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Milk and Flavoured Milk - China - April 2015
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes. Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.
Potable Water and Sewerage - UK - April 2015
The estimated cost of implementing the Water Framework Directive (WFD) is around £30 billion over 43 years, of which around 40% will be accounted for by water companies’ direct infrastructure and management spending. The WFD will continue to be a key driver for capital investment in the water and sewerage industry, with companies also beginning to look at technologies that offer the best solution to implementing the directive.
Car Purchasing Process - UK - April 2015
The new car market is currently experiencing one of its most buoyant periods in recent times with sales reaching a new high in 2014. Yet despite such bravado the market is passing through a period of intense change which is forcing manufacturers and sellers to continually keep abreast of consumer demands.
Womens Haircare - UK - April 2015
The women’s haircare market is challenged by changing product usage, with traditional styling products falling from favour and natural botanical oils threatening leave-in conditioners and serums. Inspiring an older female audience and expanding product repertoires are essential for returning the market to a faster pace of growth.
Contract Cleaning - UK - April 2015
With staffing expenditure accounting for up to three quarters of the cost base for some contract cleaning operators, minimum wage rises ahead of inflation will squeeze operating profits further.
Cleaning the Bathroom - UK - April 2015
Room exists in the market for brands to focus on the promotion of both products with multiple benefits to cater for the different aspects of bathroom/toilet cleaning and specialist products focused more on protection and bathroom maintenance. Focusing on the importance of a clean bathroom for good health and emotional wellbeing can also help to drive increased sales of general bathroom and shower cleaners, and specialist products, including those with odour eliminating and longer-lasting freshening properties.
Mobile Phones - UK - April 2015
The factors determining consumers’ choice of mobile phone will become increasingly centred around the capabilities of the operating system used, as more people consider compatibility with their favourite services, software programmes, and integration with their ‘Internet of Things’.
Betting Shops - UK - April 2015
Betting shops need to address some significant gaps in their customers’ sporting knowledge as a pre-requisite for the revival of horseracing.
Spirits - Brazil - April 2015
The Brazilian spirits market is slowly shifting from high volumes of cheap products to lower amounts of more expensive products. Volume sales of cachaça have been in decline while value sales keep going up, meaning more premium and craft products are being purchased. At the same time, vodka and whiskey, which have a more expensive average price, are being more heavily consumed. Promoting the culture of cocktails and educating the consumer on the various aspects and versatility of spirits can help increase spirit consumption among Brazilian consumers. Social networks should be more actively used by spirits companies, especially national ones, which are lacking a bigger online presence and staying behind international brands in terms of exposure and interaction with consumers.
Snacking Motivations and Attitudes - US - April 2015
Nearly all Americans snack, especially younger adult consumers who also are more likely to have increased their snacking frequency over the last year. Snacking may also be replacing standard daily meals, and this behavior is likely to continue. Americans claim a preference toward healthier snacks, specifically those with simple ingredients and low calorie counts; however, they most often snack to satisfy a craving, highlighting the important role taste and flavor play on their snacking behavior. There still is opportunity for manufacturers to offer more conveniently packaged and healthy snacks, which consumers feel are missing from the market.
Convenience Stores - China - April 2015
While shopping from convenience stores is almost universal among urban consumers, there is an increasing need for chains to adapt their products, services and stores to suit the individual needs of different customers and communities. As competition heats up in developed cities, and expands into new ones, developing business models to suit local needs will become increasingly important. Part of the wider product and service offering is the growing role for convenience stores in acting as online-to-offline retail delivery points. This can help stores to provide more products and services, but also create a new way for convenience stores to engage with their consumers, including via loyalty schemes and social media. Providing more in-store catering is a continuing trend, but consumers
The Role of Trust in Financial Services - US - April 2015
The FSI’s (financial services industry) reputation has been damaged since the recession hit in 2008-09. Consumers quickly blamed the industry for the crisis and ever since have had a hard time trusting its products and services. However, not all sectors were negatively impacted; credit unions continue to attract more consumers as do alternative banks. Understanding customers’ needs and delivering on these is a key tactic impacting trust development. Throughout this report you will learn consumers’ definition of trust, their expectations of various financial sectors, and lastly factors helping financial sectors and trusted brands maintain consumers’ trust.
