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Nutritional and Performance Drinks - US - January 2015
The category can position its products as relatively affordable tools of support, to help consumers meet their personal health and wellness goals. Promoting products for their proven efficacy in meeting a range of specific consumer needs (eg hydration, weight management, skin health, sustained energy) will be one means of encouraging consumption.
Chips, Salsa and Dips - US - January 2015
While consumers report buying chips/dips mostly to satisfy a flavor craving or facilitate snacking, health claims have the greatest potential to give another reason to buy. As many consumers are migrating away from processed foods toward fresher options, they may be less concerned about fat, salt, or calorie counts than artificial ingredients and preservatives. Brands have better opportunity to grow sales via unprocessed/fresh/natural attributes versus low/no/reduced fat, salt, and calorie claims.
Beach Holidays - UK - January 2015
Creating and packaging high contrast ‘beach-plus’ combination holidays such as ‘beach plus activity break’ could help to reinvigorate the short-haul beach market and help destinations with a ‘bucket and spade’ image to diversify their tourism offering.
Loans - UK - January 2015
Customers are seeking a greater level of transparency with loan products – as is reflected in the surge in usage of price comparison websites when applying for loans. However, it would be a mistake to overstate a trend towards digital as Mintel data suggests that face to face is undergoing somewhat of a revival – especially when looking at loans taken out more recently.
Online Dating - UK - January 2015
The abuse that is directed principally towards women on online dating websites and apps, along with issues of safety, has received increased publicity over the last few years. Dating sites/apps need to explore more ways to combat these issues to avoid them causing significant damage to the industry.
Consumers, Saving and Investing - UK - January 2015
Once consumers start saving, the benefits of having money set aside become more tangible. This increases their commitment to saving, and makes the habit self-perpetuating. The challenge for providers, therefore, is to find a way of encouraging consumers to take the first step.
Cleaning for the Family - UK - January 2015
In promoting cleaning products to families, campaigns most likely to appeal are those focused on making the most disliked tasks less of a chore and those reassuring parents that products can help to safeguard the family home in terms of being safe to use around children and maintaining hygiene.
Sugar Confectionery - Canada - January 2015
Sugar and gum confectionery have broad appeal, but manufacturers are hampered by a number of industry problems. Consumers tend to eat confectionery only occasionally and their usage of gum is on the wane. Competition from other treat categories is taking candy and gum users away, and concern about childhood obesity is causing parents to cut back on purchases for the youngest and most enthusiastic candy eaters. Nonetheless, there is room to grow the category by taking advantage of seasonal opportunities and expanding beyond the ‘big four’ holidays to encourage consumers to view ‘seasonal’ sugar confectionery consumption more broadly.
Fleet Services - UK - January 2015
With technology driving innovation in vehicle manufacture and fleet management tools, leasing companies are having to move quickly to keep pace. Fleet managers are armed with more data and information than ever before, so the demands on leasing operators are expected to increase.
DIY Auto Maintenance - US - January 2015
Only 11% of respondents are doing their own work on cars. Given the complexity of modern vehicles and a general lack of interest in DIY work as a hobby, DIY marketers face an uphill battle. However, there is room for expanding this market and encouraging more DIY behavior. Online tools such as video tutorials and smartphone apps can help merge consumers’ use of technology to support DIY activities.
Savings and Investments - Canada - January 2015
Devising innovative incentive schemes is the key to encouraging product consolidation and achieving the Holy Grail of increasing customer wallet share in the savings and investments marketplace.
Homewares - UK - January 2015
Many homewares, such as curtains, linens, decorative accessories and cushions help define the way that the home looks and feels. People’s choice of colours, textures, styles and unusual items allow them to inject their own personality into their homes and create rooms that reflect their sense of design and comfort. While furnishings and walls are often fairly neutral, homewares can add a splash of colour, a hint of design and a homely touch. This is one of the reasons that we see people buying several items at one time, to create the look they want. And, with such a large choice at affordable prices, retailers can encourage people to refresh their rooms more often, changing colour scheme or atmosphere by buying new homewares.
