Launch of New Infant Formulas in Asia Pacific to Drive Global Baby Drinks Market


Published Date : Jan 19, 2016

Leading players operating in the global baby drinks market are set to introduce new infant formulas across Asia Pacific. The introduction of new infant formulas by leading companies such as Nestle S.A., H.J. Heinz Company, Mead Johnson Nutrition Company, Danone, and HiPP GmbH & Co. Vertrieb KG will create new growth opportunities for the global baby drinks market in the years to come. 

Recently, Blackmores, in partnership with Bega Cheese, introduced its three types of infant formula, newborn, follow-on, and toddler, in China and Australia. Recently it was observed that, in Australia, more and more baby drinks were purchased from local retailers. This resulted into reduction of sales of the branded infant formulas. Baby drinks, especially baby juice and infant formula are in demand in the global market. In Europe, the baby drinks market is expected to be affected by changing demand patterns. However, with the growing demand for various types of baby drinks in Asia Pacific, the global market for baby drinks is predicted to expand at a rapid pace in the years to come. 

New product portfolio and growing awareness among the parents towards healthy baby drinks are two of the major factors expected to propel the global market for baby drinks in the years to come. Increasing health consciousness is expected to further add to the demand for healthy infant formula across all regions. As most of the baby drinks and infant formula are a perfect alternative to breast milk, they are widely accepted across the globe. Ready to drink baby juice, concentrated baby juice, and other types of baby drinks are attracting millions of customers.

Due to its high nutritional value, baby drinks have become perfect complements for the breast milk. The global baby drinks market is predicted to face few challenges in the coming few years. Due to weak distribution channels, the global baby drinks market is predicted to have a lower penetration rate. Currently, the global baby drinks market is led by the concentrated baby juice segment. The baby juice segment includes all kinds of natural fruit juices that help in the growth of the infants.