Domestic Tourism Market Research Reports
Domestic Tourism - UK - October 2016
A resurgence of overseas travel continues to be the main threat but a weak Pound, economic uncertainty over Brexit and concerns over safety in some destinations abroad are all likely to help the domestic market in the coming months.
Domestic Tourism - UK - October 2015
London continues to shine brightly as the primary UK tourist destination. However, there is still an opportunity for other major UK cities to highlight their holiday appeal to UK residents by putting far more emphasis on the unique cultural touchstones and experiences that each city offers.
Domestic Tourism - UK - September 2014
The ‘little and often’ short break trend can be developed into the idea of ‘portfolio holidays’ in which consumers can be encouraged to create a rich diversity of leisure experiences (eg R&R/active/learning etc) appropriate to their multi-faceted identities and interests, including a mix of overseas/domestic trips. Travel agents and online intermediaries also need to think more in terms of cross-selling top-up breaks in the UK to their customers who are buying holidays abroad.
Domestic Tourism - UK - September 2013
The holiday industry is increasingly polarising between holiday haves and have-nots. Holiday brands with a clear ABC1 bias – eg Center Parcs (the ‘middle class Butlins’), Hoseasons premium lodge brands or hotels catering for the city break phenomenon – have been performing well. Many of the have-nots may not be able to get away at all, but, given the impact of several years of economic stagnation and government austerity measures on average wages, the UK will continue to offer budget options for those who can.