Published Date : Nov 09, 2015
Chinese President Xi Jinping’s visit to a local pub in Britain last month has had an impact on more than just trade relations between Beijing and London. The visit has brought British brewery Greene King into the Chinese limelight.
President Xi was seen sipping a pint of Greene King beer during his visit to Cadsden pub’s The Plough in Buckinghamshire recently, after which sales of Greene King IPA reportedly grew in China.
British businessman based in Beijing Peter Bloxham imports Greene King beers into China. Bloxham said that people have gone berserk after the incident. Within two days of the bar scene, people all across the country have been demanding this beer: bars, agents, hotels, and restaurants.
Orders have been pouring in from east, west, north, and south, Bloxham said, adding that promotion otherwise would have cost a fortune. The warehouse in Beijing has been completely out of stock as far as any Greene King product is concerned.
President Xi’s trip to the bar proved to be extremely beneficial for local bars in his home country. Over the past few weeks, at least one watering hole in Beijing has been using pictures of the Chinese president and British Prime Minister drinking session to attract customers.
A sign outside a local pub translates to “Come here and drink beer. We serve the same Greene King beer that President Xi drank.”
The beer boom is not restricted only to the Chinese political capital. Newspapers in as far as Xinjiang have been witnessing a rise in beer consumption. Xinjiang is a desert region that is located over 2,000 miles west of the capital.
According to the owner of a pub in Xinjiang’s capital, earlier the pub sold around 100 liters of beer on a daily basis. After the Chinese president’s Britain visit, sales in the pub have gone up to around 200 to 300 liters per day.