Beauty Retailing - UK - January 2015
Department stores look most at risk from the growth in online-only retailers because both channels are biased to branded merchandise (particularly premium/luxury labels) which makes it easier for shoppers to compare prices. Where price is a major factor then people are more likely to choose the pure player over a department store, particularly on repeat purchases.
Handbags - UK - January 2015
There is real growth potential for the men’s accessories market as younger generations of men have become accustomed to using manbags, with 20% of 18-24s carrying one with them most of the time.
Beauty Retailing - US - January 2015
For many consumers, buying beauty products can become somewhat of a mundane task. Shoppers in this category have a multitude of options to choose from including where they shop and what they buy, but still, many will frequent a few favorite places, and/or buy the same brands repeatedly. Retailers need to determine more ways to intercept these routines whether it be through pop-up retail or through little surprises like free samples or specialized offers such as gifts based on reaching a certain purchase level.
Arts and Crafts Consumer - US - January 2015
The abundance of online communities available to support craft inspiration and instruction has opened new doors for novices and experts interested in crafting. Moreover, these digital platforms have given marketers fresh insights into the wants and needs of the target crafting audience. With this wealth of information available, marketers have the opportunity to engage with crafting consumers at the right time, with the right message, to meet their needs.
Salty Snacks - US - January 2015
As consumers continue to snack more frequently on salty snacks and other options, manufacturers will be tasked with meeting their varying need states. While some consumers look for BFY snacks, the top reasons for buying salty snacks are as a treat or to satisfy a craving, indicating there is room in the market for both healthy and indulgent salty snacks.
Marketing to Singles - Brazil - January 2015
The segment of products and services focused on singles has become quite attractive for brands, services, and supermarkets, as the number of singletons keep growing, reaching nearly half the population. Luxury items, travel, spa services, and upgrades of any sort should be marketed heavily to singles, utilizing ‘you deserve it’ messaging, as they like to pamper themselves. They also want smaller packages when it comes to grocery shopping, as a way to prevent food wastage.
Hair Colourants - UK - January 2015
Despite strong grey coverage claims in the category, the oldest demographics with the most grey are less likely to colour their hair. Repositioning part-colouring techniques, such as highlighting, as ways to complement grey hair rather than covering it could be more appealing. Young men, who have more grey than young women, are not colouring their hair as much which may be driven by a lack of brands aimed at them. Temporary hair colours have seen a big jump in value in 2014, driven by the breadth of recent innovation and experimental nature of the segment.
Family Leisure Trends - US - January 2015
Technology has permeated family life, for better or for worse, and work continues to encroach upon family time. In the meantime, the definition of the ‘typical American family’ has shifted. Companies and marketers need to continue to expand how they define ‘family’ in an effort to resonate with increasingly diverse family households.
Bundled Communications Services - UK - January 2015
Including a free tablet with a data connection would induce the customer into a quad-play contract, with a mobile SIM attached to their name. It would increase the number of connected devices in the consumer’s home, leading to a greater liklihood of the user upgrading to a superfast connection down the line. Finally, it may well habituate the user to using video on demand services, which the telco can then use as an ancillary source of revenue.
Cider - UK - January 2015
Talking about the use of specific apple/pear varieties in a similar way as beer is now doing with hops could further build premium cues by strengthening an image of quality ingredients.
Back to School Shopping - US - January 2015
With many retailers expanding the scope of their price matching policies, differentiating based on low prices is becoming increasingly difficult. However, shoppers’ trust is an increasingly important currency that can be exchanged for engagement. Retailers that can meet needs as specific as individual school requirements can build that trust, thus appearing not as simply a provider of school supplies, but as a knowledgeable source of information regarding what students need in order to be successful.
Black Consumers and Dining Out - US - January 2015
Black consumers spend a hefty amount of money on dining out. Although they are more likely to patronize chain restaurants, there is tremendous support for local mom-and-pop restaurants in their community, particularly those that serve ethnic dishes. Black consumers are expanding their palate to include a wider range of ethnic foods, which is likely to impact restaurants that serve traditional American dishes.
