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Books and e-books - UK - May 2016
Reports of the death of print, as Mark Twain might have said, have been greatly exaggerated. For those who predicted an inexorable decline of physical books, the past 18 months have necessitated a re-think. Far more than in other media sectors, book buyers and readers maintain an emotional connection with pre-digital formats.
Prepared Meals - US - May 2016
Sales of prepared meals turned slightly positive in 2015 after three consecutive years of declines, but remain below their 2010 level, weak results in line with a broader move away from more processed foods in favor of fresher and healthier alternatives.
Womenswear - UK - May 2016
Growth in the market has slowed as women have become accustomed to purchasing clothing on sale. The market remains resilient, yet retailers should be looking beyond promotions to drive sales. Combining retail with leisure enables retailers to tap into this growing area of spend, while digital innovations can balance a varied shopping experience with the convenience that women seek.
Social and Media Networks - UK - May 2016
While the reach of branded communication still seems relatively limited, brands should not underestimate the potential of second-degree exposure through shares of content originally posted by brands and online reactions to offline ads, which can significantly broaden the audience that is exposed to a brand’s message.
On-premise Alcohol Trends - US - May 2016
Sales of alcohol at bars, restaurants, and other establishments continue to grow as consumers feel relatively positive about the US economy. The alcohol industry is continually adapting to new consumer preferences including the movement toward craft beer, lower alcohol drinks, and cocktails made with the freshest ingredients.
Facial Skincare and Anti-Aging - US - May 2016
The highly competitive facial skincare and anti-aging category saw sales dip in 2015, as specialty skincare segments continue to struggle and the previously fast-growing lip balm segment also saw sales decline.
Black Consumers and Money Management - US - May 2016
Black consumers are eager for help and in need of money management services. Black consumers’ household structures, dynamics, and incomes differ from the total population, presenting them with specific challenges in managing their money.
Self Diagnostics - US - May 2016
The self diagnostics market is made up of several diverse segments all aiming to give consumers insight into their health. For the two largest segments, blood pressure and blood glucose monitoring, testing is likely to be done out of necessity and can be covered by insurance, which impacts retail sales.
Vegetables - US - May 2016
The vegetables category continued its steady year-over-year growth fueled mostly by sales of fresh produce, including fresh-cut salad. Consumers are eating and buying more vegetables, at home and away, and are looking for freshness, convenience, and nutrition. Despite category interest, consumers still want more information about product nutrition, preparation, and origin
Legal Services - UK - May 2016
The adoption of Alternative Business Structures (ABS) has not resulted in an immediate transformative change in the legal services industry. However, it has started to drive much needed innovation to the legal sector, with firms delivering more client focussed and cost effective services as competition starts to intensify.
Marketing to Millennials - US - May 2016
Although this generational group spans nearly two decades, making it hard to understand what a “typical” Millennial looks like, hallmarks of this group include their support of social change, and changing family dynamics; their penchant for selective spending in which they will scrimp in some areas only to splurge on others; and their reliance on technology countered by an equally compelling desire to “switch-off.
Quick Service Restaurants - US - May 2016
As the lines between traditional restaurant segments continue to blur, QSRs (quick service restaurants) have been taking steps to remain competitive in the changing restaurant landscape. Most QSR users agree that QSRs are the best option when they are short on time.
Motorcycles - US - May 2016
The market for new motorcycle sales is one of great challenge. The industry is also challenged by an aging core group of owners, with those over the age of 55 slowly giving up on motorcycling, and efforts to draw women into the market less effective than the industry might desire.
Pub Catering - UK - May 2016
The pub catering market is highly competitive, as evidenced by the continuing decline in pub numbers. Pubs also compete with a range of other eating out establishments, so food needs to compare favourably with restaurants if they are to increase the frequency of visits. Food is a core part of pubs’ sales mix and all-day food sales continue to provide growth opportunities. This includes a strong breakfast/brunch offer, afternoon teas and more light snacks to maximise revenues.
On-trade Soft Drinks - China - May 2016
Beverages usually are not the centre of a meal, but pairing the beverages with food can effectively increase consumers’ likeliness of ordering a drink.
