Android Rules the Global Smartphone Market with Samsung’s Low-cost Smartphones

Published Date : Jan 25, 2016

Smartphones have become an indispensable part of everyday lives. They have transcended the purpose of being mere calling devices, to being personal assistant to nearly manage our everyday needs. With such an incredible utility of smartphones, it has become unimaginable and rather impossible to live without one. As more and more people are sharing this precise sentiment, they are also augmenting the global smartphones market. According to an esteemed market research company, the global smartphones market grew by about 13% in the past year. Clearly, the report suggests that emerging economies of the Middle East and Africa and Asia Pacific region were responsible for this growth. Here’s taking a look at performances of some the top operating systems in the global smartphones market.

  • Android was the obvious dominator in the global smartphones market with a share that was more than 80%. Some of the top performing companies in this segment are Samsung, Huawei, Xiaomi, and ZTE. Though the flagship models, namely S6 Edge and Galaxy S6, performed poorly, Samsung held a leading position. 
  • iOS on the other hand witness a slight decline in the first six months of 2015, but slowly picked up pace as it brought in the larger-screen gadgets. The growing popularity of iPhone 6 Plus will help Apple to climb the ladder of success in 2016 as well.
  • Windows showcased a poor scorecard with just about 8 million units being shipped till the second quarter of 2015.  The company is too engrossed with revamping its products and its latest acquisition of Nokia in 2014. The only performer in this segment that shows some sign of improvement is Acer.
  • Blackberry remains a big flop even now despite the changes it has made to its product portfolio. Analysts predict only a marginally rise in its sale in the new year.

The research suggests that the Android operating system dominated the global smartphones market, with Samsung leading the game by introducing low-cost smartphones for several consumers.