Playout Automation Market - Global Industry Trend Analysis 2013 to 2017 and Forecast 2018 - 2028


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Playout Automation: Introduction

Playout automation is the technology that helps automate the transmission of television and radio channels into the broadcast network from a broadcasting source. The content is delivered to the audience through playout automation. The playout automation network consists of analogue or digital terrestrial transmitters for digital television, radios, cable satellites or cable networks. The playout automation technology is intended for Direct-To-Home (DTH) services, other direct reception systems and cable television head-ends. The playout automation system is embedded in the master control located in the playout area in the central broadcasting apparatus room. Feeds broadcasted via playout automation often have different versions of language, scheduled content and the overall core service. Applications, such as central-casting, often use multi-channel playout automation technology-based systems that enable the broadcast of programming applications.

Playout Automation: Market Drivers

Increasing number of television channels, content fragmentation and language variation results in the demand for high-quality accuracy content, which, in turn, accelerates the growth of the global playout automation market. Playout automation enables video operators to find innovative ways to launch and manage new channels by utilising fewer resources. Playout automation reduces the overall capital expenditure as it uses the existing information technology infrastructure. To use the playout automation technology, broadcasters do not have to incur extra costs. Instead, broadcasters can integrate the master controls and the playout automation technology into a single information technology platform. This is the primary factor that drives the global playout automation market. Another factor driving the global playout automation market is the digitalisation of cable television services. Increase in the number of multi-channel video programming services and solutions providers is also expected to boost the global playout automation market. Moreover, the rising demand for multi-lingual playout is expected to drive the global playout automation market. Growth in the penetration of cable and satellite television services in rural as well as urban areas provides a wide audience base for broadcasters. Playout automation enables broadcasters to facilitate linguistic diversity. Diverse viewing preference increases the demand for channel diversification, which consequentially results in the growth of the global playout automation market.

Playout Automation: Market Segmentation

On the basis of channel application, the global playout automation market can be segmented into the following:

  • Entertainment
  • Sports
  • News
  • Others (Advertising applications, et cetera)

On the basis of end user, the global playout automation market can be segmented into the following:

  • National Broadcasters
  • International Broadcasters

The multi-lingual playout feature offered by the playout automation technology is encourages international broadcasters to adopt playout automation-enabling solutions and services.

On the basis of component, the global playout automation market can be segmented into the following:

  • Hardware
  • Software

Playout Automation: Regional Market Outlook

Among all the regions, North America holds the largest market share of the global playout automation market and is expected to maintain a steady growth rate over the forecast period. The playout automation market in Japan is expected to register the highest growth rate. The growth of the playout automation market in Japan can be attributed to the ever-rising trend of research and development in playout automation and other television broadcasting fields. The high presence of playout automation services and solution providers in Japan is also expected to boost the global playout automation market. Western Europe is expected to register a steady growth rate in the playout automation market. The playout automation market in the Southeast Asia and others of Asia Pacific region is also expected to generate a steady growth rate during the forecast period. The ever-rising growth in the animation and entertainment industries provides a platform that facilitates the growth of the global playout automation market in SEA and others of APAC.

Playout Automation: Key Market Players                    

Some of the prominent players in the global playout automation market include Hardata; Imagine Communications Corp.; Florical Systems; Grass Valley; Harmonic, Inc.; Evertz; Cinegy LLC; BroadStream Solutions, Inc.; ENCO Systems; Deyan Automation Systems; Itochu Cable Systems; Amagi and Pebble Beach Systems, among others.

The market report covers exhaustive analysis on:

  • Market Segments
  • Historical Actual Market Size, 2013-2017
  • Market Size & Forecast, 2018 to 2028
  • Supply & Demand Value Chain
  • Current Trends/Issues/Challenges
  • Competition & Companies Involved
  • AR Technology in Retail
  • Value Chain
  • Market Drivers and Restraints

Regional analysis for the market includes the development of these systems in the following regions:

  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Europe
  • Western Europe
  • Germany
  • France
  • U.K.
  • Spain
  • Italy
  • Nordic
  • BENELUX
  • Rest of Western Europe
  • Eastern Europe
  • Russia
  • Poland
  • Rest of Eastern Europe
  • Asia Pacific
  • Australia and New Zealand (ANZ)
  • Greater China
  • India
  • ASEAN
  • Rest of Asia Pacific
  • Japan
  • Middle East and Africa
  • GCC Countries
  • Other Middle East
  • North Africa
  • South Africa
  • Rest of Middle East and Africa

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

MRR.BIZ is a leading provider of strategic market research. Our vast repository consists research reports, data books, company profiles, and regional market data sheets. We regularly update the data and analysis of a wide-ranging products and services around the world. As readers, you will have access to the latest information on almost 300 industries and their sub-segments. Both large Fortune 500 companies and SMEs have found those useful. This is because we customize our offerings keeping in mind the specific requirements of our clients.