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Mintel is an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel's trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for 40 years.
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Secondary Residences and Holiday Rentals - December 2014
About 1.76 million people joined the global [HNWI] population, which rose to a total of 13.7 million and the investable wealth of HNWIs grew by nearly 14% to reach a record high of US$56.62 trillion in 2013 … HNWIs are most likely to have the necessary means to afford a secondary residence, or even to take a holiday in a rental property. Growing inequality in most advanced economies has further accentuated the importance of this client segment.
Medicated Skincare - US - December 2014
Medicated skincare product sales are expected to grow steadily in the coming years. Market players can accelerate growth by delivering new product benefits, expanding into new categories, addressing the needs of consumers with chronic skin conditions, and increasing their engagement of Hispanic and Asian consumers.
Leisure Review - UK - December 2014
With any leisure business, revenues and profits are dictated by capacity and the ability of that business to maximise efficiencies from that capacity; if automation offers a way of increasing throughput, this can have a beneficial effect on profitability because the core overheads essentially remain unchanged.
Building Products (Industrial Report) - UK - December 2014
The building products market comprises a diverse range of products, virtually all of which are enjoying significantly improved conditions in 2014, following a trend that started to emerge in 2013. Future prospects are for strong growth with construction continuing to be at the forefront of overall UK economic development. However, with such a variety of markets served, prospects demonstrate strong variations between products.
Digital and Print Magazines - US - December 2014
Digital editions of magazines have not taken hold to the extent that magazine marketers may have hoped for at the outset of the launch of the iPad. While digital replications of the print format will gain steam looking forward, the discrepancy between hopes for digital and current performance likely lies in that a digital replica does not make use of the power of the tablet to offer a multimedia interactive experience. So long as digital editions replicate the print experience, many subscribers are likely to continue to prefer the original experience of flipping pages. As digital breaks away from replication, it will also break away in ad sales and subscriptions.
Medical Equipment (Industrial Report) - UK - December 2014
Impending new EU regulations covering the industry are likely to change the landscape for manufacturers. Companies will need to accommodate an increased burden of compliance, which is set to involve far greater scrutiny of the product supply chain.
Home Insurance - UK - December 2014
Home insurance can be a hostile market for new entrants because it is hard for brands to create sufficiently distinct identities for themselves, and because consumers place such importance on strong reputations and previous experience.
Visitor Attractions - UK - December 2014
Technological advances are providing the opportunity for attractions to innovate in terms of the experience they can offer. They are able to create far more sensory and immersive experiences that will further blur the lines between fun and learning.
Youth Fashion - UK - December 2014
Friends have a greater influence on what young people wear than models in magazines, TV and films or even celebrities, meaning that retailers and brands are in a prime position to capitalise on a growing trend for selfies and turn shoppers into models.
Condiments and Dressings - US - December 2014
Positioning products as a helping hand to assist less skilled home cooks to achieve the end results they desire should find strong appeal among this group. In contrast, developing more complex products that push experienced cooks beyond their edge may appeal to those looking to expand their repertoire in the home kitchen.
First Aid - US - December 2014
While the first aid market experiences steady sales, growth is limited because consumers tend to use products only when they have an injury. There are opportunities to increase ownership among growing population groups, which could help to boost sales in the coming years.
Travel Agents - UK - December 2014
The casual, non-committal browsing environment offered by concept stores should prove appealing to consumers, but in-store sales conversion rates will likely take a hit. However, for larger brands this could be offset somewhat by a realigned focus on selling higher-margin, differentiated products, or by working to boost the sale of ancillary products such as travel insurance or foreign currency.
Personal Care Vending - UK - December 2014
The BPC vending market is well placed to benefit from emerging key trends in the BPC markets such as customisation and digital testing. The rise of beauty apps has seen consumer awareness of new technologies increase and the BPC vending market has an opportunity to convert experimentation into purchasing.
