Automated Testing Software Market: Global Industry Analysis 2012-2016 and Opportunity Assessment 2017-2027


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Future Market Insights

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Unit testing consumes a larger percentage of share of resources of quality assurance (QA) and in order to simplify the testing efforts, automated testing software is used involving testing to be done with minimum scripts. The automated testing software is used for executing tests, creating reports and comparing results. The automated testing software is extremely useful for regression testing, which is a time consuming and extremely tedious process. Additional benefits offered by automated testing software is environment simulation where testing software can be replicated to create user environment where GUI response is created and analyzed.

Automated Testing Software Market: Drivers and Restraints

In recent years, adoption of automated testing software has emerged as one of the widely used strategies across IT sector and the trend is expected to continue. The automated testing software is quite useful in software development and testing process. Since IT sector is facing challenges in terms of managing a large amount of data to be tested in a complex environment, the requirement for effective and efficient applications is driving the demand for automated testing software market. Other factors driving the demand for automated testing software market includes increasing spending on quality assurance (QA) and IT services, supported by a rapid increase of mobile and cloud applications.

High investment cost involved in the implementation of automated testing software in terms of required infrastructure is expected to affect the demand for automated testing software market.

Global Automated Testing Software: Market Segmentation

Global Automated Testing Software market can be divided into three segments, based on deployment, type, and region.

Segmentation on the basis of Deployment for Automated Testing Software Market:

The major segments of Automated Testing Software market on the basis of the deployment include:

  • On-premise

  • Cloud based

Segmentation on the basis of Types for Automated Testing Software Market:

The major segments of Automated Testing Software market on the basis of the types include:

  • Automated Unit Tests

  • Automated Web Service

  • Automated GUI Tests

Segmentation on the basis of Region for Automated Testing Software Market:

The major segments of Automated Testing Software market on the basis of the region include:

  • Asia-Pacific excluding Japan

  • The Middle East and Africa

  • Western Europe

  • North America

  • Eastern Europe

  • Latin America

  • Japan

Global Automated Testing Software Market: Regional Trend

Among various regions, automated testing software market in North America region is expected to dominate during the forecast period because of increasing expenditure of IT companies in the region in upgrading testing tools and the presence of major automated testing software solutions provider in the region.North America region is expected to be followed by Western Europe and APEJ.

APEJ region is expected to drive the demand for automated testing software market, supported by matured IT infrastructure and high investment in testing automation in the region.

Global Automated Testing Software Market: Competitive Landscape

Some of the prominent players in the field of automated testing software market includeHewlett-Packard Enterprise (U.S.), International Business Machines (IBM) Corporation (U.S.), Oracle Corporation (U.S.), Tricentis (Austria), Worksoft Inc. (U.S.), SmartBear Software (U.S.), Ranorex GmbH (Austria) etc.

The report covers exhaustive analysis on:

  • Global Automated Testing Software Market Segments

  • Global Automated Testing Software Market Dynamics

  • Historical Actual Market Size, 2012 - 2016

  • Global Automated Testing Software Market Size & Forecast 2017 to 2027

  • Supply & Demand Value Chain for Automated Testing Software Market

  • Global Automated Testing Software Market Current Trends/Issues/Challenges

  • Competition & Companies involved in Automated Testing Software Market

  • Automated Testing Software Market Technology

  • Value Chain of Automated Testing Software Market

  • Global Automated Testing Software Market Drivers and Restraints

Regional analysis for Global Automated Testing Software Market includes

  • North America Automated Testing Software Market

    • US

    • Canada

  • Latin America Automated Testing Software Market

    • Argentina

    • Mexico

    • Brazil

    • Rest of Latin America

  • Western Europe Automated Testing Software Market

    • Germany

    • France

    • U.K.

    • Spain

    • Italy

    • Nordic

    • Benelux

    • Rest of Western Europe

  • Eastern Europe Automated Testing Software Market

    • Poland

    • Russia

  • Asia Pacific Automated Testing Software Market

    • Australia and New Zealand (A&NZ)

    • China

    • India

    • ASEAN

    • Rest of Asia Pacific

  • Japan Automated Testing Software Market

  • The Middle East and Africa Automated Testing Software Market

    • GCC Countries

    • North Africa

    • South Africa

    • Rest of MEA

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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