Tag Heuer Enters Consumer Electronics Segment with its First Ever Smart Watch


Published Date : Nov 10, 2015

Tag Heuer joined the bandwagon of smart watches as it launched its first ever smart watch. The Swiss watchmaker finally becomes a part of the legion of companies making these watches such as Samsung, LG, and Apple. However, this luxury consumer goody comes with an option of being traded for mechanical Carrera watch as the two-year warranty period comes to an end. However, the customer will have to pay the additional cost.

The watch has been developed with inputs from Google and Intel. Its looks and design are similar to that of Tag Heuer’s Carrera Calibre line. The smart watch has a 46mm in diameter and has a case, lugs, buckle, and back that are made by using grade 2 titanium, a metal that is lighter and far more durable than gold or steel.

The watch has a digital look and comes with three digital watch dials, similar to Carrera analogue faces, which have the counters, hands, index, minute track, and date window. The watch also has a textured rubber strap that will typically be sold in black color along with versions such as yellow, green, orange, white, blue, and red. 

Jean-Claude Biver, chief executive of Tag Heuer stated that the whole company is exceptionally proud of this device as with it they present a history to the future needs of the world. Google and Intel have played a crucial role in developing connectivity and computing intelligence with Tag Heuer. The Android powered system will also have an Intel Atom processor.

The watch will allow the user to stream audio, connect to Wi-Fi and Bluetooth, and access a host of the Android Wear apps such as Google Maps, Google Fit, and Google Search.