Marketing to Mums - China - December 2014
According to the National Bureau of Statistics, there are more than 15 million women giving birth to babies in China every year, with the majority of them (about 65%) being first-time mums. The proportion of first-time mums is even higher amongst urban consumers – reaching an average of 89% over the past three years among mums living in tier one to three cities who are surveyed in Mintel’s online interview. The fact that these mums have experienced radical changes in their life over the past a few years – from being a little empress to their own parents to becoming responsible for their own family and kids – requires them to gain new physical skills (eg, cooking, baby care), setting up new goals in life (both for themselves and for other family members) as well a
Hispanic Consumers and Alcoholic Beverages - US - December 2014
Hispanics have so many options to choose from when deciding which alcoholic beverages to purchase. They decide based on the occasion and the people that they will be with. However, it is seldom that they purchase something they are not familiar with. Bars and restaurants are ideal settings to promote that initial trial and make the connection.
Auto Service, Maintenance and Repair - US - December 2014
While growth in the auto service and repair market is slow and steady, many factors are changing the dynamics of how overall revenues are distributed. Dealerships continue to gain an advantage due to free maintenance programs, while independents and others can push back by updating the image of their technicians to match the industry’s new technological requirements.
The Premium Brand and Luxury Consumer - US - December 2014
The internet is the ultimate equalizer, and it has given brands both large and small a chance to communicate directly with consumers; however, the ‘access for all’ mentality of the web does not always work in favor of brands that have an exclusive reputation to manage. Though the adoption of internet-based business tactics has been slow among luxury brands, it appears that the luxury market is catching on, and a few have created effective models that others can emulate.
Car Service and Maintenance - UK - December 2014
In a market where competition between those offering services is high, a major challenge for any supplier is how to grow sales. Understanding both the reasons behind competition as well as the demands of drivers and owners is crucial. Equally, addressing the small percentage of drivers that don’t appear to service or maintain their vehicles on a regular basis offers the opportunity of a completely new market from which to tap sales.
The Budget Shopper - US - December 2014
Coupons are still an effective way of appealing to budget shoppers. Not only do they provide tangible value, but they can sway consumers to try products or stores they may not have otherwise considered Retailers should strive to make it easy and even fun for customers to use coupons, tailor them as much as possible to customers’ individual tastes, and reward them for telling others about savings they accrued.
RTD Alcoholic Beverages - US - December 2014
Sales in the RTD alcoholic beverage category will grow for the foreseeable future, but this category has a history of up-and-down performances, from the heyday of the launch of wine coolers to the growth of alcopops and flavored alcoholic beverages, and the accompanying demise between the emergence of each. Due to the increased competition from (and consumer interest in) white and dark spirits, as well as other forms of alcohol, this era of RTD alcoholic beverage growth could be its shortest yet.
Beer - UK - December 2014
Immigration into the UK from countries such as Romania and Bulgaria looks set to continue in the coming years. The time may therefore now be right for retailers and brands alike to roll out beers from these countries more widely in the UK, particularly as the major beer companies such as Heineken and SABMiller already own many of the breweries.
Sugar Confectionery and Breath Fresheners - US - December 2014
While there remain concerns about the nutritional content of sugar confectionery products, ultimately, consumers still want to indulge. The category continues to grow as a result of new product innovation catering to consumption occasions and keeping the category fresh and exciting. In addition to these successes, there is opportunity to grow in-store retailing, as well as seasonal offerings.
Defence Equipment (Industrial Report) - UK - December 2014
The Strategic Defence and Security Review in 2010 has heavily influenced what the sector has been able to achieve over the last four years. With the spending cuts lasting for at least another year, strategies and defence equipment procurement will continue to be chosen with efficiency and ‘best value’ as the main two priorities.
Lifestyles of Couples Without Children - UK - December 2014
Whilst childfree couples are more satisfied with the quality of time they spend together, they could benefit from more offerings geared to them as a unit, rather than individuals with similar interests. This would include activities or classes where couples could work towards a shared goal and develop mutual interests.
Sugar and Gum Confectionery - Brazil - December 2014
The Brazilian sugar and gum confectionery market is highly concentrated, with the top five operators accounting for more than 90% of the sales by volume and by value. However, the biggest share of new product launches comes from smaller companies, showing that the sugar confectionery market is highly fragmented in terms of NPD, which is good for competition and innovations. Smaller companies can try to win market share by launching innovative products with different flavors. The population is aging and they also eat less sugar and gum confectionery than younger consumers, so companies have to be creative to attract them.