Customer Satisfaction and Brands - UK - May 2016
There is a clear link between customer satisfaction and perception of premium attributes such as quality, innovation, sophistication or style, forming the basis of why consumers seek out luxury brands in the first place.
Lifestyles of Mums - UK - May 2016
Whilst some blame devices for making today’s kids lazy, there are many ways in which technology could encourage kids to do all the things that are not always considered to be fun, making parents’ lives easier.
Washers and Dryers - UK - May 2016
Washing machines are a household essential and will be replaced as a matter of urgency when they go wrong, but the buoyant housing market and growth in household numbers have stimulated the first-time buyer market too. Manufacturers have forged ahead with innovative products in the market for laundry appliances.
Mortgage Advice - UK - May 2016
Independent advisers have an advantage over branch-based advisers in being perceived as responsive to customers’ needs, but many people will still opt for a lender and product selected through their own research.
Dishwashing Products - US - May 2016
Practically every US home has dishwashing products. However, being such a universal product category means it can be difficult to drive growth. While dishwashing liquid has been able to increase sales in recent years through innovations such as scented formulas, dishwasher detergent has found it harder to differentiate and faces tougher price competition.
Mens Facial Skincare - UK - May 2016
Sales growth has slowed in the male facial skincare market, challenged by both recruitment issues and the impact of fashion trends. The core demographic of 16-24-year-olds is declining in number and older men remain apprehensive of using facial skincare products.
Teen and Tween Beauty and Personal Care Consumer - US - May 2016
Teens represent an increasingly diverse and open-minded population, and as a result are seeking more relatable spokespeople in BPC (beauty and personal care) advertising and communication. Teens are also tech-savvy and engage with BPC products and trends online while ultimately making purchases in-store, stressing the need for a seamless omnichannel experience.
Financial Literacy - US - May 2016
The level of financial literacy is low in the US and consumers are paying the price. The ramifications of this to consumers are obvious, and fortunately many consumers realize that they don’t know enough and are interested in learning more.
Teen Fashion - US - May 2016
Many teen retailers have struggled (or failed) to keep up with today’s teens’ dynamic fashion preferences and digital prowess. Teens, however, are still invested in fashion despite competition for their money from other categories, namely electronics, and particularly tech devices.
Womens Facial Skincare - UK - May 2016
The women’s facial skincare category has seen slow and steady growth in recent years, with the prestige sector driving growth in 2015; as employment rates rise, women are showing a greater willingness to spend on premium products. Whilst brands are promoting ageless beauty campaigns in 2015, focusing on NPD for older skin concerns will really drive the market.
Prepared Cakes and Pies - US - May 2016
The market for prepared cakes and pies should continue growing for the foreseeable future. Consumer concerns relating to health and obesity, while certainly significant across the food and drink industry, appear somewhat less of a factor to this more indulgent category. However, consumer interest in options with reduced calories, fat, and sugar could signal both an opportunity for brands and a potential warning sign to the category's key players.
Gastrointestinal Remedies - UK - May 2016
Sales of gastrointestinal remedies have surged in recent years as consumers have become increasingly aware of their diet and digestive health. However, along with a growing awareness of health issues comes a greater desire to treat illness through dietary changes rather than reaching for medications, which is a challenge for the market in years to come.
Bread - Ireland - April 2016
The bread market has enjoyed growth between 2014 and 2015, but deep discounting in the packaged bread sector of the market will inhibit future growth. However, with growing consumer confidence seeing more consumers splashing out on morning goods and specialist breads, this will help to sustain value growth.
Camping and Caravanning - UK - April 2016
Camping and caravanning is gradually repositioning itself. Rather than just being the default option for those looking for an affordable way of holidaying, it is starting to be seen as an activity which offers people a high standard and wide choice of accommodation, while at the same time allowing them to reconnect with nature and switch off from their busy day-to-day lives.
Grains and Rice - US - April 2016
The $2.5-billion rice and grains category is experiencing modest growth thanks in part to a generally healthy image and consumer interest in exploring an increasingly wide range of cuisines incorporating rice or grain.
