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Eating Out Review - UK - June 2015
The eating out market continues to grow modestly and has largely held its own as a key area of discretionary expenditure. However, the share of people deeming eating out as their top spending priority shows a downward trend.
Bicycle Accessories - UK - June 2015
There is potential to take wearable technology to the next level, with the development of smartwear. In some sectors this is already a reality – a good example being eyewear. However, there is also scope to develop smart clothing and smart helmets.
Small Business Banking - UK - June 2015
Banks have a larger potential customer base for small business banking products than ever before. However, there are gaps in the market that must be addressed. Convincing sole traders of the benefits of business accounts over personal ones is key to growing account numbers.
Ice Cream - Brazil - June 2015
The investments made in 2014 will continue to have an impact on market growth in the next few years, especially through higher-priced products, such as premium/gourmet ice creams, and/or ice creams with healthy claims.
Digital Trends Summer - UK - June 2015
As the UK economy improves, unemployment falls, and more young people find jobs, the outlook for the consumer technology market is promising. Millennials (16-35) remain key adopters of new technology." This edition of Digital Trends examines the trends in consumer technology and digital media in the UK, looking at changes in device ownership and consumers’ purchasing intentions. It focuses on a broad range of devices, particularly televisions, desktops, laptops, tablets, smartphones, and smartwatches. It also looks at how consumers access the internet, what they are doing online, and what devices they are using to do so.
Bakery Products - Canada - June 2015
Consumers are very clear about what matters to them when it comes to selecting bakery products and that is freshness. While this is not startling, what is of note is how much other concerns are less important. Gluten-free has garnered a great deal of attention, but when asked consumers rate it as being a low priority behind all other considerations suggesting manufacturers should look to other attributes when deciding on innovation and crafting strategic messaging
Home, Auto and Travel Insurance - Canada - June 2015
The challenge for home, auto and travel insurers is multi-faceted, with bottom-line results relying on factors such as attracting new customers. Making insurance easier to purchase by simplifying insurance language and providing consumers with easy step-by-step procedures online, along with allowing consumers to choose what coverage suits their needs, will allow for the greater chance of affinity and increased usage from under-penetrated demographics.
Workplace Pensions - UK - June 2015
The workplace pension supply chain has been hit with double-edged reform over the past few years – first with auto-enrolment and now with pension freedoms. The freedoms have drawn due attention from the industry, but more work is needed to plug the advice gap and support savers as they reach retirement. Auto-enrolment continues to pose challenges, as rafts of small businesses are set to reach their staging dates over the next few years.
Magazines - UK - June 2015
With print circulation continuing its decline, magazine publishers are exploring ways of monetising their still powerful brands by diversifying their platform options. Alongside their centrepiece print and digital editions, publishers are focusing on the opportunities presented by apps, websites, e-commerce, events, data-gathering and advertising technology.
Bodycare - China - June 2015
The reason for not using bodycare products is not only related with consumer perceptions but also about the bodycare product itself. In order to encourage females to purchase their initial bodycare products and get in the habit of using them, companies and brands need to do more in terms of product innovation as well as marketing activities. International brands, on the other hand, also need to go further to better satisfy female consumers so as to stand out and earn more profit.
Emerging City Destinations in Europe - June 2015
It is in the interest of these cities to position their tourism product upmarket in order to attract a discerning and high-value-adding customer base. All the cities covered in this report certainly offer world-class attractions that would interest the most discerning and well-travelled tourist. However, in order to attract a high-spending ‘upper-crust’ clientele, the destinations need to have in place the right infrastructure in terms of air route networks and luxury hotels to serve a demanding customer base.
Term Assurance - UK - June 2015
Consumers want life insurance but only at the right price and as long as it’s easy to access. New technologies and channels can be utilised to re-engage the public, by offering access to affordable products, greater interaction between companies and their customers and, crucially, expert advice.
Travel Retail - UK - June 2015
In most instances the primary reason for visiting travel hubs is not to visit stores: retailing is an added extra as part of a journey. The task for retailers in such hubs is to appeal to consumers in the limited time they spend there and provide retail formats tailored to the way in which consumers travel through each of the distinct hubs. It is crucial that retailers that operate in travel hubs do not apply a one size fits all approach to their formats; each hub possesses inherent strengths and weakness for retailing and formats must be tailored to fit the needs of the in-transit consumer base travelling through them.
Shopping Locations - UK - June 2015
This report aims to clarify what is happening to our retail locations in the face of competition from online retailing. It is not enough to say that online retailing grew by 13% in 2014 to 11.3% of all retail sales and it is therefore gaining share of retail sales because over half of all online sales are through the websites of store-based retailers.
