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Marketing to Millennials - Canada - February 2017
In Canada, 18-34s represent close to one-quarter (23%) of the population. An open-minded segment, they have a strong sense of individuality with an optimistic outlook, of the belief that they have the power to impact change in the world. They feel understood by marketers, though not well represented in ads. Being highly connected, online reviews are now weighted on par with personal recommendations. Though connectivity is important, real connections remain rooted in physically spending time with others.
Marketing to Men - UK - February 2017
Marketing aimed at men continues to be heavily focused on high-achieving sportsmen and well-groomed male models, offering the brands behind them little differentiation in the minds of those they are targeting. This paves the way for brands to take a different approach in their campaigns, such as featuring role models that tap into men’s strong belief in equality and family.
Christmas Shopping Habits - UK - February 2017
It was a great Christmas, better than anyone expected. But the more one looks at the performance, the more one feels that there are warning signs. We think that people are worried about rising prices in 2017 and that they pulled spending forward for that reason. We think they are right to be worried and that real incomes are going to come under pressure as inflation rises. The prospects for Christmas 2017 are rather worse than for the Christmas just gone.
Activities of Toddlers and Preschoolers - US - February 2017
Parents are continually confronted with new and different ways to engage with their children: parenting apps help track and advise; digital content offers the possibility of cognitive development; and animated books bring kids’ stories to life on a tablet. However, despite digital innovations, parents still lean on traditional activities to entertain and educate their kids including: reading from books; watching kids’ programming on TV; and participating in active play such as hide-and-seek.
Food Storage and Trash Bags - US - February 2017
Food storage and trash bag products experienced flat sales in 2016, benefiting from consumers’ reliance on food storage products and trash bags for household food prep and food disposal needs. However, due to the highly functional nature of the category, brands are challenged with boosting incremental sales. Going forward, promoting additional usage occasions, both within and outside of the home, and focusing on innovations that improve product functionality could generate growth.
Consumer Attitudes towards Financial Services Innovation - UK - February 2017
Open APIs have the potential to transform the financial services sector, with providers given greater opportunity to win new customers using personalised products and messaging. Customisation and security are the main two areas for banks to address. Consumers will demand control over their data and additional security measures in order to convince them to opt in.
Credit Unions and Retail Banking - Canada - February 2017
Family relationships are an influential factor behind choice of first bank so incentivizing parents to open accounts for their children is a sound strategy.
Household Paper Products - UK - February 2017
Purchasing household paper products tends to be a habitual process, meaning that brands need to work to break habits in order to increase sales. There are consumer concerns about the environment in this category, suggesting that there may be scope to increase interest in recycled or alternative fibres. However, brands need to clearly indicate how these products can add value that transcends price, either through trial or effective, tangible, marketing.
Investment Trends - US - February 2017
The investment world is being buffeted by several disruptive trends. One is the rise of robo-advisers, which provide algorithm-based investment advice without the help of humans. These allow lower minimum balances, have lower trading costs, and often even offer access to humans. Demographics are also forcing changes, as Baby Boomers are decumulating now rather than investing, more women are earning higher incomes and need more investment advice, and young people increasingly prefer to pay fees rather than commissions. This Report examines these trends and the effects they are having on the investment world.
First Aid - US - February 2017
The first aid category is experiencing flat sales in 2016 due to declines in foot care and an overall value-driven mindset among consumers. Future growth is projected to be modest as consumers continue to seek out products that provide value, durability, and functionality, and a shopping experience that is transactional rather than experiential. To best maximize growth potential, stakeholders can hone in on parents, as many are willing to engage in the category beyond the general population.
Marketing to Over-55s - China - February 2017
Three misconceptions about senior consumers: assuming they tend to live the old fashioned way and thus think less about improvement and would pay more for premium or advanced product features just because they can afford and not recognising the diversity of the senior consumers in terms of their values and pursuits.
Ride Sharing and Alternate Transportation - US - February 2017
Ride sharing services as an industry is a relatively recent innovation which has exploded in use and popularity in recent years. Ride sharing services have popped up across the globe, available now in practically every major metropolitan area. Due to advances in smartphone technology and capabilities, ride sharing has allowed millions of car owners to monetize their vehicles while fulfilling consumer demand for mobility within the marketplace. This Report will discuss ride share usage, reasons for using ride share services, as well as alternative transportation methods available to consumers in the US.
