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Mintel is an independent award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. Mintel's trusted portfolio of proprietary industry solutions and products has been supporting high profile clients in key sectors such as FMCG, financial services, media, retail, leisure and education for 40 years.
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Seniors and Health - US - September 2016
The number of Seniors, adults aged 65+, is on the rise and by 2021 they will account for 17.3% of the total US population. Seniors are generally optimistic about the future and are investing in their health despite the health challenges that naturally come with aging.
Diet Trends - US - September 2016
The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences.
Department Store Retailing - US - September 2016
There is no doubt about it: department stores are struggling to stay relevant in today’s retail climate – losing sales, customers, retail space, and partner brands.
Kitchens and Kitchen Furniture - UK - September 2016
Popularity of creative home cooking and baking, especially at weekends, is adding to a love of gadgets and small kitchen appliances, which in turn means that people need to make the most efficient use of their storage and work surfaces. Creating more work spaces and better storage are key factors when people change their kitchen layouts.
DIY Home Improvement and Maintenance - US - September 2016
Macroeconomic indicators point to a healthy outlook for the DIY (do-it-yourself) market. Most adults have at least some DIY skills and complete home improvement projects on an occasional basis, though a skills gap continues to limit the project scope of many consumers and curbs participation in the category.
Conferencing and Events - UK - September 2016
The UK conferencing and events industry is in great health, revealed by consecutive and significant value growth across the market over the past decade.
Recruitment - UK - September 2016
Amid some turbulent external factors, leading recruitment companies have looked to ensure profitability and sustainability through a number of ways in recent years.
Gaming Consoles - US - September 2016
The console hardware market has not seen growth in total unit sales for several years. However, this represents an evolution of the market – one that places great emphasis on software and services sales. Brands are increasingly challenged to raise the long-term value of their customers.
Online and Mobile Shopping - US - September 2016
Online sales doubled from 2011-16, with steady growth of 14-16% annually. Enabling this growth through 2015 were rising numbers of households with access to broadband, as well as rapidly rising ownership of smartphones and tablets.
Food and Non-food Discounters - UK - September 2016
Aldi and Lidl are continuing to take sales away from the grocery multiples by expanding their store estates and dispelling the perception that low prices means sacrificing on quality. But UK consumers struggle to differentiate between the two and this will need to change as they increasingly find themselves competing with each other.
Energy Industry - UK - August 2016
Widespread smart meter deployment should create significant opportunities for energy suppliers, allowing them to offer more innovative and tailored tariffs and products. For example, the technology makes it possible for suppliers to offer ‘time-of-use tariffs’, charging a lower price for power at off-peak times, such as the weekend, and higher prices on high demand weekdays.
Residential Care for the Elderly - UK - September 2016
The challenges of providing high-quality elderly residential care in a country with an ageing population and stagnating spending levels means that an innovative and long-term response is needed.
Consumers and the Economic Outlook: Quarterly Update - UK - September 2016
For the UK, the EU referendum is one of the defining moments of the 21st Century so far, with long-term implications that will rival events as seismic as the financial crisis. The truth is, though, that this early in the process there has been little direct impact on most people’s financial situation.
Vehicle Recovery - UK - September 2016
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.
New Cars - US - September 2016
Over the past seven years the new car market has experienced consistent growth as the US economy recovered from the Great Recession. The market’s recovery from the Great Recession was remarkable. Mintel estimates slower growth for 2016 sales figures followed by a downturn in the automotive sales cycle before recovering to the recent sales levels.
Cars and Commercial Vehicles - UK - June 2016
The British automotive industry continues its somewhat unexpected revival following the 2008 economic crisis, aided in no small part by extensive foreign investment, rising foreign demand and the growing appeal of British-made vehicles, which have exploited their rich heritage, coming to represent a hallmark of tradition and excellence in the global arena.
Alcoholic Drinks: Attitudes towards Drinks Gifting - UK - September 2016
Alcoholic drinks are bought by six in 10 people as gifts, but packaging products to appeal to more people and occasions, such as for female recipients or as a thank you can unlock new occasions. Encouraging trading up through better promoting the premium credentials of products will also help to increase value sales, with unique flavours or particular vintages, limited editions and customised bottles in particular appealing to consumers.
Marketing to Over-55s - Brazil - September 2016
Seniors like to spend their time with family and friends. Therefore, many companies in different industries could benefit from combining the needs of older and younger consumers.