Attitudes towards Sports Nutrition - UK - June 2015
Whilst three in four adults exercise, with six in 10 doing so at least once a week, only 28% of adults eat/drink sports nutrition products. Positioning sports nutrition products as an important part of an ‘everyday’ exercise routine thus offers potential for the market to bring new users into the category.
Loyalty and Trust in Travel Markets - UK - June 2015
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.
Personal Investment Products - China - June 2015
Most individual investors in China are not sophisticated yet. This gives financial institutions a good opportunity to provide professional suggestions and help people make better investment decisions. Financial institutions should also lower the minimum investment amount required, simplify the transaction procedures and enrich the meaning of making investments to engage more consumers to buy investment products.
On-trade Alcoholic Drinks - China - June 2015
The market as a whole is showing signs of recovering, albeit in a volatile way. Levels of wine imports are recovering from the huge dip in 2013, baijiu brands are reporting rather positive figures in their first quarter reports in 2015, and beer, despite the disappointing 2014, is looking to a mild recovery.
Garden Products Retailing - UK - June 2015
The garden products market was helped by good weather and improved consumer confidence. Spend is expected to grow by helped by a real upturn in personal disposable income which should boost consumer confidence further. The long-term trends are for market growth, but individual years can be volatile, affected by the weather, particularly in the key spring season.
Cleaning the House - US - June 2015
While Americans’ lives may be busier than ever, they continue to carve out time for housecleaning, reflecting the importance they place on keeping their homes clean. The amount of average time adults spend cleaning the house in a typical week confirms an ongoing opportunity for household cleaning products that help save time and effort.
Commercial Banking and Finance - UK - June 2015
Banks results from 2014 showed that strengthening economic conditions during the first part of the year helped reduce impairment charges and boost profitability
The Ethical Food Consumer - UK - June 2015
Ethics is becoming ever more ingrained into food and drink operators’ sourcing policies but it is a complex area which is important to get right. Not only do consumers expect good ethical practices from operators, they also expect to be informed and reassured over why they’re paying extra and where the money is going.
Vegetables - US - June 2015
The roughly $50 billion vegetable market has grown 2-5% annually since 2010. The market has been bolstered by fresh segments (fresh-cut salad and fresh vegetables), and hampered by the smaller frozen and shelf-stable vegetables segments. Mintel expects much of the same through 2020 as consumers further latch on to the fresh food trend while dismissing all things processed. The organic food movement is also significantly benefitting this market, and innovation in this area, especially when coupled with convenient and portable prepared salads and cut vegetables, will move the market forward.
Health Insurance - US - June 2015
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.
Online Shopping - US - June 2015
With a 16% CAGR (compound annual growth rate) from 2010-14, e-commerce is the engine of growth for retail, driving gains in excess of $500 million for 11 retailers in 2014 alone. At the same time, many e-tailers are having trouble profiting even on these high levels of topline growth, with Amazon, Etsy, Zulily, ThinkGeek, and CafePress reporting profit losses for 2014 or in the first quarter of 2015.
Financial Services: The Path to Purchase - UK - June 2015
Online channels now dominate all stages of the research and purchase process in most financial markets. There is still a group who prefer to use branch-based services, but most consumers now expect to be able to find, research and arrange any product online. A provider that has a sub-standard offering is now at a major disadvantage.
Carbonated Soft Drinks - UK - June 2015
That nearly half of adults view low sugar content as more important than the brand highlights how essential it is that brands’ diet/light variants are widely available to retain users. However, concerns continue to linger about artificial sweeteners, translating to marked interest in plant-derived sweeteners in the CSD (carbonated soft drink) market.
In-store Bakeries - US - June 2015
In-store bakeries will continue their recent pattern of sustained, if not spectacular, sales growth, particularly as innovation in baked items deliver healthier indulgences and more convenient breakfast baked goods. With a fairly sizable portion of consumers not even thinking of their in-store bakery as an option for breads and other baked goods, retailers should concentrate on improving product quality and introducing consumers to the available products. Furthermore, mass merchandisers and natural food stores are likely to increase their attention on their in-store bakeries and present greater competition to supermarkets, particularly in the area of natural/organic and allergen-free baked goods.