Mobile Gaming - UK - February 2017
Although growth in mobile gaming revenue is expected to continue in 2017, opportunities for developers to enter the market are limited without a significant marketing spend, or the perfect storm of novel but accessible gameplay and familiar IP that Pokémon Go had.
Outdoor Entertaining - US - February 2017
A desire to socialize, coupled with enjoyment for hosting others motivates 71% of adults with outdoor space to entertain guests outdoors. Growth in adjacent markets such as outdoor furniture and grills bodes well for the future of outdoor entertaining since the vast majority of outdoor entertainers prefer hosting informal events such as casual barbeques. Younger adults, homeowners, parents, and more-affluent adults are the most likely to entertain guests outdoors and, therefore, are key to growing the market.
Children's Clothing - US - February 2017
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.
Marketing to Women - UK - February 2017
There is a temptation for many marketers to view women as ‘mothers’ or ‘mums-to-be’, but more diverse lifestyles mean that starting a family is not as strong an aspiration for today’s young women as it once was. Brands could therefore benefit from meeting demands for strong, independent female role models that inspire confidence and empower women, but move away from less relatable celebrity and model brand ambassadors that can feed insecurities.
Civil Engineering - UK - January 2017
The major projects set to drive civil engineering construction output over the next five years include Crossrail, Hinkley Point C, Thames Tideway Tunnel, major road schemes, Network Rail’s modernisation programme, and, once fully approved, HS2. However, shortages in skilled labour and construction materials capacity will pose challenges to the industry, with those areas requiring considerable investment. The labour and skills shortage could be further exacerbated by Brexit if the UK restricts EU migrants, potentially putting infrastructure projects at risk
UK Car Review - UK - February 2017
The UK car market continues to develop and evolve. Sales are put above 10 million units for the first time in 2016 evidence of the continuing popularity of car ownership. Within the market, buyers are increasingly looking for vehicles that match their lifestyles with compact, multi-purpose and executive models currently benefiting from especially strong demand.
The Millennial Beauty Consumer - US - February 2017
Millennial women are highly engaged in their beauty routines, using a broad variety of products, spending more time than average on their appearance, and reporting strong skill levels and frequent experimentation. Interactive shopping experiences and YouTube tutorials provide avenues for reaching this tech-savvy generation, while advertising themes that focus on authenticity and self-expression also resonate.
Men's and Women's Beauty and Grooming Routines - UK - February 2017
Appearance is so crucial to confidence that today’s adults aim to conduct the vast majority of their beauty and grooming tasks before facing the day ahead. However, busy lifestyles are taking their toll, which could spell trouble for products that require a greater level of time commitment. Harnessing the potential of the evening routine is crucial, and a focus on beauty routines and rituals as a means to de-stress and relax could appeal to the busy consumer.
Hobbies and Interests - UK - February 2017
The activities that Brits are choosing to do in their spare time seem to, in some instances, mirror a trend for cutting back with low-cost gyms more popular than ever and a huge increase in participation in hobbies which involve minimal outlay such as baking and knitting.
Electrical Wholesale - UK - January 2017
A buoyant new construction market and continued repair and maintenance demand were facilitating sales growth in the electrical wholesale market after considerable disruption during the recession. However, the commodity nature of many products, intense industry competition, and the fact that installations typically fall at the end of construction contracts all conspired to apply price pressure and limit growth.
Mobile Network Providers - UK - January 2017
Competition on prices has intensified, post-pay revenues are falling. At the same time, there are signs that customer retention is being eroded, and it has become more difficult to put a premium on greater data allowances. Operators are reacting by trying to foster retention through mobile data flexibility and, in particular, zero-rating (ie waiving data usage for specific apps or services), thus shifting the cost from end users to service providers
Children's Online Spending Habits - UK - January 2017
Some 61% of children spend more money online on digital goods than anything else, driven largely by boys’ gaming purchases. That said, children still demonstrate a general preference for physical stores compared to making online purchases for physical items.
Smart Homes - US - January 2017
Smart home product sales continue to represent a small slice of expenditures on the home despite sales growth leaving room for further expansion. This Report explores how consumers view smart home hardware and home security services, providing perspective on the obstacles to growth that are preventing wider adoption.
