programme launched in January 2013, has had little impact on the market to date. Government cuts to the ECO scheme are also set to result in lower than expected installation numbers of key thermal insulation measures over the next two years; however, more buoyant new construction activity is expected to bolster demand over the coming years. Nonetheless, the outlook for the market now carries greater uncertainties than in previous years, due to changes in government policy and continued low take-up levels of Green Deal finance. Thus, a return to stronger market growth wi
Families Dining Out - US - September 2014
Families want significant value for their money when they dine out together. However, this does not just encompass a low price to feed a crowd. As parents, and kids alike, begin adapting healthier eating habits, some restaurants are not filling the bill. In-home meals are not only perceived as cheaper, but parents can often control the portions and what ingredients are used. Restaurants will have to show consumers how their offerings not only satisfy the masses, but also do so without breaking their budget, or the will to eat healthy.
Gamers and Gaming - US - September 2014
The majority of US adults now play video games on at least one platform, and the majority of gamers play on at least two. The shift toward digital distribution, comparatively new monetization strategies, such as the free-to-play model, and supplemental premium content, however, have made long-term engagement a critical component of a game’s profitability.
Domestic Central Heating (Industrial Report) - UK - September 2014
The domestic central heating sector has received a welcome boost from the comparative success of ECO incentives, while the Green Deal, at least when it was based on loans, was disappointing in its effect on demand. Nonetheless, the requirement on the UK to reduce carbon emissions has determined that the market has not, and will not, be restricted to economic development, but the growth of the UK economy will add a further impetus to demand over the next few years.
Lifestyles of Mums - UK - September 2014
To a new mother, her baby is the apple of her eye, and she would spare nothing to ensure their needs are met, even if that means that her own needs and interests are neglected. Brands could re-ignite mums’ passion for their habits and lifestyle before they had children and show they do not have to run counter to being a parent.
Mens Toiletries - Brazil - September 2014
Brazilian men have learned how to reconcile a busy lifestyle with the shopping routine for cosmetics. The time pressures of modern life do not prevent them from shopping for toiletries, often on their own. In reality, they have just the opposite effect. He no longer asks her to buy his shampoo and deodorant. He prefers to choose them himself.
Vehicle Recovery - UK - September 2014
The vehicle recovery market is mature and looking at ways of further developing business is of interest to all those in the sector. While recent years have seen the emergence of price competition in response to the UK economy suffering from the effects of the economic slowdown it is clear that this is unsustainable. With the economy strengthening many vehicle recovery companies are now looking at growing revenues. This is vital with our research suggesting that companies need to focus on how they best deal with untapped opportunities within the market.
Sports Participation - UK - September 2014
While Britons may be increasingly willing to do the right thing for the good of their health, their preference for doing the easy thing means sports participation will not automatically gain as consumers change their dietary habits before their activity ones.
Shaving and Hair Removal Products - US - September 2014
Today’s shaving and hair removal product consumer wants convenience and economy. Although the biggest innovations came in cartridge razors, the only segment to grow in the last two years was disposable razors, as consumers demonstrate a continual willingness to use products that are “good enough” and affordable, rather than the best products on the market.
Pest Control and Repellents - US - September 2014
Pest control sales are expected to grow steadily in the next few years. However, market players can accelerate category growth by increasing consumers’ use of insect repellents, addressing concerns over chemical content, and by encouraging consumers to be more proactive in how they manage pest issues in their homes.
Vitamins and Supplements - UK - September 2014
Although the top reason for taking vitamins/supplements is generic, the rise in value sales of vitamins/supplements specifically for men and women suggests that consumers want a degree of personalisation, offering opportunities for the market. Driving further segmentation within demographic groups could be a way to encourage growth. In 2014, the ASA (Advertising Standards Agency) has shown evidence of clamping down on claims in advertising, particularly when it comes to appearance benefits, suggesting that the advertising and claims environment could become more challenging for brands.
Recycling (Industrial Report) - UK - September 2014
Over the last 15 years recycling has become a more common means of managing waste in the UK. This has been due to a combination of EU directive targets, which have placed a huge downward pressure on the amount of waste sent to landfill, and the public’s general behavioural shift towards reducing the waste they produce and its environment impact. However, over the last couple of years, recycling rates have started to stagnate and with the general economic outlook now better than since the financial crisis, the UK faces a tough challenge to maintain and improve its long-term recycling prospects. This recent trend has generated a need for organised recycling schemes, a larger number of recycling facilities and government programmes that further motivate or incentivise people to recyc
Digital Trends Autumn - UK - September 2014
New chapters continue to be written in the story of cannibalisation within the technology sector. For so long the rising popularity of the tablet computer contributed to the decline of other neighbouring device markets, but now the tables are set to be turned, as it could be the tablet market itself that starts to feel the impact of competitor products
Household Cleaning Equipment - UK - September 2014
The increasing popularity of steam cleaners poses a potential threat to traditional cleaning equipment, with consumers favouring their ability to rid the house of germs without resorting to hefty chemicals. Traditional cleaning equipment brands now have an opportunity to respond to this challenge, either by creating more products that are able to clean surfaces and remove bacteria with just water, or else by creating extension products that work alongside steam cleaners for enhanced results.
Mens and Womens Footwear - US - September 2014
Online shoe retailing is one of the key developments in the footwear marketplace in recent years. The challenge now is how to best integrate, streamline, and develop use of websites as well as other tools such as social media and smartphone apps to maximize turnover and customer satisfaction. Online tools are essential to reaching digital-savvy younger shoe buyers, aged 18-34, as well as young Hispanics and busy parents. However, they can also support outreach to older buyers, including aging Boomers.
Mens and Womens Shaving and Hair Removal - UK - September 2014
Retail value sales in the shaving and hair removal market stagnated in 2013; however, a focus on new product innovation has seen the category return to growth. Expanding into new and niche areas such as male body hair removal, laser and IPL (Intense Pulsed Light) home devices among others presents an opportunity to retain sales growth in the market.
Serviced Offices (Industrial Report) - UK - September 2014
Taking advantage of burgeoning start-up communities and increasing customer service orientation are just two ways in which serviced office operators can position themselves to exploit growing demand.
Feeding Your Kids - US - August 2014
For parents, feeding their kids is largely driven by generational factors, as well as parenting styles and demographics. There are distinct differences in the attitudes and behaviors of parents based on what groups they belong to and identify with. It’s important for manufacturers and brands to target these subsets specifically, particularly in light of a market in which there are fewer households with children, and fewer children in families that do have children.
Breakfast Cereals - UK - August 2014
While manufacturers have reformulated their cereal recipes over the years, only three in 10 users think cold breakfast cereals are healthier than they used to be. This may reflect companies being wary of a consumer backlash against any changes to the taste profile of their products.
Pet Food - UK - August 2014
Just under a quarter of pet owners see high protein as an important choice factor, while 13% note low in salt. However, few pet food products currently make references to either, suggesting these as potential areas for NPD.
Yellow Fats and Edible Oils - UK - August 2014
Sales of spreads continue to decline, with a variety of external reasons at play. But the category is also seen by consumers as not delivering on taste as well as its two key USPs (Unique Selling Points); ease of use and the presence of healthy fats. Operators in this market must address these issues if spreads are to stand a chance of growing again.