Confectionery Mix Market - Global Industry Trend Analysis 2012 to 2017 and Forecast 2017 - 2025


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Confectionaries are extremely popular sweet dishes and no meal is complete with a confectionery in the end. The global confectionery mix market is likely to experience fast-paced growth owing to the massive popularity of confectioneries.

Pastries, muffins, pastries, and cookies are popular products of confectionery mixes. The global confectionery mix market is likely to experience the following trends:

  • All over the world, consumers are becoming increasingly health conscious. They are deliberately avoiding certain food ingredients and at the same time are including some others. All such exclusions and inclusions are increasingly for the purpose of fitness and good health. Inclusion of fruits, chia seeds, and dry fruits in popular confectioneries are an indication toward the desire for a healthy, long life.
  • Alternative flours and fortified flours are used by bakeries of all sizes. It is an important area of exploration in the confectionery mix sector. Market players are coming up with confectioneries that are made up of multigrain, whole wheat, or whole grains to add to the nutrient value of confectioneries.
  • These days confectioneries are being offered with savory varieties as well. The taste buds of consumers are changing continuously and they are starting to think beyond regular ones like chocolate chip, blueberry, and lemon poppy seed. They are now looking for parsley and cheese fillings. Besides, blends of savory and sweet flavors are also gaining popularity amongst the confectionery lovers.

Advancements in the food technology are also propelling the growth of global confectionery mix market. With the evolving technology, it is becoming easier to prepare confectioneries with ingredients that are needed for different types of diet. Many of the retailers are now making dairy-free, halal, vegetarian, sugar-free, gluten-free, and vegan confectioneries.

Confectionery Mix Market: Segmentation: 

The confectionery mix market is segmented on the basis of nature, type, end-user, and distribution channel.

Segmentation on the basis of nature in the confectionery mix market is free-from and conventional. The free-form segment is expected to see comparatively high CAGR over the forecast period owing to its healthy ingredient usage during production over the conventional segment. The segments cover gluten-free, vegan, GMO-free and other critical labels trending over the market. The conventional segment is expected to dominate in terms of volume share in the global confectionery mix market owing to its lower price point and ease of production.

On the basis of type, the confectionery mix market is segmented into muffins, cookies, pastries, pretzels, gelatins and jellies, creams and filings, bars, candies and others. The muffin segment is expected to dominate the global confectionery mix market owing to its larger demand in the confectionery segment from the consumer side.

On the basis of end-user, the confectionery market is segmented into retail and commercial. The commercial segment is expected to dominate the global confectionary mix market owing to the stability and singularity of end result helping the brands to maintain its equity over a long period of time. The retail segment is expected to see higher growth rates owing to the adoption of ready-to-cook products in urban regions resulted by busy lifestyle and long working hours.

Confectionery Mix Market: Region-wise Outlook: 

Europe is expected to dominate the global confectionery market with steady growth rates owing to the major offerings of confectionery mixes being a traditional food of the region. Also, the region is having a high per-capita consumption of confectionery products and huge working-class populations making the region a potential demand zone for the confectionery mix market. North America to follow the next place owing to its large working population and inclination of consumer towards ready-to-cook products. The Asia Pacific region is expected to form a lucrative retail market to invest, with growing per capita spending over food items the region currently holds more than 60% of the global population. MEA and Latin America also to capture substantial demand share resulted in rapid adaption to western food trends and established retail chains over the regions. 

Confectionery Mix Market: Drivers and Restraints: 

The confectionery mix market is expected to be driven by the benefits of the product usage such as reduced preparation time, long shelf life, and consistency end product characteristics. With an increase in working hours and busy schedule of working class population, the product holds a key solution the people who want to enjoy homemade foods. This with consistence out-put is expected to drive the consumer to adopt the product easily over the forecast period. Longer shelf-life helps HoReCa to maintain its slow-moving products at low price point hence increasing profit margin and consistency profile of the final food helps the food service to maintain its footfall efficiently which is expected to drive the confectionery mix market over the forecast period as more and more HoReCa services are expected to adopt confectionery mix products.

Frozen desserts and Ready-to-eat products are expected to create restraint for the confectionery mix market over the forecast period owing to its on-the-go nature and absence of any preparation time.

Confectionery Mix Market: Key Players: 

The global player for the Confectionery Mix market are Zeelandia International B.V., Swiss Bake Ingredients Pvt. Ltd., IREKS GmbH, General Mills Inc., The J.M. Smucker Company, Chelsea Milling Co., Dawn Food Products, Inc., and ACH Food Companies, Inc.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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