Transparency Market Research
Server-side ad insertion solutions is a new disruptive way of advertising which comprises insertion of server-side advertisements while retaining the ability to show most appropriate and personalized ads to the target audience. Advertising or brand promotion is a vital activity carried out by an organization to communicate its message to the target audience. Earlier, advertisements were placed in print media, usually in magazines and newspapers. These had a limited target audience. Advent of internet has transformed the way a brand or an advertisement is communicated to the audience. Internet or World Wide Web (WWW) is a strong communication channel with a vast target audience at comparatively cheaper costs. Server-side ad insertion solutions streamlines digital marketing processes and delivers personalized ads to the target audience by efficiently utilizing organizations’ marketing data. Furthermore, server-side ad insertion solutions provide organizations with ad analytics, and insights about advertisement reach. These solutions enable organizations to efficiently convey advertisements, and thereby improve sales without exceeding marketing budgets.
Rising trends in digital marketing, technological and network advancements, advanced mobility options such as tablets and smartphones, and growing mobile advertising trends are the drivers of the server-side ad insertion solutions market. Cross-channel advertising solutions allows companies the optimal time to communicate promotional campaigns and offers on a personalized level to the customers, leading to growth of the server-side ad insertion solutions market. Server-side ad insertion solutions help combat ad-blockers and help realize maximum profits as compared to any other means. This is due to the seamless integration of advertisements from the server side which makes it almost impossible for ad-blockers to differentiate between the actual content and advertisement. Changing dynamics of advertising channels and technological restraints of compatibility are the restraints for server-side ad insertion solutions market. Customer-centric results and proximity markets are the growth opportunities in server-side ad insertion solutions market.
The global server-side ad insertion solutions market can be segmented on the basis of delivery model, enterprise size, end-use, and geography. Based on delivery model, the market is segmented into web based and app based. In terms of enterprise size, the market is segmented into SMEs and large enterprises. The end-use based segmentation includes banking, financial services and insurance (BFSI), healthcare, retail, IT and telecom, education, travel & tourism and others.
The global server-side ad insertion solutions market is segmented on the basis of regions into North America, South America, Europe, Asia Pacific, and Middle East & Africa. North America is anticipated to hold a prominent share in the global server-side ad insertion solutions market. This dominance is primarily due to the presence of many global players in this region especially in the U.S. and Canada. Europe is also forecast to have a significant position in terms of market share. This trend can be attributed to the availability of good infrastructure and IT technologies in developed countries. Furthermore, Asia Pacific is expected to emerge as the fastest growing market from 2018 - 2026. High adoption of new technologies in advertising solutions along with the growing adherence toward regulatory compliances are some of the factors driving the Asia Pacific server-side ad insertion solutions market. Growing economies in the Asia Pacific region such as India and China are inviting global players to their local markets which is supporting the growth of this market in the region.
Companies in the server-side ad insertion solutions market are focused on merger & acquisitions of ad solutions providers. This is to provide advanced ad campaign solutions to large enterprises and small and medium enterprises globally. Moreover, some players in the market are devising strategies to work with other secure ad solution providers. Other players are focused on partnerships with other language service providers (LSPs) and cyber security solutions providers to introduce advanced server-side ad insertion solutions in the market so that it can be deployed on any platform and adopted by any size enterprise.
The major players in the global server-side ad insertion solutions market includes Marin Software, Advanse LLC., RSG Systems, Inc., Bidtellect, Inc., Mvix, Inc., Sizmek, Inc., SRAX, Videology, Inc., iClick Interactive Asia Limited, Lineup Systems, WideOrbit Inc. Furious Corp., and Tavant Technologies Inc.
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