Car Purchasing Process - US - April 2015
With so many buyers using their cars for personal reasons, it makes sense to market the car as more than just a commuter-coddler. Proving that your car, truck, or SUV is versatile while loaded with the tech drivers’ desire is a good way to take advantage of market growth.
Gift Registries - US - April 2015
The demographic groups most interested in creating registries are also the most digitally connected, but they are split in preference between online and in-store registry experiences. Therefore, gift registries are prime candidates for reaching across the digital and brick-and-mortar gap to create seamless retail experiences regardless of which channel customers are using.
Baby Durables - US - April 2015
There are many opportunities for retailers serving the baby durables market to improve customer service. In a category like this where strong emotions can come into play, a human touch can go a long way. Retailers can stand out above the rest and earn customer trust and loyalty by providing personalized services such as product or gift registry consultations or rewards incentives that consider family dynamics.
Shampoo, Conditioner and Hairstyling Products - US - April 2015
The shampoo, conditioner, and hairstyling product market is stable, posting steady gains of 2-3% on a yearly basis since 2011, with similar growth trends expected through 2019. Current hairstyle trends and consumer perceptions of having healthy hair are driving sales of conditioners, shampoo alternatives, and smoothing products. Looking forward, category growth will continue to be inspired by skincare trends as well as the growing diversity of haircare consumers.
Black Consumers Lifestyles and Entertainment - US - April 2015
Black consumers participate in a wide range of activities. Community, cultural and faith-based activities are front and center. There’s been a rise in entertainment expenditures over the last five years, and it’s expected to increase. There’s an opportunity for marketers to tap into this segment, particularly among single Millennials and families.
Millennials and Finance - US - April 2015
Millennials are young and in the beginning stages of establishing themselves, their households, and their families. Their needs at this time are quite specific and revolve largely on learning how to manage their day-to-day finances. Institutions that can best help them with these most fundamental are likely to be those Millennials will look to stay with as time goes on.
Hispanic Lifestyles and Entertainment - US - April 2015
While Hispanics spend their ‘me’ time, if any, at home, mostly consuming content, out-of-home activities typically involve friends and family. In this context, Hispanics look for events or activities with them in mind. If friends and family are not on board with the idea, Hispanics may simply move on to the next one.
Mens Haircare - UK - April 2015
New product development in the Men’s haircare category has seen an overall decline, despite trends in men’s hair styles favouring higher maintenance longer hair. With longer hair trends looking set to stay, haircare brands can do more to offer products that reflect the latest fashions. Young men pose opportunities with their greater interest in wanting more specific help, suggesting that education is important to encourage further growth in this category, particularly for the conditioner segment which has declined in value in 2014. With low use of dry shampoo amongst men, there are opportunities to reposition dry shampoo to appeal to men, whose hair needs are very different to women’s.
Childrens Social Care - UK - April 2015
The structure of the children’s social care market has inevitably been affected by the government-led public expenditure cuts over the last five years, as local authorities dictate the quantity of services provided and which companies provide them. However, the sector has avoided the widespread cuts seen in adult social care as only a few areas have seen spending fall. The Children and Families Act has led to many reforms, particularly with SEN care and adoption, but further changes to the market are still required. The dual role of LAs as commissioners and providers of care can still disrupt the efficiency of the market and the lack of suitable local market information increases the likelihood of children’s care needs not being met.
Mortgages - Ireland - March 2015
After years of decline and contraction, growth and momentum has returned to the Irish property market, which has, in turn, fostered confidence and positivity among Irish consumers. Once again, purchasing residential property in Ireland looks to be attractive and consumers view a mortgage loan as an opportunity rather than a millstone.
Beauty Retailing - China - March 2015
The China beauty retailing market is evolving fast with both supply and demand side driven by the online-to-offline movement. From the supply side, it is the technology giants’ dive into the retailing market, the large beauty chain stores expand into lower tier cities. From the demand side, it is consumers’ social shopping behaviour, their multiple characteristics towards promotion and their appetite for new technology. In order to maximise penetration, integrating both online and offline channels has become a must. Meanwhile, beauty brands will need to integrate social networking, brand building and shopping into all-in-one experiences.