Beauty Retailing - UK - January 2017
The beauty retail market is experiencing slowing growth as consumers are spending less, notably on basic products within the personal care segment. Stores remain vital to the beauty purchase process; and by investing in new services and technology, retailers are able to add value to their offering that cannot be replicated by the perceived cheaper alternatives online.
Cider - UK - January 2017
Interest in authenticity can be further mined by brands by providing more information about the ingredients and processes used by their skilled cider makers. Importantly, it needs to be spelled out how these factors contribute to products’ signature taste profile, highlighting the flavour as inimitable.
Bottled Water - US - January 2017
The bottled water market saw sales increase from 2015-16. Healthy living trends, consumer interest in hydration, as well as the development of new flavored, sparkling, and enhanced bottled water variations have been key drivers.
Beauty Retailing - Europe - January 2017
Beauty Retailing – Europe, January 2017 provides detailed coverage of the beauty retail sectors in the five major Western European markets: the UK, France, Germany, Italy and Spain. The data in its entirety is contained in the five-country report, which gives a full overview of beauty retailing in these markets. Single country reports are also available for the UK, France, Germany, Italy and Spain.
Beauty Retailing - Spain - January 2017
Spain is emerging from its prolonged recession and consumers are recovering their confidence. They are showing signs of trading up and are interested in the environmental credentials of beauty products. Consumer research for this report reveals a trend towards shopping at the specialists and a recovery in interest in innovative beauty products.
Beauty Retailing - Germany - January 2017
Growth in spending on personal care in France has been sluggish, but the specialist retailers have been growing strongly. This is in no small part due to the dynamism of market leader Sephora, whose accessible stores and digital innovations are leading the way, but also down to the expansion of smaller players, such as Kiko Milano, which is tapping into demand for competitive prices and quality own label, particularly amongst the younger age groups. Online is crucial, but stores have many strengths. The key to success lies in combining the two worlds to create a seamless shopping experience.
Crisps, Savoury Snacks and Nuts - UK - January 2017
Health concerns are prompting users to cut back: 42% say they are limiting the amount of crisp/crisp-style snacks they are buying compared to a year prior. Offering some good news for the market in this context is that 34% of users are buying more baked varieties than before.
Beauty Retailing - Italy - January 2017
The Italian beauty market is continuing to perform well. Despite fluctuating levels of growth in consumer spending, the leading specialists have continued to increase retail sales – strengthening their position in the market and stealing consumer spending away from the grocers and department stores. Looking ahead, the leading specialist Acqua & Sapone has reached maturity and may struggle to compete with competitors that are offering a more compelling proposition, both online and offline.
The Night In - Ireland - January 2017
Increased inflation has impacted on disposable income levels among Irish consumers, and in turn now sees consumers preferring to spend more time in the home during the evenings, which has boosted usage of low-cost activities such as watching TV.
The Financial Lives of College Students - US - January 2017
College students are typically just beginning their financial journey into adulthood. Their key financial behaviors are not yet established, and they are still looking for a more traditional banking experience. It is important to realize that investing is still somewhat of a mystery to this age group, but they are actively monitoring their everyday financial account.
Home Electronics (Video/Audio) - Canada - January 2017
Audio and video home electronics manufacturers and brands operating in Canada are facing a changing environment of evolving preferences and consumer demand. New televisions are pushing the boundaries of screen sizes and resolutions, and these attributes do capture consumer interest. However, some segments have struggled to maintain relevancy in light of tight competition, market maturity and changing tastes.
Medical Equipment - UK - December 2016
Driven by the ageing population, there remains a significant drive to develop equipment and devices that can both help treat age-related conditions and attack chronic diseases. However, manufacturers must also contain costs as the healthcare industry remains in a period of restrictive budgets.
Holiday Review - UK - January 2017
It is still unclear how Brexit negotiations will affect the travel market. However, Mintel’s consumer research finds that a sizeable proportion of holidaymakers say they plan to take more trips in 2017 than they did in 2016. While this is positive news, our research also finds that consumers will adopt savvier shopping behaviours, with some opting for cheaper destinations abroad or ones in the UK. While holiday volume may not take too much of a hit, it is likely that expenditure will.
