Published Date : Nov 19, 2015
A next-generation fitness apparel firm, Athos, has closed a whopping US$35.5 mn funding led by Social Capital. MAS Holdings, Felix Capital, and Lightspeed Venture Partners as well as DMC, True Ventures, and Mr. Joe Lacob, the managing partner and the chairman of the Golden State Warriors, who is the also the angel investor of Athos, participated in this round of funding.
This capital will be used by the apparel company to maintain the continuity in the R&D activities to produce innovative apparel, using wearable fitness technology. This move is intended to scale up the production in order to support the increasing demand of consumers. Team growth is also on the firm’s agenda.
Recently, the company has appointed Mr. Don Faul as their chief operating officer and Ms. Rose Yao as the vice president of the firm. Mr. Don is highly experienced in marketing, sales, and operations and has worked with the likes of Facebook, Pinterest, and Google. Ms. Rose is a veteran in consumer products. She also has an experience of working with Google and Facebook.
The founder and managing partner of Social Capital, Mr. Chamath Palihapitiya said in a statement that a great demand for wearable products that add up to their fitness has been seen from consumers in recent times. Athos is one of the leading innovators of gen-next fitness apparel and it is exciting to see robust momentum and a powerful strategy to support an ambitious roadmap for the continual transformation of the fitness industry.
Athos launched its first product just six months ago, but has gained a stronghold in the market, thanks to its smart training apparel.