Tea Concentrate Market - Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 - 2025


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The tea concentrates are utilized in either in liquid or powdered form. Tea concentrates provide an affordable, efficient, and convenience over regular brewed tea.

Tea concentrates are majorly utilized in the foodservice outlets and are used in limited amount in mass buyer retail markets such as family units. Tea concentrates additionally discovers application in the cosmetic products and are being acquired by the producers of cosmetic products in bulk. Hi has increased notably in the past years as per the procurement volumes.

Increasing Preference for Ready to Drink tea to Augment Market Growth

  • The main factor driving global tea concentrate market are developing customer base for prepared to drink tea. A decent rise in the prevalence for tea concentrates are changing buyer inclinations - from conventional tea to concentrated form. Moreover, development regarding item plan that guarantee medical advantages, engaging packaging style with a touch of convenience, along with the presence of tea concentrate on retail stores have additionally added to its surging demand.
  • The global tea concentrate market has not exclusively been profited by the fair move from providers and changing inclinations of buyers, in any case, the changing global exchange elements that has changed world into a solitary exchanging stage, helped the business as well.
  • Utilization of tea concentrate in North America is probably going to increment in future years and is required to increase high market share in the forthcoming years. The utilization of tea concentrate is probably going to increase in developing areas like India, China, and Indonesia. The tea concentrate market is relied upon to develop in significant creating nations credited to expanded utilizations of tea concentrate in the residential division. The consumption of functional drinks beverage is high in created economies, for example, Europe, North America, etc.

Tea concentrates is a type of ready to drink beverage produced by extracting tea leaf and blending it with different species such as ginger, cinnamon sticks, all spice berries, cloves, black peppercorns, etc., along with sweeteners. The tea concentrates are used in powder or liquid form. Tea concentrates offer convenient, cost savings and efficiency over traditional brewed tea.

Tea concentrates are predominantly used in foodservice outlets and finds limited usage in mass consumer retail markets viz.a.viz. households. Tea concentrates also finds application in cosmetic products and are being procured by cosmetic product manufacturers in bulk, which over the past few years increased substantially, considering the previous procurement volumes.

Tea Concentrate Market: Dynamics

The leading factor driving global tea concentrate market are growing consumer base for ready to drink tea. A subtle increase in popularity for tea concentrates are transforming consumer preferences - from traditional tea to concentrate forms. Furthermore, innovation in terms of product formulation that ensure health benefits, appealing packaging format with an essence of convenience, and availability of tea concentrate on retail shelves has also added to its increasing demand.

The global tea concentrate market has not only been benefitted from the balanced move from suppliers and changing preferences of consumers, however, the changing global trade dynamics that has transformed world into a single trading platform, helped the industry too. Regional companies that were previously engaged in trading tea concentrates in neighboring countries have expanded their market footprint to all potential geographies, especially India and China. Changing consumer economics also acted as a catalyst for the global tea concentrate market, fueling the demand. Furthermore, sales of tea concentrates through online platforms made it available for distant consumers as well,   that were not considered as potential markets and remained untapped for a longer period of time.

Tea Concentrate Market: Segmentation

The Tea Concentrate Market is segmented by Form Type, Sales Channel.

The Tea Concentrate Market is segmented by Form Type

  • Powder
  • Liquid

The Tea Concentrate Market segmented by Sales Channel used

  • Departmental Stores
  • Discount Market
  • Supermarket
  • Convenience Stores
  • Online Stores
  • Others

Based on form type, liquid segment accounts for maximum revenue share in global tea concentrate market attributed to greater convenience offered by liquid form compare to powder form. Liquid or blended form of the tea concentrate is more preferable compare to other forms, and is expected to continue the same trend in upcoming years. Powder form of the green tea concentrate is majorly used compare to green tea leaf. Furthermore, the demand for green tea concentrate is likely to grow in coming years due to rising awareness about health benefit of green tea among the consumers.

Tea Concentrate Market: Regional Outlook

The global tea concentrate market is segmented by regions into North America, Latin America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia-Pacific excluding Japan (APEJ), and Japan. APEJ is anticipated to be the largest tea concentrate market and is expected to spur during the forecast period. Japan and Europe tea concentrate market is projected to grow at a substantial rate.

Consumption of tea concentrate in North America is likely to increase in future years and is expected to gain high market share in the upcoming years. The consumption of tea concentrate is likely to rise in developing regions like Indonesia, China and India. The tea concentrate market is expected to grow in major developing countries attributed to increased usages of tea concentrate in the domestic sector. The Consumption of functional drink is high in developed economies such as North America, Europe etc. The growing demand for functional drinks will help to increase the demand for tea concentrate market.

Tea concentrate Market: Key Players

Some of the key market players in the global tea concentrate market are

  • PepsiCo
  • Tata international
  • Maya Tea Company
  • MB-Holding GmbH & Co. KG
  • The Chai Direct
  • Fujian Xian Yang Yang Food & Technology Co.,LTD
  • Herbalife International of America, Inc.
  • Starbucks Corporation.
  • Island Rose Gourmet Tea.
  • Others

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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