Increasing Hygiene Awareness Boosts the Tissue Paper Market


Published Date : Jul 11, 2014

Overview of Tissue Paper Industry

Tissue paper Market [http://www.marketresearchreports.biz/analysis/180454]or simply tissue is a lightweight form of paper which has high absorbency rate and is soft in texture. It has become an indispensable part of our life. Toilet paper and facial tissues are something that many people can’t think of living without. Around 25 percent of the world’s population uses toilet paper. Toilet paper is one of highest selling product among tissue paper market. It is said that an average person will use around 100 rolls of toilet paper in a year.

Tissue paper is a modern invention and for the first time it was mass produced in 1924 by the company Kimberly-Clark. However, the origin of tissue paper can be traced back to Japan. It was introduced to the Western culture in the 17th century. Also, Japan was the first country to use tissue-pack marketing, which is a very popular and successful type of marketing in Japan.

Manufacturing and Types of Tissue Papers

The raw material used for producing tissue paper is paper pulp. Tissue is manufactured on a machine which has a single large steam heated cylinder that is fitted with hot air hood. This cylinder is sprayed with the application of adhesive which helps the paper to stick. Coating is done by the machines doctor blade which scrapes off the dry paper from the cylinder. The property of the tissue paper produced is controlled by the quality of the paper pulp, additives, and creping.

The tissue paper market according to the product type is divided into bathroom tissue, paper towel, facial tissue, wrapping tissue, and specialty tissue. Bathroom tissue is a type of hygienic tissue paper. Toilet paper is a bathroom tissue which is also used for wiping nose, wiping spills in the bathroom, and wiping hands. Paper towel are the second largest application in the consumer sector for tissue paper. They are generally two-ply tissues which can be made from chemical pulp or recycled fiber.

Facial tissue also known as paper handkerchief is soft tissue which is sold in boxes. These can be dry or wet. They also come scented or unscented. The first facial tissues were introduced in the 1920s. Today, facial tissues are widely used to wipe nose, or to cover mouth while coughing, or to cover nose while sneezing. Wrapping tissue is thin, translucent paper which is used for wrapping or packing various items. It is also used for cushioning fragile articles. Specialty tissues are also used for packing purposes. They are used for wrapping items to protect them or sometimes the item is stuffed with the paper to keep it in shape.

Market Trends

The tissue paper industry according to the tissue consumption is divided into ‘At Home’ segment and ‘Away from Home’ segment. Under the at home section the tissues are used for domestic purposes, while the other segment comprises of tissue use for commercial and industrial uses. In the away from home category, it is used in places such as hotels, hospitals, restaurants, and institutions.

Some of the factors that drive this market are improved hygiene standard of living and low penetration of substitute products for tissue papers. One factor which hinders the growth of this market is the increasing demand of hand dryers from various organizations. As of 2013 some of the key players in this market include P&G, Cascades and Georgia-Pacific LLC, and Kimberly-Clark. Geographically the market is segmented into North America, Canada, U.S., and China.

Tissue paper market is a steadily growing market. Tissue paper is considered as a necessity in most developed countries, however, due to growing awareness towards hygiene many developing countries have recently started to make their appearance in this market.

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