Persistence Market Research
Acid Toner Market_Snapshot
Acid toners are skin care product that has acids mostly in the form of AHA (Alpha Hydroxy Acid) and/or BHA (Beta Hydroxy Acid). These acids perform exfoliating function on the skin and this is the reason they are widely used in the costmetic industry as a makeup removal agent. Along with this, acid toners also contain glycolic, lactic and/or salicylic acid.
The small concentration of acid enhances the cleansing property of the toners. These makes acid toner an excellent post cleansing product and an excellent exfoliation, pH control, acne control and hydration location.
Social media marketing has done extremely well to spread the awareness among consumers regarding the use of acid toners and its goodness on skin. Increasing demand for skin care product to improve the aesthetic appeal is a prime factor expected to fuel the acid toners market.
Further rise in disposable income, surge in women employment and rising awareness among the consumers regrading acid toners are some other factor projected to go well with increasing demands of acid toners.
Despite several drivers, rise in cases of acid toners allergy due to the use of synthetic chemicals, harsh effect on sensitive skin and limited innovation in terms on packaging and supply chain are several factors expected to impede the growth of the acid toners market.
To overcome this, players are investing to strengthen the supply chain for acid toners across online channels. This is helping in easy availability of acid toners in different parts of the globe. This is projected to drive the acid toners market in the near future.
Acid Toners Market: Introduction:
Acid toners are the products containing acid groups which are used as skincare products as they maintain the skin´s pH at an a. A toner, in general, is used to remove dust, pollution, and impurities. Acid toners are used for dehydrated and dry skin, resurfacing, for collagen production, acne removal, and other skin care purposes. These products also help in removing excess oil and hair prevent ingrown hair from the face. Additionally, adds a layer of protection by closing pores and tightening cell gaps after cleansing.
The other benefits of acid toners include smoothening of skin texture and evening out of skin tone. Increasing demand for facial toners as part of daily routine and skin benefits are driving acid toners market.
Acid Toners Market: Segmentation:
The Acid Toners market is segmented by Acid type, Primary Function, Form, and Distribution Channel.
By Acid Type, the acid toners market is segmented into Lactic acid, Glycolic acid, Malic acid, Salicylic acid and PHA’s (Poly hydroxy acids)
By Form, the acid toners market is segmented into pre-soaked disposable pads and liquid
By Primary Function, the acid toners market is segmented into resurfacing and hydration, resurfacing and stimulant for collagen production, Acne Treatment, Hydration and deep penetration of product
By Distribution Channel, the acid toners market is segmented into two categories namely indirect and direct. The indirect segmentation is further classified into modern trade, e-commerce, convenience stores, specialty stores and other store formats. The direct segment is anticipated to lead during the forecast period.
Acid Toners Market: Region-wise Outlook:
North America followed by Europe will dominate the Acid Toners market backed by higher demand concentration of acid toners in these regions. Improving economic conditions, lifestyles in countries like China and India will emerge as a potential region for acid toners market. Traction towards fruit based toners will be a trend in APAC region due to higher availability of citrus fruits suitable for acid toners production. To achieve economies of scale by collaborating with local raw material suppliers and also nearness to potential consumer base will encourage higher private investments will augment acid toners production in APAC region.
Acid Toners Market: Drivers and Restraints:
Growing demand for skin care products specifically facial care products has boosted demand for acid toners market. Increase in working women population along with the rise in spend towards specific need cosmetics is having a positive influence on the acid toners market. The emergence of the need for post-cleansing products along with added benefits of exfoliation, pH control, acne control and hydration has become a critical success factor for acid toners market growth. Higher availability of acid toners across online channels and ease in shopping is also fuelling acid toners market growth.
The acid toners include active and skin-changing ingredients. Usage of acid toner is known to be the most effective way for skin preparation in daily routine. A rise in awareness of acid toner product information across social media platforms and their benefits has resulted in higher sales of acid toners in the recent years.
Allergy to synthetic chemicals in acid toners and sensitive skin issues might be a limiting factor for acid toners market growth. Lack of product safety and improper knowledge of using specific acid toner for suitable to particular skin type will result in side effects of the product which in turn will limit acid toner sales in the long term.
Acid Toners Market: Key Players:
The global player for the Acid Toners market Garnier (L'Oréal), Neutrogena, Mario Badescu, BioAqua and ISNTREE.
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