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Asians Attitudes toward Advertising - US - October 2016
By 2021, the Census Bureau estimates that there will be 20.3 million Asians living in the US, or 6% of the US population. This group’s influence far outweighs it size however, making it critical for advertisers of all types to develop strategies for reaching Asian consumers. On average, Asians are more educated and affluent than the population as a whole, giving them more buying power.
Cheese - US - October 2016
Despite a slight downtick in dollar sales in 2016, the cheese category has performed well in recent years, boosted by consumer interest in natural foods, increased snacking occasions, and the perception that natural cheese can be part of a healthy diet. Natural cheese continues to set the pace for the category.
Bedrooms and Bedroom Furniture - UK - October 2016
Innovation is very important for manufacturers of bedroom furniture, beds and mattresses and this is helping to encourage shoppers to spend a little more. New methods of construction, technical foams and innovative fabrics are promising more hygienic beds, temperature regulation at night and mattresses that stay comfortable for longer.
Juice - China - October 2016
In the shrinking juice market, packaged juice is not only facing competition from on-trade fresh juice but is also pressured by the decrease of juice drinks – the dominant segment in the category, which leaves limited scope for key players to convert non-users to drive sales, but poses an opportunity for packaged pure juice and functional juice as healthier options.
Mobile Device Apps - UK - October 2016
The initial spike in downloads is now being followed by a phase in which consumers are focusing on fewer apps but rely on these more heavily, fostering both usage and monetisation. The introduction of chatbots will further facilitate this re-bundling of different services and information in a single multifunctional location/platform, such as a messaging app, thus streamlining mobile activities and in-app transactions.
Changing Channel Preferences in Retail Banking - UK - October 2016
Consumers have made an irreversible switch from traditional banking channels to digital banking. People not only use online banking more than branches, but see it as the preferential choice for everyday banking and are more satisfied with it than any other channel. The challenge for banks is how to prevent the shift online weakening customer relationships and undermining customer loyalty. This will become even more pressing as Open Banking looms on the horizon.
Bacon and Lunch Meat - US - October 2016
Over the past five years, bacon and lunch meat managed growth, and it should match that performance through 2021. However, when accounting for inflation, sales are largely stagnant, as health concerns appear to be prompting consumers to avoid much of the category. An influx of lower-sodium and more-flavorful options across the category should help the category boost sales.
Internet Radio - US - October 2016
The use of internet-based music services is closing in on traditional means of listening to music, including terrestrial radio and personal libraries. The finding, alongside clear distinctions in how younger listeners use streaming services suggests that over the next decade streaming services will become the dominant means of listening to music, with ad sales and subscription sales currently allocated to terrestrial and satellite radio broadcasts transitioning to the coffers of streaming media services.
Seasonal Shopping (Spring/Summer) - UK - October 2016
Whilst retail spending during the Spring/Summer months is typically lower than that of autumn and winter, there are some important events in the calendar that retailers can use to encourage consumer spending. Easter continues to be the largest event, worth an estimated £550 million in 2016.
Car Purchasing Process - China - October 2016
A budget car, within the price range of RMB 100,000 – 150,000, which has large inner space, with satisfactory high-tech features, will pretty much be a successful model in China. But there is more to it. Car buyers in different life stages and with different purchase schedules vary in their preferences. For both manufacturers and marketers, the breakthrough point lies in reinforcing advanced driving techniques.
Vitamins, Minerals and Supplements - US - October 2016
VMS (vitamins, minerals, and supplements) is a trend-driven industry hinging on the latest health fad such as today’s emphasis on digestive health and supplements containing beauty benefits. While its growth has been steady, certain players are faring better than others by meeting consumers’ needs for convenience and fun, in addition to focusing on the product segments they want most.
Hispanics - Feeding Their Kids - US - October 2016
When feeding their kids, Hispanic parents want to feel in control. However, that is not always possible as the foods they feel comfortable serving their kids are not the same their kids like and Hispanic parents need to make compromises. The discrepancies in expectations can create some tension when kids ask for foods they like and they can be vocal when they don’t get what they want.