Breakfast Restaurant Trends - US - January 2015
There is still room for expansion and improvements in the breakfast segment. Some of the biggest names in foodservice breakfast are still pushing the envelope in terms of beverages and food innovation. The biggest hurdle for operators is to keep up with the fast movement of the segment. Brands that can innovate and keep prices at a reasonable “sweet spot” will more than likely do well in the future.
Dining Out: A 2015 Look Ahead - US - January 2015
Rising commodity prices have forced foodservice operators to increase menu prices during a time when many consumers are still budget-conscious. However, one demographic that is faring better is men. The changing American family structure has resulted in more fathers taking their children out to eat. Like other demographics, fathers are interested in healthy foods and this is tied to a rising consciousness about the origin of foods and a desire to eat more healthfully.
Mobile Banking - US - January 2015
Consumers are comfortable using their smartphones to engage in a whole host of activities, including shopping, visiting their favorite social media sites, and checking email, but are not fully embracing mobile banking. It’s partly because of their concerns of the security of their devices, but also in part due to a standing belief hat they simply don’t need it. FSI must address the existing disparities between the benefits of mobile banking and its usage.
Deodorants - UK - January 2015
Older people have traditionally not been a major target for deodorant brands due to their leading less active lifestyles than young adults, meaning that they consequently sweat less. However, with seniors leading increasingly active lifestyles, in terms of both doing more exercise and helping with raising their grandchildren, brands could benefit from targeting the silver pound.
Managing Your Health - US - January 2015
How people manage their personal health is rapidly changing, due to advances in technology, a proactive mentality on the part of consumers, and a wide range of sources where people can get professional treatment.
Hispanic Consumers and Dining Out - US - January 2015
As Hispanics’ expenditures on dining out continue to grow, restaurants that work toward making Hispanics feel welcomed may not only entice them to return, but may benefit from them sharing their good experiences at the restaurant with others; when Hispanics think about where to dine out, they give a lot of consideration to recommendations from close friends and family members.
Food Storage and Trash Bags - US - January 2015
Food storage and trash bag sales are expected to grow steadily in the next few years. Market players could generate more incremental sales by developing and launching innovative new food storage and trash bag products, putting a stronger emphasis on consumers’ use of food storage products away from the home, and working to address consumers’ concerns around plastic safety.
Marketing to Millennials - Brazil - December 2014
Convenience, sustainability, and customization are important aspects for Millennials, and the main factors that influence their purchasing decisions. Millennials are used to the convenience offered by online activities, and have developed a need for immediate answers and gratification in all aspects of their lives, including professional careers and work environment.
Grocery Retailing - Ireland - December 2014
The popularity of own-branded products and discounters is unlikely to wane in the foreseeable future. Indeed going forward Mintel expects the market share of own-label and discounters to continue to grow with many consumers finding own-label goods to be of equal quality to more expensive branded goods
Consumers and General Insurance - UK - December 2014
Consumers want their insurance providers and policies to be more transparent and to understand their insurance cover better. Underwriting is seen as a dark art and demystifying it is likely to lead to greater levels of consumer trust and higher levels of loyalty
White Spirits and RTDs - UK - December 2014
The continued decline in volume sales of bottled RTDs makes a complete overhaul of the segment a necessity for the segment A shift to premium bottle designs coupled with a focus on more adult orientated flavours would be a good starting point.
Cooking Sauces, Marinades and Spices - US - December 2014
Consumers – particularly that increasingly important group, Millennials – are more interested in unprocessed foods because they perceive them to be healthier and ‘higher taste’ foods for the unique flavor. Cooking sauces may be able to slow down projected declines, and marinades may be able to increase sales more quickly than expected if they offer more all-natural, organic, and otherwise unprocessed products. Spices, as a more natural approach to flavoring foods, are more likely to grow – especially with natural and more complex and/or spicy offerings.
Beauty Retailing - Canada - December 2014
Beauty product and personal care shopping is fairly routine for the majority of consumers. Brick & mortar and online stores will benefit from staying in tune with their consumers’ preferences, offering promotions based on information gathered. Retailers may also want to offer incentives to encourage purchasing of new products as well as making the shopping process more accessible for male beauty product consumers.
