Persistence Market Research
The average screen time per person is ever increasing due to wide availability of internet services such as Wi-Fi, 3G/4G etc. Marketing these days is not limited to traditional methods. Internet marketing is the new thing according to the growing trend. The internet picks up the area of the interest of the internet users according to their browse history. The advertisements related to the subject of interest pops up on the screen. The classic example of this is – if the user visits any food page on Facebook, the algorithm of Facebook picks up similar pages and prompts the user about during his next screen time.
Latest Technologies to Provide Impetus to Growth
The latest innovation and availability of technology is projected to surge the global cross platform and mobile marketing in an impressive way during the forecast period. For an instance, when demonetization in India took place, several online payment companies opened up secured payment gateways through mobile phones. Paytm became a growing trend during that period. Thus, constantly changing technologies to provide impetus to the growth in the global cross platform and mobile advertising market in the upcoming years.
APAC Fastest Growing Market
On the global regional market, the Asia Pacific is forecasted as a fast growing region in digital advertisements, the major growth is predicted from India. Thus, the global cross platforms and mobile advertising market is expected to grow at substantial rate.
The on-screen time per person globally is on the rise, with the ubiquity of connected devices coupled with the explosion of online content creation. Online advertising is on the foreground for most marketers as their target audience gets connected to online platforms. One of the key trends emerging out of online content consumption is the dominance of mobile devices as content consumption devices. This has compelled marketers to move towards a mobile first approach into their advertising strategies.
One of the emerging approaches among online marketers is Cross Platform and Mobile Advertising. Cross Platform and Mobile Advertising leverages user behavior data from multiple devices to ascertain the customer profile of a user to tailor the advertisements content being delivered to the user. Selective exposure is one of the major tools used as a part of Cross Platform and Mobile Advertising. Under selective exposure the user is exposed to the advertisements that match with his internet usage or search history. Cross Platform and Mobile Advertising platforms use advanced algorithms to ascertain what the user is most likely to spend his money and to advertise with a motive of driving the purchase decision or to expedite it.
Cross Platform and Mobile Advertising Market: Drivers & Challenges
One of the primary drivers driving the adoption of cross platform and mobile advertising market is the rapid adoption of mobile devices among users worldwide. The adoption of smartphones coupled with easy availability of affordable internet services is driving the shift of content consumption on mobile phones. The mobile first attitude of consumers is driving the adoption of cross platform and mobile advertising. However, cross platform adverting occurs on various platform and sometimes fails to target the real end users while being costly at the same time. This has proven to be a major hindrance in terms of market growth.
Cross Platform and Mobile Advertising Market: Segmentation,
Segmentation of Cross Platform and Mobile Advertising, By Advertising Type:
Cross Platform and Mobile Advertising Market: Competitive Landscape
The report covers exhaustive analysis on:
Cross Platform and Mobile Advertising Market Segments
Regional analysis for Cross Platform and Mobile Advertising Market includes development of these systems in the following regions:
MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.
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