Healthy Lifestyles - UK - October 2016
A third of adults believe that they are healthier now than they were a year ago, reflecting the UK’s booming interest in healthy living. However, healthy habits are hard to adopt, and even harder to sustain. The perceived higher cost of healthy food is also a significant barrier. Brands and retailers must now do more to make it easier for people to make healthy decisions, such as using loyalty schemes to reward people for buying healthier foods and being more active.
Beauty Devices - US - October 2016
Beauty device sales remain flat due to a struggling hair appliance segment reflecting long purchase cycles, price-driven consumers, and women delaying purchases until their existing item is broken or worn out. Skincare device sales have helped to buoy the overall market, benefiting from the relative newness of the category. Increasing awareness of newer beauty device formats, such as styling wands and niche skincare devices, including laser devices and LED light therapy devices, can further boost sales.
Activewear - US - October 2016
The activewear sector is thriving in an otherwise soft apparel and footwear market. Although nearly three quarters of Americans are overweight or obese as of 2014, the onset of fitness trackers and other wearables is helping to positively influence change when it comes to health management. This should lead to higher levels of exercise, which in turn should propel the market forward.
Juice and Juice Drinks - US - October 2016
Like other non-alcoholic beverage leaders, including CSDs and dairy milk, the category is losing share to other beverage types that offer flavor variety and functional innovation, some with lower sugar/calorie totals. The importance of diversifying consumption occasions can be seen in the growth of snack-friendly smoothies and decline of 100% juice, which is often pigeonholed for breakfast.
Laundry Detergents - UK - October 2016
Brand loyalty is powerful in the laundry detergents category, contributing to the popularity of sales promotions and subscription services and undermining value sales. Interest in innovations that add convenience or a touch of the expert to products is strong, and could be used to invigorate interest and increase spend. The category could also benefit from educating consumers over the differences between biological and non-biological formulas to help ensure they are getting the best results from their detergents.
Pest Control and Repellents - US - October 2016
People are spending more on pest control than ever before. Although most spending is on pest control services, product sales for outdoor repellents are also rising. Warmer weather and concerns about mosquito-borne illnesses contribute to overall category spending; however, concerns about the safety of pest control products still linger, leading some consumers to opt for service providers.
Free Leisure - UK - October 2016
A long period of economic downturn, slow wage recovery and ongoing uncertainty over recent years has triggered a shift in attitudes towards leisure spending. While many consumers have reduced their out-of-home leisure spending in favour of cheaper forms of home entertainment, free out-of-home leisure has also become a deliberate money-saving choice for consumers, and paid-for leisure choices have become more selective and deal-oriented.
Exercise Trends - US - October 2016
Fitness facilities and gym memberships have increased in tandem in the last decade, showing that Americans have an increased interest in getting fit. However, even though more are reportedly exercising regularly, obesity rates continue to climb, indicating that adults haven’t been able to offset poor diets with exercise alone.
Luxury Cars - US - October 2016
The luxury car market is an extremely competitive market and ranges from 5-10% of the overall new car market. Luxury vehicles are typically more expensive and equipped with the latest features and technology and appeal to consumers who want the latest and greatest for their vehicle.
Attitudes toward Charities and Non-profits - US - October 2016
Giving to charities and non-profit organizations reached a historic high in 2015. Individuals account for the largest portion of donors, followed by foundation. Financial support is estimated to grow slightly from 2015-16, though declines in volunteerism may prompt organizations to promote the importance of giving back to organizations in a more physical way.
Mobile Apps - US - October 2016
Mobile app use is ever-present, with most consumers using apps daily or often several times day. Apps allow brands from all industries to provide consumers with tools to make their lives more convenient or simply as a way to stay informed and entertained.
Mens Personal Care - US - October 2016
The men’s personal care market is expected to reach $4.4 billion in 2016, representing growth of 15% when looking at the period from 2011-16. However, sales growth has slowed in recent years as the category stabilized and has been impacted by competition from a growing number of male-specific and unisex options.