Sauces and Seasonings - China - December 2014
Consumers welcome easy solutions to cooking. There is scope for manufacturers to develop more specialised sauces and ready-to-use sauces, given that consumers would have a clearer concept of which ingredients best pair with the sauces and seasonings under the direction of the specialised sauces and seasonings, and ready-to-use sauces provide a well-blended flavour to consumers.
Furniture Retailing - UK - December 2014
The biggest issue for furniture retailers is to create a compelling identity which consumers can relate to. Each company needs to be very clear about its own unique proposition and should continue to build on this image consistently when designing store interiors or conducting advertising campaigns. By enhancing their branding in this way, companies can gradually shift away from over-reliance on hooking people in with discounted prices and special offers, and persuade them to come because of their excellence in design, range or value for money. This way retailers will build the necessary magnetism that will persuade customers to make the trip to a store.
Sugar Confectionery - China - December 2014
Competition in the market is forcing manufacturers to diversify their product to meet the needs of increasingly sophisticated consumers. There are increasing new opportunities for products aimed at specific consumer segments, such as women and the elderly. There is also the opportunity to target high-end consumers with hand-made candies sold through high-end stores. The rapid expansion of online retail is also creating opportunities for sugar confectionary makers to reach many more new consumers, and engage with them directly to learn more about their likes and spending habits.
Beer - Canada - December 2014
Establishing food-led drinking occasions for beer, specifically by promoting the pairing as a part of a regular meal, may be a route for beer brands to increase usage. Keeping the spotlight on everyday/regular foods will deter beer-food pairings from competing directly against wine-food pairings, and should help counter beer’s loss of market share to wine.
Pharmacy Retail - China - December 2014
The ability for a store to embrace the latest technology innovation to provide seamless services and shopping experience will become the key differentiator for retailers to stand out while segmenting the consumer based on their different behaviour and attitude would make a pharmacy retailer more efficient. For large players, designing locally-specific retailing strategies according to local demographic and needs is crucial.
Childrens Media - UK - December 2014
Given that there is only a seven percentage point drop between the proportion of children who discover new content through ads and who discover new content through their parents purchasing it for them, it may be more effective for content owners to market directly to parents.
Performing Arts - UK - December 2014
Performing arts organisations’ digital focus should be on their expertise as creators, and enabling their growing online audience to act as curators of the content they produce.
Table Sauces and Seasonings - UK - December 2014
Products such as seaweed and umami-flavoured powder offer ways to keep consumer spend in the seasonings category even if they cut back on salt usage.
Beer - China - December 2014
China surpassed the United States in 2010 to become the biggest beer market in the world and is now nearly double the market size in retail volume terms of the US market; the current second largest market for beer. It is now clear that the beer market has started to become saturated with increasingly limited room for organic growth. As such, growth is likely to be driven not by expanding penetration but by a focus on improving product quality and encouraging consumers to trade up. Premiumisation will be the key for the future success of beer brands operating in China.
LSR: Coffee Houses and Donut Shops - US - December 2014
Coffee house and donut shop consumers say they are worried about the lack of healthy options and the high caffeine content of their beverages. Operators can do a better job of providing a wider variety of foods that their consumers define as healthy and offering beverages with different levels of caffeine. This would help consumers tailor their caffeine needs for a particular day, helping them to take control of their energy needs. Furthermore, operators must heed consumers’ desire for better pricing and deals, as a significant number are happy to make their own coffee at home.
Small Kitchen Appliances - US - December 2014
Small kitchen appliances must, first and foremost, make food and beverage preparation faster and easier. However, once this core task is met, a host of other motivations and qualities may drive and shape SKA purchasing. How, where, and why different consumers ultimately select a given SKA is also shaped by cultural, generational, and lifestyle factors.
Coffee Shops - UK - December 2014
In a market with low brand loyalty, operators could benefit from building a deeper relationship with fans to foster real loyalty rather than just catering to consumers’ bargain-hunting and promiscuous spending behaviour.
The Insurance Purchase Decision - Canada - December 2014
Moving from a product- to a solution-centred relationship is the challenge that insurance companies face as they strive to increase brand loyalty and share of customer wallet.