Social Media: BPC - UK - June 2015
Social media has grown in recent years to be an integral part of marketing and promotional activity in the beauty and personal care markets. Brands and retailers are now harnessing the opportunities the social media space offers, in regards to engaging in two-way communication with consumers, and using word of (online) mouth to increase awareness around product launches. Consumer research for this report explores the online platforms consumers are more commonly engaging with beauty and personal care brands on, as well as the type of content consumers are interested in - currently as well as in the future. Attitudes towards beauty blogs and vlogs have also been explored, and how these, often unofficial, experts are viewed by BPC consumers.
Sports Fashion - UK - June 2015
Growth in the sportswear market in the UK is being driven by a trend for sporty clothing and footwear being worn both for sports and as leisurewear. Women are also showing more interest in the market and brands are responding by designing more stylish female sportswear.
Personal Finance and Advice - US - June 2015
The personal financial advice industry is changing rapidly. Robo-advisers are increasingly popular and the number of financial advisers is shrinking as more retire and fewer are hired to replace them. As a result, competition for advisory clients is increasing, and advisers have to find ways to differentiate themselves from one another and to demonstrate the value-added services they offer.
Marketing to Singles - China - June 2015
Single people’s happiness is largely dependent upon how well they are able to support their life financially to fulfil their needs and interests. While there is great business potential lying in satisfying the advanced needs of the ‘Live in the moment singles’ and the rising ‘Independent females”, there also lies opportunities for brands to pay attention to the basic needs of the less wealthy and more stressed single people – males in particular.
The Food/Drink Shopper: Beyond the Grocery Store - US - June 2015
While supermarkets continue to dominate retail sales of food and drink, a slight loss of share can be seen from 2005-15. Supermarkets aren’t going the way of dinosaurs; however consumer interest in low price, convenience, and fresh offerings, as well as changing eating habits, drive movement to a wider range of food/drink shopping channels. Supercenters (including mass merchandisers with robust food/drink offerings) and warehouse clubs are picking up the supermarket slack. Key Millennial and Hispanic shopper segments also drive change, exhibiting a greater inclination to seek items and experiences they want, even if it means compromising on price and convenience.
Black Consumers Attitudes toward Car Buying - US - June 2015
Currently at more than $1 trillion, Black spending power is expected to climb to $1.4 trillion by 2019 – and growth continues to outpace that of Whites, despite lower incomes. Black consumers’ love for cars, the role they play in shaping their image, attraction to technology, and high receptivity to advertising makes them a prime target for marketers.
Marketing Cars to Millennials and Gen X - US - June 2015
Millennials are a driving force in the automotive market. Despite a perception that Millennials don’t buy cars, there are plenty of Millennials out there – and plenty of them either own cars or are interested in owning cars. Millennials are urban, cash-strapped, and tech-savvy; and they’re also at the start of their careers and beginning to start families.
Plus Size and Big & Tall Clothing - US - June 2015
Unfortunately, the obesity epidemic continues to linger in the US, impacting over one third of Americans. However, it is this sheer number of consumers that play a major role in creating demand for the plus size and big and tall clothing markets. The industry will also be supported by growing female and male populations and a strengthening economy.
Frequent Travel Programs - US - June 2015
The travel loyalty market has seen steady membership growth between 2006 and 2014 as consumers look for ways to reduce their travel costs and earn special perks and rewards. The market is expected to continue growing as consumers gain confidence in the expanding economy and spend their disposable income on experiential categories such as travel and entertainment.
Gambling Review - UK - June 2015
Integrating mobile devices into the venue experience can create a more social environment and attract a new generation of gamblers.
Air Care - UK - June 2015
The focus of the market on the launch of new fragrance ranges, including seasonal and limited edition scents, has increased consumer choice and helped drive replenishment sales. However, in order to further increase spending, brands in the market need to concentrate on encouraging usage of a wider repertoire of complementary products, as well as give shoppers more reasons to buy air care products. The promotion of products that offer greater customisation or include features that benefit health and wellbeing can help to add value to the market.
Pet Supplies - US - June 2015
Pet supply manufacturers and retailers face a challenging environment. Pet ownership is growing primarily on the basis of population expansion rather than historical rises in ownership penetration. Private label brands are also seeing share growth. However, opportunities remain in the market, surrounding increasing concerns about safety and the increasing perception of pets as a member of the family, rather than a possession. This report explores how marketers for pet supply manufacturers and retailers can capitalize on these trends.
Body Care and Deodorant - US - June 2015
The body care and deodorant market has experienced growth, benefiting from improved spray deodorant formats as well as strong therapeutic skincare sales. This $5.9 billion category presents opportunities for brands to focus on beauty benefits in body care products, such as lotion that provides a shimmering effect, to reach young female consumers, who are more involved in the category.