Unsecured Loans - UK - January 2017
The unsecured personal loans market has experienced a period of strong year-on-year growth, as record low interest rates and rising consumer confidence have led to a rise in demand. However, the Brexit vote has led to uncertainty about the UK’s economic future, meaning people could be put off committing to long-term financial commitments in the near future
Household Care Packaging Trends - US - January 2017
Packaging and design continue to become more important in mature and highly functional household care product categories. Packaging serves as a way to stand out among competitors as well as communicate product value and information. Packaging is also a key component in shaping a consumer’s shopping and user experience, which can build on brand values such as commitment to sustainability or safety.
Sport and the Media - UK - January 2017
There are signs that major media players, including Facebook, Twitter and Amazon, are looking to make significant plays in regards to live sport broadcasting over the coming years. Live sport could offer these platforms a powerful differentiating feature within competitive marketplaces, while also potentially presenting a genuine threat to the traditional sports pay-TV broadcasters.
The Arts and Crafts Consumer - US - January 2017
Consumers today are crafting at similar rates to years past, with 59% of adults being categorized as a crafter. However, interest in traditional craft projects, such as photography and scrapbooking, continue to see slight declines in participation year after year, likely giving rise to less traditional types of crafting projects.
Managing Your Health - US - January 2017
The US continues to experience significant growth among the older population, along with an increasing life expectancy, growing the demand for products and services to assist health-engaged consumers. In order to help consumers overcome barriers to living a healthy lifestyle, it will be essential to tap into their emotional motivators – such as being happy or feeling confident.
Beverage Packaging Trends - US - January 2017
61% of US adults aged 22+ purchase alcohol for off-premise consumption. While dollar sales in most alcohol segments are on the rise, securing appeal in a competitive marketplace requires aligning with consumer preferences. Two thirds of alcohol buyers indicate paying attention to package format, and 64% pay attention to label design, meaning packaging is more than simply the thing that holds what’s inside.
Retail Banks - China - January 2017
Consumer experience now has a much broader definition than solely good customer service attitude. To be outstanding, retail banks need to differentiate on aspects like professionalism and efficiency. It is worth noticing that the benchmark used by consumers is their experience in different categories, so ensuring the performance is competitive across industries is critical
Center of Store - US - January 2017
The shelf-stable and frozen and shelf-stable packaged food categories of the center store have generated only minimal growth in recent years as shoppers have gravitated to perimeter departments offering foods they perceive to be fresher, healthier, and tastier.
Fullservice Restaurant Trends - US - January 2017
2016 for FSRs (full service restaurants) was characterized by rising prices, same-store traffic decreases, competition from LSRs (limited service restaurants), and the bankruptcy of some high-profile restaurant groups. Despite these challenges, FSRs continue to shape what and even how consumers eat.
Air Care - China - January 2017
The mixed segment performance in air care is a reflection of changes in consumer demand in the category. While pure odour eliminating air fresheners will remain as the bulk of the market, future growth drivers are products that go beyond and address indoor air pollution or improve the mental wellbeing of consumers.
Black Consumers' Lifestyles and Entertainment - US - January 2017
Black consumers are optimistic about life in general, their purpose in life, and how they spend their time. They rely on family and faith to keep them grounded and emotionally fulfilled while living out their passions. Their passions and the trends they follow tend to collide in their leisure time, particularly in regards to media connectivity, whether user-generated or disseminated among the masses.Income and age are the great differentiators in how Blacks live their lives and make choices in the entertainment that feeds their interests.
Lifestyles of Young Families - US - January 2017
Work-life balance is something that all families strive for, but it is a particular challenge for families with kids under the age of 12. With young kids in the household, parents spend a lot of hands-on time making meals, helping with homework, and coordinating activities. As kids gain independence and parents gain experience, they may find their workload lessens, but young families have yet to reach this tipping point.
DIY Auto Maintenance - US - January 2017
This Report will focus on the DIY (do-it-yourself) automotive sector, and will discuss consumers’ DIY history, overall aptitude, and knowledge of specific automotive maintenance, repairs, and customizations, as well as motivations and attitudes toward DIY automotive work.
Hispanic Lifestyles and Entertainment - US - January 2017
Hispanics feel life is to be enjoyed, although most agree they are generally simple people who don’t need much to be satisfied. In many cases, larger household sizes and a lower median household income forces Hispanics to prioritize their expenses, particularly those that are discretionary, such as leisure and entertainment. However, while Hispanics feel that their budgets limit their options, they don’t feel they overspend on entertainment, even as they over index for participating in a wider set of activities, which creates opportunities for brands willing to invest time and resources getting to know this market.