European Retail Rankings - December 2014
This report provides a snapshot of the leading retailers in Europe, ranked by 2013 revenues. We cover the Top 350 European retailers and include country and sector sections, which detail those of the top 350 companies that are present in those markets. In the text we cover the main trends by country and sector and the leading retailers in each country and sector as well. The European Retail Rankings is one of a series of Mintel reports looking at the retail sector across Europe. Its companion, the UK Retail Rankings, covers the top 1,000 UK retail fascia. These reports draw on Mintel’s Retail Interactive database of leading European retailers: all the information in the European Retail Rankings is contained in the database, which is updated on a regular basis.
Secondary Residences and Holiday Rentals - December 2014
About 1.76 million people joined the global [HNWI] population, which rose to a total of 13.7 million and the investable wealth of HNWIs grew by nearly 14% to reach a record high of US$56.62 trillion in 2013 … HNWIs are most likely to have the necessary means to afford a secondary residence, or even to take a holiday in a rental property. Growing inequality in most advanced economies has further accentuated the importance of this client segment.
Medicated Skincare - US - December 2014
Medicated skincare product sales are expected to grow steadily in the coming years. Market players can accelerate growth by delivering new product benefits, expanding into new categories, addressing the needs of consumers with chronic skin conditions, and increasing their engagement of Hispanic and Asian consumers.
Leisure Review - UK - December 2014
With any leisure business, revenues and profits are dictated by capacity and the ability of that business to maximise efficiencies from that capacity; if automation offers a way of increasing throughput, this can have a beneficial effect on profitability because the core overheads essentially remain unchanged.
Building Products (Industrial Report) - UK - December 2014
The building products market comprises a diverse range of products, virtually all of which are enjoying significantly improved conditions in 2014, following a trend that started to emerge in 2013. Future prospects are for strong growth with construction continuing to be at the forefront of overall UK economic development. However, with such a variety of markets served, prospects demonstrate strong variations between products.
Digital and Print Magazines - US - December 2014
Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and current performance likely lies in that a digital replica does not make use of the power of the tablet to offer a multimedia interactive experience. So long as digital editions replicate the print experience, many subscribers are likely to continue to prefer the original experience of flipping pages. As digital breaks away from replication, it will also break away in ad sales and subscriptions.
Medical Equipment (Industrial Report) - UK - December 2014
Impending new EU regulations covering the industry are likely to change the landscape for manufacturers. Companies will need to accommodate an increased burden of compliance, which is set to involve far greater scrutiny of the product supply chain.
Home Insurance - UK - December 2014
Home insurance can be a hostile market for new entrants because it is hard for brands to create sufficiently distinct identities for themselves, and because consumers place such importance on strong reputations and previous experience.
Visitor Attractions - UK - December 2014
Technological advances are providing the opportunity for attractions to innovate in terms of the experience they can offer. They are able to create far more sensory and immersive experiences that will further blur the lines between fun and learning.
Youth Fashion - UK - December 2014
Friends have a greater influence on what young people wear than models in magazines, TV and films or even celebrities, meaning that retailers and brands are in a prime position to capitalise on a growing trend for selfies and turn shoppers into models.
Condiments and Dressings - US - December 2014
Positioning products as a helping hand to assist less skilled home cooks to achieve the end results they desire should find strong appeal among this group. In contrast, developing more complex products that push experienced cooks beyond their edge may appeal to those looking to expand their repertoire in the home kitchen.
First Aid - US - December 2014
While the first aid market experiences steady sales, growth is limited because consumers tend to use products only when they have an injury. There are opportunities to increase ownership among growing population groups, which could help to boost sales in the coming years.
Travel Agents - UK - December 2014
The casual, non-committal browsing environment offered by concept stores should prove appealing to consumers, but in-store sales conversion rates will likely take a hit. However, for larger brands this could be offset somewhat by a realigned focus on selling higher-margin, differentiated products, or by working to boost the sale of ancillary products such as travel insurance or foreign currency.
Personal Care Vending - UK - December 2014
The BPC vending market is well placed to benefit from emerging key trends in the BPC markets such as customisation and digital testing. The rise of beauty apps has seen consumer awareness of new technologies increase and the BPC vending market has an opportunity to convert experimentation into purchasing.