Marketing to Parents - Canada - September 2016
As parents are more likely to be working full time than ever before, the approach to parenting necessitates a certain level of independence from their children. The result is a greater respect afforded to their children, evidenced by greater input from children on family activities. This comes with the side benefit of children actively influencing parents on trends and brands – something marketers would do well to cater to.
The Ethical Brand - UK - September 2016
The way that consumers judge the ethics of brands in general often differs dramatically from the way that they judge specific brands they that know and use. Many other factors aside from ethics come into play when people decide which brand to use, and ethics can sometimes be overlooked if other aspects of the brand can deliver a superior experience to competitors.
Marketing to Teens - China - September 2016
Chinese teenagers are more digitally savvy than older generations. This makes them feel globally connected and gives them easier access to information and knowledge, but also exposes them to many distractions from school work and places them under a high level of competitive pressure.
Marketing to Moms - US - September 2016
Moms today are having their first child later in life and are choosing to have smaller families. Increasing childcare costs and limited benefits for working moms (such as paid maternity leave), are leading more moms to consider staying at home. Ultimately, moms today are proud of their parenting decisions and consider parenting to be a series of personal choices. Many are bucking the notion of being a “perfect mom” and are even proud to acknowledge and embrace their parenting flaws.
Marketing to Hispanic Moms - US - September 2016
Hispanic moms are devoted to their families and their homes. They feel they are doing a good job as mothers. They recognize there are challenges associated with motherhood and managing their households.
Vitamins and Supplements - UK - September 2016
Increased NPD and investment in marketing helped return healthy growth to the vitamins and supplements market in 2015. Demographically positioned vitamins proved among the biggest success stories of the year, reflecting consumer demand for more targeted health solutions and indicating that brands could generate more interest in the category by exploring more specific gender- and age-related claims.
Payment Preferences - China - September 2016
Chinese consumers are enjoying the benefits of mobile third-party payments way before the Western world. It is a joint result of the government support on payment development, the down-to-earth promotions of payment organisations and the open attitudes of consumers. The leading companies are exploring closer partnerships with banking institutions, domestic and overseas merchants, and foreign counterparts. In the future, the payment methods are expected to represent the users’ lifestyles and personalities.
Better for You Snacks - US - September 2016
Strong growth in BFY snacks comes from an increase in availability of products in this relatively young space, at a time when consumer habits favor snacking and eating on-the-go, and a dual interest in healthy living and the pursuit of flavor. While the products covered in the scope of this Report are not universally accepted as healthy, they communicate permissibility through a range of BFY traits, pointing to strong near-term growth.
Exercise and Fitness - Ireland - September 2016
As the health trend in Ireland continues to accelerate we find this is making consumers more active in an effort to stay fit and healthy. However, the marketplace for gyms and fitness centres is changing as a result of the cost-cutting consumer mindset – leading to the expansion of no-frills ‘budget’ gyms. Although this opens up more opportunities to less affluent consumers, it seems that no-frills gyms are becoming a force to be reckoned with.
Mobile Banking - US - September 2016
Consumers increasingly use their mobile devices – especially their phones – to manage every aspect of their lives. However, this reliance has not transferred completely to banking.
Public Expenditure - UK - August 2016
The referendum decision to exit the EU will change the emphasis of the government, not least because the new chancellor and the prime minister have been somewhat critical of previous budget cuts and austerity.
Charitable Giving - UK - September 2016
As donors become more discerning in their giving, impact-driven donations could become the gold standard in the sector.
Coffee - US - September 2016
Future growth is expected to remain healthy, supported by the current popularity of coffee and greater premiumization across segments. High quality ingredients and premiumized production and brewing methods transport the category into the Third Wave of coffee, which elevates the drink to more than just a commodity type beverage.
Digital Trends Fall - US - September 2016
The line between hardware markets and software markets continues to blur as companies from both sides partner up to change the experience of interacting with physical devices. Brands must also be ready for the upcoming flood of data-generating devices as consumer adoption of smart products rises.
B2B E-Commerce - UK - July 2016
The prospects for the B2B e-commerce market are very strong. There is a significant disparity between the number of companies undertaking either web or EDI sales and those using these systems for purchasing - indicating significant further potential.
Color Cosmetics - US - August 2016
The $10.8 billion color cosmetics category is anticipated to experience gains in 2016 despite an intensely competitive category landscape. Category growth is highly dependent on new product development as inspired by trends in fashion and beauty.
Sports and Energy Drinks - UK - August 2016
Sugar continues to be an issue in the market and the upcoming sugar tax in 2018 is expected to have an adverse effect on volume sales. 52% of users would cut back or stop drinking sugary sports and energy drinks if the price went up.
