Size and Specifics of the Arts and Crafts Consumer Market - U.S. 2014

Published Date : Jul 14, 2014

Fine workmanship and beauty in any piece of art or craft attracts hordes of buyers. A piece of work that communicates directly between the heart of an artist and that of the viewer is considered an art of the supreme class. Art gives an individual the opportunity to express, to talk, to verbalize and to speak through the art-form, and represent beauty, perfection and truth. For such art, there is no limit to the admirers and purchasers. 

This is true for every kind of art, when we consider the core definition of it - art is a way to express thoughts and ideas in the most intriguing and beautiful manner. Art and craft of the supreme form attracts a huge audience from all classes, sexes and age groups. 

Women, especially between the ages 18-34, younger men, parents, unskilled crafters and even amateur consumers selling arts and crafts through outlets such as online shops, carnivals, art fairs and galleries are some examples of some of the consumers of the art and craft industry. 

How popular is it?

The global slowdown of 2008-2009 slowed down the pace of sales in the global arts and crafts market like in all other sectors. While the consumer spending on finished goods and product from the arts and crafts industry observed significant decline, sales of craft items such as sewing goods, jewelry making and stuff required for other hobbies increased, as people attempted at saving money by “bending-and-mending” products themselves. 
This entails one thing - the demand for arts and crafts is never low. It only has a close parallel with the socio-economic conditions of any region. When the economical conditions of a region are good and the consumer has good amount of disposable incomes, they definitely buy good art. 

Before the recession, this market was growing well and garnered good revenues. And it was not long after the recession faded away that economies started recovering and consumers started having more disposable incomes, the arts and crafts industry started blooming again. 

How big is the US market?

The arts and crafts industry [] is huge in the US. Though it is hard to present a definitive figure of how big it is, because most retailers and sellers do not provide exact figures of sales of arts and crafts items, but reliable estimate values the market as big as the US film industry - worth nearly USD 32 billion.  

Current trends:

Previously, crafts that had the middle-aged and older women as their prominent consumers are now witnessing a shift in this trend - the younger population, including the male segment, is also being increasingly attracted to it. There is also a growing trend for the reconstruction and reuse of unused or old items in the market. This trend was widely prevalent during the global slowdown but is now seen making a comeback. Instead of deposing items, the consumer is recycling them to extend their functionality and give them a new look.  

Marketing trends:

The US market is huge for good art and it is required by the marketers to proactively engage with the audience and understand their specific needs so their share of consumers would increase. 

Marketers are now looking to adopt new mediums such as TV and online retailing to market arts and crafts products. TV shopping is a good medium for people to examine the finished item closely and also understand tit-bits about many other things of the product such as the way it has been manufactured or after what it has been modeled, etc. Online marketing is also expanding at exponential rates with many niche retailers already on their way to lead their corresponding market segments

Alternate Title: The US market of Arts and Crafts 

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