Attitudes towards Emerging Cuisines - UK - March 2015
While penetration of emerging cuisines is still low, interest is high. The presence of emerging cuisine restaurants on the high street is growing while there is greater focus from retailers like M&S on expanding their ethnic offering. These trends are helping to bring the less established cuisines into the spotlight and out of the shadow of Chinese and Indian with are firmly embedded in UK cuisine.
Convenience Store Foodservice - US - March 2015
While some consumers have a less-than-stellar opinion of c-store foodservice, this sentiment is beginning to wane, especially among younger consumers. Now is the time for c-store operators to showcase their new food and drink capabilities that can rival those of quick service, be just as fresh as fast casual, and become a category in foodservice where customers crave their menu offerings.
Telecommunications - UK - March 2015
Telecommunications usage is changing significantly thanks partly to technological developments, but strict regulation and intense competition are driving market revenues down. Major structural changes in the industry are now materialising as the UK looks to move in the same direction as much of Europe and the US. Quad play, combining the triple play service of broadband internet access, television and telephone with wireless service provision, is emerging in the UK and leading to some substantial industry acquisitions. Quad play will transform the industry but its success as a marketing tool depends heavily on customer service, which has the potential to give companies a marketing advantage or be their Achilles’ heel.
Shopping for Major Appliances - US - March 2015
The major appliance market has rebounded in recent years, driven by improvement in the overall economy and in the real estate and home renovation markets. Low prices remain an essential part of the major appliance shopping process, but a variety of other factors come into play as well and provide retailers with opportunities to set themselves apart. Shoppers consult an increasingly wide array of information sources both online and off, but a strong, well-informed in-store sales team remains essential to closing the deal.
Bottled Water - US - March 2015
Although convenience/PET bottled water accounts for a majority share of bottled water sales, the sparkling water category is growing at a far more rapid pace as consumers look for alternatives to CSDs and other sugary drinks. Convenience/PET brands may need to focus more on enhanced water to significantly increase sales growth. At the same time, sparkling brands risk being pigeonholed as merely healthful soft drinks, and may need to add some nutritional or hydration benefits to take advantage of the trend toward functional beverages.
Bottled Water - UK - March 2015
That the concept of water filling stations resonates with almost four in 10 bottled water users indicates that opportunities are ripe for brands to explore this scheme. As well as helping to position companies as forward thinking and socially responsible, such a move would be in tune with the younger generation’s increasingly on-the-go lifestyles, helping to heighten engagement.
Motor Insurance - UK - March 2015
Motor insurers have endured a prolonged period of difficult trading conditions, characterised by falling average premiums. However, improved household finances will provide a more accepting environment for insurers to introduce premium rises in the coming year, returning the market to growth.
Nappies and Baby Wipes - China - March 2015
When it comes to baby care-related matters, safety remains the top concern for mothers. Seemingly a simple formula, brands are making extra efforts to optimise purity and natural-focus in product ingredients and scents as a way to rebuild consumer confidence. As opposed to added benefits such as nourishing skin provided by baby wipes or advanced wetness signals on nappies, a claim of 100% natural needs to blend seamlessly into both product and marketing messaging.
Buy-to-let Mortgages - UK - March 2015
For the majority of people who will benefit from the pensions freedoms, a buy-to-let investment is unlikely to be either a viable or an enticing investment option. Even ignoring funding complications, the perceived hassle of being a landlord puts many off. As Mintel’s data reveals, among those already retired and who are non-landlords, 94% would not consider investing in property in the future.
Pizza - Canada - March 2015
Sales challenges for in-store pizza highlight a need to develop and execute more targeted strategies that address specific population segments the category underperforms against and grow its frequency among those more likely to eat pizza. As the sales pie has shrunk, the battle for share of stomach versus other in-store brands and foodservice has become all the more critical.
