Physical-Digital Integration Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028


Future Market Insights

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Physical-Digital Integration Market: Introduction

With innovations in technology in the past decade, there is a transition observed in the way consumers perceive about things, the way they interact & their mode of interaction. A preference for digitalization is now observed over physical interactions. This transition is further complimented by the introduction of internet of things (IoT) as the perks provided by digitalization enable a seamless experience for the customers, efficiently connecting the physical world digitally. As technology advances, it is expected that the adoption of IoT, AR & VR and similar technology is further going to rise, in the next decade and a physical-digital integration will be effectively accomplished.

The applications of physical-digital integration are observed in various industries such as retail, healthcare, defense and security, industrial etc. Out of all, maximum adoption of physical-digital integration has been witnessed in retail sector as it simplicities consumer interaction by enabling a seamless experience.

Physical-Digital Integration Market: Drivers and Challenges

The primary driver for Physical-Digital Integration market is the increased affinity towards digitalization with an increasing adoption of smart phones and tablets. Physical-digital integration’s market is further driven by the introduction of technologies such as IoT, AR & VR, automation etc. Factors such as easy implementation, enhanced customer experience, fast processing and increased accuracy have led to the transition towards digitalization resulting into physical-digital integration. Applications of physical-digital integration in various industries, furthermore, drives the growth of its market.

Factors such as data breaches, complexity and difficulties in the management of back-end activities are restraining the growth of physical-digital integration market.

Physical-Digital Integration Market: Segmentation

Segmentation of Physical-Digital Integration Market on the basis of Industry:

On the basis of industry, the segmentation enables information about the applications of Physical-Digital Integrations across various industries.

  • Retail
  • Residential
  • Industrial
  • Healthcare
  • Defense & Security
  • Media & Entertainment

Physical-Digital Integration Market: Regional Overview

By geography, Physical-Digital Integration market can be segmented into the following regions namely North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan and Middle East & Africa. Among various regions, the Physical-Digital Integration’s Market in North America is expected to hold the majority of share during the forecast period owing to the increasing innovations and increased adoption of technology in the region. Market in Asia Pacific is expected to increase at the fast rate because of the increasing adoption of smart phones and tablets in the region.

Physical-Digital Integration Market: Key Trends

Integration of physical world with the digital, with the introduction of internet of things (IoT) is the key trend governing the growth of physical-digital integration’s market.

Physical-Digital Integration Market: Competitive Landscape

Some of the key players enabling Physical-Digital Integrations are Cognizant Technology Solutions Corp., IBM Corporation, Infor Global Solutions, Inc., Infosys Ltd., Oracle Corporation,, Inc., SAP SE and Toshiba Corporation.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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