Trust and Brands - UK - January 2017
Trust acts as a building block for many other positive brand attributes, including the creation of perceived standout and brand preference. While the most trusted brands tend to be market-leading ones that have had high exposure to consumers, there are a significant minority of brands, predominantly non-FMCG, that are able to rely on reputation rather than active experience to generate trust.
Attitudes toward Healthy Eating - Canada - January 2017
Canadians actively target healthy eating all or most of the time (76%). They are motivated to eat well as there is a good understanding of the physical and emotional benefits to be had, although women are also more likely to be driven by guilt.
Supermercados e Hipermercados - Brasil - Dezembro 2016
O mercado varejista de alimentos e bebidas no Brasil é muito competitivo, e os varejistas que irão se destacar entre os consumidores, e ultrapassar a concorrência, serão aqueles que oferecerem novos produtos e serviços. Devido à situação econômica, varejistas de alimentos e bebidas precisam aprender a lidar com consumidores que estão mais seletivos, planejam suas compras com antecedências, e procuram preços baixos, ofertas especiais e marcas alternativas, a fim de economizar dinheiro.
Attitudes towards Sugar & Sweeteners - UK - January 2017
Facing increased pressure from multiple sides to cut sugar, both retailers and food and drink manufacturers will need to demonstrate their commitment to improving public health. While the widespread suspicions of artificial sweeteners present a significant challenge, consumers’ openness to alternative sugar substitutes and to less sweet-tasting products also gives scope for companies to explore a wide range of options to achieve the desired sugar reductions.
SIPPs - UK - December 2016
The SIPP market is increasingly diverging into two separate areas: lower-cost and lower-value platform SIPPs and full-range bespoke SIPPs. Despite the many challenges ahead, there is a place for both plan types. Bespoke providers will have to hold greater levels of capital, and yet more of them may be forced out of the market. But those who remain and employ stringent due diligence processes should be stronger as a result, contributing to a leaner and fitter marketplace.
Insurance Claims and Servicing - Canada - January 2017
Increasing the adoption of usage-based insurance will mean convincing customers to trade in their privacy to obtain benefits such as better rates and a smoother driving experience.
Retirement Planning - UK - January 2017
Too many people have a negative view of retirement, with many expecting their generation’s retirement to be less comfortable than both those who came before and those to follow. However, increases to minimum auto-enrolment contributions are likely to show many that they could afford to save more, hopefully prompting above-mandated voluntary increases to savings.
Consumers, Saving and Investing - UK - January 2017
The convenience of being able to easily access savings and investments online is now just as important as fees charged and rates paid, which means that providers who develop the most effective finance management apps and dashboards will be less vulnerable to competitor price moves.
Cooking Sauces and Pasta Sauces - UK - January 2017
As health concerns remain key reasons to limit cooking and pasta sauce intake, brands and retailers face ongoing pressure to improve and highlight their credentials. Intense competition from scratch cooking poses another continuing threat to the market; NPD in formats positioned as offering convenient, time-saving aids to scratch cooking remains needed to win back favour.
The Protein Report: Meat Alternatives - US - January 2017
Protein alternatives fall into two camps: eggs and everything else. Eggs are nearly universally consumed and have the advantage of a host of health benefits to appeal to consumers. Despite being vilified at one time as being unhealthful, their protein and “good” cholesterol content are now driving many health-based purchases. Meat alternatives, on the other hand, remain something of a niche market and may well require efforts to educate consumers on the options available and how best to prepare the products, as a significant portion of consumers appear apprehensive when cooking protein alternatives.
Ethnic Restaurants and Takeaways - UK - January 2017
It is becoming more important to provide additional reasons to visit, as ethnic restaurants face mounting pressures on recruitment, rising costs and weakening consumer confidence. Casual dining concepts that focus on communicating good food hygiene and offering leisure experiences should support growth but stand to impact on independent players.
