Fashion-conscious Population Stirs Up a Huge Demand to Keep Global Hair Care Market Going


Published Date : Jan 19, 2016

The global hair care market has been sprinting ahead at a steady CAGR of 3% with a rising pool of fashion conscious people across the globe. This budding market has likely to experience a huge impetus in the coming years as more and more consumers are becoming aware of personal grooming and the negative impact of changing environmental factors on hair. Furthermore, the growing ageing population is also contributing significantly to the revenue of the global hair care market. With the influx of these products, a wide range that caters to specific needs of the buyers, the global hair care market has grown tremendously. The modern hair care products have drastically changed the way we looked at hair care in the olden times.

The global hair care products market is inclusive of a wide range of products such as shampoos, conditioners, hair sprays, styling products, serums, hair oils, spas and masks, and others. All of these products that have sub-categories to cater to specific needs have carved their own niche in the vast economy. Furthermore, companies such as Proctor & Gamble, L’Oreal USA, Unilever Home and Personal Care, Combe Inc., Scunci International Inc., Goody Products Inc., John Frieda Professional Hair Care Inc., Revlon Inc., Henkel Corporation, Neutrogena Corporation, Conair Corporation, Diamond Products Company, Avon Products Inc., and Aveda have also made their mark in regions such as North America, Asia Pacific, Europe, and Rest of the World.

The male hair grooming products, an important segment of the global hair care industry, is booming in current market scenario. This segment has undergone a massive overhaul and has revived with a plan to make its indelible mark on the potential customers. The main brands in this segment are Unilever, L’Oréal, P&G, Kao, and Henkel and are expected to make a generous contribution of about 44% to the global hair care industry. The breakneck technological innovation and radical approaches on the manufacturing front are expected to revolutionize the global hair care industry in the coming few years.