Superfruit Market - Global Industry Trend Analysis 2013 to 2017 and Forecast 2018 - 2028


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Superfruits: Market Outlook

Superfruit production has been on a rise in developing countries such as China, India, Turkey, Philippines and many others. Also, the growth in superfruit consumption is not just limited to these countries but also U.S., Russia, Egypt, Spain etc. are the major superfruit consuming countries globally. Asia Pacific regions have evolved into a high-value growth for superfruit consumptions for juice and juice concentrates. The global market for superfruit is estimated to grow significantly and the major contributing factor is consumer orientation towards health food and healthy lifestyle. “Superfruit” is a term used to refer to fruits that have high nutritive value and are often consumed for the health benefits associated with it. A lot of high-value marketing is put in to promote the products made from these superfruit. Products made from such superfruit are often showcased to have numerous applications. The applications of superfruit include juices, dietary supplements, fresh bakery, sports drinks, functional food, fortified water and flavored drinks.

Superfruits Market: Reasons for Covering this Title

Rise in consumption of functional beverages is one of the key factors driving the market for superfruit.  Functional beverages are drinks intended for conveying health benefits. Most of the functional beverages consist of ingredients like vitamins, minerals, fruits and fruit purees, and vegetables and such superfruit. The newer segments of functional beverages have been introducing as superfruit beverages and have instantaneously gained recognition and high demand. Superfruit ingredients in functional beverages are mostly added to performance and sports drinks, and, energy drinks, and fortified fruit drinks. North America is considered to be the largest market for functional beverages. Two key factors responsible for the high demand for functional beverages in the region include a greater level of awareness among consumers and high disposable income. Taking into account that North America has a relatively higher share in the global functional beverages market in terms of value sales, this one factor is driving the demand for Superfruit in this region.

Global Superfruits: Market Segmentation

On the basis of fruit type, the global Superfruit market has been segmented as –

  • Citrus Fruits
  • Berries
  • Apples
  • Bananas
  • Grapefruit
  • Cantaloupe
  • Cherries
  • Dragon fruit
  • Grapes
  • Kiwi
  • Plums
  • Pomegranate
  • Avocados
  • Tomatoes
  • Papayas
  • Pumpkin & pumpkin seeds
  • Watermelon
  • Pineapple

On the basis of distribution channel, the global Superfruit market has been segmented as –

  • Direct
  • Indirect
    • Store-based
      • Hypermarket/Supermarket
      • Convenience Stores
      • Departmental Stores
    • Online

On the basis of application, the global Superfruit market has been segmented as –

  • Food and Beverages
    • Bakery and confectionaries
    • Baby food
    • Beverages
    • Snacks
    • Ice-creams & desserts
  • Dietary supplements
  • Cosmetics

Global Superfruit Market: Key Players

Some of the key players operating in the global Superfruit market are The Agrana Group, Chiquita Brands International Sàrl, Dole Food Company, Inc., Del Monte Foods, Inc., Fyffes plc, Grupo Noboa S.A., Kagome Co., Ltd., The Morning Star Company, Naturipe Farms, LLC., Citrosuco, among others.

Launching new product variants in superfruit market, generating awareness & marketing about the benefits of Superfruit products through various promotional activities are some of the key drivers supporting the superfruit market growth in the near future.

Key Product Launches & Co-Branding activities

  • In the year 2017, Del Monte Foods, Inc.,S.-based Company launched new smoothie kit line made from superfruit. The specific product portfolio expansion was done in order to increase fruit & vegetable consumption in the U.S. They are launched the superfruit smoothies in a variety of sizes and are and are widely available at selected convenience channels and grocery stores in the four healthy mixtures, including antioxidant, superfruit, energizers and vitamins. The superfruit smoothies are claimed by the company to be 100% fresh, healthy and convenient. Del Monte created its range of smoothies to align with recent consumer trends towards healthy and convenient product formulations.
  • In October 2016, Dole Food Company, Inc., one of the major multinational food manufacturers launched co-branded produce assortment featuring iconic Disney, Pixar, Star Wars and Marvel characters. They both have shared a mission to provide high-quality products to help families live a healthier life with the superfruit and veggies. Disney with Dole’s fresh fruits and vegetables is looking to support parents as they could encourage their kids to make the healthier food choice.

Opportunities for Market Participants

The Superfruit market is anticipated to be positively influenced by evolving consumer preferences, and increasing health consciousness. Catering the growing demand for products containing several health benefits is one of the key supply-side driver supporting the superfruit market growth. Also the plan in marketing and advertising them to the consumers play a critical role in sales of the superfruit products.

Brief Approach to Research

A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, distribution channel of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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