Published Date : Feb 09, 2016
The busy and hectic lifestyle of consumers have resulted in increased adoption of instant meals, instant beverages, and ready-to-eat snacks. In addition, the increasing disposable income among the population in emerging countries is further boosting the demand for these products. Among all these types, the instant beverages premix market is growing rapidly and is expected to register a high growth rate in the coming years.
The global instant beverage premix market can be classified on the basis of its type into:
Among all these types, the instant coffee and instant tea segments have witnessed substantial growth in the last few years. The fresh and energetic feeling achieved after consuming these two products are the major factors responsible for the high demand. These two segments are expected to remain in high demand in the next few years.
The growing health awareness among the population has boosted the demand for instant beverage premix products in the global market. Moreover, the youth population, around the world are the biggest contributors for augmenting the growth of the market owing to their hectic life and rise in the number of working customers. In addition, the introduction of new and innovative types of products are further adding to the consumer preferences.
The major players operating in the global instant beverage premix market are taking constant efforts to enhance the packaging of their products in order to attract customers. However, the introduction of less-priced products in the market acts as a restraining factor for the overall market. Some of the major players operating in the market are Suntory Beverage & Food Limited, PepsiCo Inc., Starbucks Corporation, Keurig Green Mountain, Inc., Ajinomoto General Foods Inc., Monster Beverage Company, The Coca-Cola Company, The Republic of Tea, Inc., and Dunkin’ Brands Group, Inc.
The growing online retail industry has been playing an important role in the growth of the instant beverages market. The easy availability of these products on several websites such as eBay, Amazon, and Wal-Mart have fueled the growth of the instant beverages premix market across the globe.