Orthodontic equipment and consumables are utilized to rectify various irregularities of teeth. The rising trend of personality development has propelled the need for cosmetic dentistry, fueling the demand for orthodontic equipment and consumables in the global arena.
The introduction of novel equipment and consumables is the current trend among market players, along with mergers, acquisitions, and partnerships. Manufacturers are investing heavily on R&D activities to create innovative products.
- Sirona Dental Systems has invested around US$60 mn for the development of novel orthodontic equipment in the last year.
- Henry Schein has been provided a contract, valuing a total of US$4.3 bn for the advancement of the U.S. military’s electronic health care records system in 2015. Experts anticipate that this contract will boost the firm’s finances extensively.
- 3Shape has created an integration in collaboration with Planmeca that enables users to import digital impressions and case information from the PlanScan intraoral scanner. 3Shape CAD/CAM users have also been allowed by the integration to generate the CAD design files on a PlanMill 40 milling machine in an integrated workflow. The company is expected to gain business opportunities from this move.
- Midmark Corp. has entered into a partnership with Crosstex and scheduled a promotional event for dental sterilizer in 2014. The promotional campaign ran till June 2014 and provided dentists with an all-inclusive devices set including best quality products at discounted rates, which ranged from US$300 to US$700. Alongside, it provided information on patient safety and proper sterilization via the ‘Crosstex Compliance Essentials Kit’ and ‘CE course’. Both the companies targeted for business expansion through this collaboration.
Zimmer Holdings, Patterson Co., Septodont, GC Corp., DENTSPLY International, A-Dec, Danaher Corp., and Ultradent Products are other prominent manufacturers of orthodontic equipment and consumables across the world.