Bicycles - UK - March 2015
With the increase in average spend on bikes and growing demand at the premium end of the market, there is potential for a different approach to obtaining the use of a top-end bicycle. Additionally, while industry sourcing strategies are well-established, there is an opportunity for a more agile supply chain which could respond more rapidly to patterns of demand.
Courier and Express Delivery - UK - March 2015
With the economic inefficiency of home delivery stretching margins for industry operators, there is a need to sway retail customers away from automatically selecting home delivery. But which alternative is most likely to do this?
Car Model Preferences - China - March 2015
The new passenger car market in China has experienced a significant leap in the past few years. As a consequence, the market has become more sophisticated and complex than ever. Consumers are also becoming more diversified in their needs for cars. This requires businesses to adopt different marketing methods to target each individual.
Snack, Nutrition and Protein Bars - US - March 2015
Consumers want healthy options. When asked to create their ideal bar, 65% of respondents built a bar they categorized as healthy (compared to 28% who built an indulgent bar).
Consumer Spending Priorities - China - March 2015
The Chinese economy grew by 7.4% in 2014, the lowest rate since 1990. According to the government, the goal of economic growth has been adjusted to around 7% a year during the 13th five-year plan from 2016 to 2020. This suggests that slower growth rates than previously recorded will become the norm for the Chinese economy in the near future. The overall confidence levels of Chinese consumers have remained constant in the last year, indicating that changing macroeconomics conditions have not yet had a direct impact on their lives. In fact, the growing status of consumption sectors in the economy shows that the spending power of consumers has become stronger.”
Holiday Review - UK - March 2015
Active professionals looking for adventure holidays and city breaks, affluent families seeking to take advantage of likely fare reductions and APD tax rate cuts on long-haul trips, and over-55s buying cruises, upmarket escorted tours and cultural/historical trips are likely be to among the most lucrative travel markets in the next five years.
Online Grocery Retailing - UK - March 2015
The online sector is starting to mature – this way of shopping for food is not for everyone. That is good news for retailers as they have a vested interest in customers using their physical stores where they can market opportunistic buys more effectively and encourage impulse purchasing. In contrast passing trade is limited online. Customers tend to know what they are looking for and our consumer research shows that one in four agree that it’s easier to stick to a budget online.
National Newspapers - UK - March 2015
Compensating for declining circulation revenue without raising cover prices continues to be a struggle for newspapers. Going forward, the best option for boosting digital revenue may be a ‘soft’ paywall, where more exclusive digital products are made paid-for, while basic news remains free in order to keep audience reach high.
Consumer Snacking - UK - March 2015
Despite the interest in added value snacks, the current offering is limited when it comes to various health-related factors. However, with spending habits predicted to relax, operators could be missing out on consumers being better able to trade up to these types of products.
Cleaning the House - China - March 2015
Providing not just effective household cleaning products but also professional cleaning services could help brands to stand out of the crowed and form consumers’ cleaning habits and brand stickiness.
Air Care - US - March 2015
To help encourage growth, market players must combat cannibalization within the category by promoting complementing suites of products for greater efficacy, focus on improving the multifunctional capabilities of air care products.” Molly Maier, Category Manager, Health, Household, Beauty and Personal Care This report covers the following areas: Combat cannibalization within category Focus on multifunctional attributes Target the multicultural consumer Air care product usage enjoys strong incidence of use (81% of adults use any air care); however, household penetration has remained unchanged over time. While this strong, steady consumer base provides a solid foundation, significant growth remains elusive. Trade down to less expensive (private label) and/or repl
Smoking Cessation and e-cigarettes - US - March 2015
The smoking cessation products and e-cigarettes market is in a period of flux, as e-cigarettes continue to gain mainstream acceptance and the NRT category adapts to a new pool of potential customers. Brands that can adapt to meet the needs of more consumers in more ways will be able to profit from these changes.” Molly Maier, Category Manager, Health, Household, Beauty & Personal Care This report answers the following questions: Can NRTs turn stagnation into growth? How will changing regulations shape the future of the e-cigarette market? Will big tobacco brands push out smaller e-cigarette players? Though smoking rates have been on the decline for decades, there are still 58 million adult smokers, at a bare minimum, in the US. These sm
Mortgages - UK - March 2015
The costs of renting put such a strain on people’s finances that home ownership starts to seem like an impossible dream. The negative consequences of this can be combated if more lenders work with savings providers and government initiatives to help renters take proactive steps towards saving for their first home.
