Transparency Market Research
Automotive decorative exterior trims are injection molded trim parts that are utilized on vehicles to improve their esthetic appeal. Trim parts are chrome plated or painted and are fitted on bumper grills, hood, doors, and windows.
Rising preference for enhancement of vehicle aesthetics is driving the global automotive decorative exterior trim market. Increase in number of young consumers is boosting the sales of automotive decorative trims. Expansion of the online retail industry and availability of information online are driving the “Do it yourself” trend, which in turn is driving the demand for automotive decorative exterior trims.
Automakers are encouraged to offer decorative trims in order to improve esthetics and gain competitive advantage, which is estimated to drive the automotive decorative exterior trim market. Substantial rise in vehicle production in developing countries is expected to boost the demand for automotive decorative trims. Bezel trims and door trims not only add esthetic value, but they take sacrificial damage and prevent damage to the body panels, as they are protruding. Consequently, decorative trims have high aftermarket value and demand is expected to rise owing to increasing consumer awareness.
Latest innovation in plastic technology has boosted consumer preference for utilization of plastics in decorative trims. Increased boost the penetration of plastic decorative trims due to its light weight and lower price than metal is expected to boost the market.
Utilization of decorative trims does not add any other significance function other than esthetics and hence, several people are likely to choose to not prefer it, thus hampering the market.
The global automotive decorative exterior trim market can be segmented based on application, trim type, material, vehicle type, distribution channel, and region. Based on application, the automotive decorative exterior trim market can be classified into bezel lamp trim, bumper trim, door trim, window trim, fender trim, quarter panel trim, and bonnet trim.
In terms of trim type, the automotive decorative exterior trim market can be divided into chrome trims and painted trims. Chrome plated trims are esthetically more appealing and hence, witness increased demand.
Based on material, the automotive decorative exterior trim market can be segregated into PVC, ASA-AES, polypropylene, urethanes, and others. PVC and urethanes decorative trims are anticipated to witness high demand during the forecast period.
In terms of vehicle type, the automotive decorative exterior trim market can be split into passenger vehicle and commercial vehicle. The passenger vehicle segment witnesses high demand for automotive decorative trims owing to the increasing number of automakers offering decorative trims.
Based on region, the global automotive decorative exterior trim market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Low cost of manufacturing and rising domestic demand for vehicles in Asia Pacific are estimated to drive the demand of automotive decorative exterior trims in the region.
Key players operating in the global automotive decorative exterior trim market include CIE Automotive, Takata, MVC, Dura Automotive Systems, Altuglass International, SRG Global, Magna International, Trinseo, and ATD Conventory.
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