Digital Trends Winter - UK - December 2014
Unless media providers look to expand into new categories and follow the Amazon Prime model, partnerships between existing players could not only deliver better value but also better integration – something consumers will strive for as they begin to think more about their connected ‘ecosystem’.
Black Consumers and Alcoholic Beverages - US - December 2014
Black consumers like alcoholic beverages that are indulgent in some way, whether it’s in the smooth taste, flavors, or in the packaging design. Blacks like to drink at home as much, if not more so than they do outside of the home. There are distinct subsegments, and marketers should keep this in mind when developing promotions.
High Net Worth Women - US - December 2014
More women are holding leadership positions in corporations, which helps them contribute financially to their household. Nonetheless, they continue to fulfill their traditional duties of caring for their family. Consequently they need a financial provider who can understand their unique situation and be a partner in helping them manage it all.
Cosmetic Surgery - UK - December 2014
The UK cosmetic surgery market could benefit from further capitalising on the burgeoning population of adults that qualify as overweight or obese. Clinics could look at more widely marketing treatments designed to help people reduce their weight, as well as highlighting the benefits of excess skin removal surgeries.
Online Entertainment - Ireland - December 2014
Online gambling is the largest sector of the online entertainment market in Ireland and continues to experience growth. However gambling operators will have to respond to increasing social and political pressures to reduce the risks of gambling addiction amongst consumers.
Self Invested Personal Pensions - SIPPs - UK - December 2014
The 2014 Budget reforms have given pension holders greater flexibility and choice at retirement, greatly stirring up the landscape of the pensions’ industry. While income drawdown seems to be the most popular choice among SIPP investors following the Budget announcement, annuities still remain on the books for many, alongside encashment.
Preparing for Guests - UK - December 2014
Home entertaining has a big influence on the usage of household care products. Making the home smell fresh is one of the most important elements of preparing the home for guests, and so the development of more premium fragrances in a whole host of household care products, including toilet cleaners and fresheners, scented candles and fabric conditioners or fresheners, can help to enhance the ambience of the home and improve the guest experience.
Professional Cosmetic Services - US - December 2014
While growth in the professional market appears to be steady, declining interest in services among an aging population could be problematic. Nonetheless, concerns about looking older are pervasive and suggest opportunities for personal care products that bridge the gap between the retail and professional markets.
Live Entertainment - US - December 2014
Even among consumers who are the most likely to attend live events, there is some frustration regarding the value they receive in exchange for what they pay. Therefore, increasing the perceived value of admission will likely drive engagement, while better targeting for specific types of promotions will help lead already engaged consumers to spend more.
Natural and Organic Toiletries - UK - December 2014
Price is a barrier in this category, with natural/organic being a lower priority when buying products. This offers opportunities for brands to present more appealing pricing strategies, such as secret discounts. With certification being a low indicator of whether a product is natural or organic, this suggests a lack of clarity regarding certifications and could have negative implications for brands that adhere to strict criteria. As the category moves away from free-from claims and moves towards more functional claims this is likely to make the category more appealing, particularly to younger people who want to know how a product will benefit them.
Renewable Energy (Industrial Report) - UK - December 2014
Despite the renewable energy market growing rapidly in recent years, investor confidence has started to decline. This is largely due to frequent government policy changes and the lack of a clear, long-term energy policy, making the renewables sector increasingly fragile. Although the deployment of renewable energy is set for sustained growth over the coming years, there are uncertainties regarding the future technology mix, which is exacerbated by potential policy changes following next year’s general election. Nonetheless, the strongest growth potential for renewable energy deployment is expected to be in the offshore wind and solar power sectors.
Passive Fire Protection Equipment (Industrial Report) - UK - December 2014
Demand for passive fire materials has been challenged in recent years with low levels of construction activity. However, new build prospects are far stronger than the overall economy, and this will result in strong demand for passive fire products and materials over the next few years. Individual product areas have very different prospects, reflecting the mixed levels of development anticipated in various construction sectors.