Marketing to Mums - China - December 2014
According to the National Bureau of Statistics, there are more than 15 million women giving birth to babies in China every year, with the majority of them (about 65%) being first-time mums. The proportion of first-time mums is even higher amongst urban consumers – reaching an average of 89% over the past three years among mums living in tier one to three cities who are surveyed in Mintel’s online interview. The fact that these mums have experienced radical changes in their life over the past a few years – from being a little empress to their own parents to becoming responsible for their own family and kids – requires them to gain new physical skills (eg, cooking, baby care), setting up new goals in life (both for themselves and for other family members) as well a
Hispanic Consumers and Alcoholic Beverages - US - December 2014
Hispanics have so many options to choose from when deciding which alcoholic beverages to purchase. They decide based on the occasion and the people that they will be with. However, it is seldom that they purchase something they are not familiar with. Bars and restaurants are ideal settings to promote that initial trial and make the connection.
Auto Service, Maintenance and Repair - US - December 2014
While growth in the auto service and repair market is slow and steady, many factors are changing the dynamics of how overall revenues are distributed. Dealerships continue to gain an advantage due to free maintenance programs, while independents and others can push back by updating the image of their technicians to match the industry’s new technological requirements.
The Premium Brand and Luxury Consumer - US - December 2014
The internet is the ultimate equalizer, and it has given brands both large and small a chance to communicate directly with consumers; however, the ‘access for all’ mentality of the web does not always work in favor of brands that have an exclusive reputation to manage. Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.
Car Service and Maintenance - UK - December 2014
In a market where competition between those offering services is high, a major challenge for any supplier is how to grow sales. Understanding both the reasons behind competition as well as the demands of drivers and owners is crucial. Equally, addressing the small percentage of drivers that don’t appear to service or maintain their vehicles on a regular basis offers the opportunity of a completely new market from which to tap sales.
The Budget Shopper - US - December 2014
Coupons are still an effective way of appealing to budget shoppers. Not only do they provide tangible value, but they can sway consumers to try products or stores they may not have otherwise considered Retailers should strive to make it easy and even fun for customers to use coupons, tailor them as much as possible to customers’ individual tastes, and reward them for telling others about savings they accrued.
RTD Alcoholic Beverages - US - December 2014
Sales in the RTD alcoholic beverage category will grow for the foreseeable future, but this category has a history of up-and-down performances, from the heyday of the launch of wine coolers to the growth of alcopops and flavored alcoholic beverages, and the accompanying demise between the emergence of each. Due to the increased competition from (and consumer interest in) white and dark spirits, as well as other forms of alcohol, this era of RTD alcoholic beverage growth could be its shortest yet.
Beer - UK - December 2014
Immigration into the UK from countries such as Romania and Bulgaria looks set to continue in the coming years. The time may therefore now be right for retailers and brands alike to roll out beers from these countries more widely in the UK, particularly as the major beer companies such as Heineken and SABMiller already own many of the breweries.
Sugar Confectionery and Breath Fresheners - US - December 2014
While there remain concerns about the nutritional content of sugar confectionery products, ultimately, consumers still want to indulge. The category continues to grow as a result of new product innovation catering to consumption occasions and keeping the category fresh and exciting. In addition to these successes, there is opportunity to grow in-store retailing, as well as seasonal offerings.
Defence Equipment (Industrial Report) - UK - December 2014
The Strategic Defence and Security Review in 2010 has heavily influenced what the sector has been able to achieve over the last four years. With the spending cuts lasting for at least another year, strategies and defence equipment procurement will continue to be chosen with efficiency and ‘best value’ as the main two priorities.
Lifestyles of Couples Without Children - UK - December 2014
Whilst childfree couples are more satisfied with the quality of time they spend together, they could benefit from more offerings geared to them as a unit, rather than individuals with similar interests. This would include activities or classes where couples could work towards a shared goal and develop mutual interests.
