December Deadline for Installation of Set-Top Boxes to Boost Set-Top Boxes Market in India

Published Date : Dec 28, 2015

Proliferation of interactive features, along with increasing digitisation of broadcasting services across the globe has boosted the demand for set-top boxes. The global set-top boxes market has witnessed moderate growth in the past couple of years owing to rising adoption of hybrid set-top boxes in emerging economies such as Middle East & Africa, Latin America, and Asia Pacific. Asia Pacific has emerged as the largest market for set-top boxes due to rapid digitisation switchover and a large base of pay TV subscribers. Though competition from mobile and PC over the top (OTT) services and cable card providers has negatively imp[acted the market, the overall market in Asia Pacific is expected to grow further with the introduction of HEVC decoder in set-top boxes and increased adoption of IPTV set-top boxes.

In Asia Pacific, India is one of the key markets for set-top boxes with a large pool of pay TV subscribers. The Telecom Regulatory Authority of India has recently directed all cable television network operators to install set-top boxes on the customers’ premises latest by 31st Dec 2015. Though the effort will boost the set-top boxes market in the country, there have been repeated demands from cable network operators and multi-system operators to extend the deadline by three months. The government officials are looking forward to stop analogue beaming of television programs and start digital beaming. With the December 31st deadline, the TRAI is hoping that cable network operators would be forced to install set-top boxes across customers’ premises. However, cable network operators have a different story to tell. According to the operators, they had been coaxing customers to get the set-top boxes installed for a long time. However, customers wanted to delay the installation with the hope that the deadline would be extended.