Access Control (Industrial Report) - UK - December 2014
There is potential for access control products to add more commercial value in terms of business intelligence as applications in the airport sector have shown. Innovation in the access control market is expected to increase due to the arrival of new companies in the sector.
Aerospace Industry (Industrial Report) - UK - November 2014
With the growing involvement of the government, both in terms of policy direction and financial contribution, the UK aerospace industry is preparing itself for the long battle ahead to retain its position as the leading industry in Europe and the second largest globally, behind only the US. The main competition globally will come from emerging markets, like those in the Asia-Pacific, where investment in aerospace infrastructure and the development of aircraft is ever-rising alongside vast increases in air traffic demand.
Payment Preferences - China - November 2014
Although electronic payment methods are being adopted by some consumers, many remain cautious about using them. This is mainly due to worries about financial and data safety, and because people are still used to using cash or are just getting used to credit or debit cards. Electronic payment systems need a stronger marketing message about not just their safety, but also their convenience and application in many daily life situations.
Inbound Tourism - UK - November 2014
London’s success is a double-edged sword for UK inbound tourism, with little evidence that the rest of the UK is benefiting – yet one more contributor to the UK’s growing economic divide. Long-haul visitors who typically stay longer offer the best opportunities for tourism beyond London. A more joined up approach is needed to ‘package’ the UK’s constituent parts more seamlessly.
Fruit Juice, Juice Drinks and Smoothies - UK - November 2014
Consumer concerns about the high sugar content of fruit juices and smoothies are reflected in the continuing decline in volume sales. However, the openness among consumers to steps that would reduce the sugar content of such drinks suggests scope for the market to engage with health-conscious consumers.
Healthy Eating Trends - Brazil - November 2014
There are opportunities to improve the positioning of healthy products. It could be very broad, if targeted at young people, but it could also serve a niche, such as for diet products. For functional products, it is important to highlight the promised benefits so that consumers can identify the suitable products accordingly.
Video Games and Consoles - UK - November 2014
More prominent marketing focusing on the enormous variety of casual, tablet and smartphone-style Indie games available on new generation consoles may convince older female consumers that there is content on the system relevant to their interests as well. On a more macro scale, the persistent gender-related issues in the industry – including a lack of female playable main characters, or design choices that result in hyper-sexualised rather than practical armour for female characters – need to be resolved, before the proportion of women willingly fully engaging with the market will improve.
Free-from Foods - UK - November 2014
The continued perception by a proportion of the population that free-from foods are less healthy than regular products leaves scope for operators to better communicate the benefits of free-from foods to consumers.
Juice and Juice Drinks - Canada - November 2014
Consumers decide what foods constitute a snack. Foods that can satisfy across more day parts should benefit from a growing propensity for snacking. Juice as a liquid snack can be leveraged within this growing meal occasion. Its liquid form makes it an easy to consume, easy to carry way of getting vital nutrients or other specific functional benefits.
Juice - China - November 2014
There is great market potential for vegetable juice to be positioned as a drink for mealtimes to fit busier lifestyles and a balanced nutrition intake needs of today’s consumers. Lack of differentiation on juice products has been a big challenge for most market players in China, and juice brands need to learn how to build unique brand personality to stand out.
Coffee Shops - China - November 2014
A mixture of coffee shop usage and attitudes has shown that Chinese consumers remain unpredictable. Finding the balance between the quality of coffee and unique store ambience to achieve multiple purposes becomes of paramount importance. In short, recognising the desire for fast casual formats or a homely setting and novelty partnership to embrace creatively is certainly important for coffee shops in China.
Pizza and Pasta Restaurants - UK - November 2014
There is room for pizza/pasta restaurants to improve the leisure experience of dining at their venues to make them both more relaxing and engaging. Adding more experiential factors to store layouts, for example, could help elevate the dining out occasion and distract consumers from focusing on the cost of eating out.
Mortgages - Intermediary Focus - UK - November 2014
Although non-advised sales will now be uncommon, the threat that lenders will try to cut intermediaries out of the sales process remains. This is naturally something that the mortgage advisor community will need to keep an eye on and continue to seek ways in which they can offer added value that cannot be replicated by lender-based advisors.
