Published Date : Jul 15, 2014
Overview of Denim Jeans Market
Americans love the idea of wearing denims. Jeans can be worn on any occasion, whether social or official wear. According to the statistics, studies have stated that on average, 96% of U.S. consumers own seven pairs of jeans in their wardrobes. Denims have become a wardrobe staple and another necessity in the apparel industry as it offers comfort and a longer life span compared to other types of clothing or bottoms. Its popularity as a multifunctional apparel item among men and women has revealed its capability to overcome age and gender barriers, and regain its pace relatively faster as compared to other apparel segments in the global market.
Denim jeans are the most extensively manufactured and used apparel in the U.S. clothing industry. The expansion of the denim category is further driven by the growth in premium denim market, and also owing to economic, social and demographic trends, this market is projected to grow further in years to come.
U.S. Denim Jeans Market Dynamics and Outlook
Denim jeans are available in all forms, washes, looks, and materials to match every dress, footwear, and outfit. Fashion is considered to be incomplete without the input of having denims - the most popular fashion icon in the industry. A number of technological advancements have been contributed in making denim jeans the most important part of the apparel segment. In earlier days, denims were originally employed for the pants and other clothing worn by miners on the West Coast of the U.S. region. However, this piece of cloth has transcended vast improvements ranging from weaving, spinning, and finishing, to becoming the most premium apparel in the global market, today.
The current scenario of the denim jeans industry is supposedly the most fragmented out of total apparel industry across the world. Regardless of the age and gender, both men and women in the U.S. have become more specific for their jeans shopping. In addition, the kids’ racks apparel section is also picking up an upward trend in the consumer marketplace due to a variety of premium denim brands being added to this sector. While white denim jeans remain an evergreen color to wear, now-a-days the industry also enjoys the fashion for colored jeans available in different styles and patterns.
Famous U.S. Denim Brands
Jeans has been reinvented and stylized from time to time, and our current millennium is no different. We have often noticed major designers and giant brands introduce fabulous denim jeans wear that has created an attractive impact in the overall industry. Nevertheless, this trend still continues with some of the key denim manufacturers present in the industry. The U.S. denim jeans market [http://www.marketresearchreports.biz/analysis/190417] is highly consolidated with the famous brands like Lee, Levi’s, and Wrangler that holds a huge part of the total market share. Since, the U.S. apparel industry is broadly fragmented into offering jeans products suitable for both men and women, Levi’s, Lee, and Wrangler among other competitors are the topmost denim brands for men’s wear, and American Eagle Outfitters, Old Navy, and Levi’s (All Brands), are cited to be leading denim brands among American women.
While brands like Lee and Levi’s have witnessed years of successive growth due to their respected heritage, there have been many other major players and high profiling brands in the U.S. denim industry that have managed to make a notch for themselves on a global front. They are namely; VF Corporation, Fifth & Pacific Companies, True Religion and Levi’s Strauss.
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