Desktop, Laptop and Tablet Computers - UK - August 2016
The main challenge facing the market is that older devices can run common day-to-day apps and productivity software, and they can run them well. You do not need a new, more powerful device to browse the internet, access social media, use Microsoft Office or watch Netflix.
Pet Food - US - August 2016
The pet food market has performed well in recent years reflecting the increasingly cherished place pets hold in many households and a desire among pet owners to feed their pets the best food they can.
Breakfast Cereals - UK - August 2016
RTE cereals have suffered from the negative media focus on sugar and competition from other products for the breakfast occasion. Given strong consumer interest, launches tapping into current healthy eating trends like ‘positive nutrition’ show potential going forward. Further development in low sugar should help brands to stand out in a crowded market.
Yoghurt - China - August 2016
Constant product upgrading and continued emphasis on naturalness and higher nutritional values will help draw consumers in and keep current users, while there are also innovation opportunities to appeal to the rising interest in super indulgent variants and a need for yogurt/yogurt drinks as a menu item while eating out.
Attitudes towards Advertising - Ireland - August 2016
Brands should look to soften their approach in delivering ads, particularly online, and use less data-heavy forms of advertising. Such an approach would be well received by mobile users frustrated by slow page load times, the impact that this has on their devices’ battery life and the cost in terms of data usage.
Regional Newspapers - UK - August 2016
Willingness to pay for digital regional newspaper content is growing, particularly among younger people. As ad blockers create a new threat to digital advertising revenue, more regional titles may want to consider the option of implementing a soft paywall on select regional content
Laundry and Fabric Care - China - August 2016
In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.
Events Tourism - Ireland - August 2016
While the RoI events and tourism sector has been doing well during 2014-15, within NI lower economic recovery has somewhat stalled growth in the events and festivals market. With the fallout of Brexit likely to further dampen NI consumer confidence, it could see less spend overall on events.
Music Concerts and Festivals - UK - August 2016
The UK music concerts and festivals industry has continued to grow steadily each year but there is a need for players in the industry to work together to halt the decline of grassroots music venues, otherwise there is a risk that the supply of new and emerging artists, who go on to become the established acts and festival headliners of tomorrow, is going to start drying up.
Airlines - UK - August 2016
2015 was a fantastic year for trips abroad, both in the holiday and business markets. Growth continued in the first half of 2016, however, the UK’s leave vote in the EU referendum and the resultant drop in value of the pound has cast doubt on performance in the second part of the year.
Sports and Energy Drinks - Brazil - August 2016
The retail sales of sports and energy drinks are likely to keep growing, mainly because both segments are evolving to better meet the demands for healthy products (eg with natural ingredients) and delivering greater diversity of functional benefits, such as improvement of fatigue and concentration.
Domiciliary Care - UK - August 2016
It is argued that the UK does not have the required infrastructure to move to a model of care that relies so heavily on family and community support, with significant extra investment needed if this were to happen. Without greater support, both financial and through more formal care, greater amounts of unpaid care could risk an erosion in the quality of care provided.
Winter Holiday Shopping - US - August 2016
US retail sales in November and December of this year are predicted to reach $692 billion, up $10 billion, or 1.3% over 2015. Macroeconomic factors at the time of writing paint a positive picture for the coming months, as does the fact that 41% of shoppers say they intend to spend more this year. However, the results of the US presidential election could impact consumer confidence and result in a pullback of spending.
Health Insurance - US - August 2016
While the ACA (Affordable Care Act) was passed in 2010, health insurance is still a hot topic of conversation. Insurance companies and consumers are each finding out the benefits and challenges of healthcare reform. Changing demographics, innovative technology, and new expectations are shifting the landscape, and the upcoming presidential election is adding to the uncertainty. Insurers need to be nimble in this market and use all the tools at their disposal if they expect to successfully compete.
Burger and Chicken Restaurants - UK - August 2016
Burger and chicken restaurants will come under pressure as the population of 16-34s declines. Operators are branching out into gourmet concepts to keep their brands fresh and innovative. There is scope for restaurants to explore both high-speed and leisure experiences as a selling point.
Pregnancy - US - August 2016
The US continues to experience low birth rates. Despite this, the topic of prenatal and postnatal maternal health care for women continues to intensify and brands and companies have an opportunity to be a part of this conversation. Women are up against many health ailments, affecting both the mind and body. In order to alleviate these issues, and learn about other pregnancy related topics, women are seeking out information from various sources to better inform themselves.