Tablet Computers - China - November 2014
To balance mobility and functionality, tablets, laptops and even smartphones are increasingly converging towards unity. Besides, software development is also crucial to the fate of tablets, as tablets are more of a content-driven modern device.
Consumer Payment Preferences - Canada - November 2014
Security and trust issues are the dominant factors in the minds of consumers at present and override the convenience benefits of contactless cards and mobile banking. This is likely to change in the near future as these concerns dissipate with the introduction of superior security features.
Babycare - China - November 2014
The relaxation of the one-child policy in 2013 will result in more newborns in the future. This coupled with increasingly disposable income and growing appreciation towards babycare products will foresee growth of China’s blooming babycare market from RMB 4,283 million in 2013 to reach RMB 8,871 million in 2019 with a CAGR of 15.4% from 2014-19. Sophisticated mothers (ie higher education/income/tier cities and working) are core users of babycare products and are also those with higher demands towards products’ ingredient safety and functionality. These mothers are also active online shoppers that tend to use online sources to search production information. However, offline channels remain important, especially mother and babycare stores which can provide expert human advice
Affluent and HNW Investing - UK - November 2014
While the traditional model is under threat from a mix of rising costs, greater pricing transparency and intensifying competition, a new breed of wealth manager is starting to emerge. This could demystify the investment expertise of established discretionary managers and put their fees under greater pressure and scrutiny.
Beauty Retailing - Brazil - November 2014
The Brazilian beauty market operates multichannel. Door-to-door sales still play an important role in this segment, but the internet can become an important competitor. For companies that operate door-to-door, the challenge is to balance both retail channels. The market has been growing quite steadily and will continue to do so. This has been attracting international competitors, increasing the competition in this already fragmented market.
Fish and Shellfish - UK - November 2014
Whilst seafood operators have done much to ensure their sourcing is responsible and there is a healthy innovation pipeline, the two-a-week recommendation continues to be a key opportunity operators are yet to fully realise.
The Private Label Food Consumer - UK - November 2014
Own-label is largely absent in single-serve chocolate products, meaning that it is missing out on impulse buying for on-the-go and out-of-home occasions – a key snacking occasion – indicating this as a potential area for own-label growth.
Cause Marketing - US - November 2014
As partnering with a cause organization has become a standard marketing tactic, it has become increasingly difficult to stand out from competitors using cause marketing. Consumers have become skeptical of cause marketing and some brands have seen backlash from aligning with controversial causes.
Supermarkets: More Than Just Food Retailing - UK - November 2014
Aldi and Lidl are wedded to the smaller-store, limited range, largely-own-brand offer. So there is limited scope for them to cater to shopper demand for a wider range or for more branded lines – and so to capture more main-shop customers.
Supermarkets: More Than Just Food Retailing - Europe - November 2014
Mintel's European report series covers the 19 leading economies of Western Europe. In total these countries account for around 95% of all European retail sales, excluding Russia. This data in its entirety is contained in the single copy 19-country report, which gives a full overview of the grocers sectors in Europe. This report includes grocers sector forecasts to 2018 for each of the 19 countries. It also features our exclusive consumer research for the UK, France, Germany, Italy and Spain. This year we asked shoppers what retailers they use for their main grocery shopping, what type of stores or channels (such as online) they ever buy groceries from, and what types of non-grocery products (i.e. general merchandise) they had bought from a grocery retailer in the past year.
Supermarkets: More Than Just Food Retailing - Germany - November 2014
The biggest discounters, Aldi and Lidl, turned in strong growth in 2013, sources suggest. And this contributed to the major discounters as a whole gaining further share of the total food retail sector: in 2013, the six biggest discounters accounted for nearly 44% of all food retailers’ sales.
Supermarkets: More Than Just Food Retailing - Italy - November 2014
Italian retailing as a whole is, by Western European standards, dysfunctional, archaic and fragmented. Our findings in this report confirm that this remains the case within the grocery sector.
Generational Lifestyles - Canada - November 2014
With Canadians prioritizing the improvement of their financial base and mobile usage on the rise, companies should look to mobile apps to incentivise consumers by providing savings while they spend.
