Transparency Market Research
Automotive Touch Screen Market: Snapshot
Touch screens are the essential interface in different electronic gadgets as they are anything but difficult to utilize and give enhanced dependability while working. The pattern of utilizing touch screens has now developed in automotive as well. Touch screens have turned into a basic incorporation for vehicular media communications and data frameworks. One of the real difficulties of automotive touch screen control framework is to limit the driver diversion. The automotive touch screens require noteworthy visual consideration from the drivers, particularly while utilizing the exploring framework. Notwithstanding, so as to conquer this test a key measure has been prescribed by the US National Highway Traffic Safety Administration, that is constraining the look time.
The development in the market of automotive touch screen control frameworks is coordinating with the worldwide pattern of digitalization and the market is relied upon to enlist a high development over the estimate time frame. The fundamental worry of automotive touch screen makers is the wellbeing, unwavering quality and exact operation of touch screen control frameworks. The producers are exceptionally engaged in enhancing the usefulness and additionally varying media impacts of these frameworks keeping in mind the end goal to make it more easy to use in operation and charming in appearances. Expanding innovative work, keeping in mind the end goal to influence the automotive touch to screen control frameworks more conservative with across the board includes, is picking up footing among the real market players. An extraordinary focus has been made on 23 nations, for example, Canada, U.S., Mexico, Germany, U.K., Spain, Italy, France, China, Saudi Arabia, Brazil, South Africa, and so on. The market information is assembled from broad essential meetings and optional research. The market estimate is ascertained in light of the income produced through deals from all the given fragments and sub sections in the examination scope. The market estimating investigation incorporates both best down and base up approaches for information approval and precision measures.
Automotive touch screens are increasingly being adopted into automotive vehicles for enhancing user experience. The customers are already accustomed with tablet PCs and smartphones in their everyday lives, thus integration of touch screens in automotive makes user feel more connected while driving. The automotive screens display content from variety of sources coming from both outside and inside of the car. Many newer applications require touch screen panels which changes the role of in-car displays to making it actual human-machine interface. Increased volume of display data has supported the need for easy-to-use display designs which incorporate larger sizes, curved or non-rectangular shapes as well as higher resolutions.
Touch screens are considered to be the primary interface in various electronic equipment as they provide improved reliability and are easy to use. Touch screens have emerged as essential inclusion for information systems and vehicular telecommunications. Manufacturers are using touch screen information display and infotainment as an important marketing tool while promotions. These screens are gaining popularity owing to their attractive aesthetic features inside the vehicle.
Touchscreens are significantly adding value to the driver satisfaction by having comparable functionality of smartphones. Voice command systems plays an important role in facilitating some advanced functions with all safety concerns surrounding touch display in the vehicle. It features many smartphone functions and is designed to have much more safety-centric user interface. High speed limits the usability of dynamic functions and features available on the touch screens, thus the voice systems allows them to link the user experience of content and advanced functionality in a safer way.
The touch panels for automotive applications are different from those of consumer electronics. Manufacturers focus on low power consumption, low price, portability and about three years of durability benefits for consumer electronics. Comparatively, automotive industry requires over 10 years of durability when operated in harsh conditions thereby increasing the touch panel costs. These displays are integrated into automobiles for better intuitive control, infotainment and safety.
Integration of touch screens have eliminated the physical knobs and buttons for providing better infotainment and improving the aesthetics of the dashboard. The touch panel feedback requires the driver to take her/his eyes off the road impacting with the passenger safety. Buttons, levers and knobs have tactile feedback which can be easily reached without looking at them. These factors may restrain the automotive touch screen market over the forecast timeframe.
Semi-autonomous and autonomous driving provides further significant growth opportunities for the industry as the driver specifically need not to look on the road while driving. Moreover, integration of cameras, radars and sensors into the automobile for vehicle safety features such as adaptive cruise control, crash imminent and automatic emergency braking features support the touch screen industry growth over the forecast period.
Automotive touch screen market can be segmented by touch and by application. Touch screens requiring lighter touch pressure are increasingly being adopted into the vehicles which is affecting the technological shift from integrating resistive panels to projective-capacitive panels. The entry level cars features basic touch screen head units which lacks dynamic functions and features such as connected services and apps synchronization in order to cut the costs. By application, the automotive touch screen market can be segmented into light commercial, heavy commercial and passenger vehicles.
Almost all Original Equipment Manufacturers (OEMs) integrate touch screen into their automobiles with Mercedes Benz, BMW, Volkswagen (VW), Ford, Toyota, Hyundai, Maruti Suzuki being the major industry integrators. Prominent vendors offering automotive touch screens are Denso, Bose, Harman, Blaupunkt, Synaptics, US Micro Products, New Vision Display, and Touchnetix. Concept cars such as VW T-Cross Breeze, BMW I Vision Future Integration, and Acura Precision have eliminated the use of knobs and buttons and have incorporated touchscreens for providing information on dashboard and interaction with the vehicle. Tesla models have incorporated 2 big screens oriented into portrait and landscape mode for providing semi-autonomous or autonomous driving information.
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