Clean Label Bread Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2028

Market Outlook

Bread is a baked staple food which is prepared from dough that is kneaded, moistened and at times fermented. Bread is a major food that is being consumed from prehistoric times. Bread has been prepared in a variety of shapes and sizes and has been offered to consumers in variety of forms using different ingredients and methods of preparation. Clean label bread is bread which contains no artificial ingredients or synthetic chemicals. Consumers now a days look for labels such as gluten-free, free-from, simple, minimally processed and organic in the labeling of any food product, which is the reason why, clean label is also understood to be a consumer-driven movement.

Reasons for Covering this Title

Growing demand for organic food, along with clean label ingredients in a food item such as bread is found in countries such as the U.S., U.K., France, Germany and Australia among others, due to which producers are engrossed in using clean label ingredients in their bread, which leads to the growth of the clean label bread market. It has been observed that there is a surge in demand for clean label bread particularly in Europe and North America and in order to meet growing demand, companies are launching new products that contains no harmful ingredients such as flavor, colors, etc., on a regular basis. Moreover, a spokesperson from a major bread manufacturer claimed that gluten-free bread is amongst the fastest growing clean label claims across the globe, which clearly indicates that the market of clean label bread is expected to grow significantly over the forecast period.

Global Clean Label Bread: Market Segmentation

On the basis of type the global clean label bread market has been segmented as –

• Artisan Bread
• Ready Made Packed Bread

On the basis of category, the global clean label bread market has been segmented as –

• Sandwich Bread
• Tortillas, Pitas & Wraps
• Rolls & Buns
• Mixed Spices & Seasonings
• Others

On the basis of nature the global clean label bread market has been segmented as –

• White Bread
• Brown Bread
• Multigrain Bread
• Specialty Bread
• Combo Bread
• Others

On the basis of weight the global clean label bread market has been segmented as –

• 12 oz
• 16 oz
• 18 oz
• 20 oz
• 24 oz
• Others

On the basis of distribution channel, the global clean label bread market has been segmented as –

• Direct
• Indirect
  • Hypermarket/Supermarket
  • Convenience Stores
  • Specialty Store
  • Online Retailer
  • Others

Global Clean Label Bread Market: Key Players

Some of the key potential players operating in the global clean label bread market are Barilla Group, Grupo Bimbo S.A.B. de CV, Campbells Soup Company, Associated British Foods PLC, Almarai, Goodman Fielder, Yamazaki Baking Co. Ltd, Finsbury Food Group Plc, Aryzta AG, Chipita S.A., Britannia Industries Limited, Campbell Soup Company, and  Palco Food Products among others.

Opportunities for Market Participants

The clean label bread available in the market at high costs to the conventional bread available in the market, hence companies associated with clean label bread production need to find ways to offer the cost-effective solution to its customers. In today’s world, the internet has influenced consumer buying behavior continuously, buyers spend more time searching required products from various manufacturers before arriving at a decision. All companies have an online presence, but today, consumers are looking for an interactive web experience. Hence companies operating in this market needs to improve its web experience for the consumers and increase transparency of products accordingly. The role of retail and online support is no longer limited to the sale, and customer satisfaction after the sale is of paramount importance. Moreover, consumers attitude have changed drastically over the years, it has become more when it comes to processed food, and hence new entrants could focus on offering innovative products while keeping consumers perception on food items in mind, so as to enhance its foothold, globally.

Brief Approach to Research

The analysis will be done on modelling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the types, ingredients and distribution channels of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

Key Data Points Covered in the Report

Some of the key data points covered in our report include:

• An overview of the clean label bread market, including background and evolution
• Macroeconomic factors affecting the clean label bread market and its potential
• Market dynamics impacting the clean label bread market, such as drivers, challenges and trends
• Detailed value chain analysis of the clean label bread market
• Cost structure of the products and segments covered in the study
• In-depth pricing analysis, by key segments, regions and by major clean label bread market participants
• Analysis of clean label bread supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
• Analysis of the clean label bread market structure, including a tier-wise categorization of key market participants
• Competitive landscape of the clean label bread market, including detailed profiles of the top players in this market

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

• Tailwinds and headwinds molding the market’s trajectory
• Market segments based on products, technology, and applications
• Prospects of each segment
• Overall current and possible future size of the market
• Growth pace of the market
• Competitive landscape and key players’ strategies

The main aim of the report is to:

• Enable key stakeholder’s in the market bet right on it
• Understand the opportunities and pitfalls awaiting them
• Assess the overall growth scope in the near term
• Strategize effectively with respect to production and distribution

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