Milk and Flavoured Milk - China - April 2016
Given the large base of lactose intolerants in China, the lactose-free milk segment is worth investing in. The market will, however, require laborious education programmes due to poor consumer understanding of lactose intolerance.
Car Purchasing Process - US - April 2016
Over 55 million new and used vehicles were sold in 2015 and many consumers are still eager to buy in the coming year. Yet the landscape is shifting, and the consumer attitudes that led to strong sales over the past five years are unlikely to be repeated.
Infant Milk Formula - China - April 2016
Faced with upcoming tougher regulations and increasingly intense market competition, companies and brands need to find new approaches to communicate with consumers as well as drive sales. IMF (Infant Milk Formula) products which are easier to absorb and similar to breast milk are more likely to win in the China market. Besides, given that Chinese mums have limited knowledge about IMF ingredients, companies and brands need to invest more in market education.
Facial Masks - China - April 2016
The low unit price and immediate hydration have made facial masks an essential beauty routine for most Chinese women. Considering the high levels of usage, the next step in market development will be product premiumisation and product extension.
Cough, Cold, Flu and Allergy Remedies - US - April 2016
Households with children are a strong opportunity for brand marketers as these consumers have the highest incidence of illness and are likely to purchase the most remedies.
Department Stores - France - April 2016
The department store sector put in a resilient performance in 2014, at a time when the domestic economy was weak. However, much of this was down to the groups’ flagship stores in Paris attracting wealthy international tourists, which masked lacklustre trading at stores outside of Paris.
Department Stores - Italy - April 2016
The recovery in the Italian economy has been weak, but in 2015 consumer spending was the driving force of what little growth there was. This has helped the two leading department store chains to both deliver positive growth, but La Rinascente is the clear winner with its premium offering and larger stores posting growth of around 17%.
Saving and Investing for Children - UK - April 2016
Although 61% of parents in the UK are putting money away for their children’s futures, a third of these are not doing so on a regular basis. Moreover, there are a significant minority who are not managing to save anything at all.
Attitudes towards Home-Delivery and Takeaway Food - UK - April 2016
As mobile ordering becomes the norm for more people, greater opportunities are created in terms of data collection and customisation. Restaurants and third-party services can create tailored deals and advertisements that can be sent directly to users’ smartphones at opportune moments.
Department Stores - Germany - April 2016
German department stores need to move from being laggards to leaders in service innovation and new product development if they are to stand a chance of surviving much beyond the current decade.
Department Stores - Spain - April 2016
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.
Digital Trends Spring - US - April 2016
Consumers feel ambivalent toward technology. They are both highly connected and concerned about the social impact of this connectivity.
Department Stores - Europe - April 2016
There was a time when department stores were seen as the dinosaurs of the retail industry. But that is no longer the case. House of Fraser is a destination store for young fashion.
Betting Shops - UK - April 2016
A slower-growth future for gaming machines is giving bookmakers a new imperative to revitalise the declining sports betting side of their business. Bringing online products into betting shop settings is a good starting point but greater use of mobile looks the key to longer-term success.
Convenience Stores - UK - April 2016
Consumers are increasingly looking for convenience in all aspects of their grocery buying habits. That is why we have seen a shift to more fluid grocery shopping habits with consumers, particularly younger consumers, shopping on a more when-needed basis. This shift has fuelled the convenience market and the leading players continue to invest in the market to capitalise on this shift.
Grains and Rice - US - April 2016
The $2.5-billion rice and grains category is experiencing modest growth thanks in part to a generally healthy image and consumer interest in exploring an increasingly wide range of cuisines incorporating rice or grain.
Department Stores - UK - April 2016
Department stores have reinvented themselves. They have become destination stores for younger customers offering aspirational brands, complemented by great own brands.
Haircare - Brazil - April 2016
The market for shampoos and conditioners as well as hairstyling products will continue to face difficulties to grow because of the current economic recession in Brazil. Developing products with new ingredients (such as coconut oil) and taking advantage of certain opportunities (‘bomb shampoo’, for example) are essential to thrive in this challenging market full of competitors.
