Published Date : Nov 10, 2015
Barry Callebaut, the Swiss company that is one of the leading producers of high-quality cocoa and chocolate products across the world, has decided to strengthen its specialties business segment in Europe. The company has announced its decision to take-over the commercial beverage vending activities from the Netherlands based company FrieslandCampina Kievit.
It is estimated that the business deal will also include a long-term a contractual agreement owing to which FrieslandCampina Kievit will carry on manufacturing vending products, such as the range of Satro Quality Drinks, for the company Barry Callebaut at company’s production site located in Lippstadt, Germany. The activities being acquired represent nearly 20,000 tonnes of added volumes and US$55 mn worth of surplus sales revenue for the Swiss company. The Vending & Beverages section of Barry Callebaut is a part of the gourmet and specialty products section of the company.
Antoine de Saint-Affrique, Barry Callebaut’s CEO, has said that the beverage business of Barry Callebaut has observed strong growth in the past financial year, benefitting from the rising trend of out of home consumption. By acquiring the commercial beverages vending business activities of FrieslandCampina Kievit, the company will be able to strengthen its portfolio of range of specialties products. The acquisition is completely in line with the company’s goal of driving smart growth, i.e. putting more focus on margin-increasing products and improving company’s growth prospects in the field of specialties and gourmet products, he added.
Company’s Vice President of the Beverages division added that the transaction will allow Barry Callebaut to further develop the vending and beverages business of the company by gaining access to the latest process technologies. This will help in increasing company’s power to innovative, and expanding the product offerings. Also, such expansion will benefit the loyal customers of the company through an improved and expanded number of options.