Marketing to Students - China - October 2016
Today’s Chinese university students are more independent financially and mentally. They make sensible and value-driven purchases and like brands that speak their minds. Showing off is not a primary pursuit. They intend to live free from societal pressure and competition. To achieve greater autonomy, they look for ways to develop special skills and improve themselves economically and spiritually.
Educational Lending - US - October 2016
As the student loan situation worsens, more people are questioning whether their college education was worth the money they borrowed to get it. This is beginning to goad aspiring students into exploring other ways to get their degree, such as going part-time or attending a less expensive two-year school before transferring to a four-year school. An increase in people making these decisions may slow down the rate increase in borrowing even more.
Insurance Purchase Channels - Canada - September 2016
On-demand insurance through digital channels is set to increase in popularity but for now traditional channels dominate the distribution landscape.
Equity Investing - UK - September 2016
Low savings rates and new technology should make investing in equities an attractive proposition for those who have become disillusioned with the cash savings market. However, ownership across the adult population remains low and a risk-averse attitude continues to hamper the uptake of investment products, with recent market volatility off-putting for those who lack investment experience.
Financial Capability - UK - September 2016
Engaging consumers early and making it easy for them to develop good habits and pick up knowledge is key to raising financial capability. Developments such as the introduction of compulsory financial education and the launch of the UK Financial Capability Strategy have put financial capability at the heart of strategy decisions in both the public and private spheres.
Consumers and Retail Banking - UK - September 2016
The traditional retail banking providers continue to retain a dominant share of the market, despite the threat posed by challenger banks and innovative FinTech firms. However, the implementation of Open Banking by 2018 poses another threat, by making it easier for consumers to identify where they could get better value elsewhere.
Innovation on the Menu - US - September 2016
Menus are increasingly getting more layered with flavors, ingredients, and preparation methods. Restaurants are facing increased pressure to create a menu that is both comprehensive and digestible for foodies and non-foodies alike.
Yellow Fats and Edible Oils - UK - September 2016
A guarantee of fair pay to farmers offers a promising means for butter/spreads/oils producers to establish a point of difference and to drive sales given the strong consumer interest in the issue. The fact that many oil buyers are not influenced by price further underlines the possibilities in this area.
Meat and Meat Substitutes - Ireland - September 2016
Growing concern over health is likely to increasingly guide consumers when selecting meat products, and may see consumers limit their weekly usage of processed meats and opt for leaner types of meats in order to maintain a healthy diet. This trend will help to generate greater opportunities for meat substitute products.
Weight Loss and Health Supplements - China - September 2016
Despite a big population of people diagnosed with overweight issues, the weight loss market in China only achieved moderate growth in 2015-16. The health supplement market grew faster by comparison, but still remains highly fragmented with fierce competition.
Leisure Centres and Swimming Pools - UK - September 2016
Increased outsourcing of public leisure centre and swimming pool provision is proving a positive influence on investment and revenues but finds facility users sensitive to rising admission prices and risks de-prioritising public health and activity goals.
Better-for-you Eating Trends: Spotlight on Real - US - September 2016
When seeking better-for-you foods, consumers avoid certain elements in their diets, chiefly artificial ingredients of all forms, and express a general distrust of genetically modified ingredients. At the same time, many consumers are seeking foods with added health attributes, namely protein, fiber, and whole grains.
Long-haul Holidays - UK - September 2016
Despite a rise in volume in 2015, long-haul destinations lost market share to short-haul destinations. In 2016, long-haul faces even stiffer competition from short-haul. Following the Brexit result and the resultant drop in value of the Pound, many consumers will opt for relatively cheaper destinations within Europe. However, oil is still cheap and this means that airlines can pass on fuel savings to customers in order to stimulate bookings.
Business Travel Worldwide - September 2016
The medium-term outlook for business travel has darkened somewhat as protectionist sentiment is on the rise in most Western societies and the BRICs can longer be counted on to lead world growth. In spite of demographic and technological changes, travel managers and corporate travel programmes still have a future, but will be challenged by the ongoing consolidation of the hotel sector, notably the Marriott/Starwood merger.
European Retail Handbook - September 2016
This is the 20th edition of the European Retail Handbook. In it we provide the essential background information to understanding the retail scene in each European country.
