Maqui Berries Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026


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Maqui Berries: Market Outlook

Maqui berries are purple berries that grow through parts of southern Chile. These berries are not cultivated and are present in the wild throughout that part. The Maqui berries are harvested mostly by the Mapuche Indians and also commercially sold by them. The wide applications of these Maqui berries in the ailments of the humans have made it a super fruit. The antioxidants power present in the maqui berries is more than any other fruit and is said to protect the body cells from damage.

Due to the benefits of maqui berries, a wide market has emerged to produce different products of them by processing them. It is being used in vegan superfood bars, jam, juice blend, sports drink, energy drink and also alcoholic drinks of maqui berries have been seen in the market.

The value of exports of the Maqui berries has significantly increased in the past few years and is being exported to the United States and South Korea in a very large number. But it is estimated that there are markets that are going to grow in the upcoming years mostly concentrated in APAC for maqui berries. 

Maqui berries Becoming the New Superfruit

Maqui berries are very rich in anthocyanin. These are purple pigments which are very high in antioxidant activity. Specifically, these anthocyanins are called delphinidins and are present in exceptionally high amounts in maqui berries.  These are known to protect the body from a huge number of ailments. They are known to manage the blood sugar of the body in people who are suffering from diabetes. They have anti-inflammatory effects and also prevent the oxidation of cholesterol. They are known to have anti-bacterial, anti-aging and anti-cancer effects also. Due to this large number of benefits and no restrictions on dosage, the maqui berries are termed as the new super fruit and the antioxidant and nutritional levels are no match to the other berries that are present.

The Maqui berries can also be manufactured in numerous products. The transformation of the berry into such a wide variety of innovative products has also contributed to the large customer base that the maqui berries have.

Maqui Berries: Segmentation

The global Maqui berries market is segmented on the basis of end use, form, processing, nature, packaging and distribution channel. 

On the basis of nature, the global Maqui berries market has been segmented as-

  • Natural
  • Organic 

On the basis of processing, the global Maqui berries market has been segmented as-

  • Spray-dried
  • Freeze-dried 

On the basis of packaging, the global Maqui berries market has been segmented as-

  • Cans
  • Pouches
  • Paper bags 

On the basis of end use, the global Maqui berries market has been segmented as-

  • Food and beverages
  • Food
  • Dairy Products
  • Jams and jellies
  • Functional foods
  • Confectioneries
  • Beverages
  • Non-alcoholic Beverages
  • Alcoholic Beverages
  • Nutraceuticals
  • Personal care and cosmetics

On the basis of distribution channel, the global Maqui berries market has been segmented as-

  • Direct
  • Indirect
  • Drug stores
  • Hypermarkets/Supermarkets
  • Specialty stores
  • Online retailer 

Maqui Berries: Market Participants

Some of the leading market participants of global Maqui berries market include Arauco Nutrientes Naturales, HP Ingredients, Jungle Nutrition, Sunfood Superfoods, NP Nutra, Maqui New Life S.A, Bayas del Sur.

Maqui Berries: Activities of the participants

  • Delphinol, a product from MNL S.A., is a standardized Maqui berries extract gathered from southern Chile. It has been proved in a recently published study that it reduces fasting sugar in individuals with impaired glucose regulation.
  • + Maqui, a product from Arauco Nutrientes Naturales, took a leap in the world of e-commerce, and since April 2018 is also offered by AMAZON, the global e-commerce giant, and is exported to countries such as South Korea, Indonesia, Switzerland, and Australia.

Maqui berries: Market Opportunities

The market for maqui berries has been wide since the nutritional value of the berries has been known. And the market has ever since been increasing. There are a wide number of products that have come into the market and more research is going into it to produce the best of Maqui berries products with enhanced nutritional activities. The value of the products is very high and the consumer base is not decreasing. And due to the increase in health-conscious people across the globe, the demand for new, improved product is more.

The new product with additional nutritional values can be manufactured by putting up a little work and research on the maqui berries.

The Maqui berries contain delphinidins that are known to contain anti-aging effects. Thus more research can be carried out to form new products in cosmetics that can carry out anti-aging effects.

Maqui berries: Brief Approach to Research

The analysis will be done on the modeling-based approach and triangulation methodology to estimate the data covered in this report. A detailed market understanding and assessment of the origin, source and distribution channel of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sale of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market size.

Key Data Points Covered in the Report

Some of the key data points covered in our Maqui berries market report include:

  • An overview, including background and evolution
  • Macroeconomic factors affecting the Maqui berries market and its potential
  • Market dynamics, such as drivers, challenges, and trends
  • Detailed value chain analysis of the Maqui berries market
  • The cost structure of the products and segments covered in the study
  • In-depth pricing analysis, by key product segments, regions and by major market participants
  • Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario
  • Analysis of the market structure, including a tier-wise categorization of key market participants
  • Competitive landscape of the market, including detailed profiles of the top players in the Maqui berries market

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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