Wearable Technology - US - December 2016
Sales continue to grow for wearable tech. However, sales for specific brands have already seen some reversals of fortune, including wearable cameras from GoPro and Apple smartwatches. Against this backdrop, Mintel explores the market for fitness-related tech using qualitative and quantitative surveys. Subjects include intent to purchase, gifting, participation in sports, and familiarity with brands, with a focus on key value propositions such as health monitoring, sleep tracking, weight loss, and the attractiveness of form factors and designs.
Digital Trends Winter - UK - December 2016
The launch of Google’s premium Pixel and Pixel XL handsets in September will not have made things any easier for Apple and Samsung at the upper end of the smartphone market, while challenger brands like Huawei and OnePlus are releasing ever-more competitive handsets in terms of performance at more affordable prices than the flagship handsets from the two market leaders.
Wearable Technology - UK - December 2016
Wearables’ expensive price tags can clash with their nature as ‘nice-to-have’ devices, leading consumers to worry they will stop using the device not long after purchase. Adoption could thus benefit from initiatives that empower current owners to act as advocates for the technology, as well as from longer trial periods, rent-to-buy schemes and love-it-or-give-it-back warranties.
Smoking Cessation and E-cigarettes - UK - January 2017
After two years of disappointing sales performance, the smoking cessation sector has seen a rise in value in 2016 driven by NPD and a rise in advertising investment. In terms of E-cigarettes, overall usage remains the same despite a decline in usage as a smoking cessation method, suggesting reduced penetration in the sector. With users of E-cigarettes unlikely to use them in isolation, long-term growth to both sectors can come from cross-brand collaborations, promoting the use of E-cigarettes in tandem with NRT for example, to help smokers quit.
Commercial Borrowing - UK - December 2016
Post-credit crunch, the industry has faced a wave of new challenges, including unprecedented regulatory changes and, more recently, the uncertainty created following the Brexit vote. Each factor has impacted the sector in a number of ways, requiring lenders to review and develop their positions, while maintaining a more responsible lending approach where the principles of treating customers fairly remains integral.
Marketing to Millennials - Brazil - January 2017
Sustainability and healthy eating habits are areas in which Millennials still lag behind other previous generations, as people tend to adopt more sustainable and healthier habits as they age. There is room for brands to tap in to help Millennials adopt healthier and sustainable habits, especially older Millennials.
Back to School Shopping - US - January 2017
With planned BTS (back-to-school) shopping reaching almost $76 billion in 2016, the season is a vital opportunity for retailers to connect with young shoppers, build relationships, and introduce new products. While challenges to the BTS market include limited growth in family household incomes and stagnant school enrollment, the vast majority of college students and parents with school-age kids participate in back-to-school shopping. Digitally savvy shoppers have been embracing BTS omni-channel retailing and using a range of traditional and online tools to shape their purchasing choices. Opportunities lie in meeting consumer interest in innovations that can make BTS shopping easier, more efficient, more customized, and more fun.
Accessorising the Home - UK - January 2017
Choice of home accessories can be a way of expressing emotions, building fond memories into a home and adding personality to a room. Shoppers will look for their perfect accessory – just right – explaining why so many seek something a little out of the ordinary. But price matters too – the majority do not want to splash the cash, instead seeking out the look they desire at a low price. This is a buoyant market and grew by an estimated 36.4% over 2011-16 driven by style and fashion, as well as by practicality. We expect demand to remain buoyant as design literate consumers aspire to inject more personality into their homes. During 2016-21 the market is expected to grow by 13.9% to reach £10,099 million.
Apps and Applications - Ireland - December 2016
Browsing app stores is one of the main ways Irish consumers find apps, indicating that the app store environment is an important influencer on the decision to download an app. As such, optimising their apps to include keywords in the title and description of the app and regular updates will help developers to get their apps ranked higher within app store search results, thus increasing their visibility and ultimately app downloads.
Grocery Retailing: Brand vs. Own-label - Ireland - December 2016
Volatility of the economy post Brexit coupled with a competitive grocery retailing market will see consumers become more cautious with their spending over 2017. As a result, Mintel expects many consumers to switch their allegiance from branded to own-label food and drink when carrying out their grocery shopping. In order to compete in the own-label segment, retailers would be advised to keep up with evolving consumer needs including demand for better quality and added value.
Wearable Technology - China - December 2016
Health monitoring is the major appeal of smart wristbands and smartwatches, and family-related features show potential to attract purchase. Brands should offer unique functions and entry-level products to motivate purchase. VR/AR technology can be an effective marketing communication channel to draw consumers’ attention.
