Global Market for Breakfast Cereals to be Driven by the Adoption of Western Food Habits


Published Date : Jan 21, 2016

Breakfast cereal has conventionally been a small-sized meal that is made from processed grains and is mostly eaten as the first meal of the day. Breakfast cereal is eaten cold as well as hot, commonly mixed with yogurt, milk, or a fruit. Some of the major breakfast cereals companies promote their products by highlighting the associated health benefits of consuming high-fiber cereals and oat-based cereals. In the U.S., breakfast cereals are mostly braced with vitamins. A substantial proportion of cold cereals is prepared with a high content of sugar. 

An adaptation of a new lifestyle as per the growing demands of fast-paced modernization has resulted in making breakfast cereals as one of the essential commodities in the modern kitchen. In addition, the growing preference for the Western lifestyle across the globe is one of the major factor boosting the demand for breakfast cereals in the global market.

Breakfast cereals can be divided on the basis of its type into hot cereals and ready-to-eat cereals. Hot breakfast cereals require some preparation before consuming it; whereas, the ready-to-eat cereals do not require any kind of preparation, and can be consumed directly. The busy and hectic lifestyles in many countries of Europe and North America is the key factor boosting the demand for ready-to-eat cereals. In these countries, the ready-to-eat breakfast cereals segment holds a massive share in the global breakfast cereals market. On the other hand, the hot cereals segment is projected to witness significant growth by the end of 2019, owing to the increasing demand from several Asia Pacific countries, where people prefer to eat a hot meal at the start of the day.

The tremendously growing demand for breakfast cereals across the globe has encouraged many new players to expand their product portfolio and create a niche for themselves. As a result, the global breakfast cereals market is expected to be a lucrative market in the next few years. Some of the major companies operating in the global breakfast cereals market are Post Holdings, PepsiCo, General Mills, Kellogg Co., and Cereal Partners Worldwide.