Home Laundry Products - US - August 2016
Home laundry product sales have rebounded as innovation in the category resulted in new product offerings and increased consumer spending on higher-margin products. Key drivers for continued growth will focus on further innovation in the category surrounding compactness and scent, as well as a more personalized shopping experience for consumers.
Telecom - Media Usage - Canada - August 2016
Operators in the telecommunication industry in Canada are facing a changing environment of evolving technology and consumer preferences. While some of these consumer preferences are generational, the way media is being consumed and utilized is transforming as a whole. To retain customers and preserve an excellent reputation, which will help grow telecom businesses moving forward, service providers will need to focus on providing services of high quality, that are reliable and affordable to consumers.
Online Media Consumption Habits - China - August 2016
Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.
Yogurt and Yogurt Drinks - US - August 2016
As the boom times ushered in by the novelty of Greek offerings fade, category players are stepping up flavor and format innovation, which will be necessary to preserve engagement. The small yogurt drinks segment is an area of opportunity, boosting the category’s play for convenient health. Doubling down on breakfast and securing a foothold for snack occasions appear as tactics for growth
Frozen Breakfast Foods - US - August 2016
While brands are capitalizing on healthier attributes, chiefly protein and fiber content, the entire category faces significant competition from alternative breakfast options regarded as healthier and more portable.
Luxury Goods Retailing - International - August 2016
The global luxury market continues to grow steadily, rising by 10.4% to €142 billion in 2015. The shift from wholesale to retail among leading brands has provided a boost to the value of the market and this strategy offers an opportunity for luxury players to strengthen their high-end positioning through greater control over distribution, discounting and the in-store experience.
Coffee - UK - August 2016
Growth in the coffee market in 2015 was helped by strong sales of coffee pods, which was in contrast to a continuation of the decline seen in recent years in sales of instant coffee. Coffee pods offer further opportunities for growth, while premiumisation is helping to support sales of instant coffee.
Black Haircare - US - August 2016
The Black haircare market is experiencing soft sales similar to mainstream haircare. Estimated 2016 expenditures by Black consumers on haircare products are about $2.5 billion as Black consumers flock to brands that cater to their specific haircare needs.
Consumer Payment Preferences and Behaviors - US - August 2016
Increases in consumer spending and interest in technology foster a payments environment ready for continued innovation. Purchases via card are climbing, but consumers don’t feel totally comfortable leaving their house without cash.
Consumer Finances and Priorities - Canada - August 2016
Canadians are somewhat pessimistic about economic conditions and concerned about food inflation and employment but the housing market is not a national concern.
Televisions - UK - August 2016
The growth of digital content and online viewing has led internet-connected TVs to become increasingly popular and further their market penetration, while 3D technology continues to struggle to appeal to consumers, who are now more likely to own a 4K TV than a 3D screen.
Sports Betting - UK - August 2016
While online developments have become the key influence on the sports betting market’s size and shape, the next wave of mobile innovation could have almost as important an impact on the retail sector as it does on the remote.
Pet Food - UK - August 2016
Greater attention to transparency of ingredients is required to overcome consumers’ concerns about what exactly goes into pet food. This comes against a backdrop of confusion over ingredients lists on pet food. As such, the concept of “clean labels” can be just as relevant for pet food as it is for human food.
Facial Skincare - China - August 2016
China’s facial skincare market is dynamic and robust. Chinese women are trying different ways to improve their skin beyond just using skincare products. There is strong faith in “inside-out beauty” while desire for more natural products remains.
Credit Cards - UK - August 2016
Consumers are price sensitive when it comes to credit cards, attracted by the best reward schemes and longer interest-free periods. However, cards that offer longer-term value are more likely to guarantee customer loyalty. Mintel’s consumer research shows that two in five consumers think that the interest rate is the most important factor when looking for a credit card.
Restaurant: Decision Making Process - US - August 2016
Across demographics, the convenience of limited service restaurants still remains a strong motivator for weekday dining out, specifically with fast food. On the other end of the spectrum, Millennials are creating their own dining out culture across fine dining restaurants and fast casuals, with more shareable dishes and elevated alcohol offerings.
Marketing to Boomers - Canada - August 2016
At age 51-70, Boomers are currently the largest generation in the Canadian population and growing. There is a certain level of comfort with getting older as older Boomers find ways to deal with the symptoms of aging head on. As a segment, they feel disconnected and are misjudged for being inactive online. Moving into retirement, the majority of Boomers seek stability in their lifestyles.