Auto Service, Maintenance and Repair - US - December 2016
Auto service, maintenance, and repair is a critical component of vehicle ownership. Vehicles require regular maintenance and upkeep to ensure their longevity and use, and neglecting such responsibilities can result in extremely costly repairs for consumers.
Hispanics and Alcoholic Beverages - US - December 2016
Hispanics’ expenditures on alcoholic beverages have experienced significant growth over the past five years due to improving economic conditions that allow for increasing expenditures on discretionary items. Despite this, Hispanics’ share of expenditures on alcoholic beverages under index relative to Hispanics’ share of the US population, in part because Hispanics gravitate toward consuming products they are familiar with such as beer and tequila, and lag for the rest.
Home Hair Color - US - January 2017
Home hair color sales have remained flat, as preferences for natural looks, concerns over damage, and ombre styles, which have made roots less taboo, have all placed downward pressure on the market. Despite challenges, opportunities exist to reinvigorate sales, exemplified by positive men’s hair color sales, suggesting that expanded availability of men’s hair color offerings may increase market penetration.
Property and Casualty Insurance - US - January 2017
The insurance industry is competitive, as most people make their insurance choices based on price. However, technology is sparking some real innovations in the industry, and they are beginning to attract attention. Because it is easier to attract new, young customers than it is to get older ones to switch, insurers should focus not just on price but also on technological solutions that allow consumers to interact with insurers in exactly the way they want and to get exactly the type of insurance they need.
Sports Participation - UK - December 2016
Participation sport is turning to technology to help it kick on from the plateau it has inhabited since the London 2012 Olympics, with its first target being to move beyond the individual focus of performance tracking and develop new products and services that promote the fun and social sides of taking part.
Spirits/Mixed Drink - Canada - December 2016
Mintel forecasts spirits sales to grow over the next five years with whisky and gin having led the charge in recent years. This growth has occurred as consumers look forward to innovation while also harkening to past eras for inspiration, such as the early 1960s serving as the milieu for earlier Mad Men episodes where Madison Avenue ‘ad execs’ stimulated their creative minds with a glass of Crown Royal whisky.
Life Insurance - US - December 2016
The majority of American consumers currently have life insurance, but are still looking for ways to customize their current plans. Those who do not have life insurance would be hard-pressed to find a reason to apply for and purchase a policy. Marketers who can inspire consumers to focus more on the life portion of life insurance may be able to garner more excitement for a purchase that many only think about when the premiums come due
Consumers and General Insurance - UK - December 2016
Sales of general insurance are well set to grow by volume because of the captive customer bases in car and home insurance. However, intense price competition could hold back growth in premiums. Looking ahead to 2017, the pending rise in IPT will further squeeze the profitability of policies. Despite these challenges, there are great opportunities for insurers, particularly in the improved use of data to improve both underwriting and the customer experience.
Home Insurance - UK - December 2016
New technology has the potential to substantially boost consumer engagement by providing policyholders with a means to take greater control of their home insurance policies, leaving behind the passive products of the past. With start-ups waiting in the wings, insurers must rise to the occasion and use the technology to their advantage to build brand trust and advocacy, as well as forge new partnerships with tech suppliers and specialist insurance providers to maximize reach.
Household Cleaning Equipment - US - December 2016
Sales of household cleaning equipment have experienced marginal growth due to inflation and price competition. Cleaning equipment used in lighter cleaning continues to be more frequently used, as spot cleaning gains wider acceptance as the norm in housecleaning. This shift coincides with a respective drop in cleaning equipment used in deep cleans, such as gloves and other durable equipment.
Utility Capital Expenditure - UK - December 2016
The approach to infrastructure investment is in transition across the utility industry. Whereas spending was previously mainly output-driven, future investment decisions will be increasingly centred on innovation, asset optimisation and long-term outcomes. Operators will also be challenged by rising pressure from industry regulators to reduce costs for consumers, which highlights the importance of cost efficiencies in capital investment decisions.
Oral Hygiene - China - December 2016
The increase in electric toothbrush adoption and the success of local brands selling premium pharmaceutical toothpaste products clearly shows the trend that Chinese consumers are not only just paying more attention on oral care, but are also spending to upgrade. This underlines the importance of product efficacy. The competition is hence concentrating more on product innovation, rather than price competition.
