Consumer Spending on AR VR Content and Apps Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2018 - 2026


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Transparency Market Research

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Global Consumer Spending on AR VR Content and Apps Market: Overview

Artificial reality (AR) and virtual reality (AR) content and apps market is in a nascent stage now with companies doubling down on their efforts to come up with more innovative and cutting-edge products. Both established big ticket software firms and maverick start-ups are jostling for supremacy in this domain. This makes the market somewhat fragmented and the competition tough. As a result the market is progressing at its fastest clip. A recent report by Transparency Market Research sheds light on the important aspects of consumer spending on AR and VR content and apps market. It has banked upon exhaustive primary and secondary research to uncover crucial facts about the market such as its size, the tailwinds and headwinds shaping its trajectory, and the promising product segments and players spearheading growth.

Global Consumer Spending on AR VR Content and Apps Market: Key Trends

The global market for AR and VR content and apps is seen making impressive progress because of the surging demand for such innovative tools in various end use sectors such as healthcare, retail, and e-commerce. In the healthcare segment, for example, the sophisticated technologies find usage in surgical simulations, diagnostic imaging, and in training medical professionals by providing them with a better understanding of physiology and anatomy. Similarly, in the domain of retail, savvy brands are lapping it up to improve customer experience both in-store and online. In fact, most consumers expect retailers to rollout an AR app sometime into the near future. And smarter ones have already adopted one in line with consumers’ expectations. Take for example footwear giant Lacoste’s latest AR app called the LCST Lacoste AR mobile app targeted at the tech savvy younger urban consumers. They could use it for virtually trying on shoes.  

Apart from the aforementioned, areas where the consumer spending on AR VR content and apps is skyrocketing is the gaming, entertainment, and sports sections. Artificial reality (AR) gaming apps have seen spiking sales over the past couple of years and going forward too, are expected to majorly drive growth. The VR head-mounted displays (HMD) are seeing widespread uptake too both in gaming and entertainment.

Savvy players pouring money into developing more such innovative apps and content, alongside the rising demand from end use sectors for more effective products, is expected majorly fuel consumer spending on AR and VR content and apps.

Global Consumer Spending on AR VR Content and Apps Market: Regional Outlook

Geographically, the key segments of the AR VR content and apps market are Asia Pacific, South America, North America, Europe, and the Middle East and Africa. Of them, Europe and North America are major markets owing to greater spending capacity of people in the region, their eagerness to adopt latest technologies in their lives, and also because of the presence of key players in the regions. Apart from the two, Asia Pacific is emerging as another attractive market because of the numerous display panel manufacturers in the region. Rising disposable incomes of people in the region is also stoking its market. Japan, China, India, and South Korea are nations at the forefront of driving growth in Asia Pacific market. For example the proliferating healthcare market in Japan is heavily banking upon AR technology.

Global Consumer Spending on AR VR Content and Apps Market: Competitive Dynamics

Prominent participants in AR VR content and apps market include Oculus, Sony, Samsung, Google, HTC, PTC, Microsoft, DAQRI, Wikitude, Zugara, Osterhout Design Group, Blippar, Magic Leap, Visteon, Eon Reality, Upskill, Continental, and Vuzix.

The report segments the Consumer Spending on AR VR Content and Apps Market into the following:

Global Consumer Spending on AR VR Content and Apps Market, by Region:

  • Asia Pacific
  • Europe
  • North America
  • South America
  • Middle East and Africa

MRR.BIZ has been compiled in-depth market research data in the report after exhaustive primary and secondary research. Our team of able, experienced in-house analysts has collated the information through personal interviews and study of industry databases, journals, and reputable paid sources.

The report provides the following information:

  • Tailwinds and headwinds molding the market’s trajectory
  • Market segments based on products, technology, and applications
  • Prospects of each segment
  • Overall current and possible future size of the market
  • Growth pace of the market
  • Competitive landscape and key players’ strategies

The main aim of the report is to:

  • Enable key stakeholder’s in the market bet right on it
  • Understand the opportunities and pitfalls awaiting them
  • Assess the overall growth scope in the near term
  • Strategize effectively with respect to production and distribution

MRR.BIZ is a leading provider of strategic market research. Our vast repository consists research reports, data books, company profiles, and regional market data sheets. We regularly update the data and analysis of a wide-ranging products and services around the world. As readers, you will have access to the latest information on almost 300 industries and their sub-segments. Both large Fortune 500 companies and SMEs have found those useful. This is because we customize our offerings keeping in mind the specific requirements of our clients.