Retirement Income Solutions - UK - August 2016
The retirement income market has changed dramatically since 2014, with mixed fortunes for annuities and income drawdown products. Despite a huge contraction in new annuity sales, it’s clear that retirees still want a predictable and guaranteed income in retirement, and this could see hybrid and blended products come to prominence in the market.
Bread and Baked Goods - Brazil - August 2016
The belief that freshly baked bread is better and tastier than packaged bread is widespread, creating opportunity for in-store bakeries and putting pressure on brands to find new ways to deliver even better fresh products. Consumers are interested in bread and baked goods that are freshly baked in-store by their favorite brand, creating opportunities for partnerships.
Consumer Attitudes towards Mobile Payments - UK - August 2016
Despite the huge interest in mobile payments across the financial services industry, Mintel’s research suggests that actual usage is low. Companies have two main challenges to overcome to achieve growth: they have to convince consumers that paying with a smartphone is a secure transaction method; and they need to give people a compelling reason to switch from using cards.
Trends in Health and Wellness - China - August 2016
Chinese people take a holistic and balanced approach to managing wellness with mental health and good eating habits being the top priorities. Western eating concepts still play a limited role, while exercising regularly is being recognised as an essential part of healthy lifestyle. Food safety and air pollution remain two key issues, and more diversified, effective ways to enhance health are strongly desired.
Hispanics Content Consumption and Sharing - US - August 2016
In addition to broadcast television, the internet provides Hispanics with countless options for consuming and sharing content. Hispanic households own a variety of devices, which allows them to have more control over what, when, and where they watch content; larger devices may be used with family; mobile devices grant Hispanics the opportunity of having some “me” time. For brands to insert their own messages and stand out in this context requires creativity and – most importantly – relevance.
Pet Supplies - US - August 2016
The pet supplies category continues its steady growth trajectory as Americans continue to spoil their pets, which are viewed as loyal family members rather than owned animals. Looking ahead, the category is expected to grow as the pet population ages, creating opportunities for products designed to address common issues that arise among older pets.
Bathrooms and Bathroom Accessories - UK - August 2016
When households think about choosing a bathroom retailer for a refit, full-service retailers that offer fitting and planning services top their priorities, so services have become an essential factor in the marketing mix.
Pet Insurance - UK - August 2016
The pet insurance market is currently experiencing strong growth, as more owners choose to take out cover. While Mintel expects this to prevail over the next few years, providers must continue to seek efficiencies, in order to contain costs and remain competitive.
Sustainable Lifestyles - Brazil - August 2016
“Brazilians are more conscious about the negative impacts their actions could have on the environment. While they are demanding more sustainable actions from companies, they are also cash-strapped and in many cases not willing to pay more for green/ethical products or looking for extra benefits that justifies the higher price of many of these products.
Thermal Insulation - UK - August 2016
Thermal insulation installers are increasingly adopting a multimeasure approach, ranging from insulation through to heating, plumbing and renewables. Companies are also branching out from the retrofit market to different new build and commercial sectors.
Yogurt - Ireland - August 2016
With the yogurt market set for growth in 2016, the category benefits from its ability to be regarded as both a healthy alternative for snacking or meals and also as a treat or dessert. Although sugar content is still a key concern for Irish consumers, emphasising naturally lower sugar varieties such as Greek yogurt will see consumers make the right choice based on the occasion.
Americas Pet Owners - US - August 2016
In 2016 the market for pet products and services is an estimated $67.5 billion, an increase of 4.3% over the previous year. A majority of households own at least one pet (59%) and as the economy improves, households are more likely to take on the expense and commitment of pet ownership (there has been positive growth in ownership since 2008).
Televisions - US - August 2016
New televisions are pushing the boundaries on screen sizes and resolutions, and these attributes do capture consumer interest. However, many brands have struggled to maintain revenue in light of tight competition and market saturation. The maturation of smart televisions will bring new challenges to the market. Namely, televisions will be expected to offer an ever-growing array of digital services.
Pet Food - China - August 2016
Compared with other markets, online is an especially critical channel for the Chinese pet food market. Not only because it’s one of the most popular purchase channels, but the e-commerce’s distribution system enables companies to reach the lower tier cities and rural areas, where there are still lots of growth opportunities from consumers switching to pet food.
Casino and Casino-style Gambling - US - August 2016
The US casino gaming market has been growing steadily, and is forecast to continue on a stable trajectory, as a consistent stream of visitors come through casino doors each year.
