Tortilla Chips Market - Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 - 2025


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Tortilla Chips Market_ Snapshot

Tortilla chips are setting the new trend for healthy snacks. They are made of fresh and healthy corn flour, which makes it popular among the youths. These chips are extremely popular in Mexico and has expanded a large consumer market over there. They are generally made of yellow corns, but even red, white and blue corn tortilla chips taste good. Although for a long time corn flour was its basic ingredient, but over a decade market has experienced production tortilla chips made of wheat and tapioca.

With the current trend of chips production, it is observed that by 2026 a subtle growth will be observed in this market.  Similar will be the trend for tortilla chips market. Currently this market is segmented on the basis of sales, source, nature, product type and other market driven factor. But since chips and especially healthy are the most popular in between food snacks, it can be predicted that within few years’ tortilla chips will expand its consumer chain.

Also an eventual increase has been noticed in the production and consumption of healthy snacks. Considering the health benefits of tortilla chips, it has a great scope in the food market. With the increase in the percentage of obesity, there is also an increase in health awareness. People are gradually shifting to healthier food options and habits.  With increase in demand of healthy snack, companies are shifting towards producing healthy chips. Tortilla chips are a combination of taste and health and hence will acquire a stable place in this market.

Tortilla Chips Market Introduction:

Tortilla is made from freshly ground maize or wheat flour. Global trend of snackification has been one of the prominent factor responsible for the rising demand for snacking food products where, such food products are replaced by traditional meals. Tortilla chips are largely consumed in Mexico and are prepared from corn flour and are gaining immense popularity in the recent past years. Tortilla chips are made from yellow corn, red corn, blue corn and are available in different flavors. The global tortilla chips is expected to witness significant demand from countries such as, U.S., Canada, Brazil, Mexico, certain Asian countries attributable to increasing consumption of  organic tortilla chips in the near future. 

Tortilla Chips Market Segmentation:

The global tortilla chips market is segmented on the basis of nature, source, by product type, by sales channel and region. On the basis of nature, the global tortilla chips market is segmented into, organic and conventional. Organic tortilla chips are made from organic ingredients and are available in different varieties. The organic tortilla chips segment is expected to witness considerable growth among consumers due to growing trend of clean label across the globe. Based on source the global tortilla chips market is segmented into, wheat and corn. The corn segment is further sub-segmented into yellow corn, white corn, blue corn and red corn. On the basis of product type the global corn chips market can be segmented into, masa flour based tortilla chips and cooked corn based tortilla chips. Masa flour is a flour which is soaked and cooked in an alkaline solution. The segment is expected to deliver significant revenue generation in the global tortilla chips market. On the bases of sales channel the global tortilla chips market is segmented into, store based retailing and non-store retailing. The store based retailing segment is further sub-segmented into, modern grocery retailers and traditional grocery retailers. Modern grocery retailers segment can be sub-segmented into, hypermarkets/supermarkets, convenience stores, discount stores, departmental stores, and specialty stores while the traditional grocery retailers segment is sub-segmented into, food and drinks specialists, independent small grocery retailers.

Tortilla Chips Market Regional Outlook:

On the basis of the region the global tortilla chips market is segmented into, North America, Latin America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Japan and the Middle East and Africa. U.S., China, Brazil, Mexico are some of the leading producers of corn worldwide which is expected to enhance the market share of tortilla chips across these countries. Latin America is expected to hold a considerable market share in the global tortilla chips market. Tortilla chips are first choice of consumers in mexico and has become one of the staple snack in other countries including U.S. and Canada. As per data reveled by snack food association, the slaes of tortilla chips in the U.S. has witnessed tremendous growth in recent past years mainly due to increasing consumption of tortilla chips among Mexican-American population in the U.S. Changing taste preference and growing demand for healthier snacks is expected to push the revenue generation in the global tortilla chips market. Europe is one of the prominent leader in the global tortilla chips market.

Tortilla Chips Market Drivers and Trends

Snacks are considered to be cheaper and traditional meals among consumers globally which is expected to contribute towards the increasing consumption of tortilla chips. Manufacturers are offering tortilla chips in different flavors and varieties as per consumers need and taste in order to cater maximum revenues globally. Also, growing demand for ready to eat snacks and demand for organic gluten free tortilla chips among consumers across the globe is expected to result in increasing market revenue generation in the global tortilla chips market

Tortilla Chips Market Key Players:

Key player operating in the global tortilla chips market includes ARANDA'S TORTILLA COMPANY, INC., Super-Mex Foods, Lafortaleza Products, PepsiCo., Grupo Bimbo, Barcel USA, Mission Foods, Gruma Corp, Truco Enterprises and others. The report covers exhaustive analysis on:

  • Tortilla Chips Market Segments
  • Tortilla Chips Market Dynamics
  • Historical Actual Market Size, 2015-2016
  • Tortilla Chips Market Size & Forecast 2017 To 2027
  • Tortilla Chips Market Supply & Demand Value Chain
  • Tortilla Chips Market Current Trends/Issues/Challenges
  • Players Competition & Companies Involved in Tortilla Chips market
  • Tortilla Chips Market Technology
  • Tortilla Chips Market Value Chain
  • Tortilla Chips Market Drivers and Restraints

Regional analysis for Tortilla Chips market includes

  • North America
    • US & Canada
  • Latin America
    • Brazil, Argentina & Others
  • Western Europe
    • EU5
    • Nordics
    • Benelux
  • Eastern Europe
  • Asia Pacific
    • Australia and New Zealand (ANZ)
    • China
    • India
    • ASEAN
    • Rest of Asia Pacific
  • Japan
  • The Middle East and Africa
    • GCC Countries
    • Other Middle East
    • North Africa
    • South Africa
    • Other Africa

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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