Juice, Juice Drinks and Smoothies - US - November 2014
Some 41% of adults say they are most likely to turn to products in the category for added nutrition, the most widely applicable among the leading uses named. Next to that, 40% seek good taste. The category would do well to focus on these attributes in order to expand consumption occasion.
Attitudes toward Private Label - US - November 2014
Despite the substantial advances store brands have made in terms of quality, Mintel’s consumer research reveals that more than four in 10 consumers still perceive store brands to be inferior to national brands. Store brands must do a better job of distinguishing between their value and premium tiers to attract the right customers to the right products: those looking for inexpensive food items and those looking for higher quality products at affordable prices.
White Spirits - US - November 2014
With flavored vodkas reaching a virtual saturation point, the time could be right for the addition of unique flavors into other white spirits. Consumer research shows interest in flavored versions of rums and tequilas, and manufacturers could capitalize on that interest, while also maximizing awareness and usage of existing flavored vodkas in the marketplace.
Household Surface Cleaners - US - November 2014
While consumers are as time-pressed as ever, housecleaning remains a priority, a task that can provide a sense of accomplishment or play an important role in protecting a family’s heath. Opportunities exist for surface cleaners that help consumers clean their homes efficiently and safely.
Supermarkets: More Than Just Food Retailing - France - November 2014
Hypermarkets are performing better than their counterparts in the UK, but similar trends are visible in the market. Larger stores are growing more slowly than smaller ones. There is a recovery in shopping at the food specialists. There are, we think, two main factors. First, the development of online shopping which, though still small, takes share from larger stores and leaves people needing to top up at smaller ones and the specialists. Second is a recessionary effect as people shop more often in an attempt to waste less. If there is any impact from the hard discounters it has paused in France as the majors have counter-attacked on price.
Private Medical Insurance - UK - November 2014
Penetration of private medical insurance is at an all-time low. Just 14% of consumers say that they are covered by an insurance policy. However, 40% of the adult population agree that ‘private medical insurance gives a standard of care that the NHS can’t match’, showing that people can see the value of the product. As economic growth continues and the market begins to recover, the challenge for providers is to help consumers see this higher standard of care as essential for their well-being, and not an unnecessary luxury
Supermarkets: More Than Just Food Retailing - Spain - November 2014
The food retailing sector has been held back in recent years by the poor performance of many non-food categories, particular more discretionary items. Grocers’ sales were just 2.6% higher in 2013 than they were in 2009. This compares very poorly with most other European markets – only Croatia, Greece, Italy, the Netherlands, Portugal and Slovenia performed worse.
Hard Surface Cleaners - UK - November 2014
The convenience culture has had a big impact on the market for hard surface cleaners, with an increasing emphasis being placed on easier to use and time-saving products, as well as more convenient packaging. With an ageing population and increasing time pressures in people’s lives, convenient formats will continue to grow in importance.
Premium and Mass Affluent Banking - UK - November 2014
While transactional banking is shifting towards digital channels, the desire for superior personal contact remains strong among the mass affluent segment. The nature of branches is changing and banks targeting the affluent market need to distinguish themselves by offering premium customer service at both branches and call centres in addition to their existing multichannel strategy.
Solar Panels (Industrial Report) - UK - November 2014
The UK solar panels market saw a shift in focus from roof-top to large-scale ground mounted installations in 2013 and even more so in 2014. However, with policy changes coming into force in April 2015, activity over the coming years is set to centre around midscale buildingmounted, commercial and industrial onsite generation and domestic deployment. Due to frequent government policy changes and the next general election coming up in May 2015, there is also a degree of uncertainty about the focus of the market in the long term. Nonetheless, the industry has so far proved to be resilient and adaptable to any changes in the market landscape and is expected to continue to do so, despite these uncertainties.
Childrenswear - UK - November 2014
While fashion is not the main priority for parents, almost half of girls aged 7-14 worry about whether their clothes look fashionable. Given that young girls prefer to shop with their parents, as they get older they are likely to exert an influence over where they shop and what clothes they buy, providing opportunities for more fashion-led retailers that also focus on value.