Solar Panels - UK - September 2016
The latest government cuts have already proved hugely damaging to the UK solar PV sector, which has seen deployment levels plummet during the first half of 2016. The Solar Trade Association estimates that a third of all solar jobs have been lost since July 2015, with a large number of installers going insolvent or leaving the market.
Marketing to Black Moms - US - September 2016
Black moms are the information gatekeepers, product and service decision makers, and the representative of her household.
TV Viewing Habits - Ireland - September 2016
Despite traditional TV viewing habits remaining strong, TV viewing has become more fragmented. Broadcasters will need to embrace multi-device viewers and develop viewing profiles of consumers who are accessing content in different ways.
Media Consumption Habits - UK - September 2016
As the music streaming market becomes increasingly competitive, the volume of exclusive content and the effectiveness of content discovery systems are set to become key distinguishing features for consumers when choosing which service to select and stay with.
Jewellery and Watches Retailing - UK - September 2016
The jewellery and watches market in 2016 has been boosted by an increase in spend from overseas visitors taking advantage of the favourable exchange rates. There have been continued strong sales of watches and resilient demand for precious metal jewellery, yet the costume jewellery segment remains weak.
Seniors and Health - US - September 2016
The number of Seniors, adults aged 65+, is on the rise and by 2021 they will account for 17.3% of the total US population. Seniors are generally optimistic about the future and are investing in their health despite the health challenges that naturally come with aging.
Diet Trends - US - September 2016
The market for diet products has faced slight declines since 2011. As what consumers consider “healthy” continues to evolve, diet products have struggled to keep up with changing preferences.
Department Store Retailing - US - September 2016
There is no doubt about it: department stores are struggling to stay relevant in today’s retail climate – losing sales, customers, retail space, and partner brands.
Kitchens and Kitchen Furniture - UK - September 2016
Popularity of creative home cooking and baking, especially at weekends, is adding to a love of gadgets and small kitchen appliances, which in turn means that people need to make the most efficient use of their storage and work surfaces. Creating more work spaces and better storage are key factors when people change their kitchen layouts.
DIY Home Improvement and Maintenance - US - September 2016
Macroeconomic indicators point to a healthy outlook for the DIY (do-it-yourself) market. Most adults have at least some DIY skills and complete home improvement projects on an occasional basis, though a skills gap continues to limit the project scope of many consumers and curbs participation in the category.
Conferencing and Events - UK - September 2016
The UK conferencing and events industry is in great health, revealed by consecutive and significant value growth across the market over the past decade.
Recruitment - UK - September 2016
Amid some turbulent external factors, leading recruitment companies have looked to ensure profitability and sustainability through a number of ways in recent years.
Gaming Consoles - US - September 2016
The console hardware market has not seen growth in total unit sales for several years. However, this represents an evolution of the market – one that places great emphasis on software and services sales. Brands are increasingly challenged to raise the long-term value of their customers.
Online and Mobile Shopping - US - September 2016
Online sales doubled from 2011-16, with steady growth of 14-16% annually. Enabling this growth through 2015 were rising numbers of households with access to broadband, as well as rapidly rising ownership of smartphones and tablets.
Food and Non-food Discounters - UK - September 2016
Aldi and Lidl are continuing to take sales away from the grocery multiples by expanding their store estates and dispelling the perception that low prices means sacrificing on quality. But UK consumers struggle to differentiate between the two and this will need to change as they increasingly find themselves competing with each other.
Energy Industry - UK - August 2016
Widespread smart meter deployment should create significant opportunities for energy suppliers, allowing them to offer more innovative and tailored tariffs and products. For example, the technology makes it possible for suppliers to offer ‘time-of-use tariffs’, charging a lower price for power at off-peak times, such as the weekend, and higher prices on high demand weekdays.
Residential Care for the Elderly - UK - September 2016
The challenges of providing high-quality elderly residential care in a country with an ageing population and stagnating spending levels means that an innovative and long-term response is needed.
