Marketing Automation Software Market - Global Industry Analysis and Forecast 2017 - 2025


Persistence Market Research

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Marketing automation accredits to software tools and platforms which are implemented by enterprises to manage all kinds of operation effectively. Marketing automation software allows organizations to automate, integrate, and measure marketing tasks and productivity to improve operational efficiency. Marketing automation software is a component of customer relationship management (CRM) which allows automating in marketing process which in turn eliminates time consuming operations related to customer manual data management. As there is an increase in competition among enterprises, marketing automation software helps to keep track of changing day-to-day demand of customer to minimize retardation.

Marketing automation software has several functions such as email marketing, campaign management, engagement marketing, CRM integration, social marketing capabilities, mobile marketing capabilities and marketing analytics.

Marketing Automation Software Market: Drivers and Challenges

Now-a-days, enterprises are growing with rapid speed so they are opting for marketing automation software because of increasing need for better customer experience is one of the major factor driving the market of market automation software. Market automation software solution provides optimal automated solution to improve marketing and sales activities. Moreover, implementation of marketing automation software using cloud based deployment like software as a service(S-a-a-S) is also, an  another key driving factor of marketing automation market.

Presently, lack of comprehensive integration strategy and Interoperability issues are the major restraints faced by most of the enterprises while adopting marketing automation software.

Marketing Automation Software MarketSegmentation

Segmentation on the basis of deployment:

  • Cloud based
  • On-premises

Segmentation on the basis of end-users:

  • Small scale and medium scale
  • Large scale

Segmentation on the basis of verticals:

  • Academics and Education
  • Healthcare
  • Advertising
  • Manufacturing and Distribution
  • Media
  • BFSI
  • Others

Marketing Automation Software MarketKey players

Some of the key players of marketing automation software market are: IBM Corp., Oracle, Adobe system, SAP SE ,Salesforce , SAS Institute, Cognizant technology solution, Etrigue, Hatchbuck and Hubspot.

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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