Personal Pensions - UK - April 2016
The pension freedoms brought renewed interest to the personal pensions market in 2015. However, the pace of legislative and regulatory change is undermining confidence in pension savings, with consumers looking towards alternative investments to fund retirement.
Music and Video Streaming - UK - April 2016
Original content has become a powerful selling point for video streaming services. Music streaming services, which are looking to distinguish themselves within an increasingly competitive marketplace, are beginning to similarly explore the option of adding exclusive video content.
Hispanics and Cleaning the House - US - April 2016
Hispanics’ expenditures on household cleaning products have grown modestly as a result of Hispanics’ attention toward value and a gradually diminishing sense of urgency for keeping their homes spotlessly clean as they become more acculturated and adopt a more casual attitude toward household cleanliness.
American Lifestyles - US - April 2016
Even though an improved economy has left Americans with a little extra money in their pockets, some are still struggling to find a balanced approach to spending.
Discounters - Ireland - April 2016
Discounters are currently one of the fastest-growing markets in Ireland, with discount retailers forecast to see 7% growth in 2016. However, there are still hurdles to overcome for discounters to effectively compete with their multiple supermarket rivals.
Buy-to-let Mortgages - UK - April 2016
The buy-to-let market will face an onslaught of challenges over the coming years, with an influx of regulatory changes that are set to slow down growth. Lenders need to adapt product ranges, support landlords with investment strategy rethinks, and ensure that all new borrowers are equipped with the knowledge to make the best decisions. Strengthening intermediary channels will be crucial.
British Lifestyles: Growing Tired of Austerity - UK - April 2016
Britain’s economy growth has outstripped other major economies, employment is high (and unemployment is low) and wages have been rising above inflation. Yet, consumer sentiment has been slow to respond. Perhaps we will need to see a more sustained period of growth in earnings before Britons start feeling truly optimistic.
Added Value in Dairy Drinks, Milk and Cream - UK - April 2016
Given shoppers’ willingness to boycott a milk where farmers are seen to not have received a fair price together with their uncertainty over which operators pay farmers fairly, there is a need for companies to make their credentials in this area tangible to consumers.
Connected Living - Smart Home and Integrated Devices - Canada - April 2016
The majority of Canadian consumers are interested in making their home more ‘connected’ by using smart devices. The growing desire by the consumer for convenience, safety, security and energy and money savings will support the progression of the smart home market.
Canadian Lifestyles: Its Not Dollars to Donuts - Canada - April 2016
Although the majority of Canadians perceive their current financial situation as stable, there is a sense that the rising cost of goods is impacting consumers – leading to a greater prioritization of addressing current debt and saving for the future.
The State of the Burger - US - April 2016
The burger category is ripe for continued innovation as new fast casual players enter the market and existing brands expand their burger menus. Diners today are open to trying new and exciting burgers made with innovative beef blends and unique toppings.
Shampoo, Conditioner and Hairstyling Products - US - April 2016
The shampoo, conditioner, and hairstyling market decelerated from the previous year, growing by 2.1%. The hairstyling segment has remained stagnant due to consumers’ interest in more natural hairstyles.
The Car Purchasing Process - UK - April 2016
Car sales reached a new high of 9.93 million units in 2015 helped by a strong economy, low interest rates and the actions of manufacturers and retailers to encourage purchases.
Marketing Financial Services to Women - Canada - April 2016
Positive messaging centred on life events is more likely to resonate with women and encourage them to be proactive about investing and retirement planning.
Nutritional and Performance Drinks - US - April 2016
Mintel estimates the nutritional and performance drink category continued its moderate growth, with dollar sales increasing 6% in 2015. The category benefits from growing consumer attention toward healthy living, and provides a convenient and efficient means of helping them meet goals.
The Chinese Consumer - China - April 2016
China is gradually progressing into an energy-saving, environmental-friendly and technology-driven economy in which mass industrial production is giving way to domestic consumption to act as the key growth engine.
Smart Homes - US - April 2016
Only in the past few years has the smart home market emerged onto solid footing following a variety of early product failures, such as $20,000 smart refrigerators that were soundly rejected by consumers.
