Persistence Market Research
Global Label Films Market: Snapshot
Label films are an important part of packaging industry. They provide necessary brand promotion for businesses in order to maintain a consistent growth in the global label films market. This small film is the brand identification that strikes the image of the products in the mind of consumers. For example, Coca cola, the red label is a distinctive identity of the brand and can be recognized at any place and any time.
Owing to such benefits, the global label films market is experiencing a major growth in the forecast period of 2017 to 2025. Over the duration the market is expected to witness various factors that may influence its growth. Factors such as environmental concerns, various technological developments, research and development of various players are expected to promote the growth of global label films market.
Geographically, regions such as Asia Pacific and North America are likely to exhibit maximum growth in the label films market. The growth of the regions is attributed to presence of various manufacturers in the regions along with easy availability of the raw materials required to produce these films.
Moreover, the growing race of brand promotions between various prominent players of the market is also expected to elevate the growth of global label films market in the projected tenure of 2017 to 2025. It is noticeable that availability of various types of films is again a major factor that is promoting the growth global label films market in the forecast period. The market of label films is categorized on the basis of types, application, end-users, and region.
Label films market: Introduction
Shelf space and visual appearance are the major differentiable factors for any product. The label films fulfill the need for this type of packaging. Label film is an essential product which plays a very important role in creating brand value and offers distinguishing features to a company’s product at the point of sales. The label films can be of three types i.e. coated, uncoated, and squeezable. Coated label films offer excellent printability and visual attributes while clear label films offer ‘no label’ characteristics to a product. The various types of the materials including BOPP, BOPET, Polypropylene, PE, PP, PO and Polyester offers heat resistance and high rigidity properties to a label film. Some of the other properties including water resistance, tamper evident, heat sealing, light blocking, tensile & tear strength, and color protection are also desirable in a label film. BOPP label films are widely used for the labeling of food and dairy products. According to the requirement of brand owners, the label films can be customized for additional desirable attributes.
Label films: Market Dynamics
The label film is an essential product to the brand-owners for packaging of their products. The label films market is largely driven by the need for sustainable packaging product for the identification of a product and distinguish it from the other available products in the market. Due to rising concerns over environmental protection and resources degradation, the sustainability factor also contributes to the growth in demand for the biodegradable label films market. Also, due to the high application in food and beverages industry, there will be a substantial rise in demand for label films over the entire forecast period. High costs and recycling issues are some factors which withhold the growth of label films market. The major trend observed in the label films market is the innovation to improve its attractiveness attributes for good visual appearance to attract the end consumers. The printing technology used for label films are UV, Gravure, and Flexography.
Label films: Market Segmentation
Label films market is segmented as follows-
Label films market segmentation by its types –
Label films market segmentation by Material used–
Label films market segmentation by film type–
Label films market segmentation by appearance–
Label films market segmentation by end use –
Label films: Regional outlook
Geographically, the global label films market is segmented across following regions- Asia-Pacific, Eastern Europe, Western Europe, North America, Latin America, Middle East and Africa. The shrink sleeve label films market has grown significantly in the last few years. The label films market will expand at a higher CAGR in Asia-Pacific region due to rising consumption levels in personal care and household segments. Chinese market will witness the growth level above the global average. There is a strong growth potential for specialty films in mature markets such as Europe and North America. Markets including Latin America and Middle East & Africa also offer untapped growth potential for the labels films market in the coming years.
Label films: Key players
Some of the key players in the global label films market are Cosmo Films Ltd., Treofan Group, Innovia Films Ltd., Mondi Group plc, Klöckner Pentaplast Ltd., Irplast S.p.A., TAGHLEEF INDUSTRIES GROUP , Bischof + Klein France SAS, DUNMORE Corp, Manucor S.p.A., Renolit SE, Invico S.A., SELENE S.p.A., POLIFILM Group, Accrued Plastic Ltd., Polinas Plastik Sanayi ve Ticaret A.S., Jindal Poly Films Limited, HERMA GmbH, Avery Dennison Corp, DuPont Teijin Films.
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