Beauty and Personal Care Gift Sets - UK - August 2016
Beauty sets remain a popular gift choice, particularly at Christmas, with high levels of festive spending keeping the market afloat. Beauty-conscious young women are most likely to ask for sets as gifts, or buy for themselves to save money on individual products.
The Online Foodservice Consumer - US - August 2016
Delivery is an exciting new opportunity within foodservice as the rise of third-party restaurant delivery companies makes it possible for nearly every restaurant to deliver directly to consumers, an occasion long dominated almost exclusively by pizza restaurants.
Content Consumption: TV and Movies - US - August 2016
Understanding how consumers watch movies and TV, how much they spend, what providers they use, and what drives their behavior is critical for companies hoping to reach them - including both producers and distributors of video content as well as advertisers who leverage that content.
Cleaning in and Around the Home - UK - August 2016
The average amount of time spent cleaning indoors each week has fallen since 2014, reflecting declining household sizes and an increased reliance on easy-to-use multipurpose products.
Fragrances - UK - August 2016
The fragrance and body spray category has shown a decline in value in 2015 which is expected to continue into 2016 as savvy shopping behaviours persist.
Tea: Spotlight on Bagged/Looseleaf Tea - US - August 2016
Strong year-over-year growth continues for tea, despite struggles in dollar sales from brewed tea (bagged, loose leaf, and single cup teas) as the segment faces greater innovation within the RTD tea space, longer purchase cycles, and sales loss from leading bagged tea companies.
Teens and Tweens Technology Usage - UK - July 2016
The rapid success of Snapchat with teens/tweens highlights that for young people it is the ability to create and communicate in innovative, fun new ways that is at the heart of their interest in social media. New social media features, from livestreaming to creating short music videos, are being introduced in the hope of similarly capturing the attention and imagination of the influential age-group
Breakfast Eating Habits - Motivations and Attitudes - Canada - July 2016
The competition to be the go-to option at breakfast has never been fiercer as retail manufacturers and foodservice operators battle for share of stomach in the morning. While most Canadians look to breakfast to help them start their day off right, “right” has different meanings for different consumer segments, as this Report addresses.
Technology and Irish Tourism - Ireland - July 2016
The popularity of customer review websites highlights the emphasis consumers are placing on peer feedback and recommendations. Usage of customer review websites is highest among affluent consumers and highlights how platforms such as TripAdvisor can be an important tool for reaching higher-spending consumers that are looking at the luxury end of the Irish tourism market.
Alcoholic Drinks Review - UK - July 2016
The online channel is likely to benefit from the craft boom in particular, providing an alternative sales outlet for brands other than venues such as pubs/bars and supermarkets.
Digital Trends Summer - UK - July 2016
Despite many people viewing email as a somewhat outdated means of communication, it is not only the most common means of online communication but also the most likely to be used multiple times per day.
Colour Cosmetics - China - July 2016
China’s colour cosmetics market is still an emerging market where most users’ routines are not fixed. Daily make-up wearers’ numbers have declined compared to 2015. Therefore, converting non-make-up wearers or irregular make-up wearers into regular make-up wearers is more important than up-trading regular users.
Household Paper Products - China - July 2016
The two main reasons hindering consumers from using niche paper products such as moist toilet paper and kitchen wipes are low relevance and substitutable alternatives, indicating that companies need to prioritise market education if they plan to grow in these subdivided markets.
Eating Out: The Decision Making Process - UK - July 2016
More than half of diners would buy high quality food and the demand for standout dishes that diners can’t/don’t make at home shows there is scope to use fresh ingredients in innovative cooking methods as a strong selling point.
Retailer Loyalty Programs - US - July 2016
Consumers have more loyalty accounts than ever before, which means they’re also starting to feel pressure from an overabundance of choice. Retailers are therefore challenged to streamline the shopping and loyalty experience without completely disrupting the core experiences that they’ve built their brands on.
Payment Methods: Online vs. Offline - Ireland - July 2016
Compared to less than a decade ago when cash was the preferred method of payment among Irish consumers, the Irish payments industry has changed dramatically. Non-cash methods of payment have become increasingly popular - most notably debit cards, which have now far surpassed credit cards as consumers' favourite form of plastic payment card.
Advertising: Mobile, TV and Internet - US - July 2016
The advertising landscape is more complex than ever as consumers now relate to ads across television, online, and mobile platforms. Consumers can be influenced by marketing messages, but only if the message is received over the most strategic platform.