Loyalty and Brands - UK - April 2016
The differences in building and measuring loyalty across different sectors mean that brands must take a nuanced approach to fostering a connection with customers.
Baby Food and Drink - UK - April 2016
Homemade food continues to dominate usage, offering parents a cheaper way to feed their child as well as control over ingredients.
Chocolate Confectionery - UK - April 2016
Flat volume sales in chocolate confectionery show the continuing need for brands to use innovation to encourage trading up, both when buying chocolate as a treat for oneself and when gift purchasing.
Spirits - Brazil - April 2016
Spirits must taste good neat, therefore brands innovating with flavor should make sure this does not compromise the taste (ie, not too sweet) or consumers might turn away.
Millennial Travelers - US - April 2016
Based on their travel behaviors and attitudes, Millennials are emerging as one of the most valuable population segments for the growing US travel industry.
Tea Drinks - China - April 2016
The ready-to-drink tea drinks market in China has developed slowly over recent years. Intense competition from other soft drink categories and the decline in demand for green and black/red tea drinks, and lack of product innovation have all led to the poor performance of the current market.
Salty Snacks - US - April 2016
The salty snacks market continues to perform well, especially as the popularity of snacking continues. The meat snacks and popcorn segments continue to drive much of this growth, fueled by strong product innovation, and positive health perceptions.
Fridges and Freezers - UK - April 2016
Innovation has touched almost every aspect of design in the market for refrigeration, inspiring consumers to trade up for better style, functionality and different formats. Today fridges and freezers come in a range of colours, have a variety of storage solutions, are more energy-efficient, keep food fresher for longer and can even be a status symbol - something to impress visitors.
The Leisure Outlook - UK - April 2016
The ever-growing importance of food to pub revenues means that landlords are competing as much against mid-market restaurant chains as they are against other pubs.
Marketing to the iGeneration - US - April 2016
Until recently, the iGeneration has been largely overshadowed by the preceding generation: Millennials. As iGens begin to edge Millennials out of the key 18-34 demographic, marketers need to pay closer attention to this generation’s priorities and how their behavior differs from the dominant Millennials.
Womens Haircare - UK - April 2016
The women’s haircare category has struggled to grow in value in recent years, as savvy shopping behaviours see women buying branded products at discount retailers. In addition, women are washing and styling their hair less frequently, which may be driven by concern over damage. Interest in shampoos with different levels of cleansing is high, as well as scalp protecting products, presenting innovation opportunities to the category.
Occupational Health - UK - April 2016
There are approximately 450,000 new cases of occupational ill health in the UK every year, but the costs of managing ill-health at an individual corporate level remain poorly measured and unclear.
Frozen Snacks - US - April 2016
After a slight decline in 2014, sales of frozen snacks rebounded in 2015 and are forecast to continue that growth through 2020.
Toilet Cleaning, Bleaches and Disinfectants - UK - April 2016
The continued shift towards multipurpose cleaning products and low-cost bleach is affecting value sales in the toilet cleaning, bleaches and disinfectants category as consumers look to save money and space in the home.
Holiday Trends - China - April 2016
The future growth of the demand for travel comes from family travellers who are eager to experience immersive local culture in a leisurely way. In addition, long weekends and the sharing economy will further boost the holiday market in China.
Cordials and Squashes - UK - April 2016
Health and naturalness will remain important sales drivers in the market in the coming years. Innovating with plant-derived sweeteners and using the ‘no added sugar’ claim should be an effective way for brands to promote their health credentials.
Lawn and Garden Products - US - April 2016
The lawn and garden products market is on the rise in an improving economy as more consumers engage in discretionary projects to improve their outdoor living space. In addition, consumers are viewing lawn and garden care as an enjoyable activity with benefits rather than a chore.
Seasonal Shopping (Autumn/Winter) - UK - April 2016
The value of autumn events rose by an estimated 5.8% in 2015, driven by increased spend on Halloween among young families and Millennials, and continued high purchasing levels for back-to-school.