Attitudes toward Gaming - US - June 2015
The video game market is poised for impressive growth as the younger generations become adults and gain increased spending power. The major challenge for many gaming brands moving forward will be in meeting the diverse needs of their target audiences and maintaining engagement among new and even more diverse generations of gamers.
Carbonated Soft Drinks: Spotlight on Natural/Craft - US - June 2015
The CSD category has faced several years of sales declines, the result of artificial ingredients, sweeteners, sugar concerns, links to obesity and diabetes, and other health issues. Total retail sales of carbonated soft drinks (CSDs) is expected to decline as negative diet soda sales continue to overtake regular sales gains. The category struggles as the diet CSD segment sours and leading companies increase prices to make up for lost sales volume. Opportunities exist in the category to strengthen brand trust, authenticity, and experience, particularly through trending natural and craft CSDs segments.
Analgesics - US - June 2015
The OTC analgesic market is stable, posting steady gains since 2013, with similar growth trends expected through 2020. The majority of consumers turn to some form of OTC analgesic to treat pain, with internal analgesics remaining the dominate choice for pain relief, though external analgesics are experiencing rapid growth. Looking forward, consumers' need for pain treatments is not expected to change, however interest is growing for natural ingredients and alternative formats that are easy-to-consume and take on-the-go.
Hispanics Attitudes toward Car Buying - US - June 2015
As Hispanics become more acculturated, they tend to become more sophisticated car buyers. As they use more sources of information, they become more open to considering a wider variety of car types. As this change in their approach toward car buying takes place, car brands will benefit from partnering with dealers and train sales staff to provide more of a consulting approach rather than a sales approach when dealing with Hispanics.
Researching and Buying Technology Products - UK - June 2015
Allowing customers to collect points that can be redeemed for discounts on a future purchase is likely to boost the number of repeat visitors. Meanwhile, retailers that offer sought-after benefits to members, such as complementary extended warranties, exclusive special offers and free or discounted after-sales services can effectively encourage consumers to think shop first rather than price first.
Car Rentals - US - June 2015
Car rental revenues have been increasing steadily and are expected to continue growing through 2020 as consolidation in the market drives up prices and as travel participation/expenditures rise. New technologies and service model adjustments should help companies maintain sales growth, as should improved loyalty offerings and more streamlined rental processes. There’s a noteworthy desire among many consumers to rent from companies that use innovative technologies, promote convenience, offer transparent pricing models, and meet their unique, individual needs. Green vehicles and luxury offerings are also increasingly capturing the interest of renters, who want to simultaneously boost their perception of themselves while feeling like they are saving some money.
Chinese Spirits - China - June 2015
Almost all producers have paid more attention to the consumer market and the commoditisation of baijiu has become a consensus of the industry. Brands need to go beyond price incentives and renovate their product packaging and marketing communication to better appeal to the mass market. At the same time, opportunities exist for premium baijiu brands to market baijiu as a representation of good taste to compete against wine and Western spirits and drive sales.
Commercial Mortgages - UK - June 2015
Opportunities in the commercial mortgage market are increasing as the economy recovers, but banks and building societies can still position themselves better to meet the needs of the market and ward off the threat of non-bank lenders.
Fruit Juice and Juice Drinks - Brazil - June 2015
Despite having high levels of sugar, juices are still seen as healthy and considered a great source of nutrition. Although Brazilians prefer freshly squeezed juice, the ready-to-drink market is expected to see constant growth in the coming years. More companies are tapping into the pure juice segment, which will help increase market value and attract those who see RTD juice as just water mixed with sugar and artificial flavors.
Local Living - UK - June 2015
Shoppers are increasingly rooting for the home team and recognising the many social and economic benefits of buying local goods and services. Such goods and services, however, are often viewed as being overpriced, which remains a significant barrier to purchase. Local retailers and producers could benefit from partnering up with services that reward customers with discounts and loyalty points and raise general awareness about their presence. This could also include price comparisons to shatter the view that locally-made items don't offer value for money.
Oral Care - UK - June 2015
Whilst the essential nature of oral care products means that usage is relatively high across most demographics, there remains an opportunity for oral care brands to grow sales by targeting marketing and NPD at seniors and men, helping to make them more engaged with the market overall.
Social Media Trends - Canada - June 2015
Consumers are highly engaged on social media and the power of posts is seen to be influential on purchase decisions. Marketing efforts on these platforms that are done well should garner the attention of audiences that may be traditionally harder to reach, such as French speakers and older women.
