Wetting Agent Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028


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Wetting agent falls under the category of surfactants. Wetting agents are commercially adopted and enables the lowering down the surface tension of the liquid solutions. Liquid molecule has tendency to bond together with each other’s surface which was created by the molecular forces between them. Wetting agents helps in weakening these bonds and reduces the affinity of the molecules to bond together. This will further helps in penetrating and spreading properties of the liquid in any kind of substrates. The application of wetting agent in liquids will help in reducing the energy necessary to spread the liquid droplets on to the surface. Commercially wetting agents are available in different types such as water, solvent and powder or granular based types. Out of the above said type’s water found huge adoption in many end use industries in different applications owning to cost-effective and environmental friendly nature. Powder or granular based wetting agents is expected to find huge adoption in the coming few years. Wetting agents are commercially used widely for the formulation of many products such as detergents, fabric softeners, paints, adhesives, herbicides, biocides, laxatives to name a few which further helps in fitting the demand for different end-user industries such as automotive, chemicals, industrial and agrochemicals. Particularly in agriculture sector the use of soil wetting agent is in high demand due to effective crop performance and high yield requisite which enables the wetting agents as one of the prominent business opportunity globally. It further enables the increase in manufacturers and suppliers in the manufacturing and distribution of wetting agents.

Wetting Agent Market: Drivers and Restraints

In last few years, there has been inclination towards increase in the production & consumption of wetting agent for many application has been witnessed and a similar development is likely to be follow in the coming 5-10 years. The introduction of advanced technologies of production coupled with growing demand in the agriculture, automotive and chemical industry is estimated to impact market development in a positive. Increase in pharmaceutical and cosmetic products consumption, industrial development and growing disposable incomes have directed to a surge in refurbishment and renovation activities and construction plans which enables the increase in wetting agents consumption globally. Moreover, the significant flourishing in the automotive, agricultural and mounting construction activities in emerging countries have also surge the demand for wetting agents. Innovative approaches such as new technologies in order to synthesize a bio based product in a cost effective manner are adopted by the manufacturers. This will provide a growth opportunities in the market for long term. Also, there has been intense R &D activities are performed by the manufactures which further provide a roadmap for the usage of wetting Agent based product in novel applications. However in some application such as formulation of detergent products based on wetting agents may interfere the aquatic organism life cycles in a negative manner which may hamper its consumption.

Wetting Agent Market: Segmentation

On the basis of product type, the Wetting Agent Market can be segmented as:

  • Water
  • Solvent
  • Powder Based

On the basis of Application, the Wetting Agent Market can be segmented as:

  • Automotive
  • Architecture
  • Industrial
  • Agriculture
  • Cosmetics
  • Others

Wetting Agent Market: Region Wise Outlook

The global Wetting Agent market is segmented into the seven key regions: North America, Latin America, Western Europe, and Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and Middle East and Africa (MEA). As of 2016, the growth in developed regions such as Western Europe, Japan and North America will be driven by the expansion of industries like automotive, residential and commercial industries. The APEJ and Latin America region will also register rapid growth due increasing demand for bio based chemicals, insecticides, herbicides and cosmetic products. Also, increase in manufacturing units mainly in the emerging economies such as China and India. In addition increasing populations and disposable incomes which are prominent factors for the high growth of the end-use industries. MEA is also projected to also expand with a significant CAGR over the forecast period.

Examples of some of the market participants in the global Wetting Agent Market identified across the value chain include:

  • AkzoNobel N.V.
  • BYK-Chsemie GmbH
  • Arkema SA
  • Evonik Industries AG
  • The DOW Chemical Company
  • Ashland Inc.
  • ALASIA Chemicals
  • Hexion Inc.
  • Harmony Additive Pvt.Ltd
  • Mani Agro Chemicals
  • Huntsman Corporation

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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