Consumer Lending - Canada - March 2015
Leveraging the goodwill generated through customer interactions while selling complex products such as mortgages, can be a catalyst for the sale of other lending products.
Made to Order: Smoothies - US - March 2015
Foodservice operators who focus primarily on smoothies are experiencing competition from brands that are not smoothie-centric, retail products, and consumers preparing their own smoothies at home. Operators need to show consumers their products have value, by offering fresh ingredients, produce that consumers may find hard to source, or items that are more expensive at home. Further, they have the advantage that their freshly made, easily customizable beverages retain the taste and nutritional properties only available in fresh produce.
Attitudes to Home-delivery and Takeaway Food - UK - March 2015
Some concerns still linger about the quality of food offered by UK takeaway operators. Leveraging the demand for fresh and ‘real’ home-delivered food should help operators to increase their competiveness in this market.
Online and Mobile Retailing - Ireland - March 2015
In 2015 online and mobile retail is an activity that consumers are more likely to engage in whilst in the home, with laptop/desktop computers being the main purchasing devices. Increasing consumers’ confidence in online shopping outside the home, and offering a high quality and value-added experience when using mobile devices will be key in driving purchasing behaviour in these usage scenarios.
Gas Supply and Distribution - UK - March 2015
Ofgem has adopted a new regulatory framework for the current price control period for gas distribution and transmission networks, known as the RIIO model. A key element of the RIIO approach is that it gives greater focus to incentives and innovation than the previous regulatory regime. This means new technologies and innovation play a more pivotal role in the efficient operation of the infrastructure network and in achieving operational cost savings. Under the new framework, companies are also required to take a more long-term approach to infrastructure investment decisions, with an increased focus on active asset management over traditional network investment.
Living and Dining Room Furniture - UK - March 2015
Our research confirms that people who rent their homes from private landlords move regularly and are in the market to buy their own furniture. So there is huge potential to sell furniture that is easier to move. And fewer homes will have enough space to accommodate dining furniture or multiple sofas. So we expect to see greater demand for space-efficient arrangements of sofas such as corner units, as well as recliners with foot rests that fold out. We also expect to see weak demand for dining furniture and a trend towards smaller, although extendable, tables. In addition we expect more furniture to serve multiple uses.
Beauty Devices - US - March 2015
There is disparity in the beauty devices market, with sales of skincare devices gaining momentum, while growth in the hair appliance market is stagnant. The promise of professional results at home is helping to drive sales of skincare devices.
Attitudes towards Technology in Financial Services - Canada - March 2015
Consumers are looking for new ways to interact with their banks though slower to embrace mobile transactions. While incentives may help to encourage the adoption of mobile banking actions, communicating course of actions and safeguards in-place in case of security breaches should help positively influence adoption of mobile transactions.
Menswear - UK - March 2015
The men’s clothing market has been growing at a faster rate than womenswear. Discounting has been a big issue across the clothing sector, but menswear is likely to have benefited from fewer men being interested in special offers than women.
Bottled Water - China - March 2015
Despite bottled water being a drink suitable for on-the-go occasions, at-home usage could be the next growth engine for the largely saturated market, in particular when it comes to premium bottled water. In addition, when it comes to out-of-home occasions, targeting young female consumers aged 20-24 by highlighting the relaxing out-of-home occasion tends to offer brands the highest level of CLV. More importantly, the spill-over effect from female consumers to their male counterparts highlights the urgency for brands to maintain a solid user base among young female consumers.
Construction - UK - March 2015
The construction market consistently exaggerates economic development when there is an upturn, which often leads to prolific market growth. This inevitably means that skills shortages emerge, with material shortages also reported in the house building sector, which was the first to emerge from the previous downturn.
