Published Date : Jan 14, 2016
The concept of nutricosmetics was developed by Swedish biochemist Ake Dahlgren in the late 1980s, along with the catchphrase “Beautiful skin comes from within”. Imedeen was one of the very first nutricosmetics brand developed by Dahlgren and was based on the idea that skin cells can absorb nutrients and improve the external appearance of the skin. Just like any other novel idea, Dahlgren’s claims and theory was faced with skepticism, if not disbelief. At that time, his concept was believed to be just a marketing trick. Little did people in the beauty industry know that one day the idea of nutricosmetics would take the world of beauty and cosmetics by storm.
The growth in the nutricosmetics market is presently attributed to rising clinical data, increased research and development activities, and modern manufacturing technologies.
When it comes to the idea of ‘beauty comes from within’, Asia is a strong supporter and promoter. A trend that has been inspired from the food and beverages sector and moved on to the constantly evolving beauty industry is the idea of adding collagen to a number of products. In the food industry, collagen is added to yogurt drinks, dried fruits and other foods so improve their nutrition value.
For instance, the Asian market saw the introduction of Nestle’s instant coffee containing collagen – Nescafe Collagen. Malaysia was introduced to the concept of nutricosmetics with a milk drink called Vitagen Collagen, which was low in sugar and contained 500mg of marine collagen peptides. The Collaskin formula was brought into being in Thailand with the Sappe Beauti Drink.
Nutricosmetics in the East is fueled by growing awareness among consumers about beauty, health, and overall wellbeing, a large consumer base, and surge in disposable income and expenditure on beauty and health products. A key trend that has significantly propelled the nutricosmetics market in this region is the shift from synthetic to “green” and natural beauty products.