Sugar and Gum Confectionery - Brazil - December 2014
The Brazilian sugar and gum confectionery market is highly concentrated, with the top five operators accounting for more than 90% of the sales by volume and by value. However, the biggest share of new product launches comes from smaller companies, showing that the sugar confectionery market is highly fragmented in terms of NPD, which is good for competition and innovations. Smaller companies can try to win market share by launching innovative products with different flavors. The population is aging and they also eat less sugar and gum confectionery than younger consumers, so companies have to be creative to attract them.
Digital Trends Winter - UK - December 2014
Unless media providers look to expand into new categories and follow the Amazon Prime model, partnerships between existing players could not only deliver better value but also better integration – something consumers will strive for as they begin to think more about their connected ‘ecosystem’.
Black Consumers and Alcoholic Beverages - US - December 2014
Black consumers like alcoholic beverages that are indulgent in some way, whether it’s in the smooth taste, flavors, or in the packaging design. Blacks like to drink at home as much, if not more so than they do outside of the home. There are distinct subsegments, and marketers should keep this in mind when developing promotions.
High Net Worth Women - US - December 2014
More women are holding leadership positions in corporations, which helps them contribute financially to their household. Nonetheless, they continue to fulfill their traditional duties of caring for their family. Consequently they need a financial provider who can understand their unique situation and be a partner in helping them manage it all.
Cosmetic Surgery - UK - December 2014
The UK cosmetic surgery market could benefit from further capitalising on the burgeoning population of adults that qualify as overweight or obese. Clinics could look at more widely marketing treatments designed to help people reduce their weight, as well as highlighting the benefits of excess skin removal surgeries.
Online Entertainment - Ireland - December 2014
Online gambling is the largest sector of the online entertainment market in Ireland and continues to experience growth. However gambling operators will have to respond to increasing social and political pressures to reduce the risks of gambling addiction amongst consumers.
Self Invested Personal Pensions - SIPPs - UK - December 2014
The 2014 Budget reforms have given pension holders greater flexibility and choice at retirement, greatly stirring up the landscape of the pensions’ industry. While income drawdown seems to be the most popular choice among SIPP investors following the Budget announcement, annuities still remain on the books for many, alongside encashment.
Preparing for Guests - UK - December 2014
Home entertaining has a big influence on the usage of household care products. Making the home smell fresh is one of the most important elements of preparing the home for guests, and so the development of more premium fragrances in a whole host of household care products, including toilet cleaners and fresheners, scented candles and fabric conditioners or fresheners, can help to enhance the ambience of the home and improve the guest experience.
Professional Cosmetic Services - US - December 2014
While growth in the professional market appears to be steady, declining interest in services among an aging population could be problematic. Nonetheless, concerns about looking older are pervasive and suggest opportunities for personal care products that bridge the gap between the retail and professional markets.
Live Entertainment - US - December 2014
Even among consumers who are the most likely to attend live events, there is some frustration regarding the value they receive in exchange for what they pay. Therefore, increasing the perceived value of admission will likely drive engagement, while better targeting for specific types of promotions will help lead already engaged consumers to spend more.
Natural and Organic Toiletries - UK - December 2014
Price is a barrier in this category, with natural/organic being a lower priority when buying products. This offers opportunities for brands to present more appealing pricing strategies, such as secret discounts. With certification being a low indicator of whether a product is natural or organic, this suggests a lack of clarity regarding certifications and could have negative implications for brands that adhere to strict criteria. As the category moves away from free-from claims and moves towards more functional claims this is likely to make the category more appealing, particularly to younger people who want to know how a product will benefit them.
Renewable Energy (Industrial Report) - UK - December 2014
Despite the renewable energy market growing rapidly in recent years, investor confidence has started to decline. This is largely due to frequent government policy changes and the lack of a clear, long-term energy policy, making the renewables sector increasingly fragile. Although the deployment of renewable energy is set for sustained growth over the coming years, there are uncertainties regarding the future technology mix, which is exacerbated by potential policy changes following next year’s general election. Nonetheless, the strongest growth potential for renewable energy deployment is expected to be in the offshore wind and solar power sectors.
