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Powered seats are, typically, front seats in an automobile, which can be adjusted according to the occupant’s preference by electronic power controls. Powered seats are equipped with electric motors to adjust the backrest recline, headrest position, and raise or lower the seating.
Rising demand for luxury by consumers is driving the powered seat market. Rapid economic expansion in China has fueled the demand for premium and luxury vehicles in the country. Luxury vehicle was a rapidly expanding vehicle segment in China in 2017, thus boosting the demand for powered seats in the country. Sales of luxury and premium vehicles are also rising in developing countries such as India, Brazil, and Mexico, which is estimated to boost the global powered seat market in these countries. Powered seats are usually offered by automakers for more than eight-way seat adjustments. The four-way and six-way adjustment seats found majorly in the market are mostly manually adjusted seats. However, some automakers such as Ford offer optional 6-way adjustable seats as powered seats in its Escape and Fusion models owing to rising adoption of electronics in vehicle and the demand of power controls. Furthermore, automakers are offering differentiating features in order to maintain competitive edge, which in turn is estimated to propel the demand for powered seats.
Demand for intelligent technologies and personalization has led to the adoption of memory type powered seats. Memory seats store information about the occupant’s preset inclination and rest angles. Memory type seats employ control module and sensors to store the date and perform the functions.
Powered seats are expensive and hence, are limited to front seating and premium & luxury vehicles. Development of technology and reduction in prices are expected to boost their penetration in the market.
The global powered seat market can be segmented based on technology, seat adjustment, vehicle type, sales channel, and region. Based on technology, the powered seat market can be split into memory type and non-memory type. The memory type segment is estimated to expand at a significant growth rate due to rise in demand for luxury and increase in adoption of electronics in vehicles.
In terms of seat adjustment, the more than 12-way segment is expected to expand at a prominent growth rate during the forecast period. Vehicles such as Cadillac, Infiniti, and Jaguar offer 12-way, 14-way and 16-way adjustable seats. Rising sales of luxury vehicles and high penetration of powered seats in luxury vehicles are boosting the 12-way segment.
Based on vehicle type, the powered seat market can be bifurcated into passenger vehicle, light commercial vehicle, and heavy commercial vehicle. The passenger vehicle segment is expected to hold a major share of the market owing to rise in consumer affordability, which has led to higher spending on comfort and luxury features.
In terms of region, the global powered seat market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Europe & North America are anticipated to hold a significant share of the global market due to the presence of high number of premium & luxury vehicles in these regions. Asia Pacific is expected to dominate the global powered seat market owing to rising vehicle sales in China, Japan, and India.
Key players operating in the global powered seat market include Embitel, Infineon Technologies AG, DENSO Corporation, Lear Corporation, Mitsubishi Electric, Lear Corporation, and Faurecia.
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