Mass Merchandisers - US - March 2015
Mass merchandisers are well-positioned to continue being a primary part of customers’ shopping journeys because of consumers’ continued emphasis on wanting value and convenient shopping solutions. However, it appears that all the key retailers are focused on the same initiatives including small store format expansion, adding services like in-store pickup, enhancing the customer experience through loyalty programs, and better melding the intersection of digital and physical stores. These initiatives are certainly of paramount importance, but the challenge is to execute differently and to infuse more human touches into the customer experience.
The Private Label Beauty Consumer - UK - March 2015
The media attention given to beauty products launched by discount retailers, along with a high level of NPD in the sector, has seen own-label colour cosmetics soar in popularity, taking a 53% share of the private label beauty market in 2014. However, at a total level, the private label beauty market continues to suffer from the continual price promotions of branded products, with sales slipping -0.5% in 2014 to £828 million. The haircare and fragrance categories in particular are brand led with 57% of adults preferring branded products in each.
Biscuits, Cookies and Crackers - China - March 2015
Although not many men shout out ‘I love sweet snacks’, from their consumption behaviour of biscuits, men are even more in favour of sweet flavour than women, presenting opportunities for biscuit brands to better appeal to male consumers via marketing communications, packaging and product innovations.
The Financial Lives of College Students - US - March 2015
The changing demographics of America are reflected in the changing demographics of college students. Financial institutions trying to reach college students will have to adapt to the different financial needs, knowledge and backgrounds of various segments if they expect to gain their fair share of the market.
Non-alcoholic Water Enhancers - US - March 2015
An abundance of beverage launches and continued category blurring is creating RTD products that cater to every user need requiring less self-customization. Consumers gravitating toward natural trends further harm the category.
Organic Food Preferences - China - March 2015
The organic food market in China is tiny; yet it is also developing quickly thanks to the growing consumer interest in this sector driven by an increasing level of attention that people pay towards health and wellbeing. However, the excessively high price of organic food is an ongoing problem. There is a general perception that organic food is overpriced, which gives rise to scepticism over the tangible benefits that it is able to offer to consumers. For organic food brands, justifying price points and helping consumers to better understand the benefits of eating organic food will be key to driving the growth of the market in the future. Within this report Mintel investigates consumers' purchase behaviour of organic food (eg, what types of organic food consumers normally buy; whe
Casinos and Bingo - UK - March 2015
Bingo clubs can look to make their venues more versatile and take the game on the road to refresh their player base and increase visibility to younger potential customers
Grilling and Barbecuing - US - March 2015
Grill companies need to put the ‘fun’ in functional. Most consumers see grills as cooking tools akin to kitchen appliances, but they do not always think grills are worth the cost. Companies that want to counteract this negative perception, increase brand loyalty, and increase sales must position grills as useful tools that offer a unique and enjoyable cooking experience.
Organic Food and Beverage Shoppers - US - March 2015
Considering the typically higher cost of organic foods and beverages, consumers are increasingly hard pressed to justify the added expense. As such, sales have hit something of a plateau, where they likely will remain until consumers have a clear reason to turn to organics.
Cleaning the Kitchen - UK - March 2015
As well as concentrating on increasing sales through encouraging more frequent usage of kitchen cleaners for a range of tasks around the kitchen, brands should focus on product development in antibacterial products to cater for strong interest in all-natural and longer-lasting protection. Opportunities also exist for driving added value through more products with preventative or protective features, or those that keep the kitchen smelling fresh and free from lingering food or cooking odours for longer.
Processed Meat - Brazil - March 2015
Although consumption is increasing, Brazilians still eat much more raw meat than its processed counterpart. Brazilians are consuming more, and price plays a crucial role when purchasing processed meat. Offering new flavors in familiar formats, such as burgers and sausages, could tempt consumers to buy even more.
Pay TV and Home Communication Services - US - March 2015
With households trimming and cutting television service, providers will likely set sights on continued capital expenditure for and marketing of ultra-high speed internet. Significant questions hang over this strategy: do households need that speed, and how much more will they be willing to pay for it.
Lifestyles of Young Families - US - March 2015
Young families in America are facing a slew of challenges, from the rising cost of childcare to the increasing necessity of two incomes to support a family comfortably. Despite these challenges, young parents seem motivated and optimistic. They are focused on saving for the future and even hope to purchase big-ticket items in the next five years.
