Raisin Juice Market - Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 - 2025


Persistence Market Research

$ 4900

Raisins come with several health benefits for young and old alike. Raisins are dried grapes, particularly the green ones. It is after drying of these fruits, raisins get the amber color. Often touted as nutritional powerhouse, raisin juice is extracted in concentrate form. The global raisin juice market is driven mainly driven by the benefits derived from consumption of the juice.

Consumption of raisin juice offers the following benefits

  • Raisin juice acts as energy boosters
  • Rich in a number of vitamins like Vitamin C
  • It also contains dietary fiber
  • Raisin juice comes with high content of iron, potassium, and calcium

Regular consumption of raisin juice boosts immune system and thus helps fight against diseases. It also strengthens bones. Such wide array of benefits is likely to support growth of the global raisin juice market over the period of assessment.

Apart from its various health benefits, raisin juice is a natural sweetener and is often used in a variety of bakery products. Raisin juice comes with no fat and zero cholesterol. As such, regular consumption of raisin juice helps in reducing body weight, thereby boosting the global raisin juice market in years to come.

Apart from general health benefits, raisin juice also offers some medicinal value. It is useful for in controlling digestion related activities of human body and quite helpful in cases of mild fever.

Raisin juice almost never goes bad. As a matter of fact, it is used for extending the shelf life of various baked products and bread. Furthermore, it also finds use as a food coloring agent and as substitute of sugar, if needed.

Raisin juice is prepared by processing raisins to obtain a concentrated paste. It is commercially available as raisin juice concentrate and used as a sweetener and shelf life enhancer in the food and beverage industry. Following consumer awareness about the health benefits of raisin juices, the raisin juice market is expected to witness a significant growth in the forecast period. The demand side factor like consumer acceptability for the taste and flavor of the raisins may also affect the raisin juice market. Considering the rise in trend for healthy and carb-free food, raisin is emerging as a sugar substitute and may gain a notable position in the natural sweetener market.

Raisin Juice Market: Segmentation

The raisin juice market is segmented on the basis of end use and applications.

On the basis of application, the raisin juice market is segmented as flavoring agent, sweetener, texturizing agent and preservative. The raisin juice is known to enhance the texture and crunchiness of the bakery products and sometimes also used as dressing ingredient in confectionary.

On the basis of end use, the raisin juice market is segmented as bakery, confectionary, frozen desserts, sauces & dressings, beverages and others. It is also widely used in marinades and seasonings.

Raisin Juice Market: Drivers, Restraints, and Trends

Government organizations which are taking various initiatives in spreading awareness about the health benefits and usage of raisins in the food industry are hugely responsible for the growth of the raisin juice market. The California Raisin Marketing Board has been taking great efforts in promoting the use of raisin and raisin products. It includes measures like Commodity Purchase programs which offer government funds to schools and banks and open sales opportunity for fruits and vegetables including raisins. These opportunities will ultimately fuel the growth of the raisin juice market. Lack of consumer awareness seems to be hindering the growth of the raisin juice market. Hence, the introduction of raisin juices to bakeries and other food manufacturers which have a strong foothold in the regional market will help in raising consumer awareness and boost the growth of the raisin juice market. Online marketing strategy also presents excellent opportunity to expand the market attractiveness of the raisin juice market. Regions with low raisin production where prices of raisins are high may exhibit slower growth in the raisin juice market.

Raisin Juice Market: Regional Outlook

North America is the largest producer of raisins and the major contributor is the U.S. As the production and demand for raisins continue to grow, the demand for raisin juice is also expected to grow. Europe is the biggest importer of raisins. So, the California Raisins Board has been taking many initiatives for the promotion of raisin juice in Europe which is most likely to fuel the growth of the raisin juice market. Asia Pacific is in the introductory phase of the raisin juice market, as raisin is most commonly consumed as a dried fruit rather than as a juice or paste. Overall, this region exhibits less consumption of processed food products. The rising disposable income of the consumers coupled with consumer awareness may moderately boost the growth of the raisin juice market. In Middle East, the traditional food of the people includes raisins and as an innovative and better alternative, raisin juice is expected to appeal the consumers here and facilitate the growth of the raisin juice market. Africa is expected to show an appreciable growth in the raisin juice market as it occupies a dominant position in the fruit processing market.

Raisin Juice Market: Key Players

  • Fineberry Foods Inc. 
  • NationalRaisin Company
  • Arat Company Pjs.
  • Lion Raisins
  • Horner International
  • Boghosian Brothers

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

MRR.BIZ is a leading provider of strategic market research. Our vast repository consists research reports, data books, company profiles, and regional market data sheets. We regularly update the data and analysis of a wide-ranging products and services around the world. As readers, you will have access to the latest information on almost 300 industries and their sub-segments. Both large Fortune 500 companies and SMEs have found those useful. This is because we customize our offerings keeping in mind the specific requirements of our clients.