Hydration Enhancers Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026


Transparency Market Research

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Market Outlook: Hydration Enhancers

A hydration enhancer is active ingredients used to offer extra added health benefits. Hydration enhances includes ingredients such as minerals, protein, enzymes, ion infused, antioxidants, and blends or mixture of ingredients. Hydrates enhancer are available in different formats such as in form of tablets, powder, and others. Rising consumer’s interest in organic and natural products has pushed manufacturers to look for alternative natural sources or products enriched with high nutritional content. 

Consumers are seeking products that can be easily consumed, increases energy level, and offers extra added valuable ingredients such as vitamins, minerals, protein, and other nutritional ingredients. Owing to this, some of the companies have launched hydration enhancers which are in form of tablets and powders that contains active ingredients, natural flavors, and other essential ingredients that help to increase energy level, or for weight management, immunity enhancement, or as a source of multi-vitamins tablets and powder. 

Increasing Demand for Tablets and Powders enriched with Active Nutritional Ingredients

Growing perception on the importance of getting enough vitamins and minerals in one’s diet in order to lead a healthy life has prompted consumers to consume products containing active ingredients or hydration enhancers. Demand for hydration enhancers is increasing as hydration enhancers contain blends of ingredients, vitamin, minerals, protein, sweeteners, natural taste of flavors, and others. 

The demand for drinks containing hydration enhancers based products is increasing at a higher growth rate owing to ease of consumption, instant source of energy, and also as a tablet full of nutritional content. For instance, the squeeze of hydration enhance based powder in into drinking water direct help to replenish the body and also supports in maintaining optimal health. In addition, to lure the customers, companies are also offering hydration enhancer tablets and hydration enhancer powder in a wide range of flavors. 

Hydration enhancer tablets and powder are available in wide range of flavors such as berries, tropical fruit, grapefruit, pomegranate, orange, watermelon, lemon, and many others. One of the major factors prohibits the growth of hydration enhancers in the global market is lack of penetration of hydration enhancer tablets and hydration enhancer powder. It is essential for manufacturers to increase the penetration of hydration enhancers and its health benefits.

Global Hydration Enhancers: Market Segment

On the basis of form, global hydration enhancer market has been segmented as –

  • Tablets
  • Powder

On the basis of flavor, global hydration enhancer market has been segmented as –

  • Regular
  • Flavored
    • Berries
    • Tropical Fruits
    • Citrus
    • Others

On the basis of functionality, global hydration enhancer market has been segmented as –

  • Immunity
  • Weight Management
  • Multi-vitamins
  • Energy
  • Others

On the basis of region, global hydration enhancer market has been segmented as –

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

 Global Hydration Enhancers Market: Key Players

Some of the key players operating in the hydration enhancers market are Nuun Life, Ecosentials LLC, Everly, Clinova Limited, Aqualyte Solutions, GU Energy, Isostar, and others.

Opportunities for Market Participants in Global Hydration Enhancers Market

Hydration enhancers are becoming increasingly popular in North America and European countries. Hydration enhancers not only helps enhance energy, but also contains naturally flavored ingredients, electrolytes, and others that help in maintaining optimal hydration in the human body. Taking an account, the demand for hydration enhancer tablets and hydration enhancer powder is expected to increase among sports personnel, athletes, and others. 

Growing health and wellness trends especially in Western Europe and Asia Pacific countries, the demand for products offering extra added health benefits is expected to increase the demand for hydration enhancers in near future. In addition, to fulfill the demand for consumers seeking for flavored based hydration enhancers, companies have the opportunities to offer a wide range of flavored based hydration enhancers as per the taste, and preference of the consumers.

Brief Approach to Research

Our analysis will follow a modelling-based approach and triangulation methodology to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, forms and end uses of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data is collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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