Natural and Organic Personal Care Consumer - US - December 2016
The natural and organic personal care market has grown within natural supermarket channels with many users saying they buy more of these products now than they did one year ago. To increase sales and household penetration, players should work to reduce skepticism evoked by fragmented and confusing claims, and emphasize purchase motivators, ie safety and quality.
European Retail Rankings - December 2016
This report provides a snapshot of the leading retailers in Europe, ranked by 2015 revenues translated into Euros at the average rate ruling through the year. We cover the Top 350 European retailers and include country and sector sections, which detail those of the top 350 companies that are present in those markets. In the text we cover the main trends by country and sector and the leading retailers in each country and sector as well.
Leisure Review - UK - December 2016
Social media has become increasingly image-based, which leisure venues need to take into account as they look to utilise social media for promotion and engagement. Leisure venues should be looking to offer creative, visually rich experiences that people will want to post pictures and videos of online
Visitor Attractions - UK - December 2016
Visitor attraction numbers should continue on their growth path towards 2021. People are looking to escape the political and economic uncertainty that dominates the news at the moment. This means that they will be looking for forms of escapism close to home. The fall in value of the pound makes overseas trips more expensive for UK consumers so many will opt for domestic trips instead.
Coffee Houses - China - December 2016
The out-of-home coffee market is expected to continue robust growth although coffee houses may face increasing competition from non-specialist coffee places. As brands target more locations and go premium, they must bear in mind that experience is what matters the most.
Luxury Cars - Canada - December 2016
Luxury automobile manufacturers and brands operating in Canada face a very competitive market with a plethora of models and options for consumers to choose from. A strong interest among consumers in considering a luxury vehicle for their next purchase displays positive signs for the segment.
Lifestyles of Affluent and High Net Worth Consumers - US - December 2016
US Affluent and HNWIs, with their large amount of income-producing assets, are important to lifestyle brands, particularly those offering value-added products and services. With higher-than-average household incomes, they command a significant amount of purchasing power across a variety of areas, from in-home food to household care to leisure and travel.
Sugar and Sweeteners - US - December 2016
Dollar sales of sugar and sweeteners fell from 2011-16. Three category segments (sugar, sugar substitutes, and syrup) experienced overall declines, due to the stigmatization of sugar, and concerns about artificial sweeteners. Improving the perception of the category is in order.
RTD Alcoholic Beverages - US - December 2016
RTD (ready-to-drink) alcoholic beverages make up a small share of alcohol sales. Fortunately, declines among prepared spirits-based cocktails and wine coolers may be slowing. The category delivers on convenience, with the highest percentage of participants turning to RTDs over other alcohol types because they don’t require preparation.
Healthy Eating Trends - Brazil - December 2016
Brazilians already seem aware that healthy eating contributes not only to weight loss, but also to good general health. There is an interest in products that contribute to both physical health (such as those that help with muscle development) and mental wellbeing (such as stress relief).
Outbound Travel - China - December 2016
Chinese outbound travellers are becoming more demanding than ever before. The most popular outbound travel themes are romantic getaways and family trips. Consumers take their travel inspiration from a variety of sources including films and books, meaning marketers can also leverage various information channels to market travel destinations.
Secondary Residences and Holiday Rentals - International - December 2016
The wind is shifting as increasingly the luxury segments of resort and other exclusive property markets are encountering weakness while the lower and medium tiers of the market remain resilient. So far Airbnb has enjoyed phenomenal success by trying to be ‘all things to all people’. However, the accommodation-rental market is getting more sophisticated and fragmented as consumers demand more specific amenities, as well as assurances and security.
Beer - UK - December 2016
With the concept of pairing beer with food having gained traction among UK consumers, “dine in” meal deals look to be a huge missed opportunity for beer. These would provide an ideal platform to give world beers - which are already growing in popularity - even more visibility through partnering them with the cuisine from their respective countries of origin.
Consumers and Direct Investment - UK - December 2016
Direct-to-consumer investing has grown steadily in the last five years and this growth will continue in the coming years. As well as positive market conditions for growth, there is also consumer demand for direct services. People are keen to take control of their finances and will look for the tools that allow them to do so.