Nut-based Spreads and Sweet Spreads - US - March 2015
Product innovation by way of added nutrition, natural ingredients, and new flavors, combined with a focus on key demographics, may help boost category sales, especially within the sweet spreads segment.
Specialist Food and Drink Retailers - UK - March 2015
Attributes such as quality standard marking, food traceability and low food miles/freshly produced on-site can all be compelling reasons for shoppers to favour specialists and eschew the mainstream retailers.
Hispanic Consumers' Snacking Preferences - US - March 2015
The importance that Hispanics give to the requests of family members - including children - is significant. If they are not on board, snack types and brands gradually surrender their space in the household to others. This is why the brands consumed in Hispanic households tend to change as they become more acculturated.
Lifestyles of the Sandwich Generation - UK - March 2015
As the Sandwich Generation grows, providing additional support to those caring for both children and parents, as well as providing them with opportunities to take time out for themselves, will be essential. But there is also value in bringing these multi-generational family structures together, allowing them to build strong emotional bonds and share important life-skills.
Digital Trends Spring - UK - March 2015
Consumers are becoming more sensitive about their online identity, with high-profile security lapses causing them to question companies’ ability to keep their data safe. Providing the option of additional security measures such as two-step verification and the installation of security software is one way of addressing these concerns, however consumers will favour the few companies willing to offer them anonymity, or at least increased transparency about how data is used
Babies and Childrens Personal Care Products, Nappies and Wipes - UK - March 2015
As the baby boom shows evidence of coming to an end, it may be more relevant for the category to focus on toddlers rather than new-borns. Extending product ranges for older children and offering greater product segmentation by age could be a way to ensure the category shows growth. Greater transparency in ingredients also offers opportunities, as parents show evidence of becoming more ingredient-savvy. Discount retailers have shown strong growth in the category and hamper overall growth in value. Retailers can remain competitive with special offers across product ranges to drive trial.
Attitudes towards Premium Alcoholic Drinks - UK - March 2015
As many consumers appear to have become savvier and more discerning, brands need to move beyond attaching a generic premium claim to their drinks.
Mobile Network Providers - US - March 2015
The majority of consumers are satisfied with their cellular services, and satisfaction is fairly high across a number of service elements. This places a large amount of pricing pressure on mobile network providers. However, consumers still expect value for their money, and most are not loyal to their carriers, thus presenting opportunities for providers that find the correct balance of cost and service quality.
Agricultural Machinery - UK - March 2015
The UK market for agricultural machinery is expected to contract by 3% in real terms in 2015, as falling commodity prices in 2014 are likely to negatively affect spending levels during the current year. Between 2016 and 2019 agricultural machinery demand is anticipated to demonstrate moderate annual growth. Market development is expected to be largely driven by innovation, reflecting the continued trend towards automation and adoption of precision farming techniques.
Attitudes towards Premium Soft Drinks - UK - February 2015
Sugar attracted negative media coverage in 2014, also affecting soft drinks. That half of premium soft drinks users are interested in reduced sugar versions of these signals room for growth in this area.
Established World Cuisines - UK - February 2015
The improving consumer confidence suggests both the need and opportunities for premiumisation in the retail channel. The strong interest in a wider offering of chilled cooking sauces among ethnic food buyers highlights this as a potential key area. The ingredients segment should also justify further attention as people in higher-income households are the most likely to buy scratch cook ingredients.
Soap, Bath and Shower Products - UK - February 2015
Retail sales declines are evident for the second year in a row in the soap, bath and shower (SBS) market (-1.2% to £638 million in 2014) as the trend of saving money on day-to-day hygiene essentials continues; consumers are maintaining their reliance on price promotions, as well as trading down to cheaper products such as bar soaps.
LSR: Ethnic Concepts - US - February 2015
Consumers have favorable opinions about ethnic food and flavors, as well as the LSR brands that offer them. For operators who want to remain in a good light, they need to be up-to-speed with restaurant mobile technology, use high-quality ingredients, and offer both new ethnic fare and ‘tried-and-true’ items to be top of mind with potential customers.