Consumers and the Economic Outlook: Quarterly Update - UK - September 2016
For the UK, the EU referendum is one of the defining moments of the 21st Century so far, with long-term implications that will rival events as seismic as the financial crisis. The truth is, though, that this early in the process there has been little direct impact on most people’s financial situation.
Vehicle Recovery - UK - September 2016
This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.
New Cars - US - September 2016
Over the past seven years the new car market has experienced consistent growth as the US economy recovered from the Great Recession. The market’s recovery from the Great Recession was remarkable. Mintel estimates slower growth for 2016 sales figures followed by a downturn in the automotive sales cycle before recovering to the recent sales levels.
Cars and Commercial Vehicles - UK - June 2016
The British automotive industry continues its somewhat unexpected revival following the 2008 economic crisis, aided in no small part by extensive foreign investment, rising foreign demand and the growing appeal of British-made vehicles, which have exploited their rich heritage, coming to represent a hallmark of tradition and excellence in the global arena.
Alcoholic Drinks: Attitudes towards Drinks Gifting - UK - September 2016
Alcoholic drinks are bought by six in 10 people as gifts, but packaging products to appeal to more people and occasions, such as for female recipients or as a thank you can unlock new occasions. Encouraging trading up through better promoting the premium credentials of products will also help to increase value sales, with unique flavours or particular vintages, limited editions and customised bottles in particular appealing to consumers.
Marketing to Over-55s - Brazil - September 2016
Seniors like to spend their time with family and friends. Therefore, many companies in different industries could benefit from combining the needs of older and younger consumers.
Marketing to Parents - Canada - September 2016
As parents are more likely to be working full time than ever before, the approach to parenting necessitates a certain level of independence from their children. The result is a greater respect afforded to their children, evidenced by greater input from children on family activities. This comes with the side benefit of children actively influencing parents on trends and brands – something marketers would do well to cater to.
The Ethical Brand - UK - September 2016
The way that consumers judge the ethics of brands in general often differs dramatically from the way that they judge specific brands they that know and use. Many other factors aside from ethics come into play when people decide which brand to use, and ethics can sometimes be overlooked if other aspects of the brand can deliver a superior experience to competitors.
Marketing to Teens - China - September 2016
Chinese teenagers are more digitally savvy than older generations. This makes them feel globally connected and gives them easier access to information and knowledge, but also exposes them to many distractions from school work and places them under a high level of competitive pressure.
Marketing to Moms - US - September 2016
Moms today are having their first child later in life and are choosing to have smaller families. Increasing childcare costs and limited benefits for working moms (such as paid maternity leave), are leading more moms to consider staying at home. Ultimately, moms today are proud of their parenting decisions and consider parenting to be a series of personal choices. Many are bucking the notion of being a “perfect mom” and are even proud to acknowledge and embrace their parenting flaws.
Marketing to Hispanic Moms - US - September 2016
Hispanic moms are devoted to their families and their homes. They feel they are doing a good job as mothers. They recognize there are challenges associated with motherhood and managing their households.
Vitamins and Supplements - UK - September 2016
Increased NPD and investment in marketing helped return healthy growth to the vitamins and supplements market in 2015. Demographically positioned vitamins proved among the biggest success stories of the year, reflecting consumer demand for more targeted health solutions and indicating that brands could generate more interest in the category by exploring more specific gender- and age-related claims.
Payment Preferences - China - September 2016
Chinese consumers are enjoying the benefits of mobile third-party payments way before the Western world. It is a joint result of the government support on payment development, the down-to-earth promotions of payment organisations and the open attitudes of consumers. The leading companies are exploring closer partnerships with banking institutions, domestic and overseas merchants, and foreign counterparts. In the future, the payment methods are expected to represent the users’ lifestyles and personalities.
Better for You Snacks - US - September 2016
Strong growth in BFY snacks comes from an increase in availability of products in this relatively young space, at a time when consumer habits favor snacking and eating on-the-go, and a dual interest in healthy living and the pursuit of flavor. While the products covered in the scope of this Report are not universally accepted as healthy, they communicate permissibility through a range of BFY traits, pointing to strong near-term growth.