Shopping Trends - Brazil - November 2014
Brazilians seek variety when shopping, and very few stick to one single shopping avenue. They are supported by a very vast network of stores, including more than 80,400 supermarkets/hypermarkets and 505 shopping centers. Online buyers also have extensive choice, with more than 21,000 certified online shops
Table and Cookware - UK - November 2014
People have a chance with cooking and baking to be creative in their own homes. And by serving meals to friends they have an opportunity to treat their friends as well as demonstrate their knowledge of and ability with food. Cooking has gone beyond something we must do, to become something we want to do. We see more men becoming involved with cooking food as a leisure pursuit and more food fashions that encourage us all to have a go at even loftier menus. And as people aim higher they will be encouraged to buy better cookware and bakeware in order to help them achieve the results they want. Plus they will show off their culinary efforts by setting their tables in a stylish way.
Tablet Computers - UK - November 2014
Because of the casual nature of tablet usage, with devices popular in front of the TV or for brief gaming sessions, it is likely that once household penetration reaches around the 75% mark, growth in sales will almost stall, driven forward thereafter only by intermittent replacement purchases, or by smaller groups who are interested only in very low-cost devices and who continue to hold out as prices lower.
Residential Care for the Elderly (Industrial Report) - UK - November 2014
Residential care is being provided in an environment where public opinion of the quality of provision is fragile and while social care in the UK is undergoing significant changes. In recent years, the industry has faced a number of challenges, including fee increases (whilst local authority contributions have declined, due to budgetary. restrictions) and the tightening of eligibility criteria to receive LA-commissioned care (only those deemed with ‘substantial’ care needs or higher are entitled to receive care). These potential barriers to the sector’s development have occurred while the number of elderly people has increased, which has forced many to choose other forms of care, such as domiciliary care.
Tires - US - November 2014
The US tires market struggles to remain relevant to most consumers, and younger consumers in particular. This pattern of disregard for tires contributes to a vicious cycle in which tires of younger drivers need to be replaced more frequently and their confidence in tire performance continues to dwindle. Tire manufacturers have the chance to turn these attitudes and practices upside-down with new ways to excite young consumers about finding the ideal tire for them and taking better performance of those tires to extend their lives. Getting consumers to shift their behaviors is the tire manufacturer’s best bet for garnering meaningful brand loyalty.
Diet Trends - US - November 2014
Due to rising levels of obesity, the diet market is poised for growth. However, a great deal of skepticism toward products is hindering growth.
Cinemas - UK - November 2014
Further integrating mobile into the cinema experience presents many opportunities for operators, including improving the efficiency of booking systems, boosting additional purchases and creating targeted marketing campaigns.
Tablets - US - November 2014
The tablet has already succeeded in becoming one of the most commonly owned pieces of consumer electronics. As the category continues to mature, manufacturers will need to focus on encouraging upgrades, holding on to price points, or making a clear case for multiple tablet ownership.
Hispanic Consumers and Non-Alcoholic Beverages - US - November 2014
While Hispanics tend to stick to the beverages that they know and like, smaller brands trying to reach them may be able to create a potentially profitable and long-term relationship by investing time and effort to get to know them, establish a presence where they are, and invite them to try the products. Consistence and perseverance will pay off.
Holiday Planning and Booking Process - UK - November 2014
The high level of price sensitivity exhibited by mobile bookers, coupled with an unwillingness to invest time in finding the best deals, suggests the growing popularity of mobile will be matched by an increased use of comparison sites such as Skyscanner and Trivago as well as accommodation booking sites such as hotels.com. This shift towards intermediaries would see consumer decisions increasingly driven by metrics such as price and ratings rather than brand preference, and brands may struggle to maintain engagement or loyalty.
Consumer Payment Preferences - UK - November 2014
Developers should reframe their task from making it easier to make a payment, and focus on making it easier to find and make purchases. Payments are a means to an end for consumers, payment platforms should remember this.
Football - UK - November 2014
Football’s offerings across the digital platforms that are the game’s new frontier are so far preaching primarily to the converted rather than building a new audience beyond its core match-going support.
Jeans - US - November 2014
The current jeans marketplace is tepid and challenged, as a broader athleisure trend is competing for consumers’ attention and wallets. This trend is expected to have some lasting power, so jeans retailers should be front-loading the innovation pipeline while considering unique, stand out marketing approaches to attract attention and stay in consumers’ consideration set while shopping for clothes.
