Butternut Squash Market - Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 - 2025


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The demand within the global butternut squash market has been rising on account of advancements in the food and beverages industry. The demand for various types of squash has been on a rise as people are discovering the taste and health benefits of these products. Furthermore, butternut squash has especially been popularised across several regional pockets where butternut is abundantly produced. Hence, the global demand for butternut squash is projected to reach new heights in the years to follow. There has been substantial evidence to support the popularity of butternut squash in households and restaurants. This factor can also help in gauging the growth dynamics of the global butternut squash market. 

It is expected that the health benefits served by butternut squash shall play a vital role in propelling demand within the global market. The orange flesh and yellowish appearance of butternut squash makes it look extremely attractive to the masses. A number of people buy butternut squash solely for the physical attractiveness of the crush. Hence, the global butternut squash market is earning voluminous revenues on account of distinct trends. Butternut squash is a rich source of vitamin E, and this factor has led to an increased consumption of this squash amongst children. 

The global butternut squash market is expected to earn highest revenues from the European region. The availability of butternut squash across retail and departmental stores in European countries has played a key role in regional market growth. Moreover, the presence of thiamine, niacin, and manganese in butternut squash has also aided market growth.

Butternut Squash Market Introduction

Butternut Squash, which is also known as butternut pumpkin or gramma in Australia and New Zealand, is a type of winter squash that grows on a vine. It has a sweet, nutty taste similar to that of a pumpkin. It is a good source of fiber, vitamin C, manganese, magnesium, and potassium. It is also a rich source of vitamin A and vitamin E. There are also key antioxidants that can be found in butternut squash, making it highly desirable for those looking for a healthy diet. Butternut squash is not found all over the world, but it has made its way into the culinary creations of certain countries, including South Africa, Europe, and Australia, but it is primarily found in the U.S. butternut squash can be grown in both the wet and dry season. It has been reported that environment can have a marked influence on development and quality of the fruit. The optimum monthly average temperature for good growth is from about 18°C to 27°C. butternut squash grows well on most well-drained soils. 

Butternut Squash Market Segmentation

The Butternut Squash Market can be segmented on the basis of form, packaging, distribution channel and region.

By form, the butternut squash market can be segmented into fresh form, frozen form, and puree form. Among these, the frozen form of butternut squash is leading the market followed by puree form. It is technically a fruit, but butternut squash is also used as a vegetable that can be roasted, sautéed, toasted, puréed for soups such as squash soup, or mashed to be used in casseroles, bread, muffins, and pies.

By packaging, the butternut squash market can be segmented by glass bottles, P.E.T bottles, tetra packs, pouches, and trays. The pouches and trays are used for the packaging of frozen butternut squash, whereas the glass bottles, P.E.T bottles, and tetra packs are used for the packaging of butternut squash purees.

By distribution channel, the butternut squash market can be segmented into direct and indirect sales, which can be further sub-segmented into modern trade formats, departmental stores, specialty stores, online retail and other retail formats. 

By region, the Coir market can be segmented into five distinctive regions, which includes North America, Latin America, Europe, Asia Pacific, Middle East and Africa. Among these, North America leads the butternut squash market, due to Michigan which ranks first nationally in total acres of butternut squash production, third in fresh butternut squash production, and first for butternut squash processing.

Butternut Squash Market Drivers, Trends, and Restraints

Butternut squash composes many vital polyphenol antioxidants and vitamins. It contains no saturated fats or cholesterol, however, is a rich source of dietary fiber and phytonutrients. Butternut squash is one of the common vegetables that are often recommended by dieticians in the cholesterol controlling and weight reduction programs. It is rich in Vitamin A, and thus is a powerful natural anti-oxidant and is required by the body for maintaining the integrity of skin and mucosa. It is also an essential vitamin for healthy eyesight. Furthermore, butternut squash has plenty of natural polyphenol flavonoid compounds like ß-carotenes, cryptoxanthin-ß, and lutein. These compounds convert into vitamin-A, inside the body and deliver same protective functions of vitamin-A in the body. Butternut squash seeds are an excellent source of dietary fiber and mono-unsaturated fatty acids that benefit for heart health. Also, they are rich in protein, minerals, and numerous health-benefiting vitamins. The seeds are an excellent source of health promoting amino acid, tryptophan.

Butternut Squash Market Key Players

The benefits of Butternut Squash are attracting the manufacturers to produce and distribute the products in the market. Some of the key manufacturers in the Butternut Squash market are JDM Food Group, Stahlbush Island Farms, Harris Seeds, ALDI, Mackenzie Limited., Stonehill Produce., Rana Meal Solutions LLC, and others

The report covers exhaustive analysis on:

  • Butternut Squash Market Segments
  • Butternut Squash Market Dynamics
  • Butternut Squash Market Size, 2015 - 2016
  • Butternut Squash Market Size & Forecast 2017 to 2025
  • Supply & Demand Value Chain
  • Butternut Squash Market Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain
  • Butternut Squash Market Drivers and Restraints

 Regional analysis for Butternut Squash Market includes:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa 

Report Highlights:

  • Shifting Industry dynamics
  • In-depth market segmentation
  • Historical, current and projected industry size Recent industry trends
  • Key Competition landscape
  • Strategies of key players and product offerings
  • Potential and niche segments/regions exhibiting promising growth
  • A neutral perspective towards market performance

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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