Exercise and Fitness - Ireland - September 2016
As the health trend in Ireland continues to accelerate we find this is making consumers more active in an effort to stay fit and healthy. However, the marketplace for gyms and fitness centres is changing as a result of the cost-cutting consumer mindset – leading to the expansion of no-frills ‘budget’ gyms. Although this opens up more opportunities to less affluent consumers, it seems that no-frills gyms are becoming a force to be reckoned with.
Mobile Banking - US - September 2016
Consumers increasingly use their mobile devices – especially their phones – to manage every aspect of their lives. However, this reliance has not transferred completely to banking.
Public Expenditure - UK - August 2016
The referendum decision to exit the EU will change the emphasis of the government, not least because the new chancellor and the prime minister have been somewhat critical of previous budget cuts and austerity.
Charitable Giving - UK - September 2016
As donors become more discerning in their giving, impact-driven donations could become the gold standard in the sector.
Coffee - US - September 2016
Future growth is expected to remain healthy, supported by the current popularity of coffee and greater premiumization across segments. High quality ingredients and premiumized production and brewing methods transport the category into the Third Wave of coffee, which elevates the drink to more than just a commodity type beverage.
Digital Trends Fall - US - September 2016
The line between hardware markets and software markets continues to blur as companies from both sides partner up to change the experience of interacting with physical devices. Brands must also be ready for the upcoming flood of data-generating devices as consumer adoption of smart products rises.
B2B E-Commerce - UK - July 2016
The prospects for the B2B e-commerce market are very strong. There is a significant disparity between the number of companies undertaking either web or EDI sales and those using these systems for purchasing - indicating significant further potential.
Color Cosmetics - US - August 2016
The $10.8 billion color cosmetics category is anticipated to experience gains in 2016 despite an intensely competitive category landscape. Category growth is highly dependent on new product development as inspired by trends in fashion and beauty.
Sports and Energy Drinks - UK - August 2016
Sugar continues to be an issue in the market and the upcoming sugar tax in 2018 is expected to have an adverse effect on volume sales. 52% of users would cut back or stop drinking sugary sports and energy drinks if the price went up.
Desktop, Laptop and Tablet Computers - UK - August 2016
The main challenge facing the market is that older devices can run common day-to-day apps and productivity software, and they can run them well. You do not need a new, more powerful device to browse the internet, access social media, use Microsoft Office or watch Netflix.
Pet Food - US - August 2016
The pet food market has performed well in recent years reflecting the increasingly cherished place pets hold in many households and a desire among pet owners to feed their pets the best food they can.
Breakfast Cereals - UK - August 2016
RTE cereals have suffered from the negative media focus on sugar and competition from other products for the breakfast occasion. Given strong consumer interest, launches tapping into current healthy eating trends like ‘positive nutrition’ show potential going forward. Further development in low sugar should help brands to stand out in a crowded market.
Yoghurt - China - August 2016
Constant product upgrading and continued emphasis on naturalness and higher nutritional values will help draw consumers in and keep current users, while there are also innovation opportunities to appeal to the rising interest in super indulgent variants and a need for yogurt/yogurt drinks as a menu item while eating out.
Attitudes towards Advertising - Ireland - August 2016
Brands should look to soften their approach in delivering ads, particularly online, and use less data-heavy forms of advertising. Such an approach would be well received by mobile users frustrated by slow page load times, the impact that this has on their devices’ battery life and the cost in terms of data usage.
Regional Newspapers - UK - August 2016
Willingness to pay for digital regional newspaper content is growing, particularly among younger people. As ad blockers create a new threat to digital advertising revenue, more regional titles may want to consider the option of implementing a soft paywall on select regional content
Laundry and Fabric Care - China - August 2016
In order to develop laundry and fabric care products with appealing selling points, companies need to understand current Chinese consumers’ complex and different laundry habits.
Events Tourism - Ireland - August 2016
While the RoI events and tourism sector has been doing well during 2014-15, within NI lower economic recovery has somewhat stalled growth in the events and festivals market. With the fallout of Brexit likely to further dampen NI consumer confidence, it could see less spend overall on events.
