Social Media Monitoring Tools Market - Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 - 2025


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Social Media Monitoring Tools Market: Introduction

Expanding social media content volume is the key factor contributing to the growth of global Social Media Monitoring Tools s market. Social Media Monitoring Tools is a software equipped with various functionalities for tracking, listening, and gathering relevant content across various social media networks. Social Media Monitoring Tools s are used by marketing, and communications team of organizations across various industries to identify the trends, track competitors, understand customer behaviour, and also to map sentiments. Social Media Monitoring Tools s are developed to understand social media presence, demographic data, and to improve a brand’s reputation. Social Media Monitoring Tools s helps to identify thought leaders & influencers, specific mentions about a product/company/ individual, and trending topics or phrases across the social media.

Social Media Monitoring Tools Market: Market Dynamics

Expanding social media users coupled with increasing amount of time people spend on social media is the prominent factor drives the growth of global Social Media Monitoring Tools market. Increasing investments on digital advertising, rising dependency on social media advertising tools to reach customers, increasing focus on understanding customer preference on particular products, and growing trend on delivering personalized content based on current trends accelerates the growth of global Social Media Monitoring Tools market. Additionally, increasing number of smartphone users and growing trend towards accessing social media content through mobile devices fuels the growth of global Social Media Monitoring Tools market. However, constraints on lack of proper insights to identify the return on interment Social Media Monitoring Tools s is identified as restraints likely to deter the progression of global Social Media Monitoring Tools  market.

Social Media Monitoring Tools Market: Market Segmentation

The global Social Media Monitoring Tools market is segmented on the basis of component, end-user, application, industry, and region.

On the basis of component, the global Social Media Monitoring Tools market can be segmented into;

Software Platform Professional Service Managed Services

On the basis of end-user, the global Social Media Monitoring Tools market can be segmented into;

Large Enterprise Small & Medium Enterprise

On the basis of application, the global Social Media Monitoring Tools market can be segmented into;

Real Time Analytics Customer Experience Management Social Media Intelligence Content Management Others

On the basis of industry, the global Social Media Monitoring Tools market can be segmented into;

Retail & Consumer Goods Education BFSI Media & Entertainment Telecommunication Travel & Hospitality Others

Social Media Monitoring Tools Market: Regional Outlook

In terms of regions, the Social Media Monitoring Tools market can be segmented across North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan, Japan, and Middle East & Africa. Among all regions, Social Media Monitoring Tools market in the North American region is expected to dominate the market due to increasing investment on digital advertising solutions. North America is expected to be followed by Western Europe in the Social Media Monitoring Tools market, during the forecast period. Asia Pacific is projected be the fastest growing Social Media Monitoring Tools market due expanding social media users, and increasing preference for market intelligence solutions.

Social Media Monitoring Tools Market: Competitive Landscape

Some of the prominent vendors in the global Social Media Monitoring Tools market include salesforce.com, Inc. (Radian6), Oracle (Collective Intellect), Lithium Technologies Inc., Hootsuite Inc., Sysomos Inc., Union Metrics, Klout, BuzzSumo, Webtrends, and Zoho Corporation Pvt. Ltd.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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