Salty Snacks - Canada - February 2015
As consumers snack during many diverse occasions, manufacturers will be tasked with meeting their varying need states. While some consumers look for healthier salty snacks, others like to indulge on various varieties and flavours and prefer taste above all else.
Consumers' Eating Out Habits - China - February 2015
Menu diversity should be the core agenda for foodservice operators who are determined to be stand out from the crowd in the Chinese market, and it is imperative that they attract either the adventurous foodies or family diners.
Electrical Retailing - France - February 2015
For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the French market: Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months? Which factors are most important to you when choosing one retailer over another?
Travel Insurance - UK - February 2015
If consumers are not asking for specialised policies or extra benefits, why not cut through the competing marketing messages by becoming the most convenient insurer? Convenience is a highly prized commodity in modern society and harnessing this could be a successful way of boosting policy sales.
Electrical Retailing - Europe - February 2015
The electrical goods market is very diverse, ranging from televisions and tablet computers to household appliances and personal care devices. In part because of the diversity of the market, there is fragmentation, to varying degrees, in the retailing of electrical goods across Europe. Non-specialists, such as online-only retailers, mixed goods stores, catalogues and grocers, are prominent in some markets.
Electrical Retailing - Spain - February 2015
For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the Spanish market: Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months? Which factors are most important to you when choosing one retailer over another?
Electrical Retailing - Germany - February 2015
For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the German market: Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months? Which factors are most important to you when choosing one retailer over another?
Menu Flavours - UK - February 2015
The interest in trying new dishes as hobby further signals the importance of unique dishes in driving interest particularly among those who see themselves as ‘foodies’ and underlines the role of dining out as a leisure activity, competing with other experiences.
Electrical Retailing - Italy - February 2015
For our report, we surveyed representative samples of consumers. This year our survey asked consumers in the Italian market: Which retailers, if any, have you bought electrical goods from, either online or in-store, in the last 12 months? Which factors are most important to you when choosing one retailer over another?
Attitudes to Healthy Eating - UK - February 2015
That only 7% of people trust health claims on food dilutes their ability to add value. The food industry stands to benefit from combatting the serious lack of awareness about the high level of regulation in place that this implies.
Home Hair Color - US - February 2015
Sales of home hair color remain stagnant, as consumers are increasingly reliant on the salon for hair coloring services. Still, growth opportunities exist in the more than $2 billion category, including hair color products that promote hair health and salon-quality results. Focusing on relatively untapped demographics, such as men and older adults, could also yield solid results.
Grocery Retailing - Canada - February 2015
Beyond re-creating the traditional coupon experience on a new platform, grocery retailers have the opportunity to adapt technology in ways that could vastly improve the grocery shopper experience. This will be increasingly important as the cost of food continues to rise and the market becomes more crowded.
Salty Snacks - China - February 2015
Are consumers willing to compromise health for taste? - No. But do they still buy ‘unhealthy’ snacks to eat? – Yes. Brands could make more effort to market the health-related features to reassure consumers and stand out from the competition.
Mobile Network Providers - UK - February 2015
When it comes to selling triple-play packages, the mobile industry still has a large proportion of pay-as-you-go and rolling month-by-month contract customers to market to, free of restrictions on when they can enter into new agreements.
Meal Accompaniments Review - UK - February 2015
There remains plenty of scope to build the penetration and usage frequency of ancient grains, for example by communicating their versatility, convenience and value for money. Their health credentials in particular are a key angle that operators can leverage given the current low levels of awareness of the nutritional benefits many of these offer over rice.
Income Protection - UK - February 2015
The majority of UK households have no income protection insurance, and a low level of savings. Providers must continue their efforts to lower the barriers that are preventing the market from reaching its full potential: low product awareness or, at least, ongoing confusion over the different product types available, as well as high levels of consumer inertia.
Chocolate Confectionery - US - February 2015
Chocolate confectionery is a treat. Nearly three quarters of consumers turn to these products as a treat, meaning the category will need to promise and meet this most basic expectation.