Winter Tires Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028


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Winter Tires also known as snow tires are specialty tires with specific tread design appropriate for traction on snow and ice. These tires can be used in temperatures lower than 7 degree Celsius and are often equipped with metal or ceramic studs that jut out from the tires to further increase traction in condition of closely packed snow or ice. Different countries and regions across the globe have specific regulations for winter tires, and its usage, and govern the design and availability winter tires in that region.

The global winter tires market is expected to expand with an impressive CAGR over the forecast period.

Winter TiresMarket: Drivers & Restraints

The major factors boosting the growth of Winter Tires market is rising growth in the automobile industry, particularly in countries with cold climates. With the growing number of automobiles for both personal and commercial uses, the market for Winter Tires grows hand in hand with vehicle production and is projected to grow on a positive scale in the upcoming years. Vehicles have become more of a commodity than a luxury product owing to higher disposable incomes of the consumers leading to higher demand for automobiles thereby directly influencing the growth of Winter Tires market. Almost all countries with cold climates are gradually mandating the usage of winter tires, amid safety concerns and fuel efficiency. Further many companies offer discount on insurance premiums for vehicles equipped winter tires, further driving people to prefer winter tires over conventional tires. Increasing number of stringent norms for the same is expected to drive the global winter tires market. Further, with increasing purchasing power of customers, demand for winter tires is increasing as many car owners are replacing their legacy tires with winter tires. Rapid Innovation by global tire manufacturers, in their winter tire offerings is also fuelling the sale of costlier products and driving more revenues in the global winter tires market.

Winter TiresMarket: Market Segmentation

The Winter Tires Market is segmented on three factors, on the basis of stud presence, sales channel and in terms of vehicle type.

Based on stud presence, the Winter Tires market is segmented into:

  • Studded

  • Studless

Based on sales channel, the Winter Tires market is segmented into:

  • OEM

  • After Market

Based on vehicle type, the Winter Tires market is segmented into:

  • Passenger Cars

  • Light Motor Vehicles

  • Heavy Motor Vehicles

Winter Tires Market: Regional Outlook

Geographically, Winter Tires market has been categorized into seven key regions including North America, Western Europe, Eastern Europe, APEJ, Japan, Latin America, and the Middle East & Africa. Western Europe is expected to be the global leader in terms of demand for winter tires, amid presence of countries such as Finland, Sweden, Norway, UK, and Iceland, which offer several incentives and impose certain regulations for the adoption of winter tires. Eastern Europe is also a prominent region, due to presence of snowy regions of Russia and Poland. In the US, incorporation and laws regarding winter tires is under states discretion, and many states are expected to mandate the use of winter tires in near future. Canada has high demand for winter tires in North America, and is expected to remain a prominent market through the forecast period. Further, China is expected to emerge as another important market for winter tire manufacturers due to increasing demand for vehicles in the countries cold regions. Japan is also a prominent market for winter tires, amid presence of some of the world’s most snowy cities. Middle East and Africa, however attracts niche demand for winter tires. In Latin America, Peru is expected to drive the demand for winter tires.

Winter Tires Market: Key Players

Some of the players identified in Global Winter Tires market are:-

  • Bridgestone Corporation

  • Cooper Tire & Rubber Company

  • Hangzhou Zhongce Rubber CO., LTD.

  • Cheng Shin Rubber Ind. Co., Ltd.

  • Continental Aktiengesellschaft

  • Nexen Tire Corporation

  • Nokian Tyres plc

  • Pirelli & C. S.p.A.

  • Sumitomo Rubber Industries, Ltd.

  • The Goodyear Tire & Rubber Company

  • The Yokohama Rubber Co., Ltd.

  • Toyo Tire & Rubber Company

  • Hankook Tire Co. Ltd.

  • N.V. Apollo Vredestein BeLux S.A.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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