Innovation is Key in Green Packaging


Published Date : Jan 20, 2016

There are a host of opportunities coming up in the green packaging industry and this is apparent from the latest figures revealed by leading market analysts about the multibillion dollar sector. Consumers have begun demanding packaging options that are biodegradable and safe when they come in contact with edible products or the skin. Innovation is absolutely key in green packaging and this can help the market overcome the various challenges that stand in its way. 

Consumers have, of late, expressed concern about what happens to packaging waste when it is being disposed, as recent surveys indicate. There has been an alarming rise in the amount of waste generated and dumped in landfills and this has become a major cause for concern among consumers. It is interesting to note that now people are prepared to spend extra for products packaged in sustainable materials and edible packaging is a key trend that has gained prominence in recent times.

Over the past couple of years, packaging materials that contain harmful chemicals and can cause environmental damage have received a lot of negative press. This has driven consumers to stand up for the kind of packaging materials they wish to see on the shelves in supermarkets and hypermarkets. Certain packaging materials and the companies using them have suffered severe damage to their reputation owing to reports that link packaging materials such as BPA with cancer. 

The highest demand for green packaging stems from the food and beverages sector. A lot of companies in this industry have begun the adoption of biodegradable, sustainable, and recyclable materials so as to make their products more eye-catching to customers. This means that any major ups and downs in the food and beverages sector will have an impact on the present dynamics of the green packaging market too.