Print Labels Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024


Transparency Market Research

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Global Print Labels Market: Overview

The global print labels market is deriving a much growth from the significant rise in the digital print technology space that has made print labels more sophisticated and globally accepted. The high graphic standard of print labels, together with their adaptability, is adding to their demand to a great extent. Going forward, the augmenting demand for industrial goods and the surge in consumer disposable income, globally, will create new opportunities for the growth of this market over the next few years.

The FMCG industry has surfaced as the key end user of print labels across the world. Under the FMCG vertical, fall the food and beverage, toiletries, and the cosmetics sectors.

  • Product labeling has become an essential part of marketing in FMCG industry, as it directly influences consumers’ buying behavior. Since the brand choices in the FMCG industry is expanding, companies are looking for new ways to attract consumers, among which print label is the frontrunner.
  • The rising demand for food and beverage and personal care products is likely to drive the demand for print labels in the near future.
  • The beverage industry is specifically experiencing an upward movement in print labeling, thanks to the rising trend of customization of products. Beverage producers are constantly opting for novel presentation of their products and creating new identities for their brand. This trend is expected to encourage the development of new print labeling technologies, which will benefit the worldwide print labels market remarkably.

A label is a piece of paper, metal, cloth or polymer which is attached to a container or box of a product which is printed with information about the product. These labels are known as printed labels. Information printed directly on the container of the product can also be considered as printed labeling. Printed labeling is used to identify products and to avoid counterfeiting of products and maintain credibility. They are also essential for creating brand identity and impart useful information to consumers. The global market for print labels is segregated on the basis of mechanism, type, raw material, printing technology, identification technology, end-use industry, and geography. On the basis of mechanism, the global market for print labels is segregated into pressure sensitive labeling, glue applied labeling, heat transfer, and others. Pressure sensitive labeling held the dominant market share in 2015 owing to the fuss-free technique and less chances of getting damaged. On the basis of type, the global market for print labels is segregated into branding labels, weatherproof labels, equipment asset labels, warning/security labels, and others. Warning/security labels held the dominant market share in this category in 2015 owing to increased demand for warning/security labels in end-use industries such as logistics & transportation, consumer durables, automotive, and construction among others. This segment is also forecasted to have the most rapid growth rate. On the basis of raw material, the global market is segregated into plastic/polymer labels and metal labels. Plastic/polymer label is further segmented into polyurethane (PU), polycarbonate (PC), polyethylene (PE), polypropylene (PP) and others. Plastic/polymer label held the dominant market share in 2015 in this category. Metal label is forecasted to witness the most rapid growth rate owing to easy installation, cost effectiveness, and durability. On the basis of printing technology, the global print labels market is segregated into screen printing, digital printing, offset, flexography, and others. Digital printing held the dominant market share in 2015 due to the accurate finish and longevity of the prints. On the basis of identification technology, the global market for print labels is segregated into RFID, barcode, and others. Barcodes held the dominant market share in 2015 due to its varied uses in different end-user industries such as consumer durables, transportation & logistics, and automotives among others. On the basis of end-use industry, the global market for print labels is segregated into construction, consumer durables, automotives, transportation & logistics, and others. Transportation & logistics is forecasted to witness the most speedy growth rate over the forecast period. This is attributed to rise in warehousing & supply chain as online retailing is booming.

Major drivers of the global print labels market include rise in production of consumer durable products. Compulsory use of print labels in these products is triggering overall market growth of print labels worldwide. Printed label application in the growing automotive industry is a major driver triggering overall growth of this market. Rise in raw material cost such as plastics in various forms increases overall cost of the labels which is a major restraint to the global market for print labels. Increased growth of various end-user industries in emerging countries of Asia Pacific and Middle East & Africa is a great opportunity for the growth of the overall print labels market.

Geographically, the market is segregated into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. North America held the dominant market share in 2015 owing to larger presence of end-user industries in the region. Asia Pacific is forecasted to witness the most rapid growth rate owing to growth of various industries in emerging economies such as China, India, and Indonesia among others.
Major players of the global print labels market include Dunmore (Pennsylvania, U.S.), Fuji Seal International, Inc. (Osaka, Japan), H.B. Fuller Company (Alaska, U.S.), Henkel AG & Company (Düsseldorf, Germany), Cenveo Corporation (Connecticut, U.S.) and Brady Corporation (Wisconsin, U.S.).

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

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