Passive Fire Protection Equipment (Industrial Report) - UK - December 2014
Demand for passive fire materials has been challenged in recent years with low levels of construction activity. However, new build prospects are far stronger than the overall economy, and this will result in strong demand for passive fire products and materials over the next few years. Individual product areas have very different prospects, reflecting the mixed levels of development anticipated in various construction sectors.
Access Control (Industrial Report) - UK - December 2014
There is potential for access control products to add more commercial value in terms of business intelligence as applications in the airport sector have shown. Innovation in the access control market is expected to increase due to the arrival of new companies in the sector.
Aerospace Industry (Industrial Report) - UK - November 2014
With the growing involvement of the government, both in terms of policy direction and financial contribution, the UK aerospace industry is preparing itself for the long battle ahead to retain its position as the leading industry in Europe and the second largest globally, behind only the US. The main competition globally will come from emerging markets, like those in the Asia-Pacific, where investment in aerospace infrastructure and the development of aircraft is ever-rising alongside vast increases in air traffic demand.
Payment Preferences - China - November 2014
Although electronic payment methods are being adopted by some consumers, many remain cautious about using them. This is mainly due to worries about financial and data safety, and because people are still used to using cash or are just getting used to credit or debit cards. Electronic payment systems need a stronger marketing message about not just their safety, but also their convenience and application in many daily life situations.
Inbound Tourism - UK - November 2014
London’s success is a double-edged sword for UK inbound tourism, with little evidence that the rest of the UK is benefiting – yet one more contributor to the UK’s growing economic divide. Long-haul visitors who typically stay longer offer the best opportunities for tourism beyond London. A more joined up approach is needed to ‘package’ the UK’s constituent parts more seamlessly.
Fruit Juice, Juice Drinks and Smoothies - UK - November 2014
Consumer concerns about the high sugar content of fruit juices and smoothies are reflected in the continuing decline in volume sales. However, the openness among consumers to steps that would reduce the sugar content of such drinks suggests scope for the market to engage with health-conscious consumers.
Healthy Eating Trends - Brazil - November 2014
There are opportunities to improve the positioning of healthy products. It could be very broad, if targeted at young people, but it could also serve a niche, such as for diet products. For functional products, it is important to highlight the promised benefits so that consumers can identify the suitable products accordingly.
Video Games and Consoles - UK - November 2014
More prominent marketing focusing on the enormous variety of casual, tablet and smartphone-style Indie games available on new generation consoles may convince older female consumers that there is content on the system relevant to their interests as well. On a more macro scale, the persistent gender-related issues in the industry – including a lack of female playable main characters, or design choices that result in hyper-sexualised rather than practical armour for female characters – need to be resolved, before the proportion of women willingly fully engaging with the market will improve.
Free-from Foods - UK - November 2014
The continued perception by a proportion of the population that free-from foods are less healthy than regular products leaves scope for operators to better communicate the benefits of free-from foods to consumers.
Juice and Juice Drinks - Canada - November 2014
Consumers decide what foods constitute a snack. Foods that can satisfy across more day parts should benefit from a growing propensity for snacking. Juice as a liquid snack can be leveraged within this growing meal occasion. Its liquid form makes it an easy to consume, easy to carry way of getting vital nutrients or other specific functional benefits.
Juice - China - November 2014
There is great market potential for vegetable juice to be positioned as a drink for mealtimes to fit busier lifestyles and a balanced nutrition intake needs of today’s consumers. Lack of differentiation on juice products has been a big challenge for most market players in China, and juice brands need to learn how to build unique brand personality to stand out.
Coffee Shops - China - November 2014
A mixture of coffee shop usage and attitudes has shown that Chinese consumers remain unpredictable. Finding the balance between the quality of coffee and unique store ambience to achieve multiple purposes becomes of paramount importance. In short, recognising the desire for fast casual formats or a homely setting and novelty partnership to embrace creatively is certainly important for coffee shops in China.
Pizza and Pasta Restaurants - UK - November 2014
There is room for pizza/pasta restaurants to improve the leisure experience of dining at their venues to make them both more relaxing and engaging. Adding more experiential factors to store layouts, for example, could help elevate the dining out occasion and distract consumers from focusing on the cost of eating out.