Music Concerts and Festivals - UK - August 2016
The UK music concerts and festivals industry has continued to grow steadily each year but there is a need for players in the industry to work together to halt the decline of grassroots music venues, otherwise there is a risk that the supply of new and emerging artists, who go on to become the established acts and festival headliners of tomorrow, is going to start drying up.
Airlines - UK - August 2016
2015 was a fantastic year for trips abroad, both in the holiday and business markets. Growth continued in the first half of 2016, however, the UK’s leave vote in the EU referendum and the resultant drop in value of the pound has cast doubt on performance in the second part of the year.
Sports and Energy Drinks - Brazil - August 2016
The retail sales of sports and energy drinks are likely to keep growing, mainly because both segments are evolving to better meet the demands for healthy products (eg with natural ingredients) and delivering greater diversity of functional benefits, such as improvement of fatigue and concentration.
Domiciliary Care - UK - August 2016
It is argued that the UK does not have the required infrastructure to move to a model of care that relies so heavily on family and community support, with significant extra investment needed if this were to happen. Without greater support, both financial and through more formal care, greater amounts of unpaid care could risk an erosion in the quality of care provided.
Winter Holiday Shopping - US - August 2016
US retail sales in November and December of this year are predicted to reach $692 billion, up $10 billion, or 1.3% over 2015. Macroeconomic factors at the time of writing paint a positive picture for the coming months, as does the fact that 41% of shoppers say they intend to spend more this year. However, the results of the US presidential election could impact consumer confidence and result in a pullback of spending.
Health Insurance - US - August 2016
While the ACA (Affordable Care Act) was passed in 2010, health insurance is still a hot topic of conversation. Insurance companies and consumers are each finding out the benefits and challenges of healthcare reform. Changing demographics, innovative technology, and new expectations are shifting the landscape, and the upcoming presidential election is adding to the uncertainty. Insurers need to be nimble in this market and use all the tools at their disposal if they expect to successfully compete.
Burger and Chicken Restaurants - UK - August 2016
Burger and chicken restaurants will come under pressure as the population of 16-34s declines. Operators are branching out into gourmet concepts to keep their brands fresh and innovative. There is scope for restaurants to explore both high-speed and leisure experiences as a selling point.
Pregnancy - US - August 2016
The US continues to experience low birth rates. Despite this, the topic of prenatal and postnatal maternal health care for women continues to intensify and brands and companies have an opportunity to be a part of this conversation. Women are up against many health ailments, affecting both the mind and body. In order to alleviate these issues, and learn about other pregnancy related topics, women are seeking out information from various sources to better inform themselves.
Home Laundry Products - US - August 2016
Home laundry product sales have rebounded as innovation in the category resulted in new product offerings and increased consumer spending on higher-margin products. Key drivers for continued growth will focus on further innovation in the category surrounding compactness and scent, as well as a more personalized shopping experience for consumers.
Telecom - Media Usage - Canada - August 2016
Operators in the telecommunication industry in Canada are facing a changing environment of evolving technology and consumer preferences. While some of these consumer preferences are generational, the way media is being consumed and utilized is transforming as a whole. To retain customers and preserve an excellent reputation, which will help grow telecom businesses moving forward, service providers will need to focus on providing services of high quality, that are reliable and affordable to consumers.
Online Media Consumption Habits - China - August 2016
Chinese consumers are heavily consuming online media. Adapting to consumers’ consumption habits is vital for increasing the efficiency of marketing communications. Leveraging emerging online media types can be an innovative channel to impress consumers.
Yogurt and Yogurt Drinks - US - August 2016
As the boom times ushered in by the novelty of Greek offerings fade, category players are stepping up flavor and format innovation, which will be necessary to preserve engagement. The small yogurt drinks segment is an area of opportunity, boosting the category’s play for convenient health. Doubling down on breakfast and securing a foothold for snack occasions appear as tactics for growth
Frozen Breakfast Foods - US - August 2016
While brands are capitalizing on healthier attributes, chiefly protein and fiber content, the entire category faces significant competition from alternative breakfast options regarded as healthier and more portable.