Media Monitoring Tools Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028


Future Market Insights

$ 5000

In today’s world, due to increasing digitalization and adoption of the social and web media by individuals, the incorporation of media monitoring tools in organizations are growing. Media monitoring tools are used in order to know a customer in the entire media universe and increase a company’s presence in the market. Media monitoring tools are those that assist an organization to interact with customers in terms of brands, products and public opinions on media platforms or web. The entire process of monitoring involves listening to the conversations, tracking them and taking necessary action.

The media monitoring tools help enterprises to monitor the media platforms and learn about their customer reach and market presence by tracking the number of times and places where the company gets mentioned and analyze and measure trends in the market. In agencies, the monitoring tools are used in order to achieve real-time monitoring of their client, identify the key influencers of the market and build up their brand. In case of education, institutions can monitor themselves on media platforms and determine things being said about their campus, events, and students.

Media Monitoring Tools: Drivers and Restraints

Social media monitoring tools enable an organization to measure the opinions presented by their customers, customize their alerts, increase awareness about the organization in the market and engage the audience. Such benefits are driving the market of media monitoring tools.

The factors like overpriced solutions, automated sentiment analysis which provides 70%-80% accuracy, negative feedback from customers are factors restraining the growth of media monitoring tools.

High investments and spending of organizations in media, rapid industrialization and digitalization are the trends in media monitoring tools market.

Media Monitoring Tools: Segmentation

Also, media monitoring tools market can be segmented into end-users as Business organization, Education, and Agencies  

Media Monitoring Tools: Competitive Landscape

The key players of the market are Google Inc., Mention Solutions SAS, Brand24 S.A., BuzzSumo Limited, Pinterest, Inc., Twitter Inc., Cyfe, Inc., SumAll Inc., Tailwind Capital Group, LLC and Klear.

Regional Overview

North America is expected to the largest market of Media Monitoring Tools. The majority of Media Monitoring Tools vendors such as Pinterest, Inc., Twitter Inc., Cyfe, Inc., and GoogleInc., are based in North America region. This is attributed to the rising penetration of cloud and increasing digitalization in the market. The market is anticipated to grow in Europe region since many other vendors like Mention Solutions SAS, Brand24 S.A., and BuzzSumo Limited are expanding their presence in the region.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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