India Becomes Global Manufacturing Hub for Maruti Baleno

Published Date : Oct 14, 2015

Made in India’ Maruti vehicles are set to get exported to Japan. After more than three decades since Maruti started its operations in India, its vehicles manufactured in the country will be sold by its parent company Suzuki in Japan. Suzuki holds 56% stake in Maruti. With the present Indian government’s Make in India’ initiative to boost the country’s manufacturing sector, the car maker has decided to make India its global manufacturing hub for upcoming premium compact car Baleno’. Baleno will be exported to over 100 nations, including Western European nations such as Spain, Netherlands, Belgium, Italy, France, Germany, and Denmark. It will be also sold in South American countries including Paraguay, Chile, and Colombia. 

In September, Baleno was unveiled at the Frankfurt Motor Show and is Maruti Suzuki’s first attempt in the premium compact car segment. The car is expected to be launched in India on October 26. The car, with 1.2 litre petrol engine and 1.3 litre diesel engine, will be competing against the likes of Honda’s Jazz and Hyundai’s Elite i20. According to RS Kalsi, the executive director (marketing and sales) at Maruti Suzuki, India will serve exclusively as the manufacturing hub for the car developed for the global markets.

Maruti accounts for 40% of Suzuki’s global sales volume and one-third of its overall revenue. Manufacturing a premium compact car for its parent company is being seen as a big achievement for the company. Baleno will be the second car to be sold through Maruti’s robust premium retail network Nexa’. Earlier, S-Cross was sold via the network. Kalsi mentioned that Maruti’s R&D and engineering teams have worked on developing Baleno. He claimed that the car will be a flagship model for the company with advanced technological and safety features