UK Retail Rankings - April 2016
Retailing is always changing, but the pace of change seems to be accelerating. The 2016 edition of the retail rankings provides a snapshot of the current state of play. Online is growing, but how many of the pure players are profitable and will they begin to focus on profits over market share
Non-dairy Milk - US - April 2016
Total non-dairy milk sales are expected to continue upward as consumers search for better-for-you alternatives to dairy milk, and as plant-based alternatives continue to trend to meet a variety of consumers’ dietary needs.
Innovations in the Insurance Market - US - April 2016
After years of offering little innovation, the insurance industry is rapidly integrating technology into its interactions with consumers. Mobile apps that make it easier to get information and conduct transactions, trackers that provide feedback so people can change their behavior, and devices that keep homes safer and more environmentally friendly are customer-centric innovations that are changing consumer expectations of both the industry in general and their individual carriers.
Menswear Retailing - China - April 2016
The menswear market is slowing, consumers are becoming more demanding and online retail is intensifying competition.
Disposable Baby Products - US - April 2016
After years of flat or declining sales, the disposable baby products market is bouncing back as birth rates and consumer confidence recover and parents allocate more spend to premium products.
Baby Durables - US - April 2016
Total retail sales of baby durables totaled $9.3 billion at current prices in 2015, up 2.5% versus 2014. This growth is forecasted to continue at an average rate of just under 1% annually through 2020 when sales should reach $9.8 billion.
Childrens Drinks - China - April 2016
Many current CD products have overemphasized the kids-friendly taste and package design and have overlooked that parents are the ultimate decision makers, with all-natural ingredients the element that matters most for them.
Mens Haircare - UK - April 2016
At a total level the men’s haircare market has struggled to maintain sales growth, due to the availability of products at reduced prices. This has particularly affected the shampoo segment, where low innovation fails to tempt men to spend more.
Recycling - UK - March 2016
Demanding international economic conditions and changing import policies have had a negative impact on UK companies operating in the recycling industry.
OTC Analgesics and Cold and Flu Remedies - UK - April 2016
Overall, OTC analgesics and cold and flu remedies have enjoyed strong sales growth in recent years, bolstered by high levels of NPD and sustained investment in advertising, as well as a less effective flu jab in winter 2014/15.
Potable Water and Sewerage - UK - April 2016
The WFD will continue to be a key driver for capital investment in the water and sewerage industry. It is also expected to drive innovation as companies are looking at new technologies that offer the best solution to implementing the directive.
Travel Money - UK - March 2016
With the holiday market growing and strong forecasts for overseas expenditure, the travel money market has a positive outlook. However, the commoditisation of the sector and consumers’ continued pursuit of value for money makes it a challenge for brands to maintain market share if they don’t keep up the best rates and lowest fees and charges.
Online and Mobile Retailing - Ireland - March 2016
Despite showing strong a preference for having goods delivered to their homes, Irish consumers are interested in click-and-collect services, receiving goods at work and by drones.
Convenience Store Foodservice - US - March 2016
The growth of ready-to-eat, grab-and-go, chef-prepared and fresh food-for-now offerings in the convenience store space is the result of increased consumer demand, along with improved quality and consumer perception of quality, more-and-better menu options, as well as implementation of emerging technologies that are simplifying and streamlining the ordering and payment process
International Food Trends - US - March 2016
Sales of international foods in the US are projected to grow moderately between 2015 and 2020, from $12.2 billion to $13.9 billion. Immigration and the increasingly multicultural nature of American society are factors that are influencing growth.
Fruit and Vegetables - Ireland - March 2016
The drive among Irish consumers to improve their diets and overall health has helped to boost the usage of fruit and vegetables in both NI and RoI – with produce dubbed as ‘superfoods’ seeing sales improve drastically during 2015. However, many consumers still struggle to reach their five-a-day, pointing to a need for more guidance on portion sizes and products that make meeting this requirement easier for consumers.
Pasta, Rice, Noodles and Starches - Canada - March 2016
Paste, rice and noodles (PRN) enjoys near ubiquitous usage among Canadians. This, however, does not mean that the landscape is not changing. Pasta retail volume sales remained relatively steady between 2011 and 2015, while rice grew. As Canada’s demographic mix changes, so too is what Canadians are eating.