Beauty and Personal Care Packaging Trends - UK - November 2014
First-and-foremost, packaging needs to be practical, however, the in-home longevity offered from the BPC (Beauty and Personal Care) category adds greater potential for companies to focus on the aesthetics of their products in order to add value; raising their profile with impressionable young Millennials in particular. Further opportunities exist in addressing the needs of ageing users, such as easy-grip containers, whilst encouraging consumers to recycle packs could result in an improved profile and long-term loyalty.
CCTV (Industrial Report) - UK - November 2014
The prospects for the UK CCTV industry appear strong, with construction in the commercial sector anticipated to climb steadily and the private sector widely upgrading systems. As a result, the market is expected to deliver real terms growth again in 2015.
Pizza Restaurants - US - November 2014
With the popularity of pizza, the sky is the limit on how operators can keep their offerings interesting and relevant for customers. However, restaurants will need to keep in mind that traditional views of convenience and customization have changed, and instead, there has been a shift toward personalizing pies for each individual person, in order to appeal to their lifestyle needs (eg health, non-pizza items, smaller portions, and dining experience).
Lifestage Marketing - US - November 2014
FS marketers continue to be challenged by the changing world of communication and the specific financial needs and demands of each generation. Collaborating closely with technology for quick and efficient communication as well as seamless and innovative product and service delivery could help the industry keep up with consumers.
Water Filtration - US - November 2014
Water filtration market sales are struggling, with further declines expected in the coming years. Companies will need to address the issue of filter replacement, convince consumers that these products are essential, and better engage Asian, Hispanic, and Black consumers to reinvigorate the category.
Innovations in Banking - US - November 2014
Innovation comes in many forms, including products and services customers can see and internal changes that can improve operational efficiencies and profitability. While they may not be able to address everything at the same time, banks need to continue to push the innovation envelope, not only because that’s what their competitors are doing, but because it is what consumers want.
Underground Pipes (Industrial Report) - UK - November 2014
The separate aspects of the underground pipes market are subject to very different influences, including the long-term spending plans of utilities, where years of under investment continues to be addressed; the highly variable construction market, which tends to exaggerate overall economic vagaries; and political policy and public spending activity. These influences have led to market growth even in the flat economic conditions post economic downturn.
Car Aftermarket - UK - November 2014
Although the car parts aftermarket is seeing growth it remains one that is subject to a number of pressures. These are coming from various directions with the current buoyancy of new car sales and move towards budget brands joined by wider trends such as the impact of the ageing population and a steady fall in distances travelled annually.
Movie Theaters - US - November 2014
The movie theater industry is facing threats from all sides, with studios trying to shrink the exhibition window, consumers increasingly staying at home for their entertainment, and a new generation of moviegoers who expect entertainment content to be customizable and on-demand. Movie theaters can embrace the customization trend by tailoring more screenings to specific audiences while still celebrating moviegoing as one of the few shared experiences left in an increasingly fragmented media landscape.
Wine - China - November 2014
The abrupt shift in the wine market - with volume and average prices going down - seemed unimaginable when premium wines were seeing their retail values sky rocket. However, the sharp decline in importing and domestic production shows that the bubble is finally bursting. However, this is far from a disaster for the wine market with mass market returning as the key driver of the market.
Charitable Giving - UK - November 2014
A focus on engagement with core supporters and innovation in fundraising techniques are a must for today’s charitable organisations, particularly as donors are becoming increasingly weary of established methods, which, in turn, affects charities’ bottom line.
Marketing to Teens - China - November 2014
Brands will need to have a full understanding of teenagers’ attitudes and behaviour before they can effectively market to them. Knowing the multiple facets of today’s teenagers and seeing their key pursuits and needs are both important.
Suncare - UK - November 2014
The suncare category is largely dependent on the weather, and with a wet summer in 2014, the category is predicted to decline in value by 8%. This offers opportunities for brands to advertise in the winter or position products outside the summer season. Innovations in multi-functional products, as well as products with appearance benefits such as anti-ageing, also present opportunities for the category.