Occupational Health - UK - June 2015
Many businesses still view occupational health as an uncertain investment in improving business performance, but the case for investing in OH has never been greater. Absenteeism costs the UK economy up to £31 billion a year, with the average UK worker taking an estimated 4.5 days off sick annually according to LFS data.
Car Insurance - Ireland - May 2015
The legal obligation to have car insurance has enabled the Irish car insurance sector to emerge relatively unscathed from the recent economic downturn. However, it also impacts upon the way in which Irish consumers perceive both the product and the providers. Obligatory purchases often become grudge purchases, which, in turn, can lead to an excessive focus on price alone. When comparing products, there is a tendency for consumers to do so on the basis of price, invariably to the detriment of other – often more important – factors, such as the quality of the cover.
Waste Management - UK - June 2015
Generally, most people now understand that resources are becoming scarcer and that it is down to both individuals and companies to make the most of them and to also reduce the amount of waste they initially generate. However, with populations rising and the most developed global economies seeing improved activity, new technologies and processes are needed to counteract these threats to achieving lower waste arisings levels.
Chocolate Confectionery - UK - May 2015
While low/no/reduced sugar chocolate innovation in the UK is still very much a niche area, there are tentative signs that operators are placing a greater focus on it. Chocolate products with a low/no/reduced sugar claim grew from 1% of new launches in 2012 to 4% in 2014.
On-premise Alcohol Trends - US - May 2015
Millennials offer an opportunity for restaurants to cater to their unique tastes and desires, as this group is more likely to drink at restaurants than are other generations. Operators that offer distinct drinks such as specialty cocktails and restaurants’ own brand of alcohol can help create the quality dining experience this group desires. More LSRs should consider offering alcohol as Millennials are very likely to eat at these types of restaurants.
Added Value in Dairy Drinks, Milk and Cream - UK - May 2015
The dairy drinks, milk and cream market faces challenges on several fronts at present, including for example, the maturity of the white milk segment, the ongoing grocery retailer milk price wars, concerns over sugar (flavoured milk) and the macro trend towards healthier products (cream).
Kids Snacking - UK - May 2015
Almost all parents bought snacks for their child in the six months to March 2015. Also reflective of the ingrained nature of kids’ snacking is that three quarters of children snack at least once a day.
Residential Windows and Doors - UK - May 2015
The residential windows, doors and conservatory market has returned to some buoyancy following the economic downturn and subsequent flat economy. The new construction element of the market is set for a period of strong growth as existing buoyancy is still being compared with low levels of construction. Political pressures to increase this aspect of the market will be important over the next five years. In the larger replacement sector, the varied and complex market drivers are all changing towards continued growth, but the market has materially changed as saturation of double glazing is approaching. Demand is increasingly reliant on marketing re-replacement products, either because initial installations have failed or the aesthetics of earlier replacement products have now substantially im
The Customer Journey in Travel - UK - May 2015
Domestic UK holidays have fallen 7% over the last five years and this is expected to descend further. Over the next five years, Mintel expects a continued rise in overseas holidays coupled with a dip in domestic trips. Outbound trips are forecast to rise by around 3% in 2015 and should continue to rise steadily.
Equity Release Schemes - UK - May 2015
The equity release market has enjoyed another successful year in 2014, and the momentum has continued into the start of 2015. All the signs suggest that equity release is becoming a more mainstream product in later-life planning, driven by a growing target demographic, underpinned by a strong property market and framed in clear regulatory conditions. This, combined with a growing shortfall in retirement savings, mean the industry will continue to expand into the next decade.
Consumers Food Safety Concerns - UK - May 2015
The level of trust consumers have in the food and drink industry is evidently low, with few believing either retailers or manufacturers to have complete information on their supply chains. Consumer faith in the role of the state, or official bodies, in guaranteeing the safety of food and drink in the UK is also low.
Winter Holidays Abroad - UK - May 2015
The ageing of the population and the growing importance of affluent Baby Boomers to the travel market are strong plus-factors for winter holidays abroad in the coming years. Holidays with a ‘soft wellness’ angle (ie ‘winter tonic’ breaks with the emphasis on general wellbeing and revitalisation), as well as more energetic products such as ‘Silver Skier’ breaks, and exotic winter cruises are likely to be key areas of growth.
Carbonated Soft Drinks - Brazil - May 2015
Consumption of regular carbonated soft drinks is falling, while consumption of light/diet varieties has increased from 2014-15. This may be due to consumers’ demands for healthier options, and it highlights an opportunity for companies to explore innovation in this area, not only by launching lower-calorie products, but also by using natural ingredients and functional claims. This is important, especially considering the current situation of the Brazilian economy – companies of CSDs need to improve the value-for-money image of their products, in order to make consumers become less influenced by price fluctuations.
Social and Media Networks - China - May 2015
There are an increasing number of specialised social and media networks, which differentiate themselves from the leading networks by focusing on a specific group or fulfilling specific user needs. Compared to fully-featured social and media networks that serve the mass audience, these niche platforms offer brands good marketing opportunities due to their targeted audiences and specialised features.
Dishwashing Products - US - May 2015
While dishwashing product sales have outpaced those of most other household care product categories in recent years, category growth slowed in 2014, indicating that price competition has grown more intense. Accelerating sales growth beyond this modest pace may require more compelling new product launches in both segments. Dishwashing liquid brands’ efforts to expand usage beyond dishes could also help to accelerate sales gains.
Holiday Car Hire - UK - May 2015
The holiday hire car market is forecast to grow steadily, supported by a strong holiday market, a resilient Pound against the euro and low petrol prices. There are a number of opportunities for car hire companies to engage with younger consumers particularly for shorter hire terms and alternative fuel cars. However, prices and fees remain a key factor for the vast majority of consumers.
Trends in Health and Wellness - China - May 2015
Chinese consumers’ consciousness towards health and wellness is rising. The good news for brands and companies is that there are great opportunities between consumer demands and current products in the market. And products can become more attractive by leveraging better ingredients and product packaging. On the other hand, consumer segmentation becomes more important as the development of health awareness, thus all-in-one product tactics will no longer be applicable.
Competitive Shift: Retail into Foodservice - US - May 2015
Food retailers have gained traction in the freshly prepared meals category by providing foods that are of high quality, healthy, and competitively priced. Further, they have renovated stores and spaces to highlight their offerings, making these products easy for consumers to find and purchase. Foodservice operators need to focus on promoting their healthy offerings, snack foods. and convenience, in order to compete. Working on efficiencies to cut down on wait times and offering a wide variety of menu items also will help appeal to busy consumers looking to save money and time by purchasing ready-made foods.
Car Purchasing Process - Canada - May 2015
The challenge for automotive manufacturers is multi-faceted with bottom line results relying on factors such as attracting new customers to a brand, for example Millennials, who are less car-dependent than in previous decades and who rely on mobile technology in their everyday lives. Additionally, automotive brands face production uncertainty in Canada and the fallout that occurs with vehicle recalls.
DIY Retailing - France - May 2015
The DIY sector in France has been tough over the last few years; weak consumer spending, falling prices and a sluggish housing market have made it hard for retailers to grow sales. The French economy shows few signs of any significant upswing and we expect conditions to remain difficult for some time to come. Most growth in the market is coming from the big box stores and from e-commerce. However, there are only very few opportunities to open more large-scale stores and e-commerce remains underdeveloped, despite there being many online retailers to choose from. This report provides data on spending on DIY goods, DIY specialists' sales, leading specialists' sales performance and online activity. In our consumer research for this report we asked which retailers consumers had bought DIY go
Device Integration and the Connected Home - UK - May 2015
Brands that best deliver on the four C’s – convenience, cost, control and confidentiality – should help consumers to realise the benefits of the connected home, and overcome scepticism from those who are less interested in smart home devices.
Gifts and Greetings Cards - UK - May 2015
Despite competition from digital communications and social media, sales of greetings cards are holding up well. Sales of single cards (not including boxed) grew from £1,428 million in 2013 to £1,456 million in 2014, up 2%.
Social Networking - UK - May 2015
Privacy has become one of central debates surrounding social/media networks as users increasingly question the ways in which their data is being obtained and used. There is a need for the major networks to increase their transparency regarding their use of data, and ensure that opt-out options are clear and accessible. Otherwise networks will be open to regulatory penalties and may see more data-conscious consumers shift towards other options.
IT Services - UK - May 2015
Continuous technological developments in computer hardware, software, and telecommunication bandwidths have given commerce, industry and service organisations increased tools to fundamentally change the way they conduct their business, and to reach opportunities previously unavailable. This has fuelled growth in the IT services sector as rapid technological changes constantly alter company opportunities and challenge existing practices. Changes in the use of IT have been profound in the last 20 years, but developments are still accelerating exponentially, constantly changing the fundamental dynamics of business. The IT services sector has developed to assist companies and organisations to harness these powers, challenge existing practices and achieve cost reductions.
DIY Retailing - Spain - May 2015
As the economic recovery takes hold consumer confidence is growing and the housing market is starting to pick up after a seven-year slump. We think this will encourage people to start investing more in basic home maintenance as well as bigger home improvement projects. But the last thing Spain needs is another property boom. The banks may be easing their lending criteria and the retail trading climate is becoming more benign but people are unlikely to forget just how far the value of their homes fell. This report provides data on spending on DIY goods, DIY specialists' sales, leading specialists' sales performance and online activity. In our consumer research for this report we asked which retailers consumers had bought DIY goods from in the last year, both online and in-store, and w
DIY Retailing - Germany - May 2015
Germany’s DIY sector has been unexciting in the last few years. There was some evidence of catch-up spending in 2009 to 2011, but since then the sector has done little. The collapse and disappearance of Praktiker has not helped. But we think that in Germany, as elsewhere in Northern Europe, there are reasons to be very cautious about the prospects for DIY spending. The trend back to living in inner cities is happening in Germany, as elsewhere. The proportion of people renting their homes is one of the highest in Europe and has edged up further in recent years. The population is ageing and less inclined to do DIY itself. This report provides data on spending on DIY goods, DIY specialists' sales, leading specialists' sales performance and online activity. In our consumer research
DIY Retailing - Europe - May 2015
This report series looks at the DIY sector in the five largest Western European countries – the UK, France, Germany, Italy, and Spain. The data in its entirety is contained in the single copy five-country report. Single country reports are also available for the UK, France, Germany, Spain and Italy. The DIY market is much more diverse than a simple definition of core DIY products, and the market, as it exists at the moment, reflects the product offer of the major DIY superstores rather than that of a small edge-of-high-street hardware shop. In each country we provide: a Mintel market size estimate annual sales data and forecasts for the specialists sector sales and outlet figures for the leading specialists as well as market shares And for each country we provide dat
Marketing to Teens - US - May 2015
The teen years are a unique middle ground; teen consumers are not quite children, not quite adults. A big part of being ‘not quite an adult’ is that teens rely heavily on their parents to buy things for them. This means that brands often have to gain the approval of both teens and their parents.
Car Finance - UK - May 2015
New car sales have increased strongly over the past three years, driven by the availability of cheap point-of-sale credit. Some dealers and manufacturers remain confident the market has further to run, while others expect to see a softening in demand. In the short term, much may depend on what happens to used car values, and if and when the Bank of England decides to raise interest rates.
Ready and Prepared Meals - Canada - May 2015
Perception around the overall quality of ready-to-eat frozen meals is a challenge for the category. When asked, only one quarter of consumers prefer ready-to-eat meals when other options are available indicating efforts around freshness and authenticity are needed to support growth. Turning to category strengths, messaging that promotes ready-to-eat meals as a vehicle for trying new flavours is likely to resonate based on consumer input.
DIY Retailing - Italy - May 2015
Although overall participation in DIY is high in Italy there is seemingly little interest in doing heavy end jobs with the majority only completing basic DIY jobs in the last year. The sector is also very fragmented; the major DIY specialists chains account for just 24.1% of total retail sales of DIY goods and they face competition from a large number of independent town centre stores, hypermarkets and, increasingly, pureplay retailers, which can all compete mainly at the softer end. This report provides data on spending on DIY goods, DIY specialists' sales, leading specialists' sales performance and online activity. In our consumer research for this report we asked which retailers consumers had bought DIY goods from in the last year, both online and in-store, and we asked which fact
Brand Perceptions of Canadian Financial Service Institutions - Canada - May 2015
Although there is a common perception that all banks are the same, a more in-depth look beneath the surface reveals distinct brand characteristics with some major players succeeding in projecting a more innovative and friendly brand image.
Marketing to Chinese Tourists - China - May 2015
According to Mintel’s Chinese Spending Habits – China, April 2015 report, holidays account for 11% of total consumer expenditure, which is the third most important spending after housing and finance and in-home food. This shows the importance of holidays to Chinese consumers. Chinese are both travelling more often and spending more during each holiday. Holidays are very important occasions for Chinese people to switch-off from a heavy work load and relax. Thus they pay more attention to better catering and accommodation to indulge themselves while on holiday. As disposable income continues to grow, Chinese consumers are also likely to seek richer, new experiences in addition to just comfort. Their focus is shifting away from the traditional activities of site-seeing and p
Womens Clothing - US - May 2015
The women's clothing market will be supported by a growing female population and a strengthening economy in spite of continuing obesity rates. Consumers’ continued emphasis on savings, convenience, and selection are key factors that influence where, why, and how they shop. Women 18-34 are the most engaged in the category, concerned with being in style, and welcome to ideas and inspiration from others.
Pub Catering - UK - May 2015
The expansion of casual dining and ethnic food venues and the new threat posed by coffee shops trialling evening menus should act as a clarion call to pubs to ensure they can compete when it comes to modern dining trends.
Prepared Meals Review - UK - May 2015
Actively encouraging people to give prepared meals their own twist may make these products more attractive through added involvement in the preparation process, also tapping into many consumers’ interest in experimenting with food. Here, recipe ideas can help to illustrate the versatility of products.
Chocolate - China - May 2015
Mass-market brands could use cocoa butter substitute as an ingredient to lower the cost given the majority of consumers do not have safety concerns over it yet, while brands that do not use cocoa butter substitutes need to enhance the value and quality perceptions to justify the comparably higher price points. Ingredient-wise, brands could also add more filling textures/ingredients to chocolates and build the connection between the hunger-filling chocolate and meals to target the on-the-go occasions.
Family Dynamics of Black Consumers - US - May 2015
Black families are very different from other families, due in part to household dynamics. Although there has been some improvement over the years in how Black families are depicted in advertising, many ads today are still viewed as stereotypical or not inclusive of the lifestyle of Black families. It’s important now more than ever given the population and spending power growth for marketers to engage with Black consumers
Shopping Malls - China - May 2015
Shopping malls need to offer wider ranges of retail and non-retail outlets, including the familiar outlets people expect them to provide, and the excitement of new and niche products, brands and services. But they must also become easier to navigate and offer a more appealing shopping experience. Increasingly they need to use Big Data predictive analysis to engage more closely with their shoppers, and become more responsive to their rapidly changing needs. Those changing needs come from increasingly consumer diversity, which is creating demand for an ever broader mix of products and services, and the outlets that serve them.
Alcoholic Beverage Mixers and Liqueurs - US - May 2015
Dollar sales of alcoholic beverage mixers declined from 2009-14, settling at just over $315 million. While cocktail culture is in full swing, cocktails experience lower consumption than beer, wine, and spirits.
Consumers and Financial Advice - UK - May 2015
The importance of receiving financial advice has never been greater, and it is in the best interests of all parties to fill the advice gap in order to encourage people to become more financially aware and foster a more long-term approach towards savings and investing. This will prove especially challenging considering the economic recovery which the UK is currently experiencing, as credit levels edge upwards and savings ratios remain modest. Advice companies will have to look toward re-assessing their cost models and to innovate online in order to ensure that accessing financial advice is within reach of the average consumer.
Heart Health - US - May 2015
About 85.6 million Americans are living with some form of CVD (cardiovascular disease), also known as heart disease, which includes HBP (high blood pressure), heart attack, chest pain, heart failure, and the after effects of stroke. CVD is the leading cause of death in the US as well as globally and has a significant financial impact on more than just sufferers.
Haircare - Brazil - May 2015
Haircare is the top beauty and personal care category in terms of new product launches in Brazil. Well-known brands of shampoo, conditioners, and hairstyling products operating in the country show steady performances in the market, and consumers are on the lookout for innovative and higher value-added products.
Oral Care - US - May 2015
Sales within the oral care market remain steady, benefiting from widespread product usage. Opportunities exist in the $7.2 billion category for brands to increase the frequency of product usage, especially through portable oral care products, and a focus on new product innovations within the floss/accessories/tools segment. Additionally, brands can benefit from educating consumers on proper children’s oral care.
Theme Parks - US - May 2015
Most theme parks have benefited from increased attendance and guest spending in the past few years, driven in part by a healthy economy and consumers’ desire to spend in experiential categories. Industry leaders drive attendance by regularly unveiling new attractions, many of which are based on popular movies and TV shows, ensuring a built-in audience. Park visitors, looking to make the most of their trip, are choosing their destination based on park reputation, and appealing attractions for kids and adults alike.
Energy Drinks - US - May 2015
The energy drink and shot category posted stellar gains of more than 50% between 2009 and 2014, thanks to consumers’ needing extra energy for their hectic lifestyles and specific popularity with Millennials. It has recovered from its lowest sales gains in 2013, when the category came under fire for ingredient safety, and is expected to see strong growth through 2019, increasing an estimated 52% from 2014-19.
The Role of Loyalty in Financial Services - US - May 2015
Loyalty efforts should not be kept a secret. FS providers can be up front and ask consumers about their loyalty, especially if these firms are providing great customer experiences. Customers who are given the opportunity to make a recommendation will be more likely to do so. Addressing consumers’ concerns